Seo Update October 7, 2022

324640983421905a3c8e3a945c377e26

What Signals Are Moving Maps Most? GBP Menu Test Ranking Impacts & Movement from Other Signals

Happy Friday!

This week on the SEO Mad Scientist, we continued to test different signals that influence GBP rankings. Read below to find out what signals we analyzed and which performed best.

We had a special guest on this week’s episode of the SEO Vault – Terry Samuels. He is the founder of Salterra Digital Services and a speaker at LMM. If you want to learn tips on what’s moving the needle for Terry, be sure to watch the latest episode!

We also discussed how to get better rankings in a competitive niche, Google Business Profile Suspensions Spiking, Google Business Profiles Removing Health & Safety Attributes, and more SEO news!

SEO Updates & News This Week:

> Google Business Profile Suspensions Are Spiking – Are You Seeing More Suspensions with Your Clients?

> Google Business Profiles Remove Health & Safety Attributes from Listing Info

> Google Says: Anything That Talks About Link Juice Should Be Ignored

> Google Shopping Chat Feature Is Now On Product Results

Weekend Deal

Get 10% Cashback on Store Credits!

Too much to choose from? Not ready to use a service but want to cash in on a great sale?

Grab store credit! Pre-purchased store credits have no expiration date and may be used toward any upcoming purchases. Plus, we’re giving you 10% more than what you spend…

Not sure what links to buy? Let us help!

We have FREE link recommendations and a link buying guide that provides best use cases for the different types of links you need now.

The Q3 SEO Mad Scientist report will be published in the next couple of weeks. Be on the lookout for that!

To your success,
Chaz and the Entire Team

Law Firm’s Phone Calls Increased 414%
& Website Visits Increased 351% W/ Local SEO

Do you have law clients who are struggling with Maps visibility? Read this case study to learn how we used our Xtreme Monthly GBP SEO campaign to achieve maximum results!

If you are not sure which of our campaigns would provide the best results for your clients, get FREE custom campaign recommendations from our team!

This Week in the Local SEO Community

This Week on The SEO Vault
Episode 159

Hosts: Chaz Edwards + Terry Samuels (special guest)
+ Mike Milas + Bucky Helms

What we discussed this week… 

✔ Google Business Profile Suspensions Spiking

✔ Google Business Profiles Removes Health & Safety Attributes

✔ Google: Anything That Talks About Link Juice Should Be Ignored

✔ Google Shopping Chat Feature On Product Results

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Answered: Which one converts more traffic: GMB or the website for local business?

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST.

Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA

This Week in the Lab with SEO Mad Scientist

GBP Menu Test Ranking Impacts + More Movement from Other Signals!

Hey SEO Mad Scientist, welcome back to another weekly update!

Last week we went over some primary signals that we saw impacting our new GBP listing¦

Lets start by taking a quick review of last week’s GBP signals and menu test¦

Since we launched our GBP listing, we have seen these primary signals influence the listing most within the first 30 days:

  • Business Name
  • Business Category
  • Website Homepage Menu
  • Website Homepage Headings
  • Website Homepage Content

Within the first week, we saw impacts from the business name and category listed on the GBP. About 1 week after that, we saw the movement for terms on the website. Last week we identified that these terms pulled from our website were automatically added to our GBP listing by Google. However, the service web design, which was not listed on our website but was a service on the GBP, was not showing anywhere in their SERPs for any terms or variations.

So we added the term website design to the website menu and to the main section of content that we saw Google pulling our services from.

unnamed (7)

We have yet to see any rankings from our base term, but our branded and partially related terms seem to be showing now after a little over a week!

unnamed (8)

We have also begun to see additional movement on our other service words that Google pulled from our website!

unnamed (9)

unnamed (10)

One thing we do see now, however, is additional terms ranking that we specifically referenced in our GBP products section SEO Services Company.

We are unsure if the products alone influenced this ranking increase at this time. However, we have seen no movement on this exact keyword until now.

unnamed (11)

Join us again next week when we will review a full summary of our GBP test findings as we move into some new GBP signal testing to see if we can find the most impactful GBP signals. (On the listing and off the listing)

Until next week, Happy Testing!

Favorite SEO Tools

SERP Results Beta

If you’re looking for an affordable rank tracker (local & organic), this is it! We’ve built a better rank tracker with improve accuracy (& not a huge price tag). Sign-up for a beta test account and check it out for FREE!

Local Brand Manager

You can manage client listings, track local rankings, schedule posts, and easily perform local SEO audits. Plus, agencies love our easy-to-use dashboard for multi locations.

Local Viking

Your clients can easily understand the color-coded GeoGrids that plot listing visibility. You can manage all listings in one dashboard for easier reporting and schedule posts for them too.

Local Client Takeover

We love free training – LCT is filled with it! Check out Chaz’s updated Local SEO 2.0 Course, Link Mastery Course, and GMB SEO Specialist Course. We also give away the closed trainings during sales!

⚡ Resources for Agencies ⚡

unnamed (2)

Free Quarterly Webbys

Chaz and the team hold a free webinar each quarter to discuss what’s currently working for them. Our next webinar is scheduled for Wednesday, June 22nd.

Campaign & Link Recs

Find out what your client needs to rank with our free recommendations! We audit and research their current rankings, brand strength, and overall position.

Free Tools & Trainings

Save time and money with our free tools like SEO pricing calculator, tech audit, proposal generator, and free audit tools. Also find trainings & past webbys in our knowledge base.

SEO Testing Reports

The SEO Mad Scientist is constantly testing strategies, which we used to publish 12 months of tests in 2021 + Quarterly Testing Reports for this year!

Don’t Miss Out on Our Biggest Updates

Opt-in to our Text Notficiations and you’ll get a 15% OFF coupon sent right to your phone!

But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements!

Access special deals + sale notifications
& never miss out on savings!

Follow us on social!

Leave a Comment