SEO Updates January 01, 2021

Here’s to 2021


It’s time for your info-packed SEO newsletter to kick off the weekend and keep you up to date on the latest news, SEO tactics, tests, and so much more.

We had an exciting week and you won’t want to miss a thing!

What Happened on the SEO Vault this Week

Deal of the week: Surprise! Year-End Holiday SEO Sale Extended

SEO Mad Scientist: GMB Description Removal Update (Something We Missed)

To your success,

Chaz and the Entire Team





FROM THE VAULT – Episode 69

Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST.

? Google confirms that passage rankings will look just like riche snippets
? Passage ranking and page experience are separate algos
? Google ad settings allow seeing less alcohol and gambling ads
? John Muller SEO suggestions for 2021
And so much more!

Watch the Latest SEO Vault Episode here
Missed last week’s episode? Catch up with all the previous Vault Episodes here
You Can Even Listen here:





Surprise! We’ve Extended The Year-End Holiday SEO Sale


Here at Web 2.0 Ranker, we are all about providing value, savings, training, and quality services to our customers. That’s why as a special Thank You to start the new year off right we’ve extended our sale for the next two days only!

Now through January 3rd 11:59pm EST you can still save 25% sitewide when you use coupon code: HoHoHo

The Daily Deals Don’t Stop Either
Secret Sale Day Saturday: Extra 10% off store credits – save 35% total
Secret Sale Day Sunday: 10% Cash Back via store credit!


Plus, you still have time to level up on the bonuses and unlock more prizes

  • Bonus Tiers – Bigger Prizes for Bigger Spenders
  • Unlock Exclusive TrainingFree Services, SEO Swag, and Much, MUCH More
  • Platinum VIP Bonuses – Spend Over $30k This Week & Unlock Premier Bonuses
  • Like Personal Trainings and Meetups!







SEO Mad Scientist


Hey Scientists, Happy 2021!

We want to start off the year right by saying we screwed up…

If you read last week’s update then you know we said that we didn’t have any keyword recovery or movement on our GMB test where we took a GMB that was ranking for various keywords and removed the listing description.

Very shortly after removing the description, we saw rankings drop across the board and thought things hadn’t changed, but…

Turns out we missed some of the ranking changes following the initial drops

Some keywords were already fluctuating in and out so we couldn’t say the drops correlated with the description removal. However, our branded keyword terms that were consistently ranking (title loans) saw an obvious drop. We thought they hadn’t changed since the drop last week but we were wrong. Here is an updated snapshot.




This, combined with the fact that we still see no real movement on our previous tests reinforces the fact that most of these signals are not measured as a relevant signal.

And remember that GMB that was ranking for SEO terms that we completely changed the name and niche?

Well, it’s still going strong even after changing the name, category, adding a description, custom url, and GMB site…



So what is REALLY ranking your GMB? Well aside from the brand name itself, most of the onsite GMB signals don’t seem to hold a lot of weight. We plan to find out the strongest GMB signal in 2021 and it looks like our off-site GMB tests begin here

We have a huge lineup of tests for 2021 but as usual, we want to hear what you think! What signals do you think we can test first? Local Citations? Unstructured Citations? Social Media?

We will prioritize what you want to see first, so leave a comment and tells us your thoughts

Until Next Time,
Happy Testing






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