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This Week in the Local SEO Community…
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[SEO Mad Scientist] This Test Saw Significant Movement
FROM THE VAULT
Co-Host: Bucky Helms + Mike Milas
What we discussed this week…
Reviews are now indexed in Search
Google Search Console Performance Report Suffered A Data Loss Again
Google Tests Larger Fonts In Desktop Search Bar & Bulleted Descriptions In Search Ads
Answered: Latest GMB update has placed a LOT of emphasis on external factors, like maybe aged citations, and is relying much less on on-page factors which are easy for anyone to manipulate. Thoughts?
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SEO Mad Scientist
Welcome to another exciting update with the SEO mad scientist!
Today we’re going to be going over a multivariable test that is going to start off a series of tests over the next coming weeks.
This is a test where multiple tasks were done and we saw significant ranking movement.
Over the next few weeks, we will be breaking down what was done into multiple single variable tests to see which specific items resulted for the majority of the ranking movement or was it all of them together.
By testing each individual item we can not only find out what moves the needle the most but more importantly, if we find something that specifically resulted in a significant amount of movement, we can then attempt to do that at a higher scale to see if we get compounding results.
So let’s take a look at what was done…
December 11th, 2021:
- Hotlinked image from authority site
- Linked image to the original post
- Added top-ranking Unicode content
- Alt text added for “******** ********* service”
- Created an optimized deep link for the map URL
- Linked from GBP website
- Patch/GBP post/social signals
- Linked from the service page
- PBN links
After completing the tasks we saw significant ranking movement within about 2 weeks…
We have often theorized that Google looks at a series of items when ranking any property. This is why it’s common when testing individual factors you may not see a result.
It will be interesting to see which items move the needle individually and to what degree of movement we see.
What do you think moved the needle the most?
Let us know in the Local SEO Community and until next time…