Seo Updates April 22 & 23, 2022


Maximize the Power of Your Links this Weekend

This week we launched our new DFY Infographic Creator And Backlinks Service! <<< Learn More HERE. These are perfect to get the links competitors don’t have.

If you are looking to maximize the power of your backlinks, then this weekend’s deal is for you

Get 20% Off Authority Link Booster Addon
for the LIFE of Any GBP Monthly Campaigns
(New & Existing Campaigns)
Code: authority20%

This weekend deal is for ANY GBP Monthly campaign at any level as long as you opt for the Authority Link Booster addon.

Select desired competition level, select to add authority link boosting and add to cart! Add code authority20% to your order and save 20% off the booster for the life of your GBP Monthly campaign.

Authority link booster includes:
– Basic Guest Post – 1k to 3k organic traffic – (for location page)
– 10 Tier 2 Network Links (for guest post)
– Do-Follow News Links (for GMB site, brand docs, inner pages)– 20 Tier 2 Network Links (for brand docs)

($546 Value if Purchased Individually)

Discounted 2022 Local Marketing Mastermind tickets are also on sale now!

You don’t want to miss out on the SEO insight, agency growth opportunities, networking, and fun. If you want to hang out with us at this beautiful rooftop bar…grab your tickets!

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We hope to see you at the event in September.

Our 2022 Q1 SEO Testing Report is out now!
Download your copy to read our tests focusing on GBP listing features and their impact on local rankings.

If you have any thoughts on tests in our newly released Q1 test report, be sure to drop them in the Local SEO Community. We love discussing SEO.

To your success,
Chaz and the Entire Team

If you’re looking to improve your rankings for a multi-location client, then read this post of how we were able to improve rankings, together with the results we found with different strategies.

This Week in the Local SEO Community

Join the group to take part the conversation.

Know What Your Client Needs w/ Free Campaign Recommendations…

Not sure what to purchase? Need to know what would be the best route for your SEO campaign? No worries, we’ve got you covered!

Find Out Exactly What You Need to Rank

Quick and easy, yet powerful in results! 

This report is filled with insight on how to rank your clients higher and get better results. Download your copy now for free and start impressing your clients with the gains!

Earn a $50 Store Credit in 30 Seconds

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In order to receive a $50 store credit, please provide a short video
(at least 30 seconds) explaining:

1) Who you are and what you do
2) What you bought and why you bought it
3) How the product benefited you and the pros of it!

That’s it!

3 simple topics and you could be on your way to $50 towards your next purchase!

Send your videos to: [email protected] 

Catch Up on Chaz’s Local SEO Course 2.0
Before More Videos Launch… 

Chaz is updating his ENTIRE Local SEO Course with the tactics that are working now. The first 9 videos have been released, with many more to come in the next few months.

With all the changes in local right now, this is the perfect time to brush up on local tactics!

Enroll now to recover lost rakings from the update… 

Earn 15% of Sales with Our Affiliate Program

Did you know we offer affiliate commissions, even during sales?

You can also Opt-in to our Text Deals for 15% OFF

Access special deals + sale notifications
& never miss out on savings!

But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements! 

Does Image Data Influence Organic Rankings?

Episode 137

Co-Host: Bucky Helms + Mike Milas

What we discussed this week…


✔ Spring Break Google Search Ranking Algorithm Update – April 18th

✔ Google Search Console Sending Notices For Intrusive Interstitials

✔ Google Search Tests Side Bar Navigation

✔ Google Site Kit Now Has Question Hub Data

✔ Answered: Struggling to figure out the best content strategy for clients in the health space (chiro, physio, natural path, etc). What do you do in terms of content strategy for these clients? Is it worth it spending much time here on unique content?

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook every Thursday at 4 pm EST.

Interested in being a guest on the vault!? Sign up now

SEO Mad Scientist 🧪🥼🔬

Welcome to another SEO mad scientist weekend update and today we’re going to be going over some new tests as well as a bonus test we have that came up from this weekend’s SEO vault.

So let’s get started…

In the past we’ve run a lot of image tests that showed there was a clear separation between organic rankings and image rankings.

A lot of the data that pertain to an image did not seem to directly influence organic rankings, such as the image name. The algorithm has changed a lot since those tests but we now want to look further into how these signals could actually impact rankings on a larger scale, even if not indirectly.

We started with a simple theory that if Google knows what an image is then that data could impact rankings. We thought this could have been a possible signal in our deep linking image test so to test this theory we decided to search Google image search for top ranking images from our primary terms and use those images on our websites instead of our own. 

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We did not download and upload the images to our site, we used the exact image URL as our source URL on our website, so that Google knew it actually was that image.

Warning: using other people’s images on your site is not advised. This was done for testing purposes only!

After changing out multiple images across multiple pages on the site it has been a little over a week and we have still yet to see any major correlative movement.

We will report back next week with another update as we start phase two of this test, deep linking to these image URLs.

This comes from one of our previous tests as well which would possibly mean an image’s “relevance” is just as important as its “authority”…

Do images have “authority”? Let us know what you think in the Local SEO Community Group.

As we give that test some more time and see if there’s any more results that come from it let’s take a look at our special bonus test that we decided to try after talking on the SEO Vault this week…

From a previous test we noticed that the URL extension seems to have played some kind of impact in the local rankings when listing it on our Google my business listing.

It seemed unlikely, but, the theory is that Google could be using the URL extension to some extent for relevance purposes.

This would mean that if you are a “dentist”, this could potentially help with your local rankings if true.

To test this was a simple test of taking one of our gbps and switching out the websites with a relevant TLD.

We took our test listing and purchased the TLD that had our part of our primary category in it, (.shop)

We then copied the Google Business Website HTML over to the New URL as we did in the previous test and swapped out the domain to track the results. 

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Be sure to join us next week when we take another look at our bonus TLD test, and follow up on our new image authority testing!

Until next week, happy testing! 

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