SEO Updates February 11 & 12, 2022


Looking for Organic Ranking Improvements?

This week the SEO Mad Scientist has been hard at work testing aspects like GMB features If you want to know which GMB features are working and which aren’t, watch out for tomorrow’s update!

Our annual Valentine’s Sale is also in full swing. We’re spreading the love now through Tuesday, so n o matter what your clients need, you can save this weekend… 

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Check out the organic rankings increase one agency achieved with our Managed Search (Extreme Comp) + GMB Add-On:


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You can also check out our recommendation guides (local & links) for specific use cases!

To your success,
Chaz and the Entire Team 

This Week in the Local SEO Community

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Chaz’s Local SEO Course 2.0
9 NEW Videos – More to Come!

Chaz is updating his ENTIRE Local SEO Course with the tactics that are working now. The first 9 videos have been released, with many more to come in the next few months.

With all the changes in local right now, this is the perfect time to brush up on local tactics!

Enroll now to recover lost rakings from the update… 

Freshlinks also published a New Keyword Research Blog this Week

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[SEO Mad Scientist] This Test Saw Significant Movement

Episode 127

Co-Host: Bucky Helms + Mike Milas

What we discussed this week…

✔ Reviews are now indexed in Search

✔ Google Search Console Performance Report Suffered A Data Loss Again

✔ Google Tests Larger Fonts In Desktop Search Bar & Bulleted Descriptions In Search Ads

✔ Answered: Latest GMB update has placed a LOT of emphasis on external factors, like maybe aged citations, and is relying much less on on-page factors which are easy for anyone to manipulate. Thoughts?

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook every Thursday at 4 pm EST.

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SEO Mad Scientist ???

Welcome to another exciting update with the SEO mad scientist!

Today we’re going to be going over a multivariable test that is going to start off a series of tests over the next coming weeks.

This is a test where multiple tasks were done and we saw significant ranking movement.

Over the next few weeks, we will be breaking down what was done into multiple single variable tests to see which specific items resulted for the majority of the ranking movement or was it all of them together.

By testing each individual item we can not only find out what moves the needle the most but more importantly, if we find something that specifically resulted in a significant amount of movement, we can then attempt to do that at a higher scale to see if we get compounding results.

So let’s take a look at what was done…

December 11th, 2021:

  • Hotlinked image from authority site
  • Linked image to the original post
  • Added top-ranking Unicode content
  • Alt text added for “******** ********* service”
  • Created an optimized deep link for the map URL
  • Linked from GBP website
  • Patch/GBP post/social signals
  • Linked from the service page
  • PBN links

After completing the tasks we saw significant ranking movement within about 2 weeks…  

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We have often theorized that Google looks at a series of items when ranking any property. This is why it’s common when testing individual factors you may not see a result.

It will be interesting to see which items move the needle individually and to what degree of movement we see.

What do you think moved the needle the most?

Let us know in the Local SEO Community and until next time…

Happy Testing! 

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