SEO Updates August 27, 2021


What better way to end the week than with your favorite info-packed SEO newsletter to keep you up to date on the latest news, SEO tactics, tests, deals, and much more.

What Happened on the SEO Vault this Week
Weekend Deal: Receive $50 Store Credit When You Purchase A Local Marketing Mastermind Ticket
Special Announcement: 2021 Local Marketing Mastermind – Early Bird Discount ENDS IN 4 DAYS!
SEO Mad Scientist: Our test failed, but we may have learned something…

To your success,
Chaz and the Entire Team



FROM THE VAULT – Episode 103

Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST.

Co-Host: Mike Milas + Sophie Allen
Special Guest: Bucky Helms

? Google Posts Can Now Appear On Third-Party Sites Without Your Knowledge
? Google Ads Campaign Redesign
? Google: Personalization In Search Is Extremely Light & Rare For Ranking
? Google Has No Plans To Separate Out Control Of Indexing For Discover Or Top Stories

Watch the Latest SEO Vault Episode here

– Listen here


Interested in being a guest on the vault!? Sign up now


Only 4 Days Left To Save 20% Exclusive, Agency, and Entry Level Access To The Local Marketing Mastermind

This Weekend Only We’re Giving You $50 Cashback To Use On Any Future Purchase With Web 20

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No matter what level ticket you purchase this weekend we’ll automatically send you a $50 store credit! You won’t want to miss out on the extra savings

This offer will absolutely end at 11:59 PM EST Sunday



Local Marketing Mastermind

Together We Will Build A Better Sales System For Your Agency

November 5th To 7th, 2021
The Hilton @ Penn’s Landing, Philadelphia


Early Bird Discount available now through August 31st! Save 20% on Exclusive, Agency, and Entry Level Access

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Work Directly with Experienced SEOs Over the 3 Day Event to Build Out a Better Sales Process for Your Agency. When implementing proven strategies developed by top marketing experts, you can feel confident in your agency’s sales system, even in uncertain and fluctuating economies. Direct from real marketing professionals and agency owners who work in this industry on the day-to-day, the secrets, tricks, tips, facts, tactics, and processes that will be shared at this event are based on real-life experience and success.

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SEO Mad Scientist ???

Hey there Mad Scientists!

Today we are doing a final update on a Unicode test. If you’ve been following along we’ve been testing to see if using different Unicode can help get around the duplicate content algorithm.

We have some good news and we have some bad news to share with you today. While we may not have beaten the duplicate content algorithm with our test, it has led us to believe we need to return to a previous duplicate content test from last year!

Let’s jump right into it and explain.

As of last week, we were observing our page bouncing around in the SERPs and it appeared as though it had finally dropped completely from the search.

We were waiting to see if it would come back or how Google treated it moving forward. It was unusual to see both pages listed in the search together because, with previous duplicate content tests, Google would not show both URLs in the search side by side if the content was exactly the same.
This is what led us to believe that we were possibly beating the duplicate content algorithm.

After reviewing today’s results it looks like we may have popped back into the SERPs and are yet again being displayed alongside the original content.





So the bad news is that our page appears to still be bouncing in and out of the SERPs for some reason but the good news is that there is definitely something affecting the duplicate content algorithm as the SERPs are allowing both of our pages to rank.

The question is, is the bouncing around within the SERPs due to the duplicate content, or are we actually beating the duplicate content algo, and due to our website’s authority and other signals, we are just bouncing around?


This is why we feel it’s a perfect time to return to our duplicate content tests from last year.

In previous tests, we were able to rank all types of pages using different types of duplicate content and curating it in different ways on the page. We tested various unique content percentages, etc.

The good news is that if recent updates are putting less of an emphasis on duplicate content and more of an emphasis on “the way the content is delivered”, understanding some of these differences could give us an edge in the search.

So join us next week when we start going over results from our duplicate content tests and see if we can’t figure out better ways to leverage content curation in syndication methods for SEO.

Until then as always happy testing.




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