What Are The Most Prevalent Causes Of Hearing Loss?

What Are The Most Prevalent Causes Of Hearing Loss?

The most common causes of hearing loss

Unrest In The Workplace

The third most frequent condition in the United States is hearing loss. after only arthritis and heart disease. One of the causes is a source of noise in the workplace, such as machinery. At work, over 22 million Americans are subjected to harmful noise levels. Motorcycles and power tools have the potential to cause hearing loss over time. Avoid engaging in loud activities and take frequent breaks. Earplugs or over-the-ear hearing protection should be worn.

Injuries Or Pressure Changes

A severe head injury might dislocate the middle ear bones or harm the nerves, resulting in permanent hearing loss. Flying or diving might generate sudden pressure fluctuations that can injure your eardrum, middle ear, or inner ear. Eardrums often heal in a few weeks. If your inner ear has been severely damaged, surgery may be necessary. Never put cotton swabs or anything else into your ears. This has the potential to rupture your eardrum, causing irreversible damage.

The most common causes of hearing loss

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Antibiotics, cancer treatments, and erectile dysfunction drugs are examples of pharmaceuticals that might induce hearing loss. Your doctor will most likely check your hearing while taking these medications. Some hearing loss, on the other hand, maybe permanent. Other drugs that can induce temporary hearing loss include:

Aspirin and nonsteroidal anti-inflammatory medications (NSAIDs) like ibuprofen.

Loop diuretics are commonly prescribed for people with excessive blood pressure.

Antimalarial medications such as quinine

Illnesses that persist

Long-term diseases that are not directly related to your ears can cause hearing loss. Blood flow to the inner ear or brain is disrupted in some people. Among these conditions are:

Coronary artery disease


The blood pressure is abnormally high.


Rheumatoid arthritis, for example, has been associated with several types of hearing loss.

“Stroke” the ear

A “stroke” (sudden sensorineural hearing loss) occurs when you lose your hearing suddenly or within a few days. Usually, only one ear is impacted at a time. An accident, medication, or disease could be the source of the problem. However, in 90% of cases, doctors cannot pinpoint a cause. In the event that you believe this to be the case, you should seek immediate medical assistance. Hearing loss can be minimised with the right treatment.

Tumours and growths that resemble tumours

Noncancerous tumours, scar tissue, and cysts can restrict the ear canal and cause hearing loss. Hearing can be restored in some instances by removing the growth. Acoustic neuroma is a rare tumour that grows on the hearing and balanced nerves in the inner ear. In addition to hearing loss, it can cause balance issues, facial deafness, and ringing in the ears. Treatment can sometimes save a portion of one’s hearing.

Explosion-like sounds

Explosions such as fireworks, gunshots, and other explosives generate powerful sound waves that can rupture the eardrum or injure the inner ear. In certain cases, this can lead to hearing loss that lasts for years. Hearing loss caused by gunfire or explosives is the most common battle injury in the United States today. Protect your hearing by wearing hearing protection and staying as far away from the source of the noise as possible.


Concerts, Tinnitus, and Loud Noises

Do your ears ring after a concert? Tinnitus is the medical term for this. Although there is a correlation, it is not the same as hearing loss. The average decibel level at a rock concert is 110 dB, enough to inflict harm in less than 5 minutes. You may lose your hearing if the noise level exceeds 85 decibels (dB). Leaf blowers and chainsaws are two more potentially dangerous noises. Tinnitus can last for hours, weeks, or possibly the remainder of a person’s life. To avoid it, wear earplugs and limit your exposure to loud noises.

Earplugs and headphones

Can others hear the music you’re listening to if you’re wearing earplugs or headphones? Reduce the sound volume if this is the case.The use of these devices may cause temporary or permanent hearing loss. The more dangerous the situation, the louder the music and the longer you listen to it. To ensure safe listening, limit the volume to no more than 60% of the maximum. Don’t listen to anything for more than an hour at a time, either.

Formation of earwax

Dirt and bacteria are kept out of your ear canal by earwax. However, it can build up, harden, and impede your hearing. Treatable hearing loss is most often due to one of these things. Do you think you’ve got an earwax blockage? It’s a poor idea to try to remove it on your own. It is not safe to insert a swab or anything else into your ear canal. A doctor can do this surgery quickly and safely.

Diseases and infections

Hearing loss can be caused by various ordinary childhood and adolescent diseases. An ear infection can cause fluid to accumulate in the middle ear., resulting in temporary hearing loss. Other conditions can affect the middle or inner ear, resulting in permanent hearing loss. Several conditions, including: can cause hearing loss.







Several of these diseases are preventable by immunisation.

Hearing loss at birth

Some children are born deaf or deafeningly deafeningly deafeningly deafeningly deafeningly deafening. This is known as congenital hearing loss. It’s a commonplace in families. However, it may occur if the mother has diabetes, high blood pressure, or an infection during her pregnancy. A child’s hearing loss can also be caused by premature birth or birth trauma. Jaundice can also cause hearing loss in newborns.


Hearing deteriorates as we age. Both noise and illness can be harmful. However, you can safeguard your ears for the rest of your life. Over half of the population has some hearing loss by 75. Hearing aids, cochlear implants, and therapies, on the other hand, are available to assist you in improving your hearing. Set up a consultation with an audiologist to go over the possibilities.

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The SEO Vault: Episode 123

The SEO Vault: Episode 123

The SEO Vault: Episode 123

Episode 123 Table of Contents

Co-Host: Chaz Edwards + Mike Milas

🔹 Google: Manual Actions Backlogged & Delayed Responses

🔹 Google Business Profile Makes New Mangers & Owners Wait 7 Days To Manager Profiles

🔹 Google Search Ranking Update On January 11th (Unconfirmed)

🔹 Google Page Experience Update Coming To Desktop Soon

🔹 Google Local Search Results Grouping, Carousels & Count Labels

🔹 And So Much More!

>>> You can also check out SEOVault.com for all episodes and more details!

Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook


Or listen to the podcast here


Catch every episode and more on YouTube


Interested in being a guest on the vault!? Sign up now

Know Everything About Mold Removal Beverly Hills, CA

Know Everything About Mold Removal Beverly Hills, CA

Know Everything About Mold Removal Beverly Hills, CA

Asbestos testing is authorised for mould removal in Beverly Hills. They do, however, necessitate some safeguards. Make sure all air conditioners and fans are switched off before testing. If the suspected asbestos is friable, it poses an immediate danger. Something that is not friable poses a hazard even if it is not friable.

The most often utilised method for asbestos examination is polarised light microscopy. Fibres are analysed for mineral-specific properties to assess the type and amount of asbestos contained in a sample. The adoption of this technique considerably benefits environmental investigations. Soil and water investigations are two more options. Both TEM and PLM can be employed. PLM or TEM testing will be required to identify if you have an asbestos concern in New York.

Asbestos testing is an essential component of any house renovation or demolition. Asbestos has long been utilised as an acoustic and insulating material. Numerous building components include asbestos. Roof tiles, plaster, and floor tiles are all included in this. Even though it is perfectly safe, it can damage your property and your health. The findings of an asbestos test can allay your fears and assist you in making an informed decision. It will help assuage seller fears and expedite the selling process.

Asbestos-infested areas in dwellings.

Bonded cement products were the primary source of this toxic toxin. Before the prohibition on asbestos in 1977, these were the most popular building materials used in dwellings. You most likely still live in a home constructed with asbestos between the 1930s and 1970s. Asbestos fibres can cause lung illness and mesothelioma if inhaled incorrectly.

Asbestos is extensively utilised in building materials and sealants. Although the Environmental Protection Agency (EPA) classified asbestos as harmful in 1980, asbestos fibres may still be present in some older properties. To determine if your property has asbestos, you need to conduct a comprehensive investigation and consult with an expert.

Vinyl tile, vinyl sheeting, and vinyl flooring, as well as the adhesives used to attach them to the subfloor, all contain asbestos. Damage to a tile or floor might release fibres of asbestos into the air. To be safe from these dangers, you need either replace the tile or the entire floor. It’s a good idea to check your floors if you’re planning on remodelling.

 Asbestos Testing Procedure 

Mold Removal in Beverly Hills CA

From the 1920s to the early 1990s, asbestos-containing building materials were widely used. If you have cause to believe that your home or business has asbestos, you should have it inspected right away. To accomplish this, check for signs of disruption near the contaminated materials.

Asbestos testing is a two-step procedure. You must first secure the location before conducting the test. Once the container has been sealed, it must be covered with plastic sheets and taped shut. Then, on the land, do a series of spray water tests. After spraying the region with water, cut the item to be examined and collect a fibre sample using a unique tool.

Asbestos samples are scarce. Asbestos has been commonly found in electrical equipment from the nineteenth century and before. If asbestos was discovered in the device, the manufacturer or repair technician should tell you. If you’re unsure, mark them with an asbestos sticker. Asbestos exposure from previous renters or owners should also be inquired about.

How quickly can asbestos be tested?

Asbestos test kits are available online or at your local home improvement store. In some circumstances, these tests can take a week or more to perform, and in more significant cases, they can take even longer.

Although asbestos testing usually is quite reliable, the findings can take up to three weeks to arrive. Most people should expect to wait at least a week for their results. So, if you are planning or working on a renovation project, you should expect to see the results sooner rather than later. You can send a request to the lab if you require the results in less than a week.

An asbestos test kit can be obtained online and delivered to your home in a matter of days. The results of the lab should arrive within a week. If you are short on time, try using an online lab. Asbestos testing can be conducted in a couple of minutes using this technology.

What happens if the asbestos-containing popcorn ceiling is removed?

Asbestos, which is hazardous to your health, may be present in popcorn ceilings. If the required safeguards are followed, you and your family can be protected from exposure. Seal windows and doors, wear an air filter and respirator and cover any exposed skin or hair before removing asbestos. To keep the air dust-free, wet the material before operating. After the project is over, don’t forget to seal the trash before properly disposing or hiring trash removal. As a result, you must take the required steps to avoid a possibly costly and fatal catastrophe.

Only a certified abatement contractor should remove asbestos from your house or business. It is necessary to remove asbestos-containing popcorn ceilings in order to avoid releasing fibres into the air. These fibres can be harmful if inhaled, ingested and eaten. If you lack the proper protective equipment, you should seek the services of a professional asbestos abatement provider.

Asbestos-containing popcorn ceilings may only be removed safely with EPA-approved equipment and strict adherence to regulatory requirements.

What happens if you breathe in asbestos?

Because of the hazards caused by asbestos fibres, even a single exposure can result in long-term health issues. To develop a health condition, one must absorb many microscopic asbestos fibres over a long period. Preventing this risk requires discussing prior exposure with your doctor and determining the best course of action for you.

Pleural effusions (pleural effusions) are a kind of pneumonia induced by asbestos exposure in this part of the lung. Lungs are surrounded and protected by the pleural membrane. Asbestos can float in the air for long periods of time because it is so light and tiny. A bloody cough and weight loss are all symptoms of asbestos exposure. If you notice these symptoms, you may have pneumonia or other respiratory issues.

Asthma and lung cancer are two ailments that asbestos exposure can worsen or possibly cause. A single exposure to asbestos does not, in most situations, significantly raise the chance of developing severe lung disease. It is a gift that professionals can check the symptoms of asbestos-related disorders. A single encounter with this lethal drug does not absolve you of all responsibility.

Is it possible to protect yourself against asbestos by wearing a mask?
If you intend to work with asbestos, this is the first question you should ask yourself. Dust masks and asbestos masks come in a variety of colours and shapes. Whether you use a full face mask or one from Home Depot, it is entirely up to you. Your eyes and lungs are better protected when wearing a full face mask. Comfort and safety are the main reasons for using a face mask. Beards and brows should be shaven for the most incredible mask fit.

A simple face mask will not keep asbestos at bay. Even if you wear a mask covering your face, asbestos fibres will enter your mouth. Those who operate in asbestos-containing areas face a considerable health risk due to the dust they inhale. A half mask or other protective equipment should be worn to reduce the danger of exposure. This type of mask helps to filter out asbestos fibres and keep them out of the user’s mouth and nose, which makes it easier to breathe.

Asbestos workers should always use a face mask that is well-protected. A mouthguard cannot prevent larger particles from being inhaled, but it can prevent tiny fibres from being inhaled. Working in asbestos-containing workplaces may benefit from using an asbestos half mask. A half-mask can cover half of the face and half of the neck.

What are the initial symptoms of asbestos poisoning?

You will almost surely come into touch with asbestos if you work in construction or build a home that contains hazardous material. Although symptoms may not appear for years, you should consult your doctor for your safety. Your doctor will ask about your work history and lung function during your appointment. In some situations, if your symptoms worsen, your doctor may advise you to consult a specialist. These symptoms could be caused by asbestos poisoning.

Asbestos particles can be inhaled or eaten by anybody who comes into touch with them. By inflaming or irritating the respiratory tract, asbestos can cause lung cancer and mesothelioma. Asbestos-related diseases might take decades to develop. Don’t be hesitant to consult a doctor if you suspect asbestos exposure.

Asbestos poisoning frequently causes shortness of breath. Before you can cure your symptoms, you must first consult a doctor. Asbestos poisoning is best treated by going to the doctor as soon as possible. Employ a respected business to demolish or renovate your house to be on the safe side.

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Why Has The Treatment For Earwax Blockage Changed?

Why Has The Treatment For Earwax Blockage Changed?

Why Has The Treatment For Earwax Blockage Changed?

Earwax is essential in protecting our ears from dirt and bacteria. On the other hand, excessive earwax can become stuck in the ear and develop earwax blockages. Hearing loss and ear pain can result from these issues.

Recommendations for the safety of various treatment methods have evolved throughout time. It is critical to understand if you are at a higher risk of experiencing adverse side effects from earwax removal treatments.

Earwax obstruction symptoms include:

Many people have extra earwax at some point in their lives. Earwax is a natural material that traps debris in the ear canals and falls typically out independently. On the other hand, excess earwax can accumulate in the ear and cause a blockage.

Earwax obstruction can produce several unpleasant and bothersome symptoms, as well as more significant health concerns. Earwax-related hearing loss is a common symptom, and if left untreated, it can have long-term effects.

Any of the following earwax blockage signs may indicate a problem.


In the ear, there is a sensation of fullness.

In the ear, there is ringing or noise (tinnitus).


Ear Wax Removal Hinckley

Ear Wax Removal Hinckley

What Exactly Is Ear Irrigation?

There is some overlap between this ancient ear injection and ear irrigation; the former’s name is frequently used to denote the latter. The disparities between the two methods, however, have serious safety concerns.

The more recent type of ear irrigation employs an electronic device that pumps low-pressure water into the ear, cleaning off the earwax.

Electronic irrigation provides greater control than manual spraying and is thus safer.

It is a standard method of removing earwax used by approximately 2 million people in England and Wales each year, either through the National Health Service or in private practises.

What Exactly Is Microsuction?

Microsuction is a dry earwax removal technique that uses moderate suction to remove earwax from the ear. Although irrigation and micro-suction have modest hazards, many experts believe micro-suction is slightly safer.

There are certain categories of people who are more vulnerable to the negative effects of irrigation (although it is still considered a safe treatment for most people).

Microsuction has historically been provided primarily in private health care settings, and it is still less widely available on the NHS than irrigation.

Microsuction and irrigation side effects

Both micro-suction and irrigation have the potential for several adverse effects.

These Are Some Examples:

The ear canal and tympanic membrane damage, including perforation

Ear canal and eardrum infection (otitis externa and otitis media).

Temporary deafness (or, in rare cases, permanent loss).

Tinnitus (a ringing in the ear).

Is Micro-Suction Less Dangerous Than Irrigation?

Both therapies have modest hazards. However, micro-suction has a lower risk than irrigation. According to Peter Rea, the British Society of Otology president, some physicians have stopped using ear irrigation since more patients reported hearing loss symptoms after treatment.

Microsuction has various advantages over-irrigation in terms of safety:

Medical practitioners use a microscope to view the earwax, ear canal, and eardrum to always see what they are doing.

Because micro-suction is performed without water, it is safe even if you have an ear infection or a perforated eardrum.

Contact with the ear canal and eardrum skin is minimal, lowering the risk of infection significantly.

The tube used to remove earwax is available in various sizes, making the approach suitable for narrow ear canals.

Who Might Be At Risk From Irrigation?

It is crucial to highlight that recent research indicates that irrigation is safe and beneficial for many people, with the benefits outweighing the negligible risk of adverse effects. On the other hand, specific categories of people should exercise caution because they are at a higher risk of undesirable side effects.

A 2020 study discovered that persons with low immune systems, diabetics, and the elderly are at a higher risk.

NICE also advises against eliminating earwax with irrigation in persons who have any of the following conditions:

Existence of ear disease (including a perforated eardrum, ear infection, and ear dermatitis).

Ear surgery, ear perforations, middle ear infections, or past irrigation difficulties.

A grommet is currently installed. (During surgery, grommets are small plastic tubes put into the eardrum.)

Mucus discharge from the ear in the previous year

Whether healed or not, a cleft palate.

Hearing in only one ear if the ear being treated is the one being treated.

Unwillingness to comply or sit still (including young children and people with learning disabilities).

What is the prevalence of micro-suction and irrigation therapies?

According to NICE guidelines on the management of excessive earwax, some people can now have earwax removed in their GP practice if it interferes with their hearing without being referred to a specialist clinic.

On the other hand, Earwax removal is not one of the “core services” that primary care practises obligated to provide. A considerable minority of practices do not provide this service due to a lack of skilled workers.

Furthermore, patients who are advised to avoid irrigation may have trouble obtaining microaspiration through the NHS, as the availability of this approach varies by GP practice.

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The Ultimate Guide to Performance Management: 5-Step Process and Best Practices

The Ultimate Guide to Performance Management: 5-Step Process and Best Practices

Peter Drucker once described customers as the “most important stakeholders.” While this may be true, your customers are dependent on one thing.

No, it’s not your product (though that’s definitely important). It’s actually your employees. Without your employees, products won’t get made, customers won’t learn about those products, and there will be no one there to sell or deliver those products, or provide customer service to them after they’ve purchased.

Download Now: Free Performance Review Template

While your customers may be your most important stakeholders, in a business or organization, your employees are your biggest asset. Their performance, mindset, attitude, and loyalty can make or break your company’s performance and determine whether or not you will have any customers to sell to.

Because of this, you will want to ensure that your employees are meeting expectations, and improving in necessary areas. Performance management aims to foster the best possible employees so your organization can thrive well into the future.

What is performance management?

Performance management is a process that allows managers to assess their employees’ work and support of business objectives. The goal of performance management is to track and improve the skills employees need to perform their necessary job duties.

Elements of performance management include giving performance appraisals, utilizing key performance indicators (KPIs) and management dashboards, peer review, 360-degree feedback (multiple individuals from managers to subordinates assist), and the use of employee management software.

A similar term, performance appraisal, also focuses on goals and self-improvement, but is focused on the individual and does not take the strategic goals of the organization into account.

Performance management is not only important to the organization, it’s essential for the individual as many growth opportunities including bonuses, promotions, and ultimately dismissals, are tied to this process.

Effective Performance Management

Effective performance management will look different depending on your specific industry and your organizational goals. However, there are two approaches you can take to get started.

Behavioral Approach

This works well when your employees work (and achieve) as part of a team and measuring individual results is difficult to do. In this approach, you evaluate your employees based on their behaviors and effort. Feedback looks like identifying current behaviors, communicating desired future behaviors, and providing training or coaching to bridge the gap between where they are and where you would like them to be.

Results-oriented Approach

This approach is ideal when performance metrics are easy to quantify such as meeting a sales quota, clocking billable hours, or reaching certain call statistics. In this approach, you focus on the quality and quantity of the end result.

Performance Management Process

A performance management plan consists of a five-step process. Let’s take a closer look at the five steps.

1. Plan

While employees’ goals and responsibilities are outlined in the job description when they come on board, it’s essential to review this information with them regularly. Clearly set and communicated goals will help your employees understand what is expected of them and when they are falling behind.

2. Monitor

Management should be monitoring their employees’ performance continuously. If you only check in once or twice a year, a slight veer off the prescribed path could have lasting impacts on one’s performance. That’s why staying in constant communication with your employees, and keeping an open environment for feedback is essential all year long.

3. Develop

If you have identified areas of improvement for your employee, you can work with them to provide training, mentoring, educational courses, or other materials that can help them get back on track or fill any skill gaps.

4. Rate

Without a rating scale, it can be difficult to recognize whether employees are improving from their development plan. Additionally, with a rating scale that is communicated to employees, they know where they currently stand, and what is needed to move them to the next level of performance.

5. Reward

While every step of the process is necessary, the reward may be the most important. Positively reinforce employees who are hitting their goals or working towards them. Recognize them for their hard work and for striving to be better and do better for the organization.

This can be in the form of bonuses, thank you cards with token gifts, public recognition, or through an employee rewards program. It not only inspires the employee who is being recognized but motivates others who may need an extra incentive.

Remember that the performance management process is a cycle that must be continuously employed throughout an individual’s time at your organization.

You’re never “done” with performance management and this should be conveyed to your employees when they join the company, and then communicated to them throughout their employment. Without open communication throughout the process, employees may become complacent in their lackluster job performance or disengaged.

Performance Management Best Practices

This concept and process have been around for years and thankfully, there’s no need to reinvent the wheel. There are a number of performance management best practices that you can incorporate into your plan.

  1. Re-evaluate goals regularly. If there’s anything the COVID-19 pandemic has taught us, it’s that societal shifts can demand a new approach to business. Goals may need to change and clinging to old decisions in a new world could cause you to penalize (and lose) good employees.
  2. Employ SMART goals. In order to be achievable, goals must be clearly defined and communicated, and Specific, Measurable, Actionable, Relevant, and Time-bound. Employees will be more likely to achieve goals when they are properly crafted.
  3. Utilize the objectives and key results methodology. The OKR methodology can help your team set, communicate, and track organizational goals. This will foster accountability among your employees.
  4. Have performance conversations throughout the year. Performance management conversations should not reveal any surprising information to the employee or manager. Ideally, managers are having open conversations with their team members about performance throughout the year, and performance reviews should serve as a check-in documenting performance over a specified time period. When you communicate regularly with each of your employees, they learn to expect constructive feedback and look forward to these encounters.
  5. Standardize and automate your process. All employees should follow the same performance management process, and be held to an even standard. In addition to making the process fair, there comes a tipping point when you may have too many employees to manage throughout a continuous cycle, and having a set process and automated software solution to manage performance reviews can be a helpful asset.

While creating a performance management plan in your organization will take some time and effort, it’s a necessary process for a thriving organization. Knowing which employees are excelling in their roles and reaching (or exceeding) goals, which employees need more support is priceless information.

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Employee Experience: What It Is and How to Improve It

Employee Experience: What It Is and How to Improve It

From the moment someone applies for a job, to the moment they send their resignation letter to leave the company, they’ll experience plenty of connections and moments that determine their employee experience.

Employee experience (EX) is not far from customer experience (CX). Just as a stellar CX drives loyalty and revenue, an excellent EX attracts top employees and increases employee engagement, commitment, and productivity.

Download Now: Free Company Culture Code Template 

Many employers know how important it is to improve the EX to adapt to a post-covid reality and to reduce employee turnover and address employee engagement challenges. But there’s still work to do in employee experience to ensure it becomes a critical part of every business’ strategy.

What is employee experience?

In short, employee experience includes all of the touchpoints people come across when they work for an organization. This includes hiring, onboarding, performance management, and day-to-day interactions.

Improving the EX is a top priority for employers. However, few have developed an EX strategy that tackles all of the challenges of working in a post-pandemic world. An article by the Harvard Business Review points out that 4 million Americans quit their jobs in July 2021 alone, and resignations have been abnormally high for the last several months.

As a result, 92% of companies say they will prioritize EX enhancements over the next three years in an effort to prevent further resignations. This figure is up from 52% before the pandemic.

Why Employee Experience Matters

The employee experience is the bread and butter of business performance. When you focus on creating an environment where employees can thrive before, during, and after their tenure, you’re essentially building a solid brand and improving your product.

EX is made of all the experiences, positive and negative, that people go through while working. These touchpoints influence how people cooperate, how much effort they put out, and whether they want to challenge themselves to succeed at work.

From an organization’s point of view, creating a better EX is a business imperative. One of Deloitte’s studies concluded that organizations with highly engaged workforces reported a three-year revenue growth rate that was 2.3 times greater than the average.

If you can offer an excellent experience for your teams, you’ll have a higher chance of retaining them in the long run. Research from Jacob Morgan suggests that companies that invest in employee experience are 4x more profitable than those that do not.

Milestones Of The Employee Experience

When thinking about the employee experience, picture a continuous circle: attraction, onboarding, engaging and developing, and exiting.

Here’s an overview of employee experience areas based on what a person learns, does, sees, and feels at each stage.

Attraction and Recruitment

The attraction phase of employee experience is crucial because it determines the first impression potential employees have. Things like the job description style (super formal, or more casual?), how long it takes to respond to candidates (or if you do at all!), and how smooth the interview process is all impact the quality of hires.

The candidate recruitment phase is also an opportunity to ensure people become advocates for your organization, even if they do not join your organization. A bad experience in this phase can damage your brand’s reputation.


The onboarding phase is your chance to impress and set your employee up for success long-term. This stage is about getting an employee up-to-speed as soon as possible and about sharing your company’s culture and vision. Of course, onboarding remote employees comes with its own set of challenges, so make sure you’ve prepared.

Engage and Develop

Now that hires know your company’s processes, tools, and systems, great EX creates a space for them to thrive. By fostering an environment where constructive feedback, commitment, and motivation are a part of the day-to-day, you’ll have a higher chance of retaining top talent.

The cost of replacing an individual employee can range from one-half to two times the employee’s annual salary, so you want to avoid people leaving as much as possible. During their tenure at a company, it’s crucial to offer employees the chance to grow with the role. In practice, that means, for example, offering training opportunities so that employees keep on being challenged.


Even with a great employee experience in place, you have to accept that most employees eventually change companies. They can retire, make a career change, or simply switch employers.

Don’t miss your chance to learn from exiting employees. The fact that they are on the way out typically means they’ll be sincere. It’s a precious opportunity to gather feedback you can then use to improve the retention stage.

How To Improve Your Employee Experience

By mapping the employee experience from start to finish, you can spot the areas that need more attention. You don’t need to focus on them all at once. Instead, prioritize the low-hanging fruit first.

Follow these tips to create a great employee experience:

1. Start with the priorities.

While you might be tempted to start with various projects simultaneously, it’s more efficient to think about which stage you want to focus on. By determining what’s essential for you as a company, you’ll be more efficient at improving the areas that will have the most impact first. For example, a company might focus on improving the onboarding process during hyper-growth. Use employee surveys to uncover possible areas of improvement.

Foster a healthy culture.

Company culture is a significant component for acquiring and retaining top employees. Needless to say, when you foster good company culture, you’ll have happier employees – and this, in turn, leads to more successful businesses.

A culture that attracts high talent can lead to 33% higher revenue. Ensuring a routine of giving and receiving constructive feedback is part of healthy company culture.

Design a great onboarding experience.

A stellar onboarding is crucial to get that new hire up to speed as soon as possible and increase the chance of them staying at the company. Studies have found that up to 20% of all new hires resign within the first 45 days of their role.

Make sure you create an onboarding process that focuses on giving employees the tools they need to work, including access to software, and clarifies the expectations on their first weeks and months. A great way to get people excited about your brand during this phase is to send them employee swag they can use, like hoodies or water bottles.

Invest in employee wellness.

A wellness strategy contributes to making employees happier, which improves your company’s performance. Having happy and healthy employees enhances productivity, lowers healthcare costs, and less turnover. While it can sound expensive, it doesn’t need to be. For example, you can offer wellness benefits such as flexible hours or organize lunchtime yoga sessions.

Offer career development schemes.

Career development is a win-win. A career development plan pays attention to the employee’s specific needs for growth and learning and offers the assistance they need to get there. Offering a training budget can be part of a career development plan.

On the one hand, you’re giving employees the tools they need to get even better at their job. On the other hand, they can learn new skills that make them more competitive in the job market. By offering employees the chance to improve, you demonstrate that you want them to grow personally and professionally.

Improving Employee Engagement With EX

The employee experience encapsulates all of the moments people go through during their work at an organization. Businesses that develop an EX strategy are more successful as it fosters engaged employees. This, in turn, means more revenue.

For your organization to master employee experience management, you need to listen to what employees say during each of those touchpoints of the employee lifecycle, paying particular attention to the areas they consider most important.

Fostering a great culture, developing an onboarding strategy, and listening to what employees on their way out have to say, are all part of a well-rounded EX strategy.

Sure, congratulating people on their birthday alone won’t improve the employee experience. However, this little gesture as part of a broader culture of recognizing the small things can mean a lot for employees.

For example, consider spending time during all-hands meetings to announce work anniversaries and promotions. Then, every person involved has the chance to speak to the entire company. This accessible approach sends a powerful message: everyone in the company matters. What better experience is there?

company culture template

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Everything You Need To Know About Performance Appraisals

Everything You Need To Know About Performance Appraisals

As a manager, your ability to inform your teams about the successful high-impact behaviors they exhibit or skills that need further development is a critical practice in determining your business’ overall ability to reach its goals and find success.

In this post, learn how a performance appraisal will help you give employees direction, the different types of performance appraisals, and example comments to include when you schedule those 1:1 sessions.

Download Now: Free Performance Review Template

Businesses use performance appraisals to understand employee progress, give raises or promotions, create paths for further development, or, sometimes, discuss terminations.

These appraisals typically happen multiple times per year at different intervals, like quarterly, annually, or specific periods that make sense to your business. The goal, however, is for managers to conduct them regularly enough that employees always understand how they are doing.

Performance Appraisal Methods

There are different ways to conduct performance appraisals that can depend on your business’s individual needs, or on a manager-to-manager basis, depending on what you think is a best practice. Below we’ll go over the most popular types of performance appraisal methods.

1. Management by Objectives

Management by Objectives (MBO) is a popular sales management style that is also used for performance appraisals.

With this strategy, the manager and employee work together to set goals the employee will strive to meet during a specific period. During the performance appraisal session, they will review how the employee has or has not met the goals, and set new goals that will be evaluated during the next appraisal period.

2. 360-Degree Feedback

The 360-Degree Feedback method uses feedback from an employee’s self-evaluation, manager evaluation, peers, and if applicable, direct reports and customers.

This method is valuable as it provides employees with a big picture view of their performance across multiple perspectives and areas of business, rather than just a manager’s perspective. It also gives employees an understanding of how their actions affect various people at their place of work, not just how their job progress does or does not help the company meet its goals.

3. Self-Evaluation

The self-evaluation performance appraisal is when employees rate their performance based on a set list of criteria provided by management. When employees assess their own performance, they take a critical look at their progress to truly understand their efforts.

It’s important to note that, when using this method, employees may struggle to analyze their performance from an outside perspective and rate themselves too high or too low. Therefore, managers may find that this process is best supplemented by manager feedback, where you respond to employee evaluations with your insights into their performance.

4. Behavior Checklist

Using a behavior checklist for performance appraisals is when a manager has a list of traits required for the position (i.e., works well with others) and checks off those that an employee embodies and leaves blank the ones that need improvement.

This method is relatively straightforward as the checklist explicitly states desired behaviors, so those that aren’t checked off can be used to spark valuable conversation about further skill development.

5. Rating Scale

The Rating Scale performance appraisal uses a set of skills expected for a specific job that a manager uses to evaluate an employee, usually on a scale of 1-4 from meeting expectations to exceeding expectations.

At the end of the scale, the employee receives a total score calculated from each of the ratings.

Performance Appraisal Comments

Regardless of the appraisal method used, it’s essential to give feedback that is helpful to the employee and teaches them about their performance. Below we’ll go over some examples of comments that can be made during a performance appraisal session, whether written or spoken.

Organization Performance Appraisal Comment

Positive Comments

  • “You’re incredibly organized, which allows you to be efficient and timely in completing your tasks.”

Needs Improvement Comments

  • “You might benefit from spending more time organizing and planning for your tasks before you begin working on them.”

Time Management Performance Appraisal Comment

Positive Comments

  • “You always meet deadlines and prioritize your work in an organized manager.”

Needs Improvement Comments

  • “I’d like to see you pay careful attention to deadlines and develop a time management system that helps you meet due dates.”

Leadership Performance Appraisal Comments

positive commentsneeds improvement comments
For someone with direct reports“You effectively manage your teams and are a fair and encouraging leader. Members of your team consistently refer to you as a role model.”“I’d like to see you spend more time working with employees that face roadblocks rather than encouraging them to find every solution on their own.”
For someone without direct reports“You’re always able to step up to the plate and take charge when the opportunity arises, and you work to be supportive of your teammates.”“I’d like to see you take the lead on projects that arise that are related to your expertise and skillset.”

Critical Thinking and Problem Solving Performance Appraisal Comments

Positive Comments

  • “You’re always able to think critically and review all of the facts of a situation before making decisions.”

Needs Improvement Comments

  • “Sometimes you act too quickly when problems arise, so I think you can benefit from spending more time analyzing a problem before jumping into a solution.”

Productivity Performance Appraisal Comments

Positive Comments

  • “You’re detail-oriented, which allows you to be productive at work and effectively organize and complete tasks on time.”

Needs Improvement Comments

  • “I’d like to see you be more productive at work, so improving your organization and time management skills may be helpful.”

Teamwork Performance Appraisal Comments

Positive Comments

  • “You work well with others and are supportive of your team members’ needs. You’re always ready to help when asked and respectful of others and their positions.”

Needs Improvement Comments

  • “I’d like to see you devote more time to collaborating with your teammates and being more open to working with them and learning from their experiences.”

Communication Performance Appraisal Comments

Positive Comments

  • “You’re able to effectively communicate all the time, regardless of the situation. I consistently hear from others that they always understand what you’re saying.”

Needs Improvement Comments

  • “I would like to see you practice active listening with your peers and communicating when you feel as though you need help.”

Creativity Performance Appraisal Comments

Positive Comments

  • “You always find unique and creative approaches to your work duties and find solutions to issues that arise.”

Needs Improvement Comments

  • “You tend to focus on traditional processes for solving problems, and I would like to see you branch out and find creative solutions to issues that may come up.”

Performance Appraisal Example

The image below is an example of a performance appraisal using a rating scale. In the template, there is a list of behaviors that the employee is expected to have and use at work, like attention to detail and communication skills.

performance appraisal example: ratings scale performance review

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The manager or person providing feedback rates the employee on a scale of 1 to 4 based on how they express the skill, from Does Not Meet Expectations to Exceeds Expectations. The employee then receives a total numerical rating that you can use to drive discussions about further development.

When it comes down to your business’s bottom line, employees are direct contributors. Use performance appraisals to help your employees understand their job performance, so they know exactly which behaviors to continue practicing and which areas of opportunity to seek out additional development.

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Customer Success Manager – Bucky Helms

Customer Success Manager – Bucky Helms

Meet Our Customer Success Manager
: Bucky Helms

buckys photo to put into the spotlight

Bucky got into SEO and Web Design out of necessity while managing his own local pressure washing company back in 2004 and the following years. He learned what it took to be successful online and quickly realized that marketing and SEO was a skill set that could allow him to help others to not have to learn the hard way as he had. He launched BIGdeal Marketing Solutions in late 2014 in order to bring together the many marketing/advertising tools and services that he had acquired over the years in order to better position himself as a brand. This has enabled potential clients to take advantage of his expertise in their various marketing needs. He has since partnered with Web20Ranker as an SEO outsource and continues to help grow both his brands as well as act as Customer Success Manager for Web20Ranker.com

How long have you worked with Web 20?
Almost 2 years

What does your job entail?
Started out part-time doing Campaign Recommendations. Now in management, I help on a broader scale with various special projects as well as oversee Client Success in both sales and implementation.

What do you like most about your job?
The Challenge. Helping clients to ensure they are happy. Problem-solving

What motivates you to wake up and go to work?
I have always been a problem solver and good under pressure(as much as anyone can be anyway LOL) I think this helped in my assent to the position I’m in now and look forward to even more growth within Web 20.

How has Web 20 helped you in your career development?
I’m MUCH more comfortable in sales now… “Practice makes perfect” as they say, and I get plenty of sales call practice at web20 every single day! I also have been made privy to many many tools and tactics that would not have been available had I not been in this position. This has helped my business immensely!

If you could switch your job with anyone else within Web 20, whose job would you want?
I like my role here… I don’t want anyone else’s. LOL I joked that I was coming for Chaz’s job early on but I may have since reconsidered… “may” 😉

What advice do you have for prospective Web 20 candidates?
Speak Up and Be Active! The Squeaky Wheel Gets The Grease! Learn and Reciprocate!

What drew you to Web 20 originally? And how has Web 20 changed since?
I had been using web20 as an outsource for a couple of years and was active in the LCT FB group. I really enjoyed the knowledge there and the Web20 team dynamic looked inviting! The technology development in the company has been great to help with and I wish you guys could be a fly on the wall to see what we have in store!

What have you gained from working at Web 20?
Top Tier Experience and Knowledge in Active SEO. I’ve also made great connections and new friends that I’m sure will last a lifetime!

What do you like to do when you aren’t working?
I enjoy techy stuff… I’m pretty deep into camera/production gear collection and look forward to free time with family and friends to be able to make memories and capture them for others. I do enjoy video production and photography as a service but time is limited with a 2 yr old at home! LOL

One quote you live by?
“Every problem is an opportunity in disguise.” ― John Adams
I never knew who said this originally and always paraphrased but Google said it was him so there it is.

How do you define success?
Happiness in what you do… Freedom of Time… More Money Helps Though.

What has been your favorite project at Web 20?
Building out the Customer Success Dept… It’s a work in progress but being able to influence top-level decision making and having a value-first approach for the end-user is great for my well-being as a nurturer at heart. The Local Marketing Mastermind is a close second though!

What is your greatest fear?

That’s deep… I’m not sure I have ever had to answer that. Probably my failure in others maybe? I don’t want to fail anyone in what I’m doing for them I guess…

Where is your favorite place to be?

Mountains… on a sunny trail. Wilderness

What’s the weirdest job you’ve ever had?

I cleaned out dried-up Tar Tankers for a couple of summers in high school. It… was… not… great… made some good money as a teen though!

What would you do (for a career) if you weren’t doing this?

I’d be running my own real estate investment firm if I had the capital to start it up!

If you could choose anyone, who would you pick as your mentor?

Gary Vee

If you could learn to do anything, what would it be?

Fly AirPlanes

What are 3 words you’d use to describe Web 20?

Growth, Ambition, Knowledge

What is something you learned in the last week?

I’ve been on break for the last week (end of year/holiday break)… but I did learn that Web20 Clients DON’T take a break! SORRY if you’ve been trying to reach me during the holiday.

Colds, Flu, Allergies And Your Ears

Colds, Flu, Allergies And Your Ears

Colds, Flu, Allergies And Your Ears

If you were aware of the dangers of colds, flu, allergies, and ear infections, it would be beneficial.

The Ear’s Constituents

The ears are incredible small “machines” with three sections in charge of hearing and balance. Diseases and allergies can all impact the outer, middle, and inner ear.

The term “external auditory system” refers to the outer region of the ear and the ear canal. With illness, it can become swollen or red.

The Eustachian tube, located in the middle ear, is the most usually infected location. This portion of the ear works similarly to a pressure release valve or drainage tube. When mucus clogs the tube, pressure rises, making hearing harder.

The inner ear, or labyrinth, is filled with fluid. It can also become infected, resulting in dizziness, ringing in the ears, or issues with balance.

Allergies, Infections, And Hearing Difficulties

After a few days of having a stuffy or runny nose, the middle ear lining gets irritated. This might result in a blockage of the Eustachian tube, which can cause ringing in the ears, a feeling of fullness, or congestion. This obstruction can occasionally cause conductive hearing loss, a temporary loss of hearing. When a cold or allergy has passed, it usually goes away on its own.

colds flue and allergies

Ear Wax Removal Tamworth

Illness-related congestion can also result in conductive hearing loss. This is also something that generally resolves itself. On the other hand, the flu can result in a more severe hearing problem known as sensorineural hearing loss.

Damage to the inner ear nerves, which transport sound signals to the brain, causes this. When the flu virus infects the inner ear, this occurs. Sensorineural hearing loss can be irreparable if not treated quickly, usually within two days. Diagnosis, however, is challenging. If you have the virus and suddenly lose your hearing, consult your doctor right once.

Medication For Colds And Allergies

Antihistamines and decongestants can help alleviate ear pressure and the sensation of fullness. Warm compresses may also be beneficial. When there is an infection, the doctor will give the patient an antibiotic. Ear pain can be alleviated by taking over-the-counter pain relievers.

The ear, nose, and throat are so intricately intertwined, issues in one area can occasionally lead to difficulties in the others. As a result, a stuffy nose and plugged ears are symptoms of a cold, flu, or allergy. Hearing loss is usually transient, but a visit to a hearing healthcare professional is required if issues persist.

This is why when you put something in your ear, you cough.

It is preferable to avoid putting anything in your ear. This also applies to cotton swabs, earwax removers, and ear candles, which can discharge earwax without entering the ear canal. Ear candles, on the other hand, do not have this limitation.

If you don’t want to risk hearing loss or a perforated eardrum, the American Academy of Otolaryngology recommends against putting anything smaller than your elbow in the ear canal. It’s anyone’s guess how to get anything more significant into the ear canal.

The involuntary cough reflex is a lesser-known side effect of introducing things into the ear. It was named after its initial describer, Friedrich Arnold, a 19th century German academic.

What’s The Relationship Between Coughing And The Ear Canal?

It’s all connected to the vagus nerve, which extends from the brain to the trunk and connects to the heart, lungs, and other organs along the way. It communicates with the auricle, regulates the larynx, and extends to the stomach and lower intestines. Like the word “vagabond,” its name originates from Latin and means “to roam around.”

The vagus nerve regulates the cough reflex and many other vital actions that allow us to live our lives, such as speaking, eating, breathing, and peeing.

The Arnold nerve, which extends into the ear canal, is critical for processing touch, when something enters your ear, whether a cotton swab or a stray cockroach, the Arnold nerve gets activated.

Surprisingly, this stimulation can also cause a cough. This is an example of a biological issue or problem. The brain becomes confused and misinterprets ear contact for something in the throat, prompting you to cough to remove the stimulus.

The Arnold nerve, which connects the ear canal to the brain and can convey touch sensations, is a nerve that can transmit touch sensations. Because the nerve is attached to a neuron that leads to the throat, the brain may become confused and interpret the feeling as something in the throat that needs to be coughed up.


This Also Works In The Opposite Direction.

“Similarly, a throat irritation, such as a viral ulcer or malignant tumour, might be misinterpreted as an earache because the glossopharyngeal nerve sends sensations back to the brain, but the brain doesn’t recognise where the sensation is coming from and misinterprets it as an earache,” Voigt explains.

“In those who have come to me with ear trouble, I’ve identified deep tongue base and laryngeal carcinoma.” Everything was normal when I examined the ear, then I used the laryngoscope to inspect the base of the tongue and throat and identified the malignancy there.”

Returning to the ear cough reflex. The amount of pressure required to elicit this response varies depending on the individual.

“Some people require deep, powerful pressure or contact to elicit the cough response, while others prefer mild touch stimulation,” Voigt explains.

Researchers studied this somewhat peculiar phenomenon in a 2017 study by tickling the external auditory canal with a cotton swab of adults and children with and without a chronic cough. The stimulation elicited Arnold’s ear cough reflex in 25% of adults and 3% of children with a persistent cough. In comparison, only 2% of adults and children did not have a chronic cough.

Although Arnold’s ear cough reflex is possible, it does not occur commonly in those who do not have a chronic cough, according to the findings of this study. The researchers believe it is a vagus nerve hypersensitivity reaction (Cough Hypersensitivity Syndrome, CHS) induced by a viral respiratory disease or environmental factors.

This is a relatively uncommon cause of chronic cough. In many cases, however, there is growing evidence that both chronic and idiopathic cough are connected with vagus nerve injury. Cough, for example, is a common adverse effect of vagus nerve stimulation, which is used to treat epilepsy. Furthermore, there is evidence that the tone and rhythm of the cough can differ depending on the damage location.

All of this demonstrates how the body is linked in unexpected ways. So much so that (for some) a minor ear incident might cause coughing fits.

Brought To You By – Ear Wax Removal Tamworth

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Top 7 Local SEO Tips for HVAC Companies To Book More Jobs

Top 7 Local SEO Tips for HVAC Companies To Book More Jobs

Increase Website Traffic & Book More Jobs With These 7 Local SEO Tips for HVAC Companies

In today’s world, there are only a handful of ways for someone to know who to call when they need help if their furnace won’t turn on. If you know a friend or family member that provides that service, you may turn to them. If you don’t, you might ask a neighbor or an acquaintance if they’d recommend someone to make it happen. Those options are great, but if those references aren’t reliable, or you don’t have those as options, you’re turning to Google to find someone in your vicinity who can handle that project for you and offer advice along the way.

HVAC contractors are not immune to this and may, in fact, be more reliant on someone Googling what they do than a lot of other types of businesses. If you own an HVAC company, or you’re employed by one, what can you do for your Search Engine Optimization (SEO) campaign to book more jobs?

We’ll provide you with the top seven local SEO tips for HVAC companies to book more jobs here, so you can get started on your company growth:

1. Optimize Your Google Business Profile

Many new HVAC business owners aren’t familiar with Google’s free service offering of Google Business Profile (formerly known as Google My Business), an area for them to portray their hours, contact information, photos of work done, business descriptions, and a lot more.

Google Business Profile of local HVAC company

A well-optimized Google Business Profile can lead to more website traffic, more qualified leads, and increases in booked jobs. If you haven’t already built a Google Business Profile, that needs to be priority number one, and if that listing exists already, “just the basics” won’t cut it. Fill out every bit of information on that listing to the best of your abilities; add photos and a logo, build out the services list (air conditioning repair, furnace maintenance, indoor air quality, thermostat installation, etc.), ensure the hours match what is listed on your website, and above all else — make sure the name, address, and phone number are all correct.

Blue Corona specializes in the tracking and optimization of the Google Business Profile to take full advantage of everything that can be offered. If this listing is not in prime condition for your HVAC business, take care of that immediately so that you’re not missing out on jobs.

2. Claim and Optimize Your Major Online Directories

We’re all familiar with websites such as Yelp, Yellow Pages, Whitepages, HomeAdvisor, and the Better Business Bureau. Those are considered online directory listings, and there are many sites out there like those that can make a positive impact on your business’s online presence.

For any HVAC business, getting the major well-known listings claimed and optimized can help to boost the brand awareness, which can directly lead to leads. What’s often missed with online directory listings is that it’s not just your potential customers/clients that see those. Google also values those listings, as they’re just several more places shouting out your online consistency and contact information to them to verify your expertise better.

3. Put Together a Focused List of Keywords

The one thing most people can associate with Search Engine Optimization is typically “keywords.” Keywords help to communicate to search engines what your business emphasizes for products and services so that they know to use you as a reliable option when they need something related to those keywords.

Keywords are best utilized within:

  • Published content throughout the website
  • Blog articles
  • Google Business Profiles
  • Online directories

While keywords are important when it comes to building out content on your business, having a refined “focused” list of keywords is even more essential. Instead of throwing every HVAC-related phrase and keyword that you think could eventually be searched by someone somewhere, really narrow that list down to the most important services, geographies, and questions that searches would look for when trying to find an HVAC company near them.

“HVAC company near me” might be a phrase that’s searched, but what are people really looking for with that search? They’re looking for “HVAC company” or “AC replacement,” and Google’s algorithm is intelligent enough to know that if a business is ranking for those types of keywords, they’re going to be a good recommendation for someone looking for “HVAC company near me.” Refine and focus those keyword lists.

4. Build Out Your Website’s Geo-Targeted Content

A lot can be lost in the weeds with geo-targeted content, or content that is focused on a particular city or county. When it comes to geo-targeted content, it’s important to note that there are different strategies that work for different HVAC businesses.

Sometimes, building out specific pages dedicated to important service cities works best, and other times, getting narrower and creating service-specific city pages works best.

For your business, no matter what, make sure you have geo-targeted content for your “backyard” first, so Google can emphasize your physical location to searchers. Before you can start to show up for that huge city an hour away, or those suburbs that are surrounding you, Google needs to be able to verify that you are masters of your craft in your physical location first. Beyond that, representing your locations on the website will help you avoid missing out on leads from those areas as well.

5. Pay Attention to Your Metadata

Apart from keywords, “Title Tags” and “Meta Descriptions” are typically the terms people have heard the most. These two pieces of optimization fall under the category of “metadata,” and while they may be small in size, they can be very impactful in terms of converting searchers to actual website clicks — and as you know, more clicks help your chances of getting more leads.

Optimized meta data for HVAC company's SEO strategy

In addition to title tags and meta descriptions, make sure that your website has all of its important pages being crawled and indexed by Google. Having a great-looking website with valuable content is great, but if Google has somehow not seen those pages or isn’t telling searchers they exist, then it won’t do you any good!

6. Stand Out With Unique Content

This category has two separate yet equal tips. The first is to ensure your content is unique in comparison to your competitors in the area and competitors across the country.

There’s no reason to have Google penalize the content you’ve written simply because it came from another website. The services and ideas across the HVAC industry are fairly universal, so when writing your content, make sure to focus on what makes your business stand out in comparison to the rest.

The second tip is to do your best to make your content unique from your own pages on your website. Having identical pages written for two separate cities you service while just swapping out the city name is unlikely to pay the dividends you’d be looking for compared to having two unique pages — each speaking to the city they’re referencing and the people in that city.

7. Match Your Content, Aesthetics, and Overall SEO to Searcher’s Intent

It’s important to have your potential leads in mind when writing content. Ask yourself, “what are they looking for?” and “does my content answer that?” If an individual is searching for “heating repair” and they get to a page on your website that talks about “thermostat repair” due to a mention of repairing heating tools, then that individual will leave the page and find help elsewhere.

The intent of searchers is just as important to represent through images and other aesthetics as well. How many times have you been to a website with an image that wasn’t what you were looking for and reacted by immediately leaving the page? Match your webpages with your searchers in mind.

Blue Corona: The Leader in HVAC Marketing

Becoming an expert in local SEO for HVAC companies industry takes a lot of hard work, dedication to clients, and a lot of know-how. Becoming an expert in the HVAC industry online for locals to see takes all of the same things! Build out your Google Business Profile and online directories, focus your keywords and your content to what searchers are truly looking for, get your technical side of the website in order with your metadata and geo-targeted content, and make sure you stand out with unique content.

Grow Your Business With Blue Corona

For more information on having our team of HVAC SEO experts take you and your business to the next level, contact us online or give us a call!

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