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This Week on The SEO Vault
Episode 166
Hosts: Chaz Edwards + Mike Milas
+ Bucky Helms
What we discussed this week…
Using event link building to increase visibility
Products that can move the needle for a new site
Google Business Profiles Now Offering Suggested Services Areas
> Watch the Latest SEO Vault episode to catch up on the most recent local update and much more.
> Answered: Could I do some “events” and press releases to try to get an automated GBP verification?
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This week on The SEO Mad Scientist
Will Google Web Stories Solve Our Cannibalization Issues?
So far, we have yet to see any results from our single variable cannibalization tests.
We’ve even tried some single variable tests on other listings that had experience cannibalization but believe whatever causes cannibalization will likely not be overcome by a single variable.
This is why we’ve decided to focus on just one cannibalization keyword and see if we can determine any other signals that may help a cannibalized listing outside of the signals we’ve currently been testing.
The first one we wanted to give a shot at was Google web stories. Google provides a simple plug-in to allow you to create these web stories, and with the emphasis on this type of content currently online, this may influence rankings.
Get the Plugin Here & Test Yourself: https://wordpress.org/plugins/
We have begun posting Google web stories daily on one of our cannibalized listings. We are targeting the cannibalized keywords and some other variation terms, so whether or not we beat cannibalization, we will be able to determine if the web story’s helped.
Joining next week with an update on Google web stories and how they impact local search. Until then, as always, happy testing!