SEO Updates December 11, 2020

It’s time for your info-packed SEO newsletter to kick off the weekend and keep you up to date on the latest news, SEO tactics, tests, and so much more.

We had an exciting week and you won’t want to miss a thing!

What Happened on the SEO Vault this Week

Deal of the week: Spend $500+ and get access to the Live GMB Masterclass Spend $1k+ and get access to Live Agency Lead Acquisition Webinar – Finding New Clients

SEO Mad Scientist: How powerful is the GMB description?

To your success,

Chaz and the Entire Team

FROM THE VAULT – Episode 66

Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST.

? Core Update Continues to Roll Out
? Google Guaranteed Testing New Badge Design
? Google Search Testing Taller Shopping Ads
? Google’s John Mueller Gives SEO Clues To Site Owner

And so much more!

Watch the Latest SEO Vault Episode here
Missed last week’s episode? Catch up with all the previous Vault Episodes here
You Can Even Listen here:






Last Chance to Get in the Masterclass and Agency Lead Acquisition Webinar With This Weekends Deal

We’re back with another chance to secure your spot to the Live GMB Masterclass Webinar

Anyone who spends $500 or more 12/11-12/13 will be granted access to the Live Webinar. Happening live on December 15th, 2020, 12:00 pm EST, join the Web 2.0 Ranker team as we dive into Secret Test Results, Ranking Data, Internal Strategies and More

Just Added! Anyone who spends $1,000 or more 12/11-12-13 will be guaranteed a spot to our Live Agency Lead Acquisition Webinar – Finding New Clients

Previously the GMB webinar was only available if you had to spent $1,500+ and the Agency Lead Acquisition is you spend $5k+ making this weekend’s deal a steal!

>>> The Only Way into the Masterclass

We weren’t even going to give people another chance to get in after last weekend’s deal, but there was such a demand.

So this is the ABSOLUTE last chance we’re offering to secure your spot at the webinars with replays, and then we will lock it up forever.







SEO Mad Scientist

Hey there scientists!

We are back this week after a short time away, and we want to ask a question.

How much does each item of GMB impact rankings?

Well, we are tearing apart a TON of GMBs to find out!

We have already run some business name tests as well as service areas but what about the description, products, services, or even having hours listed vs not listed?

This will be the start of a series of tests where we will be conducting multiple experiments to see what we can find.

Starting off this week we want to have a look at the GMB description…

Does the GMB description give you any “rank boost” or does it only give you the opportunity to rank for a specific keyword, as we found with the service area?

Or possibly it doesn’t help with anything at all…

The first test we ran was simple but should give us a general idea as to the answers of these questions.

We took a GMB listing that was already ranking well, had a description, and just removed the entire description.

The theory is that if the description provided a ranking boost, then we would see some keyword drops or fluctuations.

If nothing happens then either the GMB description is not a ranking factor, or it gives you the opportunity to show for a term. But, without other signals in place, you won’t really show…

We removed the description from the listing last week and watched the rankings…

We wanted to make sure we could really test the description, so we made sure to track some keywords variations that were only mentioned in the description and no nowhere on the GMB listing. Here is one before and after:


But, Prior to testing this, we did notice something ?

Almost all of the terms we were tracking that were not in the brand but present in the description, were not showing at all.

Some had previously shown for these terms very briefly in close proximity, but not for long…

This leads us to believe that the description may in fact not carry much weight as far as a ranking factor, and may just be a way to get considered for terms. But any real long term rankings will rely much more on signals than the description.

This of course was the theory until we saw the primary terms before and after…

We still have more description tests running, but we feel pretty confident in saying that the GMB description is not only a ranking factor, but a strong one also…

Next week we will be going over some additional signals we are testing, starting with products and services, and give you an update on this week’s results.

See you next week and until then, as always…

Happy Testing!




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