SEO Updates – January 27, 2023

SEO Updates – January 27, 2023

Dominate the SERPs this Weekend & Catch up on Indexation Tests…

Create more powerful campaigns and stronger results with this weekend’s deal.

Save 20% on ANY High, Ultimate, and Xtreme SEO campaigns – including local SEO, organic SEO, and link building packages.

These campaigns are specifically designed to dominate.

We have many case studies, but one recent example is a law firm in a highly competitive market. We achieved these results in only five months:

  • 414% increase in phone calls
  • 351% increase in website visits
  • 198% increase in indirect queries
  • 384% increase in views on maps 6.2k
  • 274% increase in views on search (5.1k)

No matter what your clients need, you can cash in on the savings!

We also recently launched the Managed Search Add-on for more robust monthly GBP campaigns. Double your content marketing and quadruple the on-page work by adding this to your campaign.

And as if that wasn’t enough, we just launched our NEW business guest posts. These are real sites with real traffic, giving you easy access to valuable backlinks.

⭐Weekend Deal⭐

Save 20% on Any High, Ultimate, or
Xtreme Comp Campaign

Use Code: PushHigher

This deal applies to all our monthly campaigns, including:

  • Monthly GBP CampaignsGet specific KPI improvements within six months and dominate your local market with our monthly campaigns designed for local businesses to rank their pages in their area with low competition, high-demand keywords.
  • Managed Search CampaignsEstablish long-term rankings for top industry keywords and increase SERP rankings, online visibility, and website traffic with our combined approach of strong on-page optimization, content creation, white hat link building, and outreach strategies.
  • Managed LinkBuilding CampaignsAchieve ranking improvements you can count on with our affordable premium link-building service that offers authentic and strong backlinks from real and aged websites, guaranteed to increase traffic within 180 days.
  • DFY Law SEO CampaignsCompete in the competitive legal market with our comprehensive Lawyer SEO Campaigns that include everything you need to rank a law firm website and increase the online visibility of a firm or attorney in any location across any practice type.
  • eCom SEO CampaignsMaximize your eCommerce website’s potential with our approach to eCommerce search optimization that combines strong digital marketing strategies, white hat link building, and outreach techniques, guaranteed to increase SERP rankings, online visibility, website traffic and leads.

In this week’s episode of the SEO Vault, we focused on the impact of AI in SEO.

Bing announced it would integrate Open AI into its search engine, which will significantly impact search results.

Additionally, we emphasized the importance of the title and link as key elements for the Google Discover Follow feature. We also discussed the possibility of new content ideas being added to the Google Search Console + other SEO news (you can find below)!

SEO Updates & News:

Bing integrates OPEN AI into the search engine

Title & Link Are The Important Content For The Google Discover Follow Feature

Content ideas may be coming to Google Search Console

> Google To Sunset Google Optimize On September 30, 2023

Not sure what links to buy? Let us help!

We offer FREE link recommendations and a link buying guide to provide best use cases for the different types of links you need now.

Please message us on the website chat or send an email at [email protected] if you have any questions. Always happy to help!

To Your Success,
Chaz and the Entire Team

Updated Google My Business Ranking Framework

Claim your spot in the top 3 pack with this guide.

We compiled a comprehensive guide on how to use the GMB ranking guide to achieve just that.

Read this guide to find actionable steps and strategies to optimize your GMB listing, improve your online presence, and increase your visibility to potential customers. By following our guide, you’ll be able to improve your local SEO and outrank your competitors.

This Week in the Local SEO Community

This Week On The SEO Mad Scientist

Did Our Quick Indexing Test Work?

Welcome to the latest update from the SEO Mad Scientist newsletter! We’ve tested different methods these past weeks to see how they impact Google search rankings.

It took over 48 hours for our last test site to be indexed, and we noticed it at around 7 pm on Sunday night. However, it’s possible that the site could have been indexed at any time between Friday and Sunday.

The first thing we did was submit it in another website’s sitemap, which technically created a backlink and is also the reason we believe the crawl was triggered.

Did one of our tests cause the brand-new URL to get indexed, or was it something else?

We did create multiple other test sites, and all of them were indexed using methods that had generated some backlinks. So was it pushing the index or just the crawl?
We figured we would find out by testing what brought us here in the first place by trying to index citations that seemed to be struggling to get into the SERPs.

If you have been doing local SEO, you may have trouble getting your citations to index, especially without linkbuilding or unique content. If our site was indexed due to any of our actions last week, we should be able to get Google to index our citation URLs by doing the same thing.

Breaking out last week’s test into individual tests, we ran a list of citation URLs through individual steps to see if we could find what specifically may have influenced indexation…

We have yet to see any results but join us next week for a full report on the finding…

Until then, let’s take another quick look at our AI content test. Last week we used Chat GPT to add some additional optimization to our page by asking it for relevant entities related to our target keyword and simply asking it to rewrite our content, including references to the list or relevant entities within the content.

This simple prompt provided a lot of additional relevance to the page, as you can see from the ranking:

But how far can we really take the AI optimization? We wanted to see the impact if we implemented the same contempt to the rest of the website.

Let’s look at the overall general impact on the site after re-writing a few paragraphs of content with Open AI across the website and submitting them to the search console.

In general, the optimization being added to the content seems to be helping, although, remember, the site was not really optimized to begin with. What do you think? Will you use AI to help your SEO?

Join us next week for more exciting test updates, and until then…

Happy Testing!

This Week on The SEO Vault
Episode 175

Hosts: Mike Milas + Bucky Helms + Sophie Allen
+ Benjamin Olson

What we discussed this week…

✔️ Bing integrating OpenAI into its search engine

✔️ Google Search Console introducing Content Ideas

✔️ Tools for organizing and mapping internal linking for your website

Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Answered: Do any of you all have any tools that would be good for organizing and mapping internal linking? Looking to rework a client’s website with several hundred URLs

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST.

Interested in being a guest on the vault!? Sign up now
https://seovault.com/be-our-guest/

SEO Update – January 20, 2023

SEO Updates – January 27, 2023

Find the Links You Need to Succeed Inside…

Do you need help to get strong backlinks for your clients in the business niche?

We are launching our NEW business guest posts this week! These are real sites with real traffic, giving you easy access to valuable backlinks.

Choose from 20+ carefully selected sites to find the best options for each client. Our strong editorial relationships make it easy to get published on meaningful sites that will impress your clients.

We also recently launched an Organic SEO Add-on with our Monthly GBP Campaigns so you can create more robust SEO strategies with both local and organic included!

+ this weekend’s deal…

⭐ Weekend Deal ⭐

Save 20% on Custom Signals
Infographics Service

Use Code: CSInfo20

Custom Signals
Achieve sustained SERP rankings, increased performance, and a higher ROI with our powerful yet affordable custom link-building service.

We identify the most relevant sites and link-building opportunities to help boost your SERP rankings by reverse-engineering your top-ranking competitor’s backlinks and brand mentions. So save yourself time and money with this deal!

Infographics Service
Get the links and authority brand signals your competitors don’t have with our Infographic & Rich Media Link Building service.

You’ll get 50+ additional brand profiles and authority links, which can help to increase visibility and reach a wider audience. Additionally, our add-ons, such as audio assets, PDFs, images, and podcast links, provide even more opportunities to diversify links and reach a larger audience.

On this week’s episode of the SEO Vault, we discussed plans to extend Agency Support and Liaison hiring for levels 4 and above in the Agency Partnership Program.

We also covered the news that Google has removed embedded podcasts from search results and discussed a statement from John Mu of Google, who clarified that having a website with the same name as another site is fine for search as long as the content is different. The sites are not attempting to manipulate search results + other SEO news (you can find them below)!

SEO Updates & News:

> John Mu Google: Publishing Frequency Does Not Make Something Spammy

Google Discontinues Google Posts Insights

> Google: Having A Website With The Same Name As Another Site Is Fine For Search

Google Removes Embedded Podcasts From Search Results

Not sure what links to buy? Let us help!

We offer FREE link recommendations and a link buying guide to provide best use cases for the different types of links you need now.

Please message us on the website chat or email at [email protected] if you have any questions. Always happy to help!

To Your Success,
Chaz and the Entire Team

How To Use Infographics For Link Building

Are you looking for a way to boost your link-building efforts? Infographics are a highly effective way to increase brand exposure and bring in natural backlinks.

Infographics are particularly beneficial for clients who are already well-positioned in the SERPs. Not only do quality infographics help to convey complex information in an easily digestible format, they also tend to receive a high number of social shares.

Read this blog to find out how to use infographics for link-building, so you can begin implementing these rich media assets into your SEO campaigns.

This Week in the Local SEO Community

This Week On The SEO Mad Scientist

Hey there, SEO mad scientists,
We’re hard at work setting up new SEO tests in the lab.
None of our tests had meaningful results to report this week, so we’re continuing to monitor our test setups and report back next week.

See you again next week for another update…

This Week on The SEO Vault
Episode 174

Hosts: Mike Milas + Bucky Helms

What we discussed this week…

✔️ How to improve the quality of location page content to increase indexing rate

✔️ Using ClickUp to get the most out of your GoHighlevel account

✔️ Google removing the ability to listen to podcasts directly from search results

Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Answered: What are the benefits of using ClickUp to connect to GoHighLevel?

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST.

Interested in being a guest on the vault!? Sign up now
https://seovault.com/be-our-guest/

On-Page & Technical SEO Manager: Lazerta Rista

<div>On-Page & Technical SEO Manager: Lazerta Rista</div>

Image

Meet Our On-page & Technical SEO Manager: Lazerta Rista

Lazerta has a Bachelor’s degree in Computer Science and a Master’s in Applied Computer Science. They currently work as an On-Page & Technical SEO Manager at Web20Ranker, where they focus on optimizing websites and improving their rank in search engines using a results-driven approach. In their spare time, Lazerta gives private courses and lectures on SEO, programming, and digital marketing at various training centers in Durres.

Lazerta has experience working as a frontend and backend developer with several platforms, programming languages, and frameworks such as PHP, Java, C#, .NET, Angular, JavaScript Knockout, and Vue.js. Their experience working with digital agencies has allowed them to build upon their computer science background and develop new skills and expertise. They have designed and developed websites/content that is search engine optimized (SEO) for multiple clients from diverse industries.

Professional Bio (3-5 sentences):

As an On-Page & Technical SEO Manager with 6+ years of experience, I have a wealth of knowledge and expertise in optimizing websites for search engines. My background as a web developer has provided me with a solid understanding of the technical aspects of website development, which has been invaluable in my role as an SEO specialist. My passion for staying up-to-date with the latest trends and algorithms in the field has helped me deliver measurable results for clients. I am a results-driven professional dedicated to helping businesses achieve their online goals.

How long have you worked with Web 20?

For almost two years now. I was hired in March 2021, post-covid period, when Web20 started expanding overseas and hiring remote workers.

What does your job entail?

As an On-Page and Technical SEO Manager, my job entails a wide range of responsibilities that are critical to the success of a website’s online presence. My primary focus is optimizing a website to improve its ranking on search engines. This includes researching and implementing the most effective keywords, optimizing meta tags and header tags, creating high-quality content that is both engaging and optimized for search engines, and implementing a website structure that is easy for search engines to crawl.

In addition to these on-page optimization tasks, I am also responsible for ensuring that the website is free of any technical issues that could negatively impact its search engine rankings. This includes identifying and fixing broken links, removing duplicate content, and optimizing page load times.

As a manager, I am also responsible for leading and motivating the team, managing performance, building a positive team culture, providing development opportunities, managing conflicts, communicating effectively with team members and clients, and making important decisions that will impact the team. I also have to set the team goals, create standard operating procedures, delegate tasks when necessary, and ensure that the team is aligned with the company’s goals and objectives.

In summary, my job as an On-Page and Technical SEO Manager requires a combination of technical expertise and leadership skills. The goal is to optimize the website for search engines and to create an environment where the team can work effectively to achieve their goals.

What do you like most about your job?

As an SEO specialist, I find my job incredibly fulfilling and enjoyable. One of the things I appreciate the most is the flexibility it offers. As a web developer, I used to be confined to a physical office and found the monotony of staring at a screen programming for 8 hours a day to be quite stressful. I can work from anywhere with a reliable internet connection at my current job. This allows me to have a better work-life balance and to be more productive.

Another aspect of my job that I enjoy is the opportunity to work with colleagues from all over the world. Web 20 Ranker has a diverse team of people from different cultures and backgrounds. This not only allows me to learn from others but also gives me a chance to share my own knowledge and experiences.

The company culture is also something that I appreciate. The team is friendly, helpful, and proactive. The management is well-established and supportive, making it a great workplace.

Lastly, I love that SEO constantly changes, requiring me to stay updated with the latest trends, algorithms, and techniques. The challenge of staying ahead of the curve and delivering results for our clients makes this job exciting and motivating.

What motivates you to wake up and go to work?

I love to make people happy. My job as an On-Page & Technical SEO Manager allows me to do just that by helping businesses improve their online visibility and reach their target audience. Seeing the positive results of my work, such as increased website traffic, higher conversions, and a stronger online presence, is a motivating factor to wake up and go to work and do it all over again for another client. Finding solutions, problem-solving, and implementing strategies for a website’s optimization, is a challenging and exciting process that keeps me motivated and engaged. Overall, the desire to make a positive impact on others and bring happiness to my clients, team members, and family is a strong motivation to wake up and go to work as an On-Page & Technical SEO Manager.

How has Web 20 helped you in your career development?

Web 2.0 has significantly impacted the field of SEO and has changed how websites are optimized for search engines. In the last two years, Web 2.0 has become more prominent and has helped SEO professionals and me to be more effective in their work. 

I began my career as an On-Page SEO Specialist and quickly established a reputation for delivering high-quality work. I was fortunate to have access to various training opportunities, including workshops led by experienced industry professionals such as Chaz and online courses that I could take for free. These resources provided me with a solid foundation in SEO best practices and allowed me to stay up-to-date with the latest industry trends. Additionally, I gained hands-on experience through SEO testing and case studies, which helped me develop my skills and improve my performance.

After a year of excelling as an On-Page SEO Specialist, I was promoted to Manager. Even though I had already gained a lot of knowledge and experience, I still had to take some additional training for managers to help me understand the new responsibilities of this role. These trainings helped me understand the management aspect of my job and develop my leadership skills.

All in all, the combination of training opportunities, hands-on experience, and the opportunity to take on new responsibilities have helped me to become a better professional. I have improved my performance in my job and delivered results for my clients. I am grateful for the support and resources that Web 2.0 Ranker has provided me, which have helped me advance in my career as an On-Page & Technical SEO Manager.

If you could switch your job with anyone else within Web 20, whose job would you want?

This is the best place to be, considering my background and experience.

What advice do you have for prospective Web 20 candidates?

  1. Stay up-to-date with the latest trends and algorithms: SEO is a constantly evolving field, and it’s important to stay informed about the latest changes and updates to stay ahead of the curve.
  2. Understand the importance of user experience: Search engines place a high value on websites that provide a positive user experience, so it’s important to understand user-centered design principles and how they apply to SEO.
  3. Develop a solid understanding of data analysis: SEO requires analyzing data and making informed decisions based on that data. It’s important to develop skills in data analysis, including using tools such as Google Analytics and SEMrush.
  4. Learn to communicate effectively: SEO requires the ability to communicate effectively with a variety of stakeholders, including clients, colleagues, and other members of the marketing team.
  5. Be persistent and patient: SEO takes time to produce results and can be a long-term process. It is important to be persistent and patient and focus on the goals.
  6. Get hands-on experience: The best way to learn SEO is by doing it. Look for opportunities to work on real-world projects and gain hands-on experience.
  7. Be a team player: SEO is a team effort, and it’s important to collaborate effectively.
  8. Be curious and creative: Always be curious and creative. SEO is a creative field; new ideas and thinking outside the box keep it interesting and help improve results.
  9. Keep learning: SEO is constantly changing, and it’s important to keep learning new things. Attend workshops, read industry blogs, and stay up-to-date with the latest trends and best practices.
  10. Be passionate: SEO requires a lot of hard work and dedication. It’s important to be passionate about your work and enjoy learning and improving.

What drew you to Web 20 originally? And how has Web 20 changed since?

I was drawn to Web 20 originally due to its reputation as an international SEO company. The company’s reputation for delivering high-quality work and staying up-to-date with the latest trends and best practices in the field would have been a major factor in drawing me here.

Since then, Web 20 has continued to grow and evolve. The company has expanded its services and capabilities and has become known for its ability to deliver client results. Additionally, the company has invested in new technologies, training, and tools to help deliver even better results for clients. The company has expanded its team and started working with clients from different parts of the world. With this growth, the company has become an even more exciting and dynamic workplace, with more opportunities for professional development and career growth.

What have you gained from working at Web 20?

Working at a company like Web 20 has given me hands-on experience working on a variety of projects, exposure to a diverse client base, professional development opportunities, the chance to collaborate with a team, opportunities for career growth, and access to the latest tools and technologies in the field of SEO.

What do you like to do when you aren’t working?

Traveling

One quote you live by

You only live once, but if you do it right, once is enough.

How do you define success?

By living in peace and doing things that make me happy, like not being stressed at work or in general, being safe financially, maintaining healthy relationships with family and friends, and progressing professionally and as an individual.

What has been your favorite project at Web 20?

All projects are interesting and appealing in their way. I can’t distinguish one.

What is your greatest fear?

Spiders lol

Where is your favorite place to be?

Somewhere warm and near the sea

What’s the weirdest job you’ve ever had?

I had the opportunity to work for a small digital agency early in my career. The company started with only two employees, including a friend from university and myself. The manager, who had no background in the IT field, tasked us with a wide range of responsibilities, including website design, marketing, and programming. We were responsible for building websites from scratch and setting up and maintaining a Linux server to host them.

While the workload was demanding, it was also an incredibly valuable learning experience. I had the opportunity to learn graphic design software such as Photoshop and Illustrator, which helped me to develop my design skills. Additionally, I was exposed to the world of SEO for the first time, which sparked my interest in the field and ultimately led me to pursue a career in it.

Despite the challenges, it was an exciting time to be a part of the company, and I am grateful for the opportunity to work with a close-knit team and to have the opportunity to learn so much in such a short period. It was a great starting point for my professional journey and helped me to develop a strong foundation of skills that I still use today. However, I don’t recommend working for such companies and being requested to do tasks out of your job scope.

What would you do (for a career) if you weren’t doing this?

I would be a therapist.

If you could choose anyone, who would you pick as your mentor?

Not sure. I don’t follow famous people a lot. On second thoughts, probably Nikola Tesla, he seemed to know some secrets of the universe.

If you could learn to do anything, what would it be?

Mind reading and psychology

What are three words you’d use to describe Web 20?

Innovative, Results-Driven, and Reliable.

What is something you learned in the last week?

Cyrillic Alphabet. I am passionate about foreign languages.

SEO Update – January 8, 2023

SEO Updates – January 27, 2023

Create more Robust Campaigns (& Lessen Your Workload)

Happy 2023! We hope you had a great start to the new year.

We have some exciting things in the works, including our Q4 SEO Mad Scientist Testing Report, which will be released next week. Be on the lookout for that!

We also recently launched an SEO Add-on with our Monthly GBP Campaigns so you can create more robust SEO strategies – both local and organic included!

This weekend’s deal allows you to save on these campaigns…

Are you tired of ineffective SEO strategies that leave you feeling frustrated with your maps rankings or a significant workload?

Our Monthly GBP Campaigns are here to help you achieve success and boost your clients’ online presence.

⭐ Today’s Deal ⭐

Get 15% Off Any Monthly GBP Campaign’s 1st Month
Use Code: 15offgbp

These campaigns are designed to help local businesses rank their pages in their area and dominate their market with low-competition, high-demand keywords. With our monthly campaigns, you can expect specific KPI improvements within six months and local visibility for your clients. In addition, you’ll receive real-time updates in your order dashboard and monthly geogrid reports.

We have also added the Managed Search add-on to our monthly campaigns to maximize the impact of the campaigns. With the SEO Add-on, we have doubled the content marketing efforts and quadrupled the amount of on-page work we do in the campaigns. This will help to build robust SEO campaigns by adding organic SEO to your monthly GBP or Managed Links campaigns.

You can also catch up on SEO news & updates with our podcast…

On this week’s episode of the SEO Vault, we discussed a study that found that reviews with photos tend to last longer in Google Local results, Microsoft Bing is planning to add OpenAI’s ChatGPT feature, Google saying that they ignore the hidden text on a page + other SEO news (you can find below)!

SEO Updates & News:

> Google: The Helpful Content Update & Link Spam Update are Still Ongoing

> Study: Reviews With Photos Last Longer In Google Local Results

Google Search Research Paper Says SEO Practices Tends To Be Very Low Quality

> Google: We Ignore Hidden Text On A Page

Not sure what links to buy? Let us help!

We offer FREE link recommendations and a link-buying guide to provide the best use cases for the different types of links you need now.

Please message us on the website chat or email at [email protected] if you have any questions. Always happy to help!

To Your Success,
Chaz and the Entire Team

GBP (GMB Listing) Suspended:
Here’s What You Should Do To Reinstate

Are you struggling with a suspended Google listing? It can be confusing and frustrating to deal with but don’t worry, we’re here to help.

In this blog, we will go through the GBP suspension process and provide the information and guidance you need to reinstate your listing. We’ll start by discussing the various types of suspensions and why they may occur. Then, we’ll go through the steps you need to take to resolve the issue and get your listing back up and running.

This Week in the Local SEO Community

This Week On The SEO Mad Scientist

Hidden Content Ranks! We think we know why now…

Hi, fellow SEO testers!

Our tests didn’t show any definitive results this week, but we have exciting tests coming up…
The SEO Mad Scientist is currently focusing our testing the ranking impact of different off-page signals, including citations, press releases, and brand links.
We will look at all the little things that SEOs use in their off-page SEO strategies – both organic and local impact.

Join us next year as it will be a great year of tests that you won’t want to miss. See you in 2023…

Happy Testing!

This Week on The SEO Vault
Episode 172

Hosts: Chaz Edwards + Sophie Allen + Mike Milas

What we discussed this week…

✔️ The effect of hidden content on ranking

✔️ Microsoft Bing adding OpenAI’s ChatGPT Feature

✔️ Reviews with photos with them lasting longer in the Google local listing

Watch the Latest SEO Vault episode to catch up on the most recent local update and much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST.

Interested in being a guest on the vault!? Sign up now
https://seovault.com/be-our-guest/

SEO Update, December 23 2022

SEO Updates – January 27, 2023

Why Does Hidden Content Rank? We’ve got the tests to find out…

We hope you’re having a happy holiday with your family and friends!

We decided to send our Weekly Update email today, so you can find the SEO Mad Scientist Update, the SEO Vault podcast episode & more below…

Stock up on our press services with today’s daily deal! You can unlock two different campaigns today only:

Syndicate to 400+ outlets using our bigger, better newswire with our Premium Press Releases! You can also get more impactful links with our DoFollow News Links. Get your clients maximum exposure without the big price tag with our press services…

Pitch to 1,000+ US journalists + syndicate using our newswire with our Targeted Media Outreach – all the work is done for you!

⭐ Today’s Deal ⭐

 

Unlock a Free Premium Press Release & Targeted Media Outreach Campaign

+Save 25% Storewide till JANUARY 2ndUse Code: HoHoHo

Get a Free Premium Press Release if you spend $200+ ($69 Value)

> Get a Free Premium Press Release & Free Targeted Media Outreach campaign if you spend $600+ ($268 Value)

Do you want to stay on top of what’s working now in SEO?

Our FREE SEO Wins Webby Series will show you how to get more wins for your clients with different topics each quarter!

Our Q1 webby is happening on January 2nd, so mark your calendars.

You will hear how we use competitor audits and market analysis to get better and faster results for your clients. Sign up here to join the webinar!

You can also catch up on SEO news & updates with our podcast…

On this week’s episode of the SEO Vault, we discussed Google’s new feature that allows users to search within videos, how to use ChatGPT to create relevant content, the effect of Google’s helpful content and link spam update + other SEO news (you can find below)!

SEO Updates & News:

Google Helpful Content Update & Link Spam Update Still Making SERP Turbulence

Google’s management has reportedly issued a ‘code red’ amid the rising popularity of the ChatGPT AI

Google Looking At Upper Limit Of Word Count? Probably Not But Get To The Point.

Does SEO Round Table Sponsor Joy Hawkins Now? Lol
Study: Upvoting Reviews Keeps The Reviews On Google Local Longer

Not sure what links to buy? Let us help!

We offer FREE link recommendations and a link buying guide to provide best use cases for the different types of links you need now.

Please message us on the website chat or send an email at [email protected] if you have any questions. Always happy to help!

To Your Success,
Chaz and the Entire Team

Local SEO Case Study For A Multi-Location Franchise Business In The Sports Medicine Industry

Are you looking to dominate the 3 Pack for a multi-location client?

Read this case study to see the strategies and techniques we used that brought our client unparalleled success in their local SEO efforts.

One key factor in their success was the use of bulk onboarding and implementation capabilities. This allowed them to efficiently set up their local SEO across all locations and hit the ground running.

This Week in the Local SEO Community

This Week On The SEO Mad Scientist

Hidden Content Ranks! We think we know why now…

Welcome back to another update with the SEO mad scientist. The final update of 2022!

It’s been an exciting year of SEO test data and discovering some of the most powerful signals currently in search…

Will be closing this year with a final update on our hidden content tests but don’t worry as the ability to leverage hidden content will continue to be tested into 2023!

Last week we clearly saw negative impacts from our over-optimized hidden content. Changing the site we did had drastic effects not only on organic rankings but also on the local rankings.

So the question was, “Once we restore the content to something that is not over-optimized, but still continue to hide a majority of the site’s/page content, will the rankings recover or even be better?”

If we continue to use a majority of our hidden content but just optimized it better then we should definitely see a return to our test term’s previous positions.

Not only have our organic rankings begun to recover as Google reindexes the site but we can clearly see changes in our local results.

Some local terms actually seem to be performing a little bit better than previously before the update.

It seems pretty clear at this point that hidden content is being indexed, even when the front-end user has no way of accessing that back-end information.

In our previous tests when using drop-down boxes or other methods to hide the content where the user could still view it made perfect sense, but why would this content still index and rank?

We speculate this might have something to do with the way Google crawls and indexes content that may be behind an opt-in or a paywall.

Oftentimes you can find the full content when looking at the source code. This allows news sites to easily have their content crawled by Google bot but still block it with a paywall.

We speculate that this is why our hidden content tests work. Googlebot and its current indexing can’t differentiate if the content is accessible through other means or not. You could just be required to become a website member to have the option to view that content. Since Google bought is not a member of your website it will not be able to crawl any buttons or UI that would be available if you were logged in.

This is all speculation of course but so far the only reason we can come up with as to why Google would index and rank this type of content.

What do you think?

Join us next year as it’s going to be a great year of tests that you won’t want to miss. See you in 2023…

Happy Testing!

This Week on The SEO Vault
Episode 170

Hosts: Chaz Edwards + Bucky Helms + Mike Milas

What we discussed this week…

✔️ Google’s new feature that allows users to search within videos

✔️ How to use ChatGPT to create high-quality content

✔️ The effect of Google’s helpful content and link spam update

Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST.

Interested in being a guest on the vault!? Sign up now
https://seovault.com/be-our-guest/

 

SEO Update, December 16 2022

SEO Updates – January 27, 2023

How Powerful is Hidden Content? We’ve got the tests to find out…

Do you want to stay on top of what’s working now in SEO?

Our FREE SEO Wins Webby Series will show you how to get more wins for your clients with different topics each quarter! Our Q1 webby is happening on January 2nd, so mark your calendars.

You will hear how we use competitor audits and market analysis to get better and faster results for your clients. Sign up here to join the webinar!

Our Weekend Deal

Get 30% off Bio Entity Stacks
Use Code: 30BIO

Boost brand visibility and authority with Domain Authority Stacking (DAS) and Knowledge Graph SEO!

Get 20+ bio hub links fully optimized for KG SEO and entity relationships, including NAP mentions, Interlinks 15 Socials and Brand Profiles, Unique AI-generated descriptions, SEO Optimized Anchor Text, and media.

On this week’s episode of the SEO Vault, we discussed how to create relevancy for your GBP listing, Google’s Link Spam Update With SpamBrain AI, and how Google Local Guide reviews affect rankings + other SEO news (you can find below)!

SEO Updates & News:

Google Unleashes December 2022 Link Spam Update With SpamBrain AI

> Google: There Is No Helpful Content Score Or Threshold

> New: Video Uploads For Google Reviews On Google Maps App

Another Joy Hawkins Original: Study: Google Local Guides Reviews Stay At The Top Longer

Not sure what links to buy? Let us help!

We offer FREE link recommendations and a link buying guide to provide best use cases for the different types of links you need now.

Please message us on the website chat or send an email at [email protected] if you have any questions. Always happy to help!

To Your Success,
Chaz and the Entire Team

Our Top 6 SEO Services When On A Budget

Do you have a limited budget? Results can be more challenging to achieve, but we’re here to help!

SEO campaigns can be expensive, but they are essential for increasing your client’s online presence and SERP visibility.

That’s why we’ve compiled a list of services that won’t break the bank. Read this blog to learn about our low-cost services that will help you make the most of your clients’ budgets.

This Week On The SEO Mad Scientist

Hidden Content is More Powerful Than You Think…

Welcome back, SEO mad scientists!

We will start by saying we kind of screwed up our test… but it still gives us some good data to work with.

We wanted to see if hidden content could rank, and when setting up our test, we just threw a bunch of content on our page without really optimizing it. Which ended up being extremely overoptimized and cannibalized other pages on the website…

You can see some of the rankings the hidden page is showing for:

However, since it is over-optimized, Google is showing other random pages for the target term “SEO Consulting” and other variations. Although we can see Google did split test the hidden page against the page, they eventually chose…

We can even see the difference in how the pages perform on average in the search console, where our over-optimized page (hidden content) is performing much worse.

When we look at our local rankings, it does appear there is a slight decrease in the target term “SEO Consulting,” which we believe is due to the new page. When doing the update, we removed “SEO Consulting” from our menu, which we had observed was a possible ranking factor on a previous test.

So, unfortunately, our hidden content isn’t ranking very well. Still, it seems to have impacted the site just as much by causing cannibalization, at least from our observation of other campaigns.

This allows us to fix the on-page optimization and hide more content as well to see if we can get rankings to improve to where they were before or even better.

So we’ve done some additional on-site optimization (hidden). We optimized and tightened up our current hidden page and made some general improvements to see if the site could rank just as well as before or better with the hidden content.

Join us next week for another update, and follow along as we find out how impactful hidden content is on your SEO campaigns.

Until next week, happy testing!

This Week on The SEO Vault
Episode 169

Hosts: Chaz Edwards + Bucky Helms

What we discussed this week…

✔️ How to create relevancy for your GBP listing

✔️ How to use ChatGPT to create high-quality content

✔️ Google allowing users to upload videos to their local reviews on mobile.

Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

>Answered: Is there Any testing that shows that mentioning the niche or keyword in the Q/A section a lot in Google business profile help in rankings?

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST.

Interested in being a guest on the vault!? Sign up now
https://seovault.com/be-our-guest/

 

Local SEO Case Study for a Multi-location Franchise Business in the Sports Medicine Industry

Local SEO Case Study for a Multi-location Franchise Business in the Sports Medicine Industry

Local SEO Case Study for a Multi-location Franchise Business in the Sports Medicine Industry

Table of Contents

    Add a header to begin generating the table of contents

    In this case study, we will analyze the Local SEO approach that brought dominating results in the Local Map Pack and Organic SERPs for our multi-location Franchise client. Bulk Onboarding/Implementation capabilities and how they took advantage of our Agency Partnership Program.  

    For about 6-7 months, we have seen how the results in Visibility Improvement have led to an average of 351% increase in phone calls across all locations. This has boosted the organic traffic, sales, and form fills for appointments, enabling the franchise to expand and open new locations in additional cities and states around the US and offer new services across these locations. This period has also made it possible for us to rotate between focus keywords and achieve dominating Visibility in Maps and SERPs for a broad range of highly-searched money terms for this multi-location franchise.

    Highlights Of This Local SEO Case Study

    • Niche: Sports Medicine
    • Search volume total of focus keywords: 200K/month
    • Average CPC for the target keyword: $17.97
    • Population sizes of target locations vary between 250,000 to over 2 million
    • Search Volume for Main Term: 41K/month
    • Competition Level: High
    • Achievement: GMB Ranking in Less than 7 Months

    About the Industry

    Franchise SEO is unique considering that different franchisees operate in different markets and locations. Understanding the industry and the local trends will foster a good Local SEO plan for franchise businesses.

    Research on the market and industry of the client gave us an overview of what we were looking into. 

    According to a report by Global Market Insights, “Global market for sports medicine exceeded USD 5 billion in 2021 and is anticipated to exhibit a CAGR of 6.4% from 2022 to 2030 driven by rising technological advancements and a range of product developments.”

    The future demand for the client’s services and industry looks bright. But the question is, how will searchers find the services without SEO? 

    Global Market Insights also claims that “the North American market for sports medicine accounted for more than 35% revenue share in 2021 and is slated to exhibit lucrative growth considering the increasing number of medical centers and favorable reimbursement scenarios.”

    In another study by Science Direct, roughly 80% of internet users search for something health-related online, which is a number on the rise, meaning that the next patient is actively looking for the services you as a business provide. And still, the question remains, will they find you without SEO?

    About the Client

    When the client/agency approached us with this franchise, rankings were nowhere to be found in the top 20 positions in the Maps Results for their desired keywords, and the SERPs were not looking much better either. 

    The goal was to increase the online visibility and, in turn, revenue for all locations.

    Aside from the Local SEO efforts they planned to make, they had also been actively running Paid Ads. However, they were not overly pleased with their current results. And not being able to rely on cost-effective organic traffic wasn’t the situation they wanted to be in for the long haul.

    The idea was to get started with a Local SEO Strategy for their, at the time, less than 100 locations. Due to marketing budget constraints at a corporate level, we went with our Basic GMB Monthly Plan and decided to check back on results after a quarter to determine how we would be moving forward with our partnership.

    We now manage over 170 active locations, and the franchise is continuously growing, opening more locations, and expanding their services. The Agency’s offerings are also scaling to not only this franchise but others as well!

    So, What Did We Do?

    To quickly have the data available, on our first month, we ran our detailed Local SEO Audit to determine the exact issues that would help us compile the plan and strategy to move forward with.

    We started by analyzing:

    1. Technical SEO/Website Issues 
    2. On-Page SEO
    3. Backlink Graph
    4. Citations
    5. NAP Consistency
    6. GMB Listing Issues
    7. Content Analysis
    8. Competitor Research

    Challenges Found During Local SEO Audit

    Through our audit, we found significant areas for improvement.

      1. The franchisees had their own domains
      2. The content was very thin across these domains, which meant more optimized content was needed for all franchisees 
      3. Low Visibility
      4. Low Brand Authority
      5. Low Niche and Geo Relevance
      6. Lack of On-Page Optimization
      7. Possum Filter Issues for GMB Listings
      8. Low Number of Backlinks
      9. High Competition, especially in Densely populated areas
      10. Lack of GMB Optimization
      11. Technical SEO Issues
      12. Anchor Text Ratios

    Some of the Franchise’s business locations:



    Locations



    San Antonio

    Louisville

    Corpus Christi

    Wichita

    Raleigh

    Houston

    Lexington

    Cincinnati

    Kansas City

    Indianapolis

    Aurora

    Orlando

    Charlotte

    Albuquerque

    Tulsa

    Nashville

    Fort Worth

    Pittsburgh

    Columbus

    Dayton

    Tucson

    Oklahoma City

    Colorado Springs

    Atlanta

    Miami

    Phoenix

    Portland

    Cleveland

    Salt Lake City

    Omaha

    Boston

    Dallas

    Philadelphia

    Austin

    Memphis

    Beaumont

    Jacksonville

    What Competitor Research Showed Us

    Upon conducting competitor research, we quickly assessed that we were facing strong, authoritative competition for the niche and our locations, which were already well-positioned in Maps and SERPs. The majority had been in business longer than our client had, were doing SEO, and showed to have extensive link graphs, citations, and site content, as well as a larger number of reviews, among other things. 

    During this phase, we also uncovered the areas and components to focus on that would allow capitalizing on quick wins while at the same time investing in long-term success.

    The Local SEO Strategy/Plan

    Considering the issues found during our Local Audit, we started mapping out the Action Plan and Execution. The first thing we wanted to set into place was fixing the Technical SEO Issues encountered. 

    As mentioned, our client had individual domains for all franchisees/locations and very thin content throughout all of these domains. Fixing the issues meant having one dynamic root domain and individual location pages for every franchisee. This way, every franchisee had rights to the location pages while benefiting from the authority and relevance passed over from the root domain. 

    At the same time, we worked on solutions to eliminate the issue of duplicate content.

    Next, we went on with Keyword Research and On-Page optimization for all location pages. We focused on highly relevant and searched transactional intent keywords. These terms are perfect if the searcher wants to set an appointment and know more about the services offered.

    This process also provided direction for

    • Content Silos
    • Internal Linking

    Then, we fixed On-Page elements like

    • Title Tag
    • Heading Structure
    • Meta Description
    • Image Optimization
    • Adding Keyword Variations,
    • Optimized Content

    We know that not optimizing, at least the location pages that the GMB listings are connected to is fundamentally flawed.

    To make location pages geo-relevant, we also worked on adding Website features such as:

    • Find Us Locally Section
    • Local News 
    • Relevant Points of Interest
    • Outlinks to Local/Niche/Authority Sources

    If you’d like to get more granular in understanding what would make an excellent location page, check out this Location Page Audit Checklist For Local SEO that outlines every element and detail in an easy-to-understand format.

    Having fixed the issues mentioned above, we then moved on with the GMB Listing Optimization itself. We worked on things such as

    1. Category updates
    2. GMB Site Optimization and Content
    3. Adding GMB Services
    4. GMB Description Optimization
    5. Creating and Publishing GMB Posts
    6. Reviews and Q&As

    We streamlined categories and secondary categories across all locations that would cover the franchisees’ areas of expertise.

    After fixing the above, we started working on Brand Authority and Link Acquisition to cover Off-Page SEO. This involved:

    • Press Releases
    • Do-Follow News Releases
    • Local & News Link Building 
    • Business Profile Creation
    • Niche & Local Citations
    • Maps Citations
    • GPS Listings
    • Social Citations
    • Supporting Citations
    • Tiered Links for Stacked Signal Creation
    • Brand Foundation, and Brand Signal Building
    • Custom Signals on parity with Competition
    • Geo and Niche Relevant Networks
    • Patch Listings and Articles
    • Patch Featured Events

    Reverse engineering competition’s backlink graphs meant working on link acquisition that the Google algorithm favored, in turn, increasing prominence and relevance for our client. 

    Plus, having an excellent anchor analysis in place, the link graph started to look as natural as it should.

    Bear in mind that this is not one location or just a handful that are getting optimized simultaneously. Our team’s capacity and SOPs allow for Bulk Onboarding as well as the implementation of these complex audits and strategies alike. To reiterate, we have seen great results in short periods of time for this franchise for over 100 listings using strategies that we lay out here. Keep reading as we showcase those results in screenshots and ranking proof, direct from GBP insights, Local Viking GEOgrids(our GMB API ranking tool), and our local keyword rank tracker.   

    Then, for the second quarter, we decided to expand the radius coverage on locations and keywords, targeting larger cities for other smaller locations and rotating and switching between focus keywords once we had them ranked. 

    As a result, we scored excellent positioning in the Local Map Pack and Organic results for our localized keywords. The results gathered through our approach have proven us correct.

    The Results We Achieved

    Currently, the franchisees have outranked their highly authoritative competitors in SERPs and Map Pack results.

    Overall average Local SEO metric and KPI increases considering all 100+ locations:

    • Views on Search increase +408%
    • Views on Maps increase +227%
    • Driving Directions Requests increase +260%
    • Phone Calls increase by +351%
    • Visits on the Website increase by +362%
    • Posts Views on Search increase +1019%
    • Actions CTA on Posts increase +100%
    • Direct Queries increase +230%
    • Indirect Queries increase +366%
    • Chain Queries increase +356%

    There are locations where these increased percentages are double the average presented above.

    However, to keep this case study concise, we will show KPIs, GeoGrids, for only a couple of major locations, which portray more or less the overall results across all locations. The only difference is that the mid-size locations would be progressing with the strategy sooner. And to illustrate that, you will find the Images Titled ‘Mid-Size Locations’ below.

    GMB Insights

    houston
    Houston

    san antonio
    San Antonio

    phoenix
    Phoenix

    Geo-Grids Visibility

    To maintain anonymity for the client, we will not expose the business’s name and target keywords on these images. Still, the images below show you the exact keyword at three periods in densely-populated areas. 

    Image 1 is baseline geo-grid Visibility that covers a smaller radius with a 1 km grid scale. Image 2 shows the same keyword after 1-3 months, while the last and third Image shows the keyword visibility at a larger radius with a 2.5 km grid scale after the next 3-4 months.

    As seen in the images above, we have increased the radius of the geo-grid and expect to move to a 5 km grid scale starting in October to expand the coverage in Maps results.

    More or less, the same trend is seen throughout all locations, apart from having many locations where the 5 km geo-grid scale has already been implemented for several focus keywords.

    Rank Tracker Results


    rank tracker
    Keyword movement, positions and gains

    In this rank tracker image above, we have keywords and variations, with ‘near me’, and location geo-modifiers, showing our client’s good positions in SERPs for near-me terms, known to have the highest search volumes in Local Search.

    Mid-Size Locations Results

    With continuous efforts, we have managed to outrank our top competitors for our focus keywords and gain first positions in Maps results within a great timeframe.

    For franchisees located slightly further than the central target areas, we have worked on establishing the relevance and prominence as well as visibility for both surrounding and central areas in order.

    What’s Next?

    The visibility improvement has directly influenced the increase in the number of calls, visits to the website, driving directions, and consultation requests filled for the franchisees.

    As the franchise is growing and starting to plan on releasing new services, we are working together in conducting keyword research for the right audience and planning the strategy to implement soon.

    We will be continuously monitoring and reporting the progress to keep improving engagement, measure the overall campaign performance, and more easily detect patterns, as well as set goals and plans to make decisions.

    Conclusion

    To recap, creating holistic campaigns that tackle all segments at approximately the same time and understanding your client’s line of service and competition will allow you to scale while creating consistent implementation schedules with benchmarks of 60-90 days. Finding an outsource that can handle this kind of bulk operation and/or building out a team are the ONLY options for Franchise SEO. Luckily for this agency, Web20Ranker had the SOPs and the teams to back them up. 

     

    Another key factor contributing to the success of these, now 170 and growing, Local SEO campaigns is consistent communication with the teams involved as well as the end client/franchisees. Maintaining a standard of weekly calls to cover various wins, reports, audits, and strategies with the client/s is the right approach, especially for campaigns of this size. It has also helped build a great rapport and become an extended team working together to increase ROI and expand services on both sides. 

     

    Identifying the important KPIs and implementing consistent reporting is paramount for keeping corporate and franchisees happy. Being able to convey reporting concisely is also important, and this kind of one-to-one support is paramount to keeping a corporate entity in the loop. We were able to offer Agency Partner Liaison/s to this agency for additional assistance with client-facing attention included. We jump on calls to answer questions from the franchisees on behalf of our agency client. We are proud to be able to offer that kind of guidance and support to our Agency Partnership Program members. Helping agencies grow and allowing them to tap the resources we have curated over the many years we have been in the SEO space is what we thrive on.

    Get Results Like these for Your Clients…

    Create the best opportunities to rank your clients – check out our Monthly GMB Services. For the best support and assistance, as well as potential savings in bulk campaign needs, see the Agency Partnership Program. Consider also reaching out to us at Web 2.0 Ranker or email us at [email protected] to learn more.

    We also provide Free Campaign Recommendations Audits and Free Demo Calls to narrow down the best services for your clients.

    Customer Success Liaison: Erika Cullison

    Customer Success Liaison: Erika Cullison

    Meet Our Customer Success Liaison: Erika Cullison

    erika

    Professional Bio (3-5 sentences):

    I have always been a little more into the technical side of things than most people. I have on-page and local SEO experience. I love being hands-on and diving into problems to find a solution.

     

    How long have you worked with Web 20?

    4 Years, Starting September 2018

     

    What does your job entail?

    I assist with cancellations/refunds, campaign recommendations, audit Agency Partnership Program applicants, and create/send APP coupons. Agency Partner Liaison for one of our APP clients

     

    What do you like most about your job?

    Every day is something new. There are never two days that are exactly alike. I like being about to audit campaigns or customer sales and giving the customer great feedback!

     

    What motivates you to wake up and go to work?

    LIFE in general. Life is way too short to be anything but motivated. Believe in yourself, and live every day to the fullest.

     

    How has Web 20 helped you in your career development?

    Absolutely, there are always new strategies and trainings available to be able to expand my knowledge.

     

    If you could switch your job with anyone else within Web 20, whose job would you want?

    After about three years on the GBP team, I recently got promoted to where I am currently. As much as I loved it, I was not upset about the switch and truly enjoy being more hands-on and getting on a more personal level with clients. But if I had to choose, I’d say maybe Sophie, specifically something in marketing or automation.

     

    What advice do you have for prospective Web 20 candidates?

    One day at a time. Time management. Do not overload yourself with work. If you’re overwhelmed, say something. Never be afraid to ask a question. There is no such thing as a “dumb question.”

     

    What drew you to Web 20 originally? And how has Web 20 changed since?

    I had known about Web20 since when it first came about. When I was hired, I was in a personal situation that I didn’t think I could overcome. Web20 was what I knew I needed to focus on. From that time til now, the company has grown tremendously, and I couldn’t be more proud and happy to be along for the successful ride.

     

    What have you gained from working at Web 20?

    First and foremost, knowledge and confidence in higher level/intense conversations/situations. I definitely will have to add in friends, the other employees I have become pretty close to throughout the years, and I am also grateful for!

     

    What do you like to do when you aren’t working?

    Anything active, I shoot on the dart league team almost all year round (if I’m not in front of a monitor, most likely you can find me on a dartboard somewhere).  Also, enjoy camping and hanging out with friends and family.

     

    One quote you live by:

    “BELIEVE” – not really a quote, but a meaningful and powerful word that has been a big part of me and my accomplishments.

     

    How do you define success?

    To be confident and willing to keep learning and striving while still enjoying the work.

     

    What has been your favorite project at Web 20?

    Becoming an Agency liaison has been pretty interesting and intriguing. I get to be hands-on as well as personal with the client.

     

    What is your greatest fear?

    Failing – I put 110% into anything I do. Failure just can’t happen.

     

    Where is your favorite place to be?

    I would have to say in the woods camping. It’s a very peaceful and relaxing state of mind.

     

    What’s the weirdest job you’ve ever had?

    Internship right out of high school, I was a potato chip seasoner.

     

    What would you do (for a career) if you weren’t doing this?

    A chef or cell phone sales rep

     

    If you could choose anyone, who would you pick as your mentor?

    I think overall. I’ve had a great opportunity being able to work closely on some things with Chaz and Jessie. Recently started teaming up with Bucky. Any of those three would be my go-to.

     

    If you could learn to do anything, what would it be?

    Graphic design/web design

     

    What are three words you’d use to describe Web 20?

    Successful, Thriving, Diverse

     

    What is something you learned in the last week?

    I have focused on refreshing/becoming more familiar with formulas, filters, etc., in Google Sheets.

    SEO Update, December 2 2022

    SEO Update, December 2 2022

    324640983421905a3c8e3a945c377e26

    Do GBPs Help Organic Rankings?

    Are you looking for a service to interlink your entity profiles? 

    We just launched our Bio Entity Stacks to replace Google Authority Stacks.

    You get 20+ bio hub links fully optimized for KG SEO and entity relationships including NAP mentions, Interlinks 15 Socials and Brand Profiles, Unique AI-generated descriptions, SEO Optimized Anchor Text, and media.

    We have also launched our Event Backlinks Service! We manually submit your events to 30+ Top USA event listing websites + with the option to add on an Event Page if you don’t already have on. Be on the lookout for this.

    Both of these new services have been incorporated into our updated Monthly GBP Campaigns!

    Our Weekend Deal

    Get 33% Off Any GBP Booster
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    Get faster wins for your clients when you add the local maps boost to your GBP campaigns! They will increase your entity’s prominence, relevance, and maps visibility.

    Boost the backlink authority of your site and your brand with our authority link boost. They include traffic guest posts, tier 2 network links, and Do-Follow News links!

    On this week’s episode of the SEO Vault, we discussed how Google could use its algorithm to detect and demote low-quality AI-generated content, the importance of having high-quality backlinks, and other SEO news!

    SEO Updates & News This Week:

    > Google Business Profiles Now Showing Review Time For Some Edits

    > Google Sues Company That Impersonates Google Through Scammy Telemarketing Calls

    > Google: A Page’s Content Does Not Need To Be Indexed For That Page To Be Indexed

    > Google: Links Have A Lot Less Significant Impact For Ranking Today

    Not sure what links to buy? Let us help!

    We offer FREE link recommendations and a link buying guide to provide the best use cases for the different types of links you need now.

    Please message us on the website chat or email [email protected] if you have any questions. Always happy to help!

    Happy Halloween,
    Chaz and the Entire Team

    Law Firm’s Phone Calls Increased 414%
    & Website Visits Increased 351% W/ Local SEO

    Do you have clients struggling with maps visibility? This case study shows how a law firm achieved impressive results using our Xtreme Monthly GBP SEO campaigns. Learn how you can produce quick local map rankings for your clients.

    If you are not sure which of our campaigns would provide the best results for your clients, get FREE custom campaign recommendations from our team!

     

    This Week in the Local SEO Community

     

    This Week On The SEO Mad Scientist

    Do GBPs Help Organic Rankings?

    Hey there, SEO mad scientist. Welcome to another update from our SEO test archive.

    We’re still working on our cannibalization tests, but today we want to actually switch things up a bit from what we’ve been going over.

    One of the common subjects recently is how impactful your GBP website is on your GBP listing. Today we want to take a look at how your GBP listing can impact your organic rankings.

    Let’s start off by taking a look at some of the organic impacts going on…

    From the look of this image, you would think that we are getting some success from our title loans Google business profile listing. The truth is that we rebranded this listing and changed it to an internet marketing SEO website.

    The results we show today actually come from a GBP listing we acquired a long time ago that we had run previous tests on for “title loans”, that we attempted to repurpose for another test before it got soft suspended (the listing still shows on Google but we’re not able to make edits until we verify again)

    We were able to change the listing business name and the website on the listing, but the category and phone number stayed the same before us getting the soft suspension.

    This is the page that the current listing pointing to…

    This listing had no off-page optimization or citations of any kind built manually. There was no major on listing optimization of services or products. The extent of the optimization was the category. Even the Description on the GBP listing was changed to: “BRAND is a leading digital marketing agency specializing in SEO services. We help businesses get their websites displayed higher on Google through our range of effective SEO services. Our services include off-page optimization, keyword research, onsite SEO, organic SEO, local maps SEO, backlinks strategy, and more. We have a proven track record in helping businesses achieve their online marketing goals, and we can do the same for you. Contact us today to find out more about our digital marketing services.”

    (The brand name and website listed are for our SEO services website)

    After months of having the brand and Target page updated it seems that the listing optimization has had a stronger influence on the organic website rankings than the other way around.

    The impact of the listing on organic rankings is interesting to see and shows that the impact on the listing itself is not just from the page link to from the listing but also goes the other way. (as seen from our current tests)

    So the previous history of the listing is impacting the site pretty heavily still. The category is the only thing that’s left fully optimized and that’s “loan agency”, but doesn’t have any direct ties to the Target term “title loans”. Meaning if you add loan agency to your listing you will not show for title loans.

    So is it purely the history of the listing that’s impacting the organic rankings? What do you think?

    Join us next week for more exciting test updates as we dig into the current state of the algorithm and unlock its secrets.

    Until then, happy testing!

    This Week on The SEO Vault
    Episode 167

    Hosts: Mike Milas + Bucky Helms


    What we discussed this week…

    ✔️ The impact of hidden content on ranking

    ✔️ How Google can use its algorithm to detect and demote low-quality AI-generated content

    ✔️ Google: Links Have A Lot Less Significant Impact For Ranking Today

    Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

    >Answered: Let’s say you have ZERO ability to change anything on-page on a website. What would be some things that could be done to help improve GBP rankings, other than citations, photos, posts, etc?

    Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST.

    Interested in being a guest on the vault!? Sign up now
    https://seovault.com/be-our-guest/

     

    SEO Update, November 2 2022

    SEO Update, December 2 2022

    324640983421905a3c8e3a945c377e26

    Are you looking for a service to interlink your entity profiles? 

    We just launched our Bio Entity Stacks to replace Google Authority Stacks.

    You get 20+ bio hub links fully optimized for KG SEO and entity relationships including NAP mentions, Interlinks 15 Socials and Brand Profiles, Unique AI-generated descriptions, SEO Optimized Anchor Text, and media.

    We have also launched our Event Backlinks Service! We manually submit your events to 30+ Top USA event listing websites + with the option to add on an Event Page if you don’t already have on. Be on the lookout for this.

    Both of these new services have been incorporated into our updated Monthly GBP Campaigns!

    Our Weekend Deal

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    Get faster wins for your clients when you add the local maps boost to your GBP campaigns! They will increase your entity’s prominence, relevance, and maps visibility.

    Boost the backlink authority of your site and your brand with our authority link boost. They include traffic guest posts, tier 2 network links, and Do-Follow News links!

    On this week’s episode of the SEO Vault, we discussed how Google could use its algorithm to detect and demote low-quality AI-generated content, the importance of having high-quality backlinks, and other SEO news!

    SEO Updates & News This Week:

    > Google Business Profiles Now Showing Review Time For Some Edits

    > Google Sues Company That Impersonates Google Through Scammy Telemarketing Calls

    > Google: A Page’s Content Does Not Need To Be Indexed For That Page To Be Indexed

    > Google: Links Have A Lot Less Significant Impact For Ranking Today

    Not sure what links to buy? Let us help!

    We offer FREE link recommendations and a link buying guide to provide the best use cases for the different types of links you need now.

    Please message us on the website chat or email [email protected] if you have any questions. Always happy to help!

    Happy Halloween,
    Chaz and the Entire Team

    Law Firm’s Phone Calls Increased 414%
    & Website Visits Increased 351% W/ Local SEO

    Do you have clients struggling with maps visibility? This case study shows how a law firm achieved impressive results using our Xtreme Monthly GBP SEO campaigns. Learn how you can produce quick local map rankings for your clients.

    If you are not sure which of our campaigns would provide the best results for your clients, get FREE custom campaign recommendations from our team!

     

    This Week in the Local SEO Community

     

    This Week On The SEO Mad Scientist

    Do GBPs Help Organic Rankings?

    Hey there, SEO mad scientist. Welcome to another update from our SEO test archive.

    We’re still working on our cannibalization tests, but today we want to actually switch things up a bit from what we’ve been going over.

    One of the common subjects recently is how impactful your GBP website is on your GBP listing. Today we want to take a look at how your GBP listing can impact your organic rankings.

    Let’s start off by taking a look at some of the organic impacts going on…

    From the look of this image, you would think that we are getting some success from our title loans Google business profile listing. The truth is that we rebranded this listing and changed it to an internet marketing SEO website.

    The results we show today actually come from a GBP listing we acquired a long time ago that we had run previous tests on for “title loans”, that we attempted to repurpose for another test before it got soft suspended (the listing still shows on Google but we’re not able to make edits until we verify again)

    We were able to change the listing business name and the website on the listing, but the category and phone number stayed the same before us getting the soft suspension.

    This is the page that the current listing pointing to…

    This listing had no off-page optimization or citations of any kind built manually. There was no major on listing optimization of services or products. The extent of the optimization was the category. Even the Description on the GBP listing was changed to: “BRAND is a leading digital marketing agency specializing in SEO services. We help businesses get their websites displayed higher on Google through our range of effective SEO services. Our services include off-page optimization, keyword research, onsite SEO, organic SEO, local maps SEO, backlinks strategy, and more. We have a proven track record in helping businesses achieve their online marketing goals, and we can do the same for you. Contact us today to find out more about our digital marketing services.”

    (The brand name and website listed are for our SEO services website)

    After months of having the brand and Target page updated it seems that the listing optimization has had a stronger influence on the organic website rankings than the other way around.

    The impact of the listing on organic rankings is interesting to see and shows that the impact on the listing itself is not just from the page link to from the listing but also goes the other way. (as seen from our current tests)

    So the previous history of the listing is impacting the site pretty heavily still. The category is the only thing that’s left fully optimized and that’s “loan agency”, but doesn’t have any direct ties to the Target term “title loans”. Meaning if you add loan agency to your listing you will not show for title loans.

    So is it purely the history of the listing that’s impacting the organic rankings? What do you think?

    Join us next week for more exciting test updates as we dig into the current state of the algorithm and unlock its secrets.

    Until then, happy testing!

    This Week on The SEO Vault
    Episode 167

    Hosts: Mike Milas + Bucky Helms


    What we discussed this week…

    ✔️ The impact of hidden content on ranking

    ✔️ How Google can use its algorithm to detect and demote low-quality AI-generated content

    ✔️ Google: Links Have A Lot Less Significant Impact For Ranking Today

    Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

    >Answered: Let’s say you have ZERO ability to change anything on-page on a website. What would be some things that could be done to help improve GBP rankings, other than citations, photos, posts, etc?

    Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST.

    Interested in being a guest on the vault!? Sign up now
    https://seovault.com/be-our-guest/