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How Does the GBP Listing’s Top-Level Domain Impact Rankings?
FROM THE VAULT
Co-Host: Bucky Helms + Mike Milas + Sophie Allen
What we discussed this week…
Google Maps Asking Local Guides To Update Old Reviews
Google Local Business Listing Deals Tab
Google Business Profile Adds Products Performance Metrics
Google Reduces Visibility Of Business Edits With Color Changes To Updates
Answered: Home service national franchise corporate. Do you have white label products to serve those types of national businesses?
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SEO Mad Scientist
Welcome back to another week of test updates.
We have still yet to see any results from last week’s image test so we will be reporting a final conclusion next week. However, our TLD GBP tests did seem to show some interesting results…
A previous test a while back we had noticed that when changing the GBP to a .online, our local map rankings seemed to increase for terms containing the work “online”.
This seemed odd because Google has never seen to really favor a domain extension for ranking purposes. In the case of local rankings however it appeared to have an impact.
So we took one of our old test listings that had a GBP website setup but no private URL website and ran a Geo grid report for some “shop” terms.
The primary category for this listing is “Print Shop” so we assumed if the domain extension did have any value, then registering a .shop domain, setting up a basic 1 page website with the exact same content from the GBP website, and swapping out the GBP website URL with the new “.shop” domain, would make our primary “shop” terms rank better.
This is exactly what we did, changing the website listed on the GBP from:
Now a week later, here is what we see when running the Geo grid:
From the reports we seem to have drastically expanded our reach and some local rankings as well have gone up.
Is important to note that this map is a big area with very little competition, which is why we chose to test on it. We are looking to test in a little more competitive area to see what type of impact that has but for this test we were only tracking a few “shop” keywords.
So we wanted to take the test one step further by repeating it, but using a different URL extension such as “.store”.
It’s important to note that we are tracking store terms on this listing, none of which showed any changes with the .shop URL change.
If our theory is correct and we repeat this process using a .store domain, we should potentially see those terms increase in local ranking and potentially the shop terms to decrease.
Join us again next week to find out more as we return to last week’s test and try to answer the question of this week…
“Does the domain URL extension matter for SEO?”
Until next time, Happy Testing!