SEO Updates – January 27, 2023

SEO Updates – January 27, 2023

Dominate the SERPs this Weekend & Catch up on Indexation Tests…

Create more powerful campaigns and stronger results with this weekend’s deal.

Save 20% on ANY High, Ultimate, and Xtreme SEO campaigns – including local SEO, organic SEO, and link building packages.

These campaigns are specifically designed to dominate.

We have many case studies, but one recent example is a law firm in a highly competitive market. We achieved these results in only five months:

  • 414% increase in phone calls
  • 351% increase in website visits
  • 198% increase in indirect queries
  • 384% increase in views on maps 6.2k
  • 274% increase in views on search (5.1k)

No matter what your clients need, you can cash in on the savings!

We also recently launched the Managed Search Add-on for more robust monthly GBP campaigns. Double your content marketing and quadruple the on-page work by adding this to your campaign.

And as if that wasn’t enough, we just launched our NEW business guest posts. These are real sites with real traffic, giving you easy access to valuable backlinks.

⭐Weekend Deal⭐

Save 20% on Any High, Ultimate, or
Xtreme Comp Campaign

Use Code: PushHigher

This deal applies to all our monthly campaigns, including:

  • Monthly GBP CampaignsGet specific KPI improvements within six months and dominate your local market with our monthly campaigns designed for local businesses to rank their pages in their area with low competition, high-demand keywords.
  • Managed Search CampaignsEstablish long-term rankings for top industry keywords and increase SERP rankings, online visibility, and website traffic with our combined approach of strong on-page optimization, content creation, white hat link building, and outreach strategies.
  • Managed LinkBuilding CampaignsAchieve ranking improvements you can count on with our affordable premium link-building service that offers authentic and strong backlinks from real and aged websites, guaranteed to increase traffic within 180 days.
  • DFY Law SEO CampaignsCompete in the competitive legal market with our comprehensive Lawyer SEO Campaigns that include everything you need to rank a law firm website and increase the online visibility of a firm or attorney in any location across any practice type.
  • eCom SEO CampaignsMaximize your eCommerce website’s potential with our approach to eCommerce search optimization that combines strong digital marketing strategies, white hat link building, and outreach techniques, guaranteed to increase SERP rankings, online visibility, website traffic and leads.

In this week’s episode of the SEO Vault, we focused on the impact of AI in SEO.

Bing announced it would integrate Open AI into its search engine, which will significantly impact search results.

Additionally, we emphasized the importance of the title and link as key elements for the Google Discover Follow feature. We also discussed the possibility of new content ideas being added to the Google Search Console + other SEO news (you can find below)!

SEO Updates & News:

Bing integrates OPEN AI into the search engine

Title & Link Are The Important Content For The Google Discover Follow Feature

Content ideas may be coming to Google Search Console

> Google To Sunset Google Optimize On September 30, 2023

Not sure what links to buy? Let us help!

We offer FREE link recommendations and a link buying guide to provide best use cases for the different types of links you need now.

Please message us on the website chat or send an email at [email protected] if you have any questions. Always happy to help!

To Your Success,
Chaz and the Entire Team

Updated Google My Business Ranking Framework

Claim your spot in the top 3 pack with this guide.

We compiled a comprehensive guide on how to use the GMB ranking guide to achieve just that.

Read this guide to find actionable steps and strategies to optimize your GMB listing, improve your online presence, and increase your visibility to potential customers. By following our guide, you’ll be able to improve your local SEO and outrank your competitors.

This Week in the Local SEO Community

This Week On The SEO Mad Scientist

Did Our Quick Indexing Test Work?

Welcome to the latest update from the SEO Mad Scientist newsletter! We’ve tested different methods these past weeks to see how they impact Google search rankings.

It took over 48 hours for our last test site to be indexed, and we noticed it at around 7 pm on Sunday night. However, it’s possible that the site could have been indexed at any time between Friday and Sunday.

The first thing we did was submit it in another website’s sitemap, which technically created a backlink and is also the reason we believe the crawl was triggered.

Did one of our tests cause the brand-new URL to get indexed, or was it something else?

We did create multiple other test sites, and all of them were indexed using methods that had generated some backlinks. So was it pushing the index or just the crawl?
We figured we would find out by testing what brought us here in the first place by trying to index citations that seemed to be struggling to get into the SERPs.

If you have been doing local SEO, you may have trouble getting your citations to index, especially without linkbuilding or unique content. If our site was indexed due to any of our actions last week, we should be able to get Google to index our citation URLs by doing the same thing.

Breaking out last week’s test into individual tests, we ran a list of citation URLs through individual steps to see if we could find what specifically may have influenced indexation…

We have yet to see any results but join us next week for a full report on the finding…

Until then, let’s take another quick look at our AI content test. Last week we used Chat GPT to add some additional optimization to our page by asking it for relevant entities related to our target keyword and simply asking it to rewrite our content, including references to the list or relevant entities within the content.

This simple prompt provided a lot of additional relevance to the page, as you can see from the ranking:

But how far can we really take the AI optimization? We wanted to see the impact if we implemented the same contempt to the rest of the website.

Let’s look at the overall general impact on the site after re-writing a few paragraphs of content with Open AI across the website and submitting them to the search console.

In general, the optimization being added to the content seems to be helping, although, remember, the site was not really optimized to begin with. What do you think? Will you use AI to help your SEO?

Join us next week for more exciting test updates, and until then…

Happy Testing!

This Week on The SEO Vault
Episode 175

Hosts: Mike Milas + Bucky Helms + Sophie Allen
+ Benjamin Olson

What we discussed this week…

✔️ Bing integrating OpenAI into its search engine

✔️ Google Search Console introducing Content Ideas

✔️ Tools for organizing and mapping internal linking for your website

Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Answered: Do any of you all have any tools that would be good for organizing and mapping internal linking? Looking to rework a client’s website with several hundred URLs

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST.

Interested in being a guest on the vault!? Sign up now
https://seovault.com/be-our-guest/

SEO Update – January 20, 2023

SEO Updates – January 27, 2023

Find the Links You Need to Succeed Inside…

Do you need help to get strong backlinks for your clients in the business niche?

We are launching our NEW business guest posts this week! These are real sites with real traffic, giving you easy access to valuable backlinks.

Choose from 20+ carefully selected sites to find the best options for each client. Our strong editorial relationships make it easy to get published on meaningful sites that will impress your clients.

We also recently launched an Organic SEO Add-on with our Monthly GBP Campaigns so you can create more robust SEO strategies with both local and organic included!

+ this weekend’s deal…

⭐ Weekend Deal ⭐

Save 20% on Custom Signals
Infographics Service

Use Code: CSInfo20

Custom Signals
Achieve sustained SERP rankings, increased performance, and a higher ROI with our powerful yet affordable custom link-building service.

We identify the most relevant sites and link-building opportunities to help boost your SERP rankings by reverse-engineering your top-ranking competitor’s backlinks and brand mentions. So save yourself time and money with this deal!

Infographics Service
Get the links and authority brand signals your competitors don’t have with our Infographic & Rich Media Link Building service.

You’ll get 50+ additional brand profiles and authority links, which can help to increase visibility and reach a wider audience. Additionally, our add-ons, such as audio assets, PDFs, images, and podcast links, provide even more opportunities to diversify links and reach a larger audience.

On this week’s episode of the SEO Vault, we discussed plans to extend Agency Support and Liaison hiring for levels 4 and above in the Agency Partnership Program.

We also covered the news that Google has removed embedded podcasts from search results and discussed a statement from John Mu of Google, who clarified that having a website with the same name as another site is fine for search as long as the content is different. The sites are not attempting to manipulate search results + other SEO news (you can find them below)!

SEO Updates & News:

> John Mu Google: Publishing Frequency Does Not Make Something Spammy

Google Discontinues Google Posts Insights

> Google: Having A Website With The Same Name As Another Site Is Fine For Search

Google Removes Embedded Podcasts From Search Results

Not sure what links to buy? Let us help!

We offer FREE link recommendations and a link buying guide to provide best use cases for the different types of links you need now.

Please message us on the website chat or email at [email protected] if you have any questions. Always happy to help!

To Your Success,
Chaz and the Entire Team

How To Use Infographics For Link Building

Are you looking for a way to boost your link-building efforts? Infographics are a highly effective way to increase brand exposure and bring in natural backlinks.

Infographics are particularly beneficial for clients who are already well-positioned in the SERPs. Not only do quality infographics help to convey complex information in an easily digestible format, they also tend to receive a high number of social shares.

Read this blog to find out how to use infographics for link-building, so you can begin implementing these rich media assets into your SEO campaigns.

This Week in the Local SEO Community

This Week On The SEO Mad Scientist

Hey there, SEO mad scientists,
We’re hard at work setting up new SEO tests in the lab.
None of our tests had meaningful results to report this week, so we’re continuing to monitor our test setups and report back next week.

See you again next week for another update…

This Week on The SEO Vault
Episode 174

Hosts: Mike Milas + Bucky Helms

What we discussed this week…

✔️ How to improve the quality of location page content to increase indexing rate

✔️ Using ClickUp to get the most out of your GoHighlevel account

✔️ Google removing the ability to listen to podcasts directly from search results

Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Answered: What are the benefits of using ClickUp to connect to GoHighLevel?

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST.

Interested in being a guest on the vault!? Sign up now
https://seovault.com/be-our-guest/

On-Page & Technical SEO Manager: Lazerta Rista

<div>On-Page & Technical SEO Manager: Lazerta Rista</div>

Image

Meet Our On-page & Technical SEO Manager: Lazerta Rista

Lazerta has a Bachelor’s degree in Computer Science and a Master’s in Applied Computer Science. They currently work as an On-Page & Technical SEO Manager at Web20Ranker, where they focus on optimizing websites and improving their rank in search engines using a results-driven approach. In their spare time, Lazerta gives private courses and lectures on SEO, programming, and digital marketing at various training centers in Durres.

Lazerta has experience working as a frontend and backend developer with several platforms, programming languages, and frameworks such as PHP, Java, C#, .NET, Angular, JavaScript Knockout, and Vue.js. Their experience working with digital agencies has allowed them to build upon their computer science background and develop new skills and expertise. They have designed and developed websites/content that is search engine optimized (SEO) for multiple clients from diverse industries.

Professional Bio (3-5 sentences):

As an On-Page & Technical SEO Manager with 6+ years of experience, I have a wealth of knowledge and expertise in optimizing websites for search engines. My background as a web developer has provided me with a solid understanding of the technical aspects of website development, which has been invaluable in my role as an SEO specialist. My passion for staying up-to-date with the latest trends and algorithms in the field has helped me deliver measurable results for clients. I am a results-driven professional dedicated to helping businesses achieve their online goals.

How long have you worked with Web 20?

For almost two years now. I was hired in March 2021, post-covid period, when Web20 started expanding overseas and hiring remote workers.

What does your job entail?

As an On-Page and Technical SEO Manager, my job entails a wide range of responsibilities that are critical to the success of a website’s online presence. My primary focus is optimizing a website to improve its ranking on search engines. This includes researching and implementing the most effective keywords, optimizing meta tags and header tags, creating high-quality content that is both engaging and optimized for search engines, and implementing a website structure that is easy for search engines to crawl.

In addition to these on-page optimization tasks, I am also responsible for ensuring that the website is free of any technical issues that could negatively impact its search engine rankings. This includes identifying and fixing broken links, removing duplicate content, and optimizing page load times.

As a manager, I am also responsible for leading and motivating the team, managing performance, building a positive team culture, providing development opportunities, managing conflicts, communicating effectively with team members and clients, and making important decisions that will impact the team. I also have to set the team goals, create standard operating procedures, delegate tasks when necessary, and ensure that the team is aligned with the company’s goals and objectives.

In summary, my job as an On-Page and Technical SEO Manager requires a combination of technical expertise and leadership skills. The goal is to optimize the website for search engines and to create an environment where the team can work effectively to achieve their goals.

What do you like most about your job?

As an SEO specialist, I find my job incredibly fulfilling and enjoyable. One of the things I appreciate the most is the flexibility it offers. As a web developer, I used to be confined to a physical office and found the monotony of staring at a screen programming for 8 hours a day to be quite stressful. I can work from anywhere with a reliable internet connection at my current job. This allows me to have a better work-life balance and to be more productive.

Another aspect of my job that I enjoy is the opportunity to work with colleagues from all over the world. Web 20 Ranker has a diverse team of people from different cultures and backgrounds. This not only allows me to learn from others but also gives me a chance to share my own knowledge and experiences.

The company culture is also something that I appreciate. The team is friendly, helpful, and proactive. The management is well-established and supportive, making it a great workplace.

Lastly, I love that SEO constantly changes, requiring me to stay updated with the latest trends, algorithms, and techniques. The challenge of staying ahead of the curve and delivering results for our clients makes this job exciting and motivating.

What motivates you to wake up and go to work?

I love to make people happy. My job as an On-Page & Technical SEO Manager allows me to do just that by helping businesses improve their online visibility and reach their target audience. Seeing the positive results of my work, such as increased website traffic, higher conversions, and a stronger online presence, is a motivating factor to wake up and go to work and do it all over again for another client. Finding solutions, problem-solving, and implementing strategies for a website’s optimization, is a challenging and exciting process that keeps me motivated and engaged. Overall, the desire to make a positive impact on others and bring happiness to my clients, team members, and family is a strong motivation to wake up and go to work as an On-Page & Technical SEO Manager.

How has Web 20 helped you in your career development?

Web 2.0 has significantly impacted the field of SEO and has changed how websites are optimized for search engines. In the last two years, Web 2.0 has become more prominent and has helped SEO professionals and me to be more effective in their work. 

I began my career as an On-Page SEO Specialist and quickly established a reputation for delivering high-quality work. I was fortunate to have access to various training opportunities, including workshops led by experienced industry professionals such as Chaz and online courses that I could take for free. These resources provided me with a solid foundation in SEO best practices and allowed me to stay up-to-date with the latest industry trends. Additionally, I gained hands-on experience through SEO testing and case studies, which helped me develop my skills and improve my performance.

After a year of excelling as an On-Page SEO Specialist, I was promoted to Manager. Even though I had already gained a lot of knowledge and experience, I still had to take some additional training for managers to help me understand the new responsibilities of this role. These trainings helped me understand the management aspect of my job and develop my leadership skills.

All in all, the combination of training opportunities, hands-on experience, and the opportunity to take on new responsibilities have helped me to become a better professional. I have improved my performance in my job and delivered results for my clients. I am grateful for the support and resources that Web 2.0 Ranker has provided me, which have helped me advance in my career as an On-Page & Technical SEO Manager.

If you could switch your job with anyone else within Web 20, whose job would you want?

This is the best place to be, considering my background and experience.

What advice do you have for prospective Web 20 candidates?

  1. Stay up-to-date with the latest trends and algorithms: SEO is a constantly evolving field, and it’s important to stay informed about the latest changes and updates to stay ahead of the curve.
  2. Understand the importance of user experience: Search engines place a high value on websites that provide a positive user experience, so it’s important to understand user-centered design principles and how they apply to SEO.
  3. Develop a solid understanding of data analysis: SEO requires analyzing data and making informed decisions based on that data. It’s important to develop skills in data analysis, including using tools such as Google Analytics and SEMrush.
  4. Learn to communicate effectively: SEO requires the ability to communicate effectively with a variety of stakeholders, including clients, colleagues, and other members of the marketing team.
  5. Be persistent and patient: SEO takes time to produce results and can be a long-term process. It is important to be persistent and patient and focus on the goals.
  6. Get hands-on experience: The best way to learn SEO is by doing it. Look for opportunities to work on real-world projects and gain hands-on experience.
  7. Be a team player: SEO is a team effort, and it’s important to collaborate effectively.
  8. Be curious and creative: Always be curious and creative. SEO is a creative field; new ideas and thinking outside the box keep it interesting and help improve results.
  9. Keep learning: SEO is constantly changing, and it’s important to keep learning new things. Attend workshops, read industry blogs, and stay up-to-date with the latest trends and best practices.
  10. Be passionate: SEO requires a lot of hard work and dedication. It’s important to be passionate about your work and enjoy learning and improving.

What drew you to Web 20 originally? And how has Web 20 changed since?

I was drawn to Web 20 originally due to its reputation as an international SEO company. The company’s reputation for delivering high-quality work and staying up-to-date with the latest trends and best practices in the field would have been a major factor in drawing me here.

Since then, Web 20 has continued to grow and evolve. The company has expanded its services and capabilities and has become known for its ability to deliver client results. Additionally, the company has invested in new technologies, training, and tools to help deliver even better results for clients. The company has expanded its team and started working with clients from different parts of the world. With this growth, the company has become an even more exciting and dynamic workplace, with more opportunities for professional development and career growth.

What have you gained from working at Web 20?

Working at a company like Web 20 has given me hands-on experience working on a variety of projects, exposure to a diverse client base, professional development opportunities, the chance to collaborate with a team, opportunities for career growth, and access to the latest tools and technologies in the field of SEO.

What do you like to do when you aren’t working?

Traveling

One quote you live by

You only live once, but if you do it right, once is enough.

How do you define success?

By living in peace and doing things that make me happy, like not being stressed at work or in general, being safe financially, maintaining healthy relationships with family and friends, and progressing professionally and as an individual.

What has been your favorite project at Web 20?

All projects are interesting and appealing in their way. I can’t distinguish one.

What is your greatest fear?

Spiders lol

Where is your favorite place to be?

Somewhere warm and near the sea

What’s the weirdest job you’ve ever had?

I had the opportunity to work for a small digital agency early in my career. The company started with only two employees, including a friend from university and myself. The manager, who had no background in the IT field, tasked us with a wide range of responsibilities, including website design, marketing, and programming. We were responsible for building websites from scratch and setting up and maintaining a Linux server to host them.

While the workload was demanding, it was also an incredibly valuable learning experience. I had the opportunity to learn graphic design software such as Photoshop and Illustrator, which helped me to develop my design skills. Additionally, I was exposed to the world of SEO for the first time, which sparked my interest in the field and ultimately led me to pursue a career in it.

Despite the challenges, it was an exciting time to be a part of the company, and I am grateful for the opportunity to work with a close-knit team and to have the opportunity to learn so much in such a short period. It was a great starting point for my professional journey and helped me to develop a strong foundation of skills that I still use today. However, I don’t recommend working for such companies and being requested to do tasks out of your job scope.

What would you do (for a career) if you weren’t doing this?

I would be a therapist.

If you could choose anyone, who would you pick as your mentor?

Not sure. I don’t follow famous people a lot. On second thoughts, probably Nikola Tesla, he seemed to know some secrets of the universe.

If you could learn to do anything, what would it be?

Mind reading and psychology

What are three words you’d use to describe Web 20?

Innovative, Results-Driven, and Reliable.

What is something you learned in the last week?

Cyrillic Alphabet. I am passionate about foreign languages.

SEO Update – January 8, 2023

SEO Updates – January 27, 2023

Create more Robust Campaigns (& Lessen Your Workload)

Happy 2023! We hope you had a great start to the new year.

We have some exciting things in the works, including our Q4 SEO Mad Scientist Testing Report, which will be released next week. Be on the lookout for that!

We also recently launched an SEO Add-on with our Monthly GBP Campaigns so you can create more robust SEO strategies – both local and organic included!

This weekend’s deal allows you to save on these campaigns…

Are you tired of ineffective SEO strategies that leave you feeling frustrated with your maps rankings or a significant workload?

Our Monthly GBP Campaigns are here to help you achieve success and boost your clients’ online presence.

⭐ Today’s Deal ⭐

Get 15% Off Any Monthly GBP Campaign’s 1st Month
Use Code: 15offgbp

These campaigns are designed to help local businesses rank their pages in their area and dominate their market with low-competition, high-demand keywords. With our monthly campaigns, you can expect specific KPI improvements within six months and local visibility for your clients. In addition, you’ll receive real-time updates in your order dashboard and monthly geogrid reports.

We have also added the Managed Search add-on to our monthly campaigns to maximize the impact of the campaigns. With the SEO Add-on, we have doubled the content marketing efforts and quadrupled the amount of on-page work we do in the campaigns. This will help to build robust SEO campaigns by adding organic SEO to your monthly GBP or Managed Links campaigns.

You can also catch up on SEO news & updates with our podcast…

On this week’s episode of the SEO Vault, we discussed a study that found that reviews with photos tend to last longer in Google Local results, Microsoft Bing is planning to add OpenAI’s ChatGPT feature, Google saying that they ignore the hidden text on a page + other SEO news (you can find below)!

SEO Updates & News:

> Google: The Helpful Content Update & Link Spam Update are Still Ongoing

> Study: Reviews With Photos Last Longer In Google Local Results

Google Search Research Paper Says SEO Practices Tends To Be Very Low Quality

> Google: We Ignore Hidden Text On A Page

Not sure what links to buy? Let us help!

We offer FREE link recommendations and a link-buying guide to provide the best use cases for the different types of links you need now.

Please message us on the website chat or email at [email protected] if you have any questions. Always happy to help!

To Your Success,
Chaz and the Entire Team

GBP (GMB Listing) Suspended:
Here’s What You Should Do To Reinstate

Are you struggling with a suspended Google listing? It can be confusing and frustrating to deal with but don’t worry, we’re here to help.

In this blog, we will go through the GBP suspension process and provide the information and guidance you need to reinstate your listing. We’ll start by discussing the various types of suspensions and why they may occur. Then, we’ll go through the steps you need to take to resolve the issue and get your listing back up and running.

This Week in the Local SEO Community

This Week On The SEO Mad Scientist

Hidden Content Ranks! We think we know why now…

Hi, fellow SEO testers!

Our tests didn’t show any definitive results this week, but we have exciting tests coming up…
The SEO Mad Scientist is currently focusing our testing the ranking impact of different off-page signals, including citations, press releases, and brand links.
We will look at all the little things that SEOs use in their off-page SEO strategies – both organic and local impact.

Join us next year as it will be a great year of tests that you won’t want to miss. See you in 2023…

Happy Testing!

This Week on The SEO Vault
Episode 172

Hosts: Chaz Edwards + Sophie Allen + Mike Milas

What we discussed this week…

✔️ The effect of hidden content on ranking

✔️ Microsoft Bing adding OpenAI’s ChatGPT Feature

✔️ Reviews with photos with them lasting longer in the Google local listing

Watch the Latest SEO Vault episode to catch up on the most recent local update and much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST.

Interested in being a guest on the vault!? Sign up now
https://seovault.com/be-our-guest/

SEO Update, December 23 2022

SEO Updates – January 27, 2023

Why Does Hidden Content Rank? We’ve got the tests to find out…

We hope you’re having a happy holiday with your family and friends!

We decided to send our Weekly Update email today, so you can find the SEO Mad Scientist Update, the SEO Vault podcast episode & more below…

Stock up on our press services with today’s daily deal! You can unlock two different campaigns today only:

Syndicate to 400+ outlets using our bigger, better newswire with our Premium Press Releases! You can also get more impactful links with our DoFollow News Links. Get your clients maximum exposure without the big price tag with our press services…

Pitch to 1,000+ US journalists + syndicate using our newswire with our Targeted Media Outreach – all the work is done for you!

⭐ Today’s Deal ⭐

 

Unlock a Free Premium Press Release & Targeted Media Outreach Campaign

+Save 25% Storewide till JANUARY 2ndUse Code: HoHoHo

Get a Free Premium Press Release if you spend $200+ ($69 Value)

> Get a Free Premium Press Release & Free Targeted Media Outreach campaign if you spend $600+ ($268 Value)

Do you want to stay on top of what’s working now in SEO?

Our FREE SEO Wins Webby Series will show you how to get more wins for your clients with different topics each quarter!

Our Q1 webby is happening on January 2nd, so mark your calendars.

You will hear how we use competitor audits and market analysis to get better and faster results for your clients. Sign up here to join the webinar!

You can also catch up on SEO news & updates with our podcast…

On this week’s episode of the SEO Vault, we discussed Google’s new feature that allows users to search within videos, how to use ChatGPT to create relevant content, the effect of Google’s helpful content and link spam update + other SEO news (you can find below)!

SEO Updates & News:

Google Helpful Content Update & Link Spam Update Still Making SERP Turbulence

Google’s management has reportedly issued a ‘code red’ amid the rising popularity of the ChatGPT AI

Google Looking At Upper Limit Of Word Count? Probably Not But Get To The Point.

Does SEO Round Table Sponsor Joy Hawkins Now? Lol
Study: Upvoting Reviews Keeps The Reviews On Google Local Longer

Not sure what links to buy? Let us help!

We offer FREE link recommendations and a link buying guide to provide best use cases for the different types of links you need now.

Please message us on the website chat or send an email at [email protected] if you have any questions. Always happy to help!

To Your Success,
Chaz and the Entire Team

Local SEO Case Study For A Multi-Location Franchise Business In The Sports Medicine Industry

Are you looking to dominate the 3 Pack for a multi-location client?

Read this case study to see the strategies and techniques we used that brought our client unparalleled success in their local SEO efforts.

One key factor in their success was the use of bulk onboarding and implementation capabilities. This allowed them to efficiently set up their local SEO across all locations and hit the ground running.

This Week in the Local SEO Community

This Week On The SEO Mad Scientist

Hidden Content Ranks! We think we know why now…

Welcome back to another update with the SEO mad scientist. The final update of 2022!

It’s been an exciting year of SEO test data and discovering some of the most powerful signals currently in search…

Will be closing this year with a final update on our hidden content tests but don’t worry as the ability to leverage hidden content will continue to be tested into 2023!

Last week we clearly saw negative impacts from our over-optimized hidden content. Changing the site we did had drastic effects not only on organic rankings but also on the local rankings.

So the question was, “Once we restore the content to something that is not over-optimized, but still continue to hide a majority of the site’s/page content, will the rankings recover or even be better?”

If we continue to use a majority of our hidden content but just optimized it better then we should definitely see a return to our test term’s previous positions.

Not only have our organic rankings begun to recover as Google reindexes the site but we can clearly see changes in our local results.

Some local terms actually seem to be performing a little bit better than previously before the update.

It seems pretty clear at this point that hidden content is being indexed, even when the front-end user has no way of accessing that back-end information.

In our previous tests when using drop-down boxes or other methods to hide the content where the user could still view it made perfect sense, but why would this content still index and rank?

We speculate this might have something to do with the way Google crawls and indexes content that may be behind an opt-in or a paywall.

Oftentimes you can find the full content when looking at the source code. This allows news sites to easily have their content crawled by Google bot but still block it with a paywall.

We speculate that this is why our hidden content tests work. Googlebot and its current indexing can’t differentiate if the content is accessible through other means or not. You could just be required to become a website member to have the option to view that content. Since Google bought is not a member of your website it will not be able to crawl any buttons or UI that would be available if you were logged in.

This is all speculation of course but so far the only reason we can come up with as to why Google would index and rank this type of content.

What do you think?

Join us next year as it’s going to be a great year of tests that you won’t want to miss. See you in 2023…

Happy Testing!

This Week on The SEO Vault
Episode 170

Hosts: Chaz Edwards + Bucky Helms + Mike Milas

What we discussed this week…

✔️ Google’s new feature that allows users to search within videos

✔️ How to use ChatGPT to create high-quality content

✔️ The effect of Google’s helpful content and link spam update

Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST.

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