Seo Updates August 26 & 27, 2022

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Are You Seeing Impact from the Helpful Content Update? + How to Auto Include GeoGrids in Your Reports

The Helpful Content Update started rolling out this week and could take up to 2 weeks to fully roll out. If you’ve seen any movement, drop it in the Local SEO Community!

“This update introduces a new site-wide signal that we consider among many other signals for ranking web pages.” While the effects of it may not show right away, this update will greatly impact the future of organic search.

If you are identifed as having ‘unhelpful content’ with little value, low-added value, or is otherwise not particularly helpful, all site content is at risk. Any and all content on that site is less likely to perform well.

Even worse…it could take months of recover rankings. The unhelpful content signal can be aplied to you for months.

Don’t want to be penalized in this update? Do a quick review of your clients’ sites for unhelpful and fluff content. Google specifically says, “removing unhelpful content could help the rankings of your other content.”

Need a Helpful Content Solution?

Get site content you can count on to be helpful with our Managed Search campaigns.

We write content for visitors, not for search engines.

Content from our campaigns will cover topics closely related to the niche and that the client is an experts on themselves.

We identify these high-value topics and niche-specific content clusters using an in-depth content gap analysis with competitors. We don’t follow trends, we set them.

By using detailed content briefs we can guide our writers to write in a way that adds value to anyone visiting the content, without just summarizing what other sites have already written about.

We never use any automation tools or AI writers to produce Blog Posts or Guest Posts for our campaigns. You can rest assured your content is in good hands.

If you start to see a dip in rankings, you can also request our FREE campaign recommendations to identify the issues.

Our NEWY UPDATED Google Data Studio Local Reporting Suite also launched this week! You will now be able to get actionable ranking reports in the form of GEOgrids and graphs that you can report to your clients. The service is designed to make your agency look like an analytics and reporting powerhouse.

Weekend Deals

💸💸 Weekend Deal #1 : Get 20% Off Google Data Studio Reports

GeoGrids can now be included in GDS reports! Provide more enhanced client reporting without the extra work! Baseline grids will be compared to current grids that are auto-updated and included in the report.

💸💸 Weekend Deal #2: Save 20% on Local Marketing Mastermind tickets, including virtual tickets! (LMM20)

Virtual tickets are discounted too! + GoHighLevel subaccount & our Custom Snapshot are included with any in-person ticket (worth +$2,300).

** Cut off for the hotel room block in tonight at midnight. There are a limited number of discounted hotel rooms at the Hilton for the Local Marketing Mastermind! Make sure to get your room before they’re gone.

Want GoHighLevelfor your agency but can’t attend in person?

Just buy the Entry level & you’ll get GHL & virtual access!

Get 20% Off Google Data Studio Reports
Use code: GDS20

Save 20% on All Local Marketing Mastermind Tickets
Use code: LMM20

If you want to attend the mastermind virtually or try GoHighLevel, now is your chance!

20% discount can be used on virtual and in-person tickets.

All in-person tickets include a GoHighLevel account AND snapshot for your agency to use the software! But you don’t have to attend in-person to get GHL access…just purchase the Entry level ticket for $100 more and let us know you want to attend virtually.

+ Get the secret sauce from 11 HIGHLY successful SEO’s and agency owners, many of whom run 6-figure agencies! They will be sharing strategies they’ve used to improve rankings, strengthen results, grow their agencies, and make more money. (watch the speaker’s videos below to see exactly what they’ll be sharing)

Watch the speaker videos below to hear what they plan on sharing…

Brock Misner will be talking about data manipulation to rank higher during his presentation – Influencing Local Rankings Factors with User Engagement and Brand Presence

Eldar Cohen will be talking about how to grow your agency to six-figures per month (like he did) with his presentation – The Wizard Way of Selling SEO Services

Terry Samuels will be talking about identifying & fixing issues after drops in rankings, traffic, or stagnation during his presentation – Forensic SEO: In’s, Out’s & How to Fix It

Allen works with high-profile clients to ensure the search results don’t harm the brand’s image. Whether they’re large scandals or small hiccups, Allen will show you how to push negative rankings past page 1 to ensure you control your client’s brand.

Victor Perez will be talking about how to beat large agencies (& any agency) by conveying your value and results during his presentation – How to Beat Large Agencies: Results & Client Acquistion

Jacob Kettner will be pulling back the curtain on the advanced automation processes that allow his agency to increase efficiency, scale faster, maintain better client relationships, and save money on payroll.

Bucky Helms will be talking about maximizing client retention and satisfaction during his presentation – How to Achieve Customer Success in Your Agency

We’re covering everything your agency needs to flourish in the 2022 Local Marketing Mastermind speaker topics…

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We hope to see you at this year’s mastermind in St. Petersburg, Florida!

To your success, 
Chaz and the Entire Team

GBP (GMB Listing) Suspended:
Here’s What You Should Do To Reinstate

Did your listing get suspended? We’re here to help! This blog post goes through the entire suspension process and the steps to take to get your listing reinstated. Read the entire blog here!

We also provide free reinstatement help and free re-ranking help for any suspended listings currently using our GBP monthly services.

This Week in the Local SEO Community

Favorite SEO Tools

SERP Results Beta

If you’re looking for an affordable rank tracker (local & organic), this is it! We’ve built a better rank tracker with improve accuracy (& not a huge price tag). Sign-up for a beta test account and check it out for FREE!

Local Brand Manager

You can manage client listings, track local rankings, schedule posts, and easily perform local SEO audits. Plus, agencies love our easy-to-use dashboard for multi locations.

Local Viking

Your clients can easily understand the color-coded GeoGrids that plot listing visibility. You can manage all listings in one dashboard for easier reporting and schedule posts for them too.

Local Client Takeover

We love free training – LCT is filled with it! Check out Chaz’s updated Local SEO 2.0 Course, Link Mastery Course, and GMB SEO Specialist Course. We also give away the closed trainings during sales!

⚡ Resources for Agencies ⚡

Free Quarterly Webbys

Chaz and the team hold a free webinar each quarter to discuss what’s currently working for them. Our next webinar is scheduled for Wednesday, June 22nd.

Campaign & Link Recs

Find out what your client needs to rank with our free recommendations! We audit and research their current rankings, brand strength, and overall position.

Free Tools & Trainings

Save time and money with our free tools like SEO pricing calculator, tech audit, proposal generator, and free audit tools. Also find trainings & past webbys in our knowledge base.

SEO Testing Reports

The SEO Mad Scientist is constantly testing strategies, which we used to publish 12 months of tests in 2021 + Quarterly Testing Reports for this year!

Don’t Miss Out on Our Biggest Updates

Opt-in to our Text Notficiations and you’ll get a 15% OFF coupon sent right to your phone!

But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements!

Access special deals + sale notifications
& never miss out on savings!

Follow us on social!

Closing and Reopening a GBP, What Happens to Rankings?

FROM THE VAULT
Episode 155

Hosts: Chaz Edwards + Mike Milas + Bucky Helms

What we discussed this week…

✔️ Google Helpful Content Update Is Now Rolling Out

✔️ Google Adds “View All Business Profiles” To Web Search Results

✔️ Google Discover Also Lets You Hide Content From Authors

✔️ Google Tests New Local Service Ads UX

✔️ Google: Quality Raters Guidelines Are Not A Collection Of Ranking Tips

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 4 pm EST.

Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA

⚡ Resources for Agencies ⚡

SEO Testing Reports

The SEO Mad Scientist is constantly testing strategies, which we used to publish 12 months of tests in 2021 + Quarterly Testing Reports for this year!

Free Tools & Trainings

Save time and money with our free tools like SEO pricing calculator, tech audit, proposal generator, and free audit tools. Also find trainings & past webbys in our knowledge base.

This Week in the Lab with SEO Mad Scientist

Closing and Reopening a GBP, What Happens?

What happens when you mark a business temporarily closed?

Do you lose all your rankings?

Welcome back to another update, SEO mad scientist!

This week we are reviewing what happens when you mark a GBP listing as temporarily closed. Also, what happens when you make it open again…

This is a fun test because it’s something we rarely get to do with clients, as we can’t go closing their GBP listings to see how they react…

At the same time, we have received many questions from clients about marking a business as closed or temporarily closed and how it can impact them. So let’s take a look and find out!

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Here we have our active listing that we marked temporarily closed on 8/17/2022.

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Similar to our current GBP indexation test, it took about 3 days for our GBP to respond to the change, and Google stopped showing the business in search…

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You can see the ranking drop when you look at the Geo grid rankings. However, even though some terms fell off completely, there are some main terms that Google still seems to be showing…

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The exact category term and various terms we were ranking for due to services, products, and posts seem to have all lost ranking, while some term variations and longtail still show. These are probably lower-traffic terms and may take longer for the rankings to update. As we can see, all traffic has stopped.

The weirdest ranking is probably for our primary “brand” term, which is “merchandising.” This is a keyword and is part of our brand being “Simple Merchandising Co.”

Because people may still be searching for our brand, and Google must show them the company to tell them that it is closed, we believe this is why these terms are responding so weirdly. The following geo grids were all taken within 24 hours.

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As we monitor the ranking over the next few days, we will see if we observe any more rankings drop off. Then we will be looking to answer the real question, “Will our rankings return completely when we reopen the business?”

Join us next week for another exciting update with the SEO mad scientist, and until then, happy testing!

Favorite SEO Tools

SERP Results Beta

If you’re looking for an affordable rank tracker (local & organic), this is it! We’ve built a better rank tracker with improve accuracy (& not a huge price tag). Sign-up for a beta test account and check it out for FREE!

Local Brand Manager

You can manage client listings, track local rankings, schedule posts, and easily perform local SEO audits. Plus, agencies love our easy-to-use dashboard for multi locations.

Local Viking

Your clients can easily understand the color-coded GeoGrids that plot listing visibility. You can manage all listings in one dashboard for easier reporting and schedule posts for them too.

Local Client Takeover

We love free training – LCT is filled with it! Check out Chaz’s updated Local SEO 2.0 Course, Link Mastery Course, and GMB SEO Specialist Course. We also give away the closed trainings during sales!

Don’t Miss Out on Our Biggest Updates

Opt-in to our Text Notficiations and you’ll get a 15% OFF coupon sent right to your phone!

But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements!

Access special deals + sale notifications
& never miss out on savings!

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