Local SEO Advisor – Vjosa Hajdini

Local SEO Advisor – Vjosa Hajdini
vjosa

Meet Our
Local SEO Advisor: Vjosa Hajdini

As far as SEO, I started off in SEO Content Writing and Marketing around 8 years ago and then started getting more and more into understanding and learning the big picture and being able to help in different departments until I started my own company and working for different clients across different industries around the world. And then, in February 2021 I got in touch with Web 2.0 Ranker and started off as a Local SEO Advisor and Campaign Coordinator for Agency Partners.

Position/Role at Web 20

Local SEO Advisor

 

How long have you worked with Web 20?

Over a year now.

 

What does your job entail?

My job involves calls with our Key Agency Partners and planning out the strategies for their clients and campaigns, reporting on the progress and coordinating with different teams and departments on tasks completion, progress and updates mostly.

 

What do you like most about your job?

I enjoy the opportunity to grow across various industries and building rapport with our clients.

 

What motivates you to wake up and go to work?

Seeing our clients succeed daily.

 

How has Web 20 helped you in your career development?

It has helped me in building confidence and learn more on leadership and management skills.

 

If you could switch your job with anyone else within Web 20, whose job would you want?

Not sure I would, I love what I do 🙂

 

What advice do you have for prospective Web 20 candidates?

My advice would be to try different things and get as thorough about your career plans and what you can do to get to where you want.

 

What drew you to Web 20 originally? And how has Web 20 changed since?

Originally it was the to-the-point mindset and approach as well as the freedom in communication. It has just gotten bigger and better since then, which I love.

 

What have you gained from working at Web 20?

More freedom, knowledge and confidence.

 

What do you like to do when you aren’t working?

I like to take some time to go for walks in mountains and explore nature.

 

One quote you live by

If you think you are too small to make a difference, try sleeping with a mosquito.

 

How do you define success?

Success for me means the ability to bring your ideas into reality and reach your goals.

 

What has been your favorite project at Web 20?

Agency Partnership project.

 

What is your greatest fear?

Surviving and not living.

 

Where is your favorite place to be?

Up in the mountain of Oshlak in my home country.

 

What’s the weirdest job you’ve ever had?

I wish I had some type of weird job to talk about, but I didn’t get to do any weird jobs that would be worth mentioning, apart from working on video transcript translations when I was 14, don’t know if it counts.

 

What would you do (for a career) if you weren’t doing this?

Probably writing books, scripts, etc.

 

If you could choose anyone, who would you pick as your mentor?

Pythagoras would be great

 

If you could learn to do anything, what would it be?

Kyudo or Kung Fu, been fascinated with the discipline since always

 

What are 3 words you’d use to describe Web 20?

Warm Family, Wisdom, Freedom

 

What is something you learned in the last week?

Learning more about NFTs lately

Seo Updates April 22 & 23, 2022

<div>Seo Updates April 22 & 23, 2022</div>
324640983421905a3c8e3a945c377e26

Maximize the Power of Your Links this Weekend

This week we launched our new DFY Infographic Creator And Backlinks Service! <<< Learn More HERE. These are perfect to get the links competitors don’t have.

If you are looking to maximize the power of your backlinks, then this weekend’s deal is for you

Get 20% Off Authority Link Booster Addon
for the LIFE of Any GBP Monthly Campaigns
(New & Existing Campaigns)
Code: authority20%

This weekend deal is for ANY GBP Monthly campaign at any level as long as you opt for the Authority Link Booster addon.

Select desired competition level, select to add authority link boosting and add to cart! Add code authority20% to your order and save 20% off the booster for the life of your GBP Monthly campaign.

Authority link booster includes:
– Basic Guest Post – 1k to 3k organic traffic – (for location page)
– 10 Tier 2 Network Links (for guest post)
– Do-Follow News Links (for GMB site, brand docs, inner pages)– 20 Tier 2 Network Links (for brand docs)

($546 Value if Purchased Individually)

Discounted 2022 Local Marketing Mastermind tickets are also on sale now!

You don’t want to miss out on the SEO insight, agency growth opportunities, networking, and fun. If you want to hang out with us at this beautiful rooftop bar…grab your tickets!

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We hope to see you at the event in September.

Our 2022 Q1 SEO Testing Report is out now!
Download your copy to read our tests focusing on GBP listing features and their impact on local rankings.

If you have any thoughts on tests in our newly released Q1 test report, be sure to drop them in the Local SEO Community. We love discussing SEO.

To your success,
Chaz and the Entire Team

If you’re looking to improve your rankings for a multi-location client, then read this post of how we were able to improve rankings, together with the results we found with different strategies.

This Week in the Local SEO Community

Join the group to take part the conversation.

Know What Your Client Needs w/ Free Campaign Recommendations…

Not sure what to purchase? Need to know what would be the best route for your SEO campaign? No worries, we’ve got you covered!

Find Out Exactly What You Need to Rank

Quick and easy, yet powerful in results! 

This report is filled with insight on how to rank your clients higher and get better results. Download your copy now for free and start impressing your clients with the gains!

Earn a $50 Store Credit in 30 Seconds

unnamed (5)

In order to receive a $50 store credit, please provide a short video
(at least 30 seconds) explaining:

1) Who you are and what you do
2) What you bought and why you bought it
3) How the product benefited you and the pros of it!

That’s it!

3 simple topics and you could be on your way to $50 towards your next purchase!

Send your videos to: [email protected] 

Catch Up on Chaz’s Local SEO Course 2.0
Before More Videos Launch… 

Chaz is updating his ENTIRE Local SEO Course with the tactics that are working now. The first 9 videos have been released, with many more to come in the next few months.

With all the changes in local right now, this is the perfect time to brush up on local tactics!

Enroll now to recover lost rakings from the update… 

Earn 15% of Sales with Our Affiliate Program

Did you know we offer affiliate commissions, even during sales?

You can also Opt-in to our Text Deals for 15% OFF

Access special deals + sale notifications
& never miss out on savings!

But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements! 

Does Image Data Influence Organic Rankings?

FROM THE VAULT
Episode 137

Co-Host: Bucky Helms + Mike Milas

What we discussed this week…

 

✔ Spring Break Google Search Ranking Algorithm Update – April 18th

✔ Google Search Console Sending Notices For Intrusive Interstitials

✔ Google Search Tests Side Bar Navigation

✔ Google Site Kit Now Has Question Hub Data

✔ Answered: Struggling to figure out the best content strategy for clients in the health space (chiro, physio, natural path, etc). What do you do in terms of content strategy for these clients? Is it worth it spending much time here on unique content?

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook every Thursday at 4 pm EST.


Interested in being a guest on the vault!? Sign up now

https://forms.gle/ae5Dh575BqYieDBEA

SEO Mad Scientist 🧪🥼🔬

Welcome to another SEO mad scientist weekend update and today we’re going to be going over some new tests as well as a bonus test we have that came up from this weekend’s SEO vault.

So let’s get started…

In the past we’ve run a lot of image tests that showed there was a clear separation between organic rankings and image rankings.

A lot of the data that pertain to an image did not seem to directly influence organic rankings, such as the image name. The algorithm has changed a lot since those tests but we now want to look further into how these signals could actually impact rankings on a larger scale, even if not indirectly.

We started with a simple theory that if Google knows what an image is then that data could impact rankings. We thought this could have been a possible signal in our deep linking image test so to test this theory we decided to search Google image search for top ranking images from our primary terms and use those images on our websites instead of our own. 

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We did not download and upload the images to our site, we used the exact image URL as our source URL on our website, so that Google knew it actually was that image.

Warning: using other people’s images on your site is not advised. This was done for testing purposes only!

After changing out multiple images across multiple pages on the site it has been a little over a week and we have still yet to see any major correlative movement.

We will report back next week with another update as we start phase two of this test, deep linking to these image URLs.

This comes from one of our previous tests as well which would possibly mean an image’s “relevance” is just as important as its “authority”…

Do images have “authority”? Let us know what you think in the Local SEO Community Group.

As we give that test some more time and see if there’s any more results that come from it let’s take a look at our special bonus test that we decided to try after talking on the SEO Vault this week…

From a previous test we noticed that the URL extension seems to have played some kind of impact in the local rankings when listing it on our Google my business listing.

It seemed unlikely, but, the theory is that Google could be using the URL extension to some extent for relevance purposes.

This would mean that if you are a “dentist”, this could potentially help with your local rankings if true.

To test this was a simple test of taking one of our gbps and switching out the websites with a relevant TLD.

We took our test listing and purchased the TLD that had our part of our primary category in it, (.shop)

We then copied the Google Business Website HTML over to the New URL as we did in the previous test and swapped out the domain to track the results. 

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Be sure to join us next week when we take another look at our bonus TLD test, and follow up on our new image authority testing!

Until next week, happy testing! 

Top US Colleges Offering Online-only Studies

Top US Colleges Offering Online-only Studies
Research

Due to the pandemic, online learning has seen a large increase, however, distance learning has been an excellent option for many students for some time, offering better opportunities for international students who do not need to relocate for their degrees. With education being one of the least digitized and most people-intensive economic sectors, this move to remote learning had its challenges.

In a recent study, it was reported that students enrolling in online courses rose from 37% in 2019 to over 50% in 2020 in response to the pandemic. It is also expected that the online-only education market could grow by $12.81 billion between 2020 and 2024 according to data from Market Research.

Now that students are learning they can frame their education around their schedules, routines, and learning techniques the interest in online education is ever-growing with lots of colleges offering MOOCs (Mostly Open Online Courses). This is likely to be a notable turning point in the state of education in the US and the accessibility of university degrees.

As mentioned, while some colleges offer unique online programs, some colleges only offer online courses or have an online ‘college’ to earn degrees. Higher Visibility has analyzed the online-only colleges that offer the widest range and number of degree programs using data from the NCES.

TOP COLLEGES OFFERING ONLINE-ONLY STUDIES

Hailing the tagline “The Campus of the Future”, Arizona State University’s Digital Immersion platform currently boasts 121 online programs, allowing students to access education both in the classroom and at home. According to the ASU website, the top three most popular online majors are Bachelor of Science in Information Technology, Bachelor of Arts in Psychology, and Bachelor of Science in Biological Sciences. When the online platform was first launched in 2010, it had just 1,200 students enrolled in its degree programs. Now, over 57,000 students attend classes online.

With 105 online programs available for prospective students and accredited by the Higher Learning Commission, Capella University, a private online university with headquarters based in Minneapolis, offers people the chance to “earn your degree online, on-demand, and on your terms”. At the forefront of the university’s agenda is making online degrees work alongside the demands of everyday life, by offering a plan called FlexPath which allows learners to coordinate their deadlines, manage costs to suit their lifestyle, and advance through the program at their own pace.

The American Public University System is an online space created to provide education to primarily those interested in working within the military and public service communities. Currently offering 96 online programs, it is the No.1 provider of education to U.S. Military and Veterans.

Walden University offered its first online master’s degree in Educational Change and Technology Innovation in 1995, making it the first online-only master’s degree in the United States. The institution is now reportedly attended by students from over 145 countries around the world. Ashford University operates in association with the University of Arizona, offering an array of different online majors from Business Studies to Social and Behavioural Sciences. Both currently offer 71 online programs.

Offering 24 online degrees, Colorado State University (Global Campus) currently has an enrollment of 1,796 and an acceptance rate of 98%.

Further down the list, the University of Florida (Online) and Florida Institute of Technology (Online) both offer over 20 online courses, whilst Taft University System offers just 8 programs, mostly focused on Business with others such as law and taxation.

TOP PROGRAMS FOR ONLINE STUDIES

The need for Healthcare professionals across the world has risen significantly since the beginning of the pandemic, specifically within administration and health management. The most commonly offered programs include Health Care Administration/Management, Registered Nursing, and Public Health.

Education is popular in our study, with many taking an interest in Educational/Instructional Technology and Educational Leadership and Administration, alongside Early Childhood Education and Teaching. Psychology follows, with students drawn to qualifications focused on Substance Abuse/Addiction Counseling, Forensic Psychology, and Social Work.

Further down the list, we have Language and Literature, with Applied Linguistics, English Literature, and Teaching English or French as a Second or Foreign Language being the most common online. When it came to Marketing degrees, the most frequently offered were Advertising, Public Relations, Applied Communication, and Digital Marketing.

Towards the bottom of the list is Cultural Studies, with programs including ​​African-American/Black Studies and Women’s Studies, and Human Resources.

When it comes to programs within subject areas, Business Administration and Management rank highest, with 35 programs of the same name offered across the colleges in our study. Following closely behind is Health/Health Care Administration/Management with 26.

Organizational Leadership places third, with degrees focusing on human behavior within the workplace, navigating complex problems, and building an understanding of how organizations run. Registered Nursing also finds itself among the top 10, with American Public University’s ‘Online Bachelor of Science in Nursing (BSN)ranked one of the best in the country.

Further down the list Accounting amount for 18 offered, whilst Finance programs were less common with 10.

Marketing, Project Management, and Psychology were all offered at 13 different online colleges, while Legal Assistant/Paralegal were some of the least common.

If you want to learn more about US colleges and their popularity online, find the most popular colleges on TikTok here.

*All data sourced from NCES: https://nces.ed.gov/

The post Top US Colleges Offering Online-only Studies appeared first on HigherVisibility.

Seo Updates April 15 & 16, 2022

<div>Seo Updates April 15 & 16, 2022</div>
324640983421905a3c8e3a945c377e26

Cashback, Link Recs, & How We Got an Extra Call Every Day

Our FREE link recommendations are live now! If you are not sure which links your clients need, then you’ll want to get our custom link recs.

🌸🌼💐 Our Spring SEO Sale is also in full swing…

➡ Today’s Daily Deal is a favorite for pretty much everyone.

 

10% Cashback on ALL Purchases Until Midnight
+ 25% Off Storewide

Not sure what to purchase? Don’t need any services currently, but want to grab the additional savings?

Purchase store credits! Get the savings now and purchase later.

Discounted 2022 Local Marketing Mastermind tickets are also on sale now!

You don’t want to miss out on the SEO insight, agency growth opportunities, networking, and fun. If you want to hang out with us at this beautiful rooftop bar…grab your tickets!

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We hope to see you at the event in September.

Our 2022 Q1 SEO Testing Report is out now! Download your copy to read our tests focusing on GBP listing features and their impact on local rankings.

If you have any thoughts on tests in our newly released Q1 test report, be sure to drop them in the Local SEO Community. We love discussing SEO.

To your success,
Chaz and the Entire Team

If you’re looking to increase calls, clicks, and leads for your clients, read our case study about how we increased phone calls for an insurance company.

The combined work results in an extra call every day for the company!

This Week in the Local SEO Community

Join the group to take part the conversation.

Know What Your Client Needs w/ Free Campaign Recommendations…

Not sure what to purchase? Need to know what would be the best route for your SEO campaign? No worries, we’ve got you covered!

Find Out Exactly What You Need to Rank

Quick and easy, yet powerful in results! 

Earn a $50 Store Credit in 30 Seconds

unnamed (5)

In order to receive a $50 store credit, please provide a short video
(at least 30 seconds) explaining:

1) Who you are and what you do
2) What you bought and why you bought it
3) How the product benefited you and the pros of it!

That’s it!

3 simple topics and you could be on your way to $50 towards your next purchase!

Send your videos to: [email protected] 

Catch Up on Chaz’s Local SEO Course 2.0
Before More Videos Launch… 

Chaz is updating his ENTIRE Local SEO Course with the tactics that are working now. The first 9 videos have been released, with many more to come in the next few months.

With all the changes in local right now, this is the perfect time to brush up on local tactics!

Enroll now to recover lost rakings from the update… 

Earn 15% of Sales with Our Affiliate Program

Did you know we offer affiliate commissions, even during sales?

You can also Opt-in to our Text Deals for 15% OFF

Access special deals + sale notifications
& never miss out on savings!

But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements! 

Rankings are Moving with the Mad Scientist

FROM THE VAULT
Episode 136

Co-Host: Bucky Helms + Sophie Allen

What we discussed this week…

✔ How Google Wants You to Write Product Testing Content With The Product Review Update

✔ Not All Product Comparisons Trigger The Google Product Reviews Algorithm

✔ Google Search Console Will Show Links From A Redirected Domain To New Domain

✔ Is AI Generated Content Bad? Google Has Thoughts.

✔ Answered: How do you set up your review gate?

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook every Thursday at 4 pm EST.

Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA

SEO Mad Scientist 🧪🥼🔬

Welcome to another update with the SEO Mad Scientist.

Last week we were in the final stages of our GBP website link testing…

After changing the website to our private website (seeing rank increase) and adding inner pages (seeing rank increase), we now changed the GBP website URL back to the GBP website and redirected our inner private website’s homepage back to the GBP website. 

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So far we have not seen the initial bump that we had seen from the previous changes.

Rankings seem to be fluctuating but actual listing in search and maps slowed down since we changed the URL around April 10th. 

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One thing is clear, there is a general uptick in rankings and listings since we began running these tests.

So everything we have done accumulative has made a difference. It will be interesting to see if this final update causes us to lose rankings. If we do not see a change, then we are most likely seeing our results from the increase in brand properties more than the specific URL listed on the listing and how its setup.

If you have any testing ideas be sure to let us know in the Local SEO Community and get your SEO questions answered. Join us next week for more updates with the SEO Mad Scientist!

Let us know what you think of this test in the Local SEO Community!

Until Next Time,
Happy Testing! 

How We Got An Extra Phone Call Every Day for an Insurance Company

How We Got An Extra Phone Call Every Day for an Insurance Company

How We got an additional call every day for an insurance company

Table of Contents

If you’re looking to increase phone calls, website visits, and overall online visibility, read how one insurance company used our GMB Accelerated, 6 months of our GBP Monthly campaign, and a Managed Search campaign to do just that. This case study will show you the results you can achieve when you combine our local and organic SEO packages. Even though this client was ranking pretty well already, our SEO campaigns boosted their calls while also expanding their keyword market share for additional high value keywords with significant search volumes.

During this campaign we also ranked #1 for their top keyword. Furthermore, we  maintained the #1 position for rankings for more than four months; this way, our client managed to rank at the top of the local searches for insurance companies while beating the competition and gaining more business as a result.

Recap Of The Results We Achieved

Our Local SEO Strategy

A strong local foundation is crucial for any business looking to dominate the 3 pack, especially in high competition niches. For our insurance client, this meant more brand signals, geo-relevant content, location pages, and authority stacking. While the listing was performing well already, our local optimization brought in more than one extra call per day. What could 30 additional calls per month do for your client?

The process can be divided into three phases. We began with auditing the listing, creating local niche signals, and setting up the entity brand foundation based on competitor and local SERP audits. This competitor parity strategy mapping process forms the foundation for future 3 pack ranking in higher comp areas.

Local and niche signals built include:

  • Premium Local Press Release
  • PBN Map Embeds with NAP Mentions
  • Optimized Geo-Network
  • On-Page Local Optimization
  • Image Optimization

Brand Signals Included:

  • Data Aggregator Submissions
  • 100+ Social Accounts to Build Brand

Once all these were built, we then boost the signals for maximum power. 

After we completed phase 1, we optimized the Google listing, created more niche-relevant signals, and boosted the brand. In the screenshot below you can see all the work completed. This advanced brand setup process further pushed out the clients local rankings into more competitive markets.

screenshot 4

Below are the results of the GMB Accelerated campaign discussed above, combined with 6 months of our GBP Monthly campaign.

Expanded Local Visibility with More Map Pack Rankings

With strong local optimization and niche relevant signal creation, we strengthened prominence and relevance, which allowed us to overcome proximity and widen their local visibility to new areas. Local custom signals were an integral part of this. 

These are based on competitor analysis and help to continually build local citations and links. By continually building local links we helped this client stay ahead of the curve and maintain rankings for long periods of time. In this case, we maintained the number one rank for many top keywords for over 4 months until the campaign was paused. 

Below is the maps increase which was directly attributed to consistent custom signal creations…

screenshot 3

They were also ranking #1 locally for “car insurance near me” and “insurance near me”. These are high volume terms that brought in significant additional leads for the client. 

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Local signal creation directly impacts the listing prominence – one of the top three ranking factors. You can see in the screenshots above the impact stronger prominence has on a listing’s performance. 

These #1 map pack rankings for high search volume keywords lead to an increase in lead flow from the listing. 

300+ Additional Calls + Increases in Website Visits & Driving Directions

Through the work described above in GMB Accelerated and GBP Monthly campaigns, we secured more than 300 additional calls, which equated to more than one additional call every day. We also saw a 22% increase in driving direction requests with a slight 9% increase in the visits to the website.

The 300 calls alone translated into a significant boost in lead flow and revenue.

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Our Managed SEO Strategy

Competitor parity is at the center of our Managed Search campaigns. We analyze top-ranking competitors as well, for insights on the keywords, anchor texts, semantic phrases, etc. After we gather up all the data, both site-level and page-level optimization begin. We pair this with content creation, authority press releases, high traffic guests posts, niche link placements, tiered link stacks, and link indexation to ensure Google bots will crawl the clients’ site and add it to the search index. 

In addition to our standard Organic SEO process (below), we optimized all website pages for Spanish insurance terms. We also created location pages for towns surrounding the business with significant population (+30% population). Our strategies increased the relevancy of our target phrases and provided more clarity for the buyer and their intent. 

screenshot 5

#1 Organic Rankings for High Volume Terms

Because of our location page creation, on-page optimization, link building and outreach strategies, this client achieved top organic rankings for many of their top search terms. These prominent rankings leads significant increases in their exposure and site traffic.

As seen below, we pushed major terms with high search volumes (some as high as 720 monthly searches) to the number one position. We achieved #1 position for 6 terms and top 3 position for 10 terms!

organic new

Further, by leveraging these brand building tasks we established long-term rankings for this client’s top industry keywords. We maintained the number one rankings seen on the rank tracker below and above for more than four months.

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26% Increase In Form Submissions And 90% Increase In Calls from the Website

Because of top organic rankings and increased visibility, the client got 92 form submissions which equated to a 26% increase in website leads. They also received 19 calls directly from the website, which was a 90% increase compared to before they’re campaign. 

We also improved the quality and relevancy of content in relation to the search intent, which lead to  increases in scroll depth. More site visitors were actually going through the content of the site, increasing website conversions. 

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This framework has proven to be very beneficial for our clients in the past and your clients can achieve similar results as well. Don’t hesitate to contact us if you are looking for experienced SEOs and top-notch services. Join the Local SEO Community Facebook group or subscribe to The SEO Vault to stay updated with the latest SEO news. 

If you’re looking for results like these for your clients’ we recommend combining our Monthly Managed Search and Monthly GBP campaigns. This one-two-punch will maximize results and impress your clients with the results you are able to achieve. 

Not sure what your clients need to succeed? We offer custom campaign recommendations to manually evaluate your client’s current position. 

 

Seo Updates 8 & 9, 2022

<div>Seo Updates 8 & 9, 2022</div>
324640983421905a3c8e3a945c377e26

Q1 SEO Test Report Released, Link Recommendations & Cashback

Our 2022 Q1 SEO Testing Report is out now! Download your copy to read our tests focusing on GBP listing features and their impact on local rankings.

We’ve also been talking about FREE Link Recommendations for a while now. They will finally be live on Monday!

If you are not sure which links your clients need, then you’ll want to take advantage of this weekend’s deal…


Get 20% Link Cashback on All Spend this Weekend!

Any purchases you make this weekend will earn you 20% cashback you can use on links. But it gets better!

You can stack the 20% cashback with an additional 10% coupon that comes with link recommendations. That means you’ll get 30% off if you combine your cashback with the link recs coupon (coming Monday). 

Discounted 2022 Local Marketing Mastermind tickets are also on sale now! You don’t want to miss out on the SEO insight, agency growth opportunities, networking, and fun. If you want to hang out with us here…grab your tickets!

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We look forward to seeing you at the event in September.

If you have any thoughts on tests in our newly released Q1 test report, be sure to drop them in the Local SEO Community. We love discussing SEO.

To your success,
Chaz and the Entire Team 

If you’re having issues with indexation, read our guide to better indexing. There are tips to improve indexation and so much more helpful info.

Learn more now >>> https://web20ranker.com/indexation-write-up/ 

This Week in the Local SEO Community

Join the group to take part the conversation.

This report is filled with insight on how to rank your clients higher and get better results. Download your copy now for free and start impressing your clients with the gains!

Know What Your Client Needs w/ Free Campaign Recommendations…

Not sure what to purchase? Need to know what would be the best route for your SEO campaign? No worries, we’ve got you covered!

Find Out Exactly What You Need to Rank

Quick and easy, yet powerful in results! 

Earn a $50 Store Credit in 30 Seconds

unnamed (5)

In order to receive a $50 store credit, please provide a short video
(at least 30 seconds) explaining:

1) Who you are and what you do
2) What you bought and why you bought it
3) How the product benefited you and the pros of it!

That’s it!

3 simple topics and you could be on your way to $50 towards your next purchase!

Send your videos to: [email protected] 

Catch Up on Chaz’s Local SEO Course 2.0
Before More Videos Launch… 

Chaz is updating his ENTIRE Local SEO Course with the tactics that are working now. The first 9 videos have been released, with many more to come in the next few months.

With all the changes in local right now, this is the perfect time to brush up on local tactics!

Enroll now to recover lost rakings from the update… 

Earn 15% of Sales with Our Affiliate Program

Did you know we offer affiliate commissions, even during sales?

You can also Opt-in to our Text Deals for 15% OFF

Access special deals + sale notifications
& never miss out on savings!

But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements! 

[SEO Mad Scientist] GBP Site & Inner Website Pages are Indexed

FROM THE VAULT
Episode 135

Co-Host: Mike Milas + Bucky Helms + Sophie Allen

What we discussed this week…

 

✔ Immense Google Search Ranking Volatility; The Tail End Of The Product Reviews Update?

✔ New Recycling Attribute For Google Business Profiles

✔ Google Help Doc Adds In-Store Products Helps With Local Visibility

✔ Answered: What services would you recommend for me to offer from your company to a client in-home the home service niche to a tank on local and regional (solar, roofing, HVAC)?

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook every Thursday at 4 pm EST.

 

Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA

SEO Mad Scientist 🧪🥼🔬

Welcome back to another quick update with the SEO mad scientist.

We’re going to take another look at our current ongoing tests around the GBP website link and then go over some things we found and some new tests that we’re working on to try and get some clarification on our findings.

For the past few weeks we’ve had an ongoing test where we changed out the GBP website to our private website and built a couple inner pages, to see the results on rankings. This site is essentially a copy of the GBP website, but hosted on a private domain.

Last week we submitted our URLs to webmasters and as of yesterday it looked as if they still were not indexed in the public index. This may have been due to the fact that the website we put up was an exact replica of our GBP website, which could have caused it to be filtered.

So we resubmitted the pages for indexing yesterday and as of this morning it looks like we can now see a few of these pages indexed. Even our duplicate of the homepage GBP website is showing despite the fact that they both have the same content… 

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Even though we haven’t seen any indexation of these pages in the public index until now, we have seen correlated ranking increases with every part of our test that we’ve implemented.

Changed GBP URL to 1 Page private website URL (Rank Increase)
Added keyword targeted inner pages (saw movement for 2 out of 3 keywords)

We’ve already speculated that there could be some type of private index that may have caused ranking fluctuations when we first published the website and added it to the GBP.

However, now that the inner pages are indexed, it’s time to let the SERPs do their thing, then review the rankings next week.

Let us know what you think of this test in the Local SEO Community!

Until Next Time,
Happy Testing! 

Insurance Case Study

Insurance Case Study

This case study will show you how we helped an insurance company increase its business listing visibility through our local SEO and organic search strategies. Even though this client was ranking pretty well already, we boosted their calls while also ranking them for more highly relevant keywords with high search volumes, including #1 ranking for their top keyword.

Using our GMB Accelerated services together with Monthly GMB and Managed Search, this client saw an increase in the range at which they were ranking in the map pack. Further, we managed to maintain these high rankings for more than four months; this way, our client managed to rank at the top of the local searches for insurance companies while beating the competition and gaining more business as a result.

A Recap Of The Results We Achieved For This Client

The Organic Managed SEO Process

We start this process by setting up tracking and campaign reporting for the keywords. The analytics provided are handled by certified advanced analytics engineers, resulting in high-level analysis, funnel visualization audience insights and more. Afterward, we perform a technical audit to check the site’s health and any errors, together with an anchor text and semantic audit to plan out the most effective link-building strategy.

To further refine the process and yield the best results possible, we analyze top-ranking competitors as well, for insights on the keywords, anchor texts, semantic phrases, social media etc.

After we gather up all the data, both site-level and page-level optimization begin. We pair this with content creation, authority press releases, high traffic guests posts, niche link placements, tiered link stacks, and index links to ensure Google bots will crawl our clients’ site. This process also includes optimizing the brands’ social profiles and creating the necessary social media accounts for better SEO impact.

Our strategies increase the relevancy of the targeted phrases and provide more clarity for the buyer and their intent. 

Our Clients Organic Results

Our white-label and high-impact search optimization process brought great results to our client’s organic listing in the SERPs. Through our link-building and outreach strategies, this client got to rank at the top of the organic search results for some of their top search terms, and their exposure and site traffic increased significantly.

Considering this campaign has been running for more than 4 months now, the improvements seen on this rank tracker show the great results we achieved for this client. As you can see, we got them from low rankings and barely reaching number one on some search terms to ranking on the top for a large number of high volume search terms with about 720 monthly searches.

Further, we established long-term rankings for this client’s top industry keywords with our content marketing and social media marketing strategies. We maintained the number one rankings seen on the rank tracker below and above for more than four months, while we also increased and stabilized their monthly searches, resulting in about 90 monthly searchers for their branded keyword.

As seen below, we also pushed some of the major terms, with search volumes above 60 thousand, to the number one rank.

Our Local SEO Strategy

These rankings were only possible because of the local GMB optimization we performed for our client. This is a very crucial and beneficial process for any business looking to dominate the 3 pack and is designed for the highest competition niches. For our client, this meant more brand signals, geo-relevant content on their site, and a lot of on-page optimization and authority stacking.

The process can be followed in real-time by the client and is divided into three phases. It begins with creating local niche signals and setting up the entity brand foundation. This ensures that the deployed SEO strategy will be impactful because it is based on competitor and local SERP audits. This strategy mapping process forms the foundation for future 3 pack ranking in higher comp areas.

We then completely optimized the GMB listing of this client and created more niche-relevant signals for them. This advanced brand setup process further pushed our client into more competitive markets, where we managed to secure higher search volume rankings through more advanced signal creation for better relevance and authority. 

Increased Driving Direction Requests And Calls

Through GMB SEO accelerated campaigns and local monthly SEO for GMB profiles, we managed to secure our client more than 300 calls, which for them meant one additional call every day. We also saw a 22% increase in driving direction requests with a slight 9% increase in the visits to the website.

Expanded The Visibility To A Wider Area

We managed to get this client to overcome proximity and expand their visibility to new areas through local optimization. By creating niche relevant signals for this client we made them rank better in a wider area. These custom signals are part of the link-building campaign based on competitor analysis and help us continually build local citations and links based on the competitor gap. By continually building links we helped this client stay ahead of the curve and maintain rankings for long periods of time. In this case, we maintained the number one rank for many top keywords for over 4 months.

Below is the maps increase which was directly attributed to consistent custom signal creations. 

26% Increase In Form Submissions And 90% Increase In Calls

Through Accelerated GMB our client got 92 form submissions which meant a 26% increase and 19 calls, a 90% increase. You can also see that this increased the relevancy of the site by the various increases in scroll depth, which meant that more visitors were actually going through the content of the site. 

This framework has proven to be very beneficial for our clients in the past and your clients can achieve similar results as well. Don’t hesitate to contact us if you are looking for experienced SEOs and top-notch services.

Join the Local SEO Community Facebook group or subscribe to The SEO Vault to stay updated with the latest SEO news. 

Seo Updates April 1 & 2, 2022

<div>Seo Updates April 1 & 2, 2022</div>
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Get Your Clients Higher Maps Rankings this Weekend

There wasn’t much SEO news this week, but we have seen some listings with the city in the listing name recovering from the local update at the end of 2021…

If you’re seeing something similar, let us know in the Local SEO Community.

Your last chance to sign-up for early bird discounts on Local Marketing Mastermind tickets is this weekend – tickets go on sale Monday. Make sure you are on the list!

If you are looking to increase your clients’ local maps visibility, then this weekend deal is for you…

Save $40 on New Monthly
GBP SEO Campaigns
w/ Code GBP40 

Our 1st Quarter SEO testing report of 2022 will be released next week, so be sure to keep your eyes out for that. You can also download the 2021 Annual SEO Testing Report to get updated.

To your success,
Chaz and the Entire Team  

This Week in the Local SEO Community

Join the group to take part the conversation.

This report is filled with insight on how to rank your clients higher and get better results. Download your copy now for free and start impressing your clients with the gains!

If you’re new to selling SEO – this is for you.

The steps in this guide can help set you up for success as you get started selling SEO services!

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Earn a $50 Store Credit in 30 Seconds

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In order to receive a $50 store credit, please provide a short video
(at least 30 seconds) explaining:

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Send your videos to: [email protected] 

Catch Up on Chaz’s Local SEO Course 2.0
Before More Videos Launch… 

Chaz is updating his ENTIRE Local SEO Course with the tactics that are working now. The first 9 videos have been released, with many more to come in the next few months.

With all the changes in local right now, this is the perfect time to brush up on local tactics!

Enroll now to recover lost rakings from the update… 

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[SEO Mad Scientist] See the Impact of Inner Website Pages on Local Rankings?

FROM THE VAULT
Episode 134

Co-Host: Mike Milas + Bucky Helms + Sophie Allen

What we discussed this week…

 

✔ For Google Updates, The Product Reviews Update III Is Not That Huge – So Far

✔ Now Seeing Volatility For The Google Product Reviews Update (v. March 2022)

✔ Google Now Using MUM For Detecting Personal Crisis Searches & BERT For Detecting Shocking Content

✔ Answered: I think one of my websites is not indexing, slowly being removed from the index because of duplicate content. The city pages are too similar. Are there tools that can show me what I need to remove for duplicate content penalty?

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook every Thursday at 4 pm EST.

 

Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA

SEO Mad Scientist 🧪🥼🔬

Hey there are you SEO scientists. Welcome back to another exciting week of updates. We’re going to start off this week by doing a quick update on last week’s results for our inner page tests, as we begin to move onto the final phase of the test.

In case you haven’t been following along, a quick summary of this test includes taking a GBP with a GBP website as the primary website, changing it to a personal one-page website with the same content, and then adding keyword-targeted inner pages with inner linking to see how it affects local rankings.

So far every test has shown ranking improvements although we noticed last week that our private site and in our pages hadn’t even been indexed in the public index.

Looking at the current results here is what we see. 

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So far it’s not clear if the inner pages helped or if we are seeing something else, due to the fact that week see movement but very little, and the current site wasn’t indexed.

We have pushed indexing on these pages but still aren’t seeing a result. It’s possible that the homepage is being filtered because the content exactly matches the GBP site which is indexed. If that’s the case in Google is still crawled these pages then maybe they are being counted in a private index somewhere.

We are now going to move on to the final stage of this test where we change the GBP website link back to the original GBP website, and then redirect our homepage to the GBP site. Will be interesting to see if we maintain our rankings, go up, or drop.

We are still having to hold off one more week for our deep link test results but be sure to join us next week for another update, plus we take a look at some other tests that we have running and what to expect in the upcoming weeks.

Until then, Happy Testing!