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[SEO Mad Scientist] How Listing Services & Description Impact Rankings
FROM THE VAULT
Episode 126
Co-Host: Bucky Helms + Sophie Allen + Mike Milas
What we discussed this week…
Google Maps Provided Details on Review Spam Policy Enforcement Connect Your In-Store Product Inventory to Google Listing With Pointy Dashboard
Google Doesn’t Count Links On Domain Level…According to John Mueller?
Answered: Is it better to purchase 10 hours of custom signals alone for the $189 or to purchase 5 hours of custom signals with AI article submissions for $178?
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SEO Mad Scientist 
Welcome to another Mad Scientist Update!
We were out last week so this week are are going to go over the final results of our Google Business Profile “on-listing” test.
We had previously tested the listing description and services which both showed some noticeable movement. Let’s start today by looking at a similar test with the products section.
Just like previous tests, we chose a term we weren’t showing for, and added a product for it to see if it caused any ranking movement.
We added a product for “Company T-Shirt”…
Within a few days we started to see some initial movement.
These changes were done around the same time as adding the product but we’ve yet to see any movement. Although we’ve seen some minor fluctuations for related terms, nothing qualifiable that we can attribute to the added heading.
We will of course let you know if we see any change as we continue to do more on listing GBP tests, but be sure to join us next week when we start breaking down a multivariable test where we recently saw significant movement.
Until then,
Happy testing!