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What Happened on the SEO Vault this Week
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SEO Mad Scientist: Our test failed, but we may have learned something…
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Chaz and the Entire Team
FROM THE VAULT – Episode 103
Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST.
Co-Host: Mike Milas + Sophie Allen
Special Guest: Bucky Helms
Google Posts Can Now Appear On Third-Party Sites Without Your Knowledge
Google Ads Campaign Redesign
Google: Personalization In Search Is Extremely Light & Rare For Ranking
Google Has No Plans To Separate Out Control Of Indexing For Discover Or Top Stories
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SEO Mad Scientist 
Hey there Mad Scientists!
Today we are doing a final update on a Unicode test. If you’ve been following along we’ve been testing to see if using different Unicode can help get around the duplicate content algorithm.
We have some good news and we have some bad news to share with you today. While we may not have beaten the duplicate content algorithm with our test, it has led us to believe we need to return to a previous duplicate content test from last year!
Let’s jump right into it and explain.
As of last week, we were observing our page bouncing around in the SERPs and it appeared as though it had finally dropped completely from the search.
We were waiting to see if it would come back or how Google treated it moving forward. It was unusual to see both pages listed in the search together because, with previous duplicate content tests, Google would not show both URLs in the search side by side if the content was exactly the same.
This is what led us to believe that we were possibly beating the duplicate content algorithm.
After reviewing today’s results it looks like we may have popped back into the SERPs and are yet again being displayed alongside the original content.
So the bad news is that our page appears to still be bouncing in and out of the SERPs for some reason but the good news is that there is definitely something affecting the duplicate content algorithm as the SERPs are allowing both of our pages to rank.
The question is, is the bouncing around within the SERPs due to the duplicate content, or are we actually beating the duplicate content algo, and due to our website’s authority and other signals, we are just bouncing around?
This is why we feel it’s a perfect time to return to our duplicate content tests from last year.
In previous tests, we were able to rank all types of pages using different types of duplicate content and curating it in different ways on the page. We tested various unique content percentages, etc.
The good news is that if recent updates are putting less of an emphasis on duplicate content and more of an emphasis on “the way the content is delivered”, understanding some of these differences could give us an edge in the search.
So join us next week when we start going over results from our duplicate content tests and see if we can’t figure out better ways to leverage content curation in syndication methods for SEO.
Until then as always happy testing.
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