Do GBPs Help Organic Rankings?
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SEO Updates & News This Week:
> Google Business Profiles Now Showing Review Time For Some Edits
> Google Sues Company That Impersonates Google Through Scammy Telemarketing Calls
> Google: A Page’s Content Does Not Need To Be Indexed For That Page To Be Indexed
> Google: Links Have A Lot Less Significant Impact For Ranking Today
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This Week On The SEO Mad Scientist
Do GBPs Help Organic Rankings?
Hey there, SEO mad scientist. Welcome to another update from our SEO test archive.
We’re still working on our cannibalization tests, but today we want to actually switch things up a bit from what we’ve been going over.
One of the common subjects recently is how impactful your GBP website is on your GBP listing. Today we want to take a look at how your GBP listing can impact your organic rankings.
Let’s start off by taking a look at some of the organic impacts going on…
From the look of this image, you would think that we are getting some success from our title loans Google business profile listing. The truth is that we rebranded this listing and changed it to an internet marketing SEO website.
The results we show today actually come from a GBP listing we acquired a long time ago that we had run previous tests on for “title loans”, that we attempted to repurpose for another test before it got soft suspended (the listing still shows on Google but we’re not able to make edits until we verify again)
We were able to change the listing business name and the website on the listing, but the category and phone number stayed the same before us getting the soft suspension.
This is the page that the current listing pointing to…
This listing had no off-page optimization or citations of any kind built manually. There was no major on listing optimization of services or products. The extent of the optimization was the category. Even the Description on the GBP listing was changed to: “BRAND is a leading digital marketing agency specializing in SEO services. We help businesses get their websites displayed higher on Google through our range of effective SEO services. Our services include off-page optimization, keyword research, onsite SEO, organic SEO, local maps SEO, backlinks strategy, and more. We have a proven track record in helping businesses achieve their online marketing goals, and we can do the same for you. Contact us today to find out more about our digital marketing services.”
(The brand name and website listed are for our SEO services website)
After months of having the brand and Target page updated it seems that the listing optimization has had a stronger influence on the organic website rankings than the other way around.
The impact of the listing on organic rankings is interesting to see and shows that the impact on the listing itself is not just from the page link to from the listing but also goes the other way. (as seen from our current tests)
So the previous history of the listing is impacting the site pretty heavily still. The category is the only thing that’s left fully optimized and that’s “loan agency”, but doesn’t have any direct ties to the Target term “title loans”. Meaning if you add loan agency to your listing you will not show for title loans.
So is it purely the history of the listing that’s impacting the organic rankings? What do you think?
Join us next week for more exciting test updates as we dig into the current state of the algorithm and unlock its secrets.
Until then, happy testing!
This Week on The SEO Vault
Hosts: Mike Milas + Bucky Helms
What we discussed this week…
The impact of hidden content on ranking
How Google can use its algorithm to detect and demote low-quality AI-generated content
Google: Links Have A Lot Less Significant Impact For Ranking Today
> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.
>Answered: Let’s say you have ZERO ability to change anything on-page on a website. What would be some things that could be done to help improve GBP rankings, other than citations, photos, posts, etc?
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