SEO Update, December 16 2022

SEO Update, December 16 2022

How Powerful is Hidden Content? We’ve got the tests to find out…

Do you want to stay on top of what’s working now in SEO?

Our FREE SEO Wins Webby Series will show you how to get more wins for your clients with different topics each quarter! Our Q1 webby is happening on January 2nd, so mark your calendars.

You will hear how we use competitor audits and market analysis to get better and faster results for your clients. Sign up here to join the webinar!

Our Weekend Deal

Get 30% off Bio Entity Stacks
Use Code: 30BIO

Boost brand visibility and authority with Domain Authority Stacking (DAS) and Knowledge Graph SEO!

Get 20+ bio hub links fully optimized for KG SEO and entity relationships, including NAP mentions, Interlinks 15 Socials and Brand Profiles, Unique AI-generated descriptions, SEO Optimized Anchor Text, and media.

On this week’s episode of the SEO Vault, we discussed how to create relevancy for your GBP listing, Google’s Link Spam Update With SpamBrain AI, and how Google Local Guide reviews affect rankings + other SEO news (you can find below)!

SEO Updates & News:

Google Unleashes December 2022 Link Spam Update With SpamBrain AI

> Google: There Is No Helpful Content Score Or Threshold

> New: Video Uploads For Google Reviews On Google Maps App

Another Joy Hawkins Original: Study: Google Local Guides Reviews Stay At The Top Longer

Not sure what links to buy? Let us help!

We offer FREE link recommendations and a link buying guide to provide best use cases for the different types of links you need now.

Please message us on the website chat or send an email at [email protected] if you have any questions. Always happy to help!

To Your Success,
Chaz and the Entire Team

Our Top 6 SEO Services When On A Budget

Do you have a limited budget? Results can be more challenging to achieve, but we’re here to help!

SEO campaigns can be expensive, but they are essential for increasing your client’s online presence and SERP visibility.

That’s why we’ve compiled a list of services that won’t break the bank. Read this blog to learn about our low-cost services that will help you make the most of your clients’ budgets.

This Week On The SEO Mad Scientist

Hidden Content is More Powerful Than You Think…

Welcome back, SEO mad scientists!

We will start by saying we kind of screwed up our test… but it still gives us some good data to work with.

We wanted to see if hidden content could rank, and when setting up our test, we just threw a bunch of content on our page without really optimizing it. Which ended up being extremely overoptimized and cannibalized other pages on the website…

You can see some of the rankings the hidden page is showing for:

However, since it is over-optimized, Google is showing other random pages for the target term “SEO Consulting” and other variations. Although we can see Google did split test the hidden page against the page, they eventually chose…

We can even see the difference in how the pages perform on average in the search console, where our over-optimized page (hidden content) is performing much worse.

When we look at our local rankings, it does appear there is a slight decrease in the target term “SEO Consulting,” which we believe is due to the new page. When doing the update, we removed “SEO Consulting” from our menu, which we had observed was a possible ranking factor on a previous test.

So, unfortunately, our hidden content isn’t ranking very well. Still, it seems to have impacted the site just as much by causing cannibalization, at least from our observation of other campaigns.

This allows us to fix the on-page optimization and hide more content as well to see if we can get rankings to improve to where they were before or even better.

So we’ve done some additional on-site optimization (hidden). We optimized and tightened up our current hidden page and made some general improvements to see if the site could rank just as well as before or better with the hidden content.

Join us next week for another update, and follow along as we find out how impactful hidden content is on your SEO campaigns.

Until next week, happy testing!

This Week on The SEO Vault
Episode 169

Hosts: Chaz Edwards + Bucky Helms

What we discussed this week…

✔️ How to create relevancy for your GBP listing

✔️ How to use ChatGPT to create high-quality content

✔️ Google allowing users to upload videos to their local reviews on mobile.

Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

>Answered: Is there Any testing that shows that mentioning the niche or keyword in the Q/A section a lot in Google business profile help in rankings?

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST.

Interested in being a guest on the vault!? Sign up now
https://seovault.com/be-our-guest/

 

Local SEO Case Study for a Multi-location Franchise Business in the Sports Medicine Industry

Local SEO Case Study for a Multi-location Franchise Business in the Sports Medicine Industry

Local SEO Case Study for a Multi-location Franchise Business in the Sports Medicine Industry

Table of Contents

    Add a header to begin generating the table of contents

    In this case study, we will analyze the Local SEO approach that brought dominating results in the Local Map Pack and Organic SERPs for our multi-location Franchise client. Bulk Onboarding/Implementation capabilities and how they took advantage of our Agency Partnership Program.  

    For about 6-7 months, we have seen how the results in Visibility Improvement have led to an average of 351% increase in phone calls across all locations. This has boosted the organic traffic, sales, and form fills for appointments, enabling the franchise to expand and open new locations in additional cities and states around the US and offer new services across these locations. This period has also made it possible for us to rotate between focus keywords and achieve dominating Visibility in Maps and SERPs for a broad range of highly-searched money terms for this multi-location franchise.

    Highlights Of This Local SEO Case Study

    • Niche: Sports Medicine
    • Search volume total of focus keywords: 200K/month
    • Average CPC for the target keyword: $17.97
    • Population sizes of target locations vary between 250,000 to over 2 million
    • Search Volume for Main Term: 41K/month
    • Competition Level: High
    • Achievement: GMB Ranking in Less than 7 Months

    About the Industry

    Franchise SEO is unique considering that different franchisees operate in different markets and locations. Understanding the industry and the local trends will foster a good Local SEO plan for franchise businesses.

    Research on the market and industry of the client gave us an overview of what we were looking into. 

    According to a report by Global Market Insights, “Global market for sports medicine exceeded USD 5 billion in 2021 and is anticipated to exhibit a CAGR of 6.4% from 2022 to 2030 driven by rising technological advancements and a range of product developments.”

    The future demand for the client’s services and industry looks bright. But the question is, how will searchers find the services without SEO? 

    Global Market Insights also claims that “the North American market for sports medicine accounted for more than 35% revenue share in 2021 and is slated to exhibit lucrative growth considering the increasing number of medical centers and favorable reimbursement scenarios.”

    In another study by Science Direct, roughly 80% of internet users search for something health-related online, which is a number on the rise, meaning that the next patient is actively looking for the services you as a business provide. And still, the question remains, will they find you without SEO?

    About the Client

    When the client/agency approached us with this franchise, rankings were nowhere to be found in the top 20 positions in the Maps Results for their desired keywords, and the SERPs were not looking much better either. 

    The goal was to increase the online visibility and, in turn, revenue for all locations.

    Aside from the Local SEO efforts they planned to make, they had also been actively running Paid Ads. However, they were not overly pleased with their current results. And not being able to rely on cost-effective organic traffic wasn’t the situation they wanted to be in for the long haul.

    The idea was to get started with a Local SEO Strategy for their, at the time, less than 100 locations. Due to marketing budget constraints at a corporate level, we went with our Basic GMB Monthly Plan and decided to check back on results after a quarter to determine how we would be moving forward with our partnership.

    We now manage over 170 active locations, and the franchise is continuously growing, opening more locations, and expanding their services. The Agency’s offerings are also scaling to not only this franchise but others as well!

    So, What Did We Do?

    To quickly have the data available, on our first month, we ran our detailed Local SEO Audit to determine the exact issues that would help us compile the plan and strategy to move forward with.

    We started by analyzing:

    1. Technical SEO/Website Issues 
    2. On-Page SEO
    3. Backlink Graph
    4. Citations
    5. NAP Consistency
    6. GMB Listing Issues
    7. Content Analysis
    8. Competitor Research

    Challenges Found During Local SEO Audit

    Through our audit, we found significant areas for improvement.

      1. The franchisees had their own domains
      2. The content was very thin across these domains, which meant more optimized content was needed for all franchisees 
      3. Low Visibility
      4. Low Brand Authority
      5. Low Niche and Geo Relevance
      6. Lack of On-Page Optimization
      7. Possum Filter Issues for GMB Listings
      8. Low Number of Backlinks
      9. High Competition, especially in Densely populated areas
      10. Lack of GMB Optimization
      11. Technical SEO Issues
      12. Anchor Text Ratios

    Some of the Franchise’s business locations:



    Locations



    San Antonio

    Louisville

    Corpus Christi

    Wichita

    Raleigh

    Houston

    Lexington

    Cincinnati

    Kansas City

    Indianapolis

    Aurora

    Orlando

    Charlotte

    Albuquerque

    Tulsa

    Nashville

    Fort Worth

    Pittsburgh

    Columbus

    Dayton

    Tucson

    Oklahoma City

    Colorado Springs

    Atlanta

    Miami

    Phoenix

    Portland

    Cleveland

    Salt Lake City

    Omaha

    Boston

    Dallas

    Philadelphia

    Austin

    Memphis

    Beaumont

    Jacksonville

    What Competitor Research Showed Us

    Upon conducting competitor research, we quickly assessed that we were facing strong, authoritative competition for the niche and our locations, which were already well-positioned in Maps and SERPs. The majority had been in business longer than our client had, were doing SEO, and showed to have extensive link graphs, citations, and site content, as well as a larger number of reviews, among other things. 

    During this phase, we also uncovered the areas and components to focus on that would allow capitalizing on quick wins while at the same time investing in long-term success.

    The Local SEO Strategy/Plan

    Considering the issues found during our Local Audit, we started mapping out the Action Plan and Execution. The first thing we wanted to set into place was fixing the Technical SEO Issues encountered. 

    As mentioned, our client had individual domains for all franchisees/locations and very thin content throughout all of these domains. Fixing the issues meant having one dynamic root domain and individual location pages for every franchisee. This way, every franchisee had rights to the location pages while benefiting from the authority and relevance passed over from the root domain. 

    At the same time, we worked on solutions to eliminate the issue of duplicate content.

    Next, we went on with Keyword Research and On-Page optimization for all location pages. We focused on highly relevant and searched transactional intent keywords. These terms are perfect if the searcher wants to set an appointment and know more about the services offered.

    This process also provided direction for

    • Content Silos
    • Internal Linking

    Then, we fixed On-Page elements like

    • Title Tag
    • Heading Structure
    • Meta Description
    • Image Optimization
    • Adding Keyword Variations,
    • Optimized Content

    We know that not optimizing, at least the location pages that the GMB listings are connected to is fundamentally flawed.

    To make location pages geo-relevant, we also worked on adding Website features such as:

    • Find Us Locally Section
    • Local News 
    • Relevant Points of Interest
    • Outlinks to Local/Niche/Authority Sources

    If you’d like to get more granular in understanding what would make an excellent location page, check out this Location Page Audit Checklist For Local SEO that outlines every element and detail in an easy-to-understand format.

    Having fixed the issues mentioned above, we then moved on with the GMB Listing Optimization itself. We worked on things such as

    1. Category updates
    2. GMB Site Optimization and Content
    3. Adding GMB Services
    4. GMB Description Optimization
    5. Creating and Publishing GMB Posts
    6. Reviews and Q&As

    We streamlined categories and secondary categories across all locations that would cover the franchisees’ areas of expertise.

    After fixing the above, we started working on Brand Authority and Link Acquisition to cover Off-Page SEO. This involved:

    • Press Releases
    • Do-Follow News Releases
    • Local & News Link Building 
    • Business Profile Creation
    • Niche & Local Citations
    • Maps Citations
    • GPS Listings
    • Social Citations
    • Supporting Citations
    • Tiered Links for Stacked Signal Creation
    • Brand Foundation, and Brand Signal Building
    • Custom Signals on parity with Competition
    • Geo and Niche Relevant Networks
    • Patch Listings and Articles
    • Patch Featured Events

    Reverse engineering competition’s backlink graphs meant working on link acquisition that the Google algorithm favored, in turn, increasing prominence and relevance for our client. 

    Plus, having an excellent anchor analysis in place, the link graph started to look as natural as it should.

    Bear in mind that this is not one location or just a handful that are getting optimized simultaneously. Our team’s capacity and SOPs allow for Bulk Onboarding as well as the implementation of these complex audits and strategies alike. To reiterate, we have seen great results in short periods of time for this franchise for over 100 listings using strategies that we lay out here. Keep reading as we showcase those results in screenshots and ranking proof, direct from GBP insights, Local Viking GEOgrids(our GMB API ranking tool), and our local keyword rank tracker.   

    Then, for the second quarter, we decided to expand the radius coverage on locations and keywords, targeting larger cities for other smaller locations and rotating and switching between focus keywords once we had them ranked. 

    As a result, we scored excellent positioning in the Local Map Pack and Organic results for our localized keywords. The results gathered through our approach have proven us correct.

    The Results We Achieved

    Currently, the franchisees have outranked their highly authoritative competitors in SERPs and Map Pack results.

    Overall average Local SEO metric and KPI increases considering all 100+ locations:

    • Views on Search increase +408%
    • Views on Maps increase +227%
    • Driving Directions Requests increase +260%
    • Phone Calls increase by +351%
    • Visits on the Website increase by +362%
    • Posts Views on Search increase +1019%
    • Actions CTA on Posts increase +100%
    • Direct Queries increase +230%
    • Indirect Queries increase +366%
    • Chain Queries increase +356%

    There are locations where these increased percentages are double the average presented above.

    However, to keep this case study concise, we will show KPIs, GeoGrids, for only a couple of major locations, which portray more or less the overall results across all locations. The only difference is that the mid-size locations would be progressing with the strategy sooner. And to illustrate that, you will find the Images Titled ‘Mid-Size Locations’ below.

    GMB Insights

    houston
    Houston

    san antonio
    San Antonio

    phoenix
    Phoenix

    Geo-Grids Visibility

    To maintain anonymity for the client, we will not expose the business’s name and target keywords on these images. Still, the images below show you the exact keyword at three periods in densely-populated areas. 

    Image 1 is baseline geo-grid Visibility that covers a smaller radius with a 1 km grid scale. Image 2 shows the same keyword after 1-3 months, while the last and third Image shows the keyword visibility at a larger radius with a 2.5 km grid scale after the next 3-4 months.

    As seen in the images above, we have increased the radius of the geo-grid and expect to move to a 5 km grid scale starting in October to expand the coverage in Maps results.

    More or less, the same trend is seen throughout all locations, apart from having many locations where the 5 km geo-grid scale has already been implemented for several focus keywords.

    Rank Tracker Results


    rank tracker
    Keyword movement, positions and gains

    In this rank tracker image above, we have keywords and variations, with ‘near me’, and location geo-modifiers, showing our client’s good positions in SERPs for near-me terms, known to have the highest search volumes in Local Search.

    Mid-Size Locations Results

    With continuous efforts, we have managed to outrank our top competitors for our focus keywords and gain first positions in Maps results within a great timeframe.

    For franchisees located slightly further than the central target areas, we have worked on establishing the relevance and prominence as well as visibility for both surrounding and central areas in order.

    What’s Next?

    The visibility improvement has directly influenced the increase in the number of calls, visits to the website, driving directions, and consultation requests filled for the franchisees.

    As the franchise is growing and starting to plan on releasing new services, we are working together in conducting keyword research for the right audience and planning the strategy to implement soon.

    We will be continuously monitoring and reporting the progress to keep improving engagement, measure the overall campaign performance, and more easily detect patterns, as well as set goals and plans to make decisions.

    Conclusion

    To recap, creating holistic campaigns that tackle all segments at approximately the same time and understanding your client’s line of service and competition will allow you to scale while creating consistent implementation schedules with benchmarks of 60-90 days. Finding an outsource that can handle this kind of bulk operation and/or building out a team are the ONLY options for Franchise SEO. Luckily for this agency, Web20Ranker had the SOPs and the teams to back them up. 

     

    Another key factor contributing to the success of these, now 170 and growing, Local SEO campaigns is consistent communication with the teams involved as well as the end client/franchisees. Maintaining a standard of weekly calls to cover various wins, reports, audits, and strategies with the client/s is the right approach, especially for campaigns of this size. It has also helped build a great rapport and become an extended team working together to increase ROI and expand services on both sides. 

     

    Identifying the important KPIs and implementing consistent reporting is paramount for keeping corporate and franchisees happy. Being able to convey reporting concisely is also important, and this kind of one-to-one support is paramount to keeping a corporate entity in the loop. We were able to offer Agency Partner Liaison/s to this agency for additional assistance with client-facing attention included. We jump on calls to answer questions from the franchisees on behalf of our agency client. We are proud to be able to offer that kind of guidance and support to our Agency Partnership Program members. Helping agencies grow and allowing them to tap the resources we have curated over the many years we have been in the SEO space is what we thrive on.

    Get Results Like these for Your Clients…

    Create the best opportunities to rank your clients – check out our Monthly GMB Services. For the best support and assistance, as well as potential savings in bulk campaign needs, see the Agency Partnership Program. Consider also reaching out to us at Web 2.0 Ranker or email us at [email protected] to learn more.

    We also provide Free Campaign Recommendations Audits and Free Demo Calls to narrow down the best services for your clients.

    Customer Success Liaison: Erika Cullison

    Customer Success Liaison: Erika Cullison

    Meet Our Customer Success Liaison: Erika Cullison

    erika

    Professional Bio (3-5 sentences):

    I have always been a little more into the technical side of things than most people. I have on-page and local SEO experience. I love being hands-on and diving into problems to find a solution.

     

    How long have you worked with Web 20?

    4 Years, Starting September 2018

     

    What does your job entail?

    I assist with cancellations/refunds, campaign recommendations, audit Agency Partnership Program applicants, and create/send APP coupons. Agency Partner Liaison for one of our APP clients

     

    What do you like most about your job?

    Every day is something new. There are never two days that are exactly alike. I like being about to audit campaigns or customer sales and giving the customer great feedback!

     

    What motivates you to wake up and go to work?

    LIFE in general. Life is way too short to be anything but motivated. Believe in yourself, and live every day to the fullest.

     

    How has Web 20 helped you in your career development?

    Absolutely, there are always new strategies and trainings available to be able to expand my knowledge.

     

    If you could switch your job with anyone else within Web 20, whose job would you want?

    After about three years on the GBP team, I recently got promoted to where I am currently. As much as I loved it, I was not upset about the switch and truly enjoy being more hands-on and getting on a more personal level with clients. But if I had to choose, I’d say maybe Sophie, specifically something in marketing or automation.

     

    What advice do you have for prospective Web 20 candidates?

    One day at a time. Time management. Do not overload yourself with work. If you’re overwhelmed, say something. Never be afraid to ask a question. There is no such thing as a “dumb question.”

     

    What drew you to Web 20 originally? And how has Web 20 changed since?

    I had known about Web20 since when it first came about. When I was hired, I was in a personal situation that I didn’t think I could overcome. Web20 was what I knew I needed to focus on. From that time til now, the company has grown tremendously, and I couldn’t be more proud and happy to be along for the successful ride.

     

    What have you gained from working at Web 20?

    First and foremost, knowledge and confidence in higher level/intense conversations/situations. I definitely will have to add in friends, the other employees I have become pretty close to throughout the years, and I am also grateful for!

     

    What do you like to do when you aren’t working?

    Anything active, I shoot on the dart league team almost all year round (if I’m not in front of a monitor, most likely you can find me on a dartboard somewhere).  Also, enjoy camping and hanging out with friends and family.

     

    One quote you live by:

    “BELIEVE” – not really a quote, but a meaningful and powerful word that has been a big part of me and my accomplishments.

     

    How do you define success?

    To be confident and willing to keep learning and striving while still enjoying the work.

     

    What has been your favorite project at Web 20?

    Becoming an Agency liaison has been pretty interesting and intriguing. I get to be hands-on as well as personal with the client.

     

    What is your greatest fear?

    Failing – I put 110% into anything I do. Failure just can’t happen.

     

    Where is your favorite place to be?

    I would have to say in the woods camping. It’s a very peaceful and relaxing state of mind.

     

    What’s the weirdest job you’ve ever had?

    Internship right out of high school, I was a potato chip seasoner.

     

    What would you do (for a career) if you weren’t doing this?

    A chef or cell phone sales rep

     

    If you could choose anyone, who would you pick as your mentor?

    I think overall. I’ve had a great opportunity being able to work closely on some things with Chaz and Jessie. Recently started teaming up with Bucky. Any of those three would be my go-to.

     

    If you could learn to do anything, what would it be?

    Graphic design/web design

     

    What are three words you’d use to describe Web 20?

    Successful, Thriving, Diverse

     

    What is something you learned in the last week?

    I have focused on refreshing/becoming more familiar with formulas, filters, etc., in Google Sheets.

    SEO Update, December 2 2022

    SEO Update, December 2 2022

    324640983421905a3c8e3a945c377e26

    Do GBPs Help Organic Rankings?

    Are you looking for a service to interlink your entity profiles? 

    We just launched our Bio Entity Stacks to replace Google Authority Stacks.

    You get 20+ bio hub links fully optimized for KG SEO and entity relationships including NAP mentions, Interlinks 15 Socials and Brand Profiles, Unique AI-generated descriptions, SEO Optimized Anchor Text, and media.

    We have also launched our Event Backlinks Service! We manually submit your events to 30+ Top USA event listing websites + with the option to add on an Event Page if you don’t already have on. Be on the lookout for this.

    Both of these new services have been incorporated into our updated Monthly GBP Campaigns!

    Our Weekend Deal

    Get 33% Off Any GBP Booster
    Includes 
    Local Maps Boost & Authority Link Boost

    Use Codes 33offbasicboost33offcoreboost 33offxtremeboost for Local Maps Boost
    &
    33offAuthorityLinkBoost for Authority Link boost

    Get faster wins for your clients when you add the local maps boost to your GBP campaigns! They will increase your entity’s prominence, relevance, and maps visibility.

    Boost the backlink authority of your site and your brand with our authority link boost. They include traffic guest posts, tier 2 network links, and Do-Follow News links!

    On this week’s episode of the SEO Vault, we discussed how Google could use its algorithm to detect and demote low-quality AI-generated content, the importance of having high-quality backlinks, and other SEO news!

    SEO Updates & News This Week:

    > Google Business Profiles Now Showing Review Time For Some Edits

    > Google Sues Company That Impersonates Google Through Scammy Telemarketing Calls

    > Google: A Page’s Content Does Not Need To Be Indexed For That Page To Be Indexed

    > Google: Links Have A Lot Less Significant Impact For Ranking Today

    Not sure what links to buy? Let us help!

    We offer FREE link recommendations and a link buying guide to provide the best use cases for the different types of links you need now.

    Please message us on the website chat or email [email protected] if you have any questions. Always happy to help!

    Happy Halloween,
    Chaz and the Entire Team

    Law Firm’s Phone Calls Increased 414%
    & Website Visits Increased 351% W/ Local SEO

    Do you have clients struggling with maps visibility? This case study shows how a law firm achieved impressive results using our Xtreme Monthly GBP SEO campaigns. Learn how you can produce quick local map rankings for your clients.

    If you are not sure which of our campaigns would provide the best results for your clients, get FREE custom campaign recommendations from our team!

     

    This Week in the Local SEO Community

     

    This Week On The SEO Mad Scientist

    Do GBPs Help Organic Rankings?

    Hey there, SEO mad scientist. Welcome to another update from our SEO test archive.

    We’re still working on our cannibalization tests, but today we want to actually switch things up a bit from what we’ve been going over.

    One of the common subjects recently is how impactful your GBP website is on your GBP listing. Today we want to take a look at how your GBP listing can impact your organic rankings.

    Let’s start off by taking a look at some of the organic impacts going on…

    From the look of this image, you would think that we are getting some success from our title loans Google business profile listing. The truth is that we rebranded this listing and changed it to an internet marketing SEO website.

    The results we show today actually come from a GBP listing we acquired a long time ago that we had run previous tests on for “title loans”, that we attempted to repurpose for another test before it got soft suspended (the listing still shows on Google but we’re not able to make edits until we verify again)

    We were able to change the listing business name and the website on the listing, but the category and phone number stayed the same before us getting the soft suspension.

    This is the page that the current listing pointing to…

    This listing had no off-page optimization or citations of any kind built manually. There was no major on listing optimization of services or products. The extent of the optimization was the category. Even the Description on the GBP listing was changed to: “BRAND is a leading digital marketing agency specializing in SEO services. We help businesses get their websites displayed higher on Google through our range of effective SEO services. Our services include off-page optimization, keyword research, onsite SEO, organic SEO, local maps SEO, backlinks strategy, and more. We have a proven track record in helping businesses achieve their online marketing goals, and we can do the same for you. Contact us today to find out more about our digital marketing services.”

    (The brand name and website listed are for our SEO services website)

    After months of having the brand and Target page updated it seems that the listing optimization has had a stronger influence on the organic website rankings than the other way around.

    The impact of the listing on organic rankings is interesting to see and shows that the impact on the listing itself is not just from the page link to from the listing but also goes the other way. (as seen from our current tests)

    So the previous history of the listing is impacting the site pretty heavily still. The category is the only thing that’s left fully optimized and that’s “loan agency”, but doesn’t have any direct ties to the Target term “title loans”. Meaning if you add loan agency to your listing you will not show for title loans.

    So is it purely the history of the listing that’s impacting the organic rankings? What do you think?

    Join us next week for more exciting test updates as we dig into the current state of the algorithm and unlock its secrets.

    Until then, happy testing!

    This Week on The SEO Vault
    Episode 167

    Hosts: Mike Milas + Bucky Helms


    What we discussed this week…

    ✔️ The impact of hidden content on ranking

    ✔️ How Google can use its algorithm to detect and demote low-quality AI-generated content

    ✔️ Google: Links Have A Lot Less Significant Impact For Ranking Today

    Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

    >Answered: Let’s say you have ZERO ability to change anything on-page on a website. What would be some things that could be done to help improve GBP rankings, other than citations, photos, posts, etc?

    Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST.

    Interested in being a guest on the vault!? Sign up now
    https://seovault.com/be-our-guest/

     

    SEO Update, November 2 2022

    SEO Update, December 2 2022

    324640983421905a3c8e3a945c377e26

    Are you looking for a service to interlink your entity profiles? 

    We just launched our Bio Entity Stacks to replace Google Authority Stacks.

    You get 20+ bio hub links fully optimized for KG SEO and entity relationships including NAP mentions, Interlinks 15 Socials and Brand Profiles, Unique AI-generated descriptions, SEO Optimized Anchor Text, and media.

    We have also launched our Event Backlinks Service! We manually submit your events to 30+ Top USA event listing websites + with the option to add on an Event Page if you don’t already have on. Be on the lookout for this.

    Both of these new services have been incorporated into our updated Monthly GBP Campaigns!

    Our Weekend Deal

    Get 33% Off Any GBP Booster
    Includes 
    Local Maps Boost & Authority Link Boost

    Use Codes 33offbasicboost33offcoreboost 33offxtremeboost for Local Maps Boost
    &
    33offAuthorityLinkBoost for Authority Link boost

    Get faster wins for your clients when you add the local maps boost to your GBP campaigns! They will increase your entity’s prominence, relevance, and maps visibility.

    Boost the backlink authority of your site and your brand with our authority link boost. They include traffic guest posts, tier 2 network links, and Do-Follow News links!

    On this week’s episode of the SEO Vault, we discussed how Google could use its algorithm to detect and demote low-quality AI-generated content, the importance of having high-quality backlinks, and other SEO news!

    SEO Updates & News This Week:

    > Google Business Profiles Now Showing Review Time For Some Edits

    > Google Sues Company That Impersonates Google Through Scammy Telemarketing Calls

    > Google: A Page’s Content Does Not Need To Be Indexed For That Page To Be Indexed

    > Google: Links Have A Lot Less Significant Impact For Ranking Today

    Not sure what links to buy? Let us help!

    We offer FREE link recommendations and a link buying guide to provide the best use cases for the different types of links you need now.

    Please message us on the website chat or email [email protected] if you have any questions. Always happy to help!

    Happy Halloween,
    Chaz and the Entire Team

    Law Firm’s Phone Calls Increased 414%
    & Website Visits Increased 351% W/ Local SEO

    Do you have clients struggling with maps visibility? This case study shows how a law firm achieved impressive results using our Xtreme Monthly GBP SEO campaigns. Learn how you can produce quick local map rankings for your clients.

    If you are not sure which of our campaigns would provide the best results for your clients, get FREE custom campaign recommendations from our team!

     

    This Week in the Local SEO Community

     

    This Week On The SEO Mad Scientist

    Do GBPs Help Organic Rankings?

    Hey there, SEO mad scientist. Welcome to another update from our SEO test archive.

    We’re still working on our cannibalization tests, but today we want to actually switch things up a bit from what we’ve been going over.

    One of the common subjects recently is how impactful your GBP website is on your GBP listing. Today we want to take a look at how your GBP listing can impact your organic rankings.

    Let’s start off by taking a look at some of the organic impacts going on…

    From the look of this image, you would think that we are getting some success from our title loans Google business profile listing. The truth is that we rebranded this listing and changed it to an internet marketing SEO website.

    The results we show today actually come from a GBP listing we acquired a long time ago that we had run previous tests on for “title loans”, that we attempted to repurpose for another test before it got soft suspended (the listing still shows on Google but we’re not able to make edits until we verify again)

    We were able to change the listing business name and the website on the listing, but the category and phone number stayed the same before us getting the soft suspension.

    This is the page that the current listing pointing to…

    This listing had no off-page optimization or citations of any kind built manually. There was no major on listing optimization of services or products. The extent of the optimization was the category. Even the Description on the GBP listing was changed to: “BRAND is a leading digital marketing agency specializing in SEO services. We help businesses get their websites displayed higher on Google through our range of effective SEO services. Our services include off-page optimization, keyword research, onsite SEO, organic SEO, local maps SEO, backlinks strategy, and more. We have a proven track record in helping businesses achieve their online marketing goals, and we can do the same for you. Contact us today to find out more about our digital marketing services.”

    (The brand name and website listed are for our SEO services website)

    After months of having the brand and Target page updated it seems that the listing optimization has had a stronger influence on the organic website rankings than the other way around.

    The impact of the listing on organic rankings is interesting to see and shows that the impact on the listing itself is not just from the page link to from the listing but also goes the other way. (as seen from our current tests)

    So the previous history of the listing is impacting the site pretty heavily still. The category is the only thing that’s left fully optimized and that’s “loan agency”, but doesn’t have any direct ties to the Target term “title loans”. Meaning if you add loan agency to your listing you will not show for title loans.

    So is it purely the history of the listing that’s impacting the organic rankings? What do you think?

    Join us next week for more exciting test updates as we dig into the current state of the algorithm and unlock its secrets.

    Until then, happy testing!

    This Week on The SEO Vault
    Episode 167

    Hosts: Mike Milas + Bucky Helms


    What we discussed this week…

    ✔️ The impact of hidden content on ranking

    ✔️ How Google can use its algorithm to detect and demote low-quality AI-generated content

    ✔️ Google: Links Have A Lot Less Significant Impact For Ranking Today

    Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

    >Answered: Let’s say you have ZERO ability to change anything on-page on a website. What would be some things that could be done to help improve GBP rankings, other than citations, photos, posts, etc?

    Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST.

    Interested in being a guest on the vault!? Sign up now
    https://seovault.com/be-our-guest/

     

    Content Marketing Strategies For Beginners

    Content Marketing Strategies For Beginners

    Content marketing is an ever-evolving and essential part of any successful business strategy. It allows companies to effectively and efficiently reach their target audience and build relationships with them. Content marketing is a cost-effective way to reach current and potential customers. It is also a way to establish a company’s online presence and create trust between customers and the company. Content marketing is not only used to promote products and services, but also to provide customers with educational content. This type of content allows customers to feel informed and empowered when making purchasing decisions. For businesses to successfully execute a content marketing strategy, they must have an understanding of the various strategies and techniques available. In this blog post, we will discuss content marketing strategies and how businesses can utilize them to reach their target audience.

    Create quality content

    Quality content is the foundation of any successful content marketing strategy. Good content is not only engaging and informative but it should also be optimized for search engine performance and provide value to your readers. Creating quality content involves researching topics, drafting articles, gathering visuals, and proofreading and editing. Quality content should also reflect your brand’s voice and be tailored to your target audience. To get the most out of your content, be sure to post regularly and share it on social media.

    Content Marketing Strategies For Beginners

    Monitor key performance indicators

    Content is an important part of any marketing strategy, but it is only as effective as its performance. That’s why monitoring key performance indicators (KPIs) is an essential part of any content marketing strategy. By tracking KPIs, marketers can understand how their content is performing, identify areas for improvement, and make data-driven decisions about how to optimize their content for the best results. KPIs to monitor include page views, time on page, lead generation, and engagement metrics such as likes, shares, and comments. Tracking these KPIs will help you understand what content resonates with your audience and what type of content to focus on for maximum impact.

    Utilize SEO tactics

    Utilizing SEO tactics is essential in any content marketing strategy. SEO tactics enable you to find the right audience for your content and increase the visibility of your content. Improving your website’s search engine rankings is an important part of any content marketing strategy. This can be achieved by using keywords and phrases in your content that are likely to be searched for. Additionally, by using link building strategies, you are able to link back to your content from other websites, thus driving more traffic to your website. Finally, make sure your content is optimized for mobile devices and increase your website’s loading speed to ensure an optimal user experience.

    SEO tactics

    Track and analyze data

    Tracking and analyzing data is an essential step of any content marketing strategy. It enables you to measure the success of your efforts and make necessary adjustments. Analyzing data allows you to uncover valuable insights about your audience and their behavior, so you can adjust your content accordingly. Use analytics tools to track user engagement, content performance, website traffic, and other key metrics, and use this data to guide your content decisions. This will help you understand what works and what doesn’t and will ensure that your content is as effective as possible.

    Leverage influencers and social media

    Leveraging influencers and social media are one of the best strategies for getting the word out about your content and boosting visibility. Whether it’s working with influencers to promote your content or sharing it on your company’s social media accounts, you can expand your reach and reach potential customers in an effective and cost-efficient way. Additionally, using influencers to amplify your message can help build trust and credibility with your audience. It’s important to ensure that the influencers you partner with align with your brand and that the content is relevant to your target audience. With the right strategy, leveraging influencers and social media can help you reach your content marketing goals.

    Overall, effective content marketing strategies can help brands increase visibility, create meaningful relationships with their audience, and drive more leads and sales. The key is to find the right combination of content types, channels, and formats that work best for your brand. With a thoughtful content marketing strategy in place, it’s possible to reach more potential customers and create a lasting impression that leaves them wanting more.

    The post Content Marketing Strategies For Beginners first appeared on Authority Link Building.