Seo Update October 7, 2022


What Signals Are Moving Maps Most? GBP Menu Test Ranking Impacts & Movement from Other Signals

Happy Friday!

This week on the SEO Mad Scientist, we continued to test different signals that influence GBP rankings. Read below to find out what signals we analyzed and which performed best.

We had a special guest on this week’s episode of the SEO Vault – Terry Samuels. He is the founder of Salterra Digital Services and a speaker at LMM. If you want to learn tips on what’s moving the needle for Terry, be sure to watch the latest episode!

We also discussed how to get better rankings in a competitive niche, Google Business Profile Suspensions Spiking, Google Business Profiles Removing Health & Safety Attributes, and more SEO news!

SEO Updates & News This Week:

> Google Business Profile Suspensions Are Spiking – Are You Seeing More Suspensions with Your Clients?

> Google Business Profiles Remove Health & Safety Attributes from Listing Info

> Google Says: Anything That Talks About Link Juice Should Be Ignored

> Google Shopping Chat Feature Is Now On Product Results

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This Week in the Local SEO Community

This Week on The SEO Vault
Episode 159

Hosts: Chaz Edwards + Terry Samuels (special guest)
+ Mike Milas + Bucky Helms

What we discussed this week… 

✔ Google Business Profile Suspensions Spiking

✔ Google Business Profiles Removes Health & Safety Attributes

✔ Google: Anything That Talks About Link Juice Should Be Ignored

✔ Google Shopping Chat Feature On Product Results

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Answered: Which one converts more traffic: GMB or the website for local business?

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST.

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This Week in the Lab with SEO Mad Scientist

GBP Menu Test Ranking Impacts + More Movement from Other Signals!

Hey SEO Mad Scientist, welcome back to another weekly update!

Last week we went over some primary signals that we saw impacting our new GBP listing¦

Lets start by taking a quick review of last week’s GBP signals and menu test¦

Since we launched our GBP listing, we have seen these primary signals influence the listing most within the first 30 days:

  • Business Name
  • Business Category
  • Website Homepage Menu
  • Website Homepage Headings
  • Website Homepage Content

Within the first week, we saw impacts from the business name and category listed on the GBP. About 1 week after that, we saw the movement for terms on the website. Last week we identified that these terms pulled from our website were automatically added to our GBP listing by Google. However, the service web design, which was not listed on our website but was a service on the GBP, was not showing anywhere in their SERPs for any terms or variations.

So we added the term website design to the website menu and to the main section of content that we saw Google pulling our services from.

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We have yet to see any rankings from our base term, but our branded and partially related terms seem to be showing now after a little over a week!

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We have also begun to see additional movement on our other service words that Google pulled from our website!

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One thing we do see now, however, is additional terms ranking that we specifically referenced in our GBP products section SEO Services Company.

We are unsure if the products alone influenced this ranking increase at this time. However, we have seen no movement on this exact keyword until now.

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Join us again next week when we will review a full summary of our GBP test findings as we move into some new GBP signal testing to see if we can find the most impactful GBP signals. (On the listing and off the listing)

Until next week, Happy Testing!

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