SEO Updates July 09, 2021


Let’s end the week with your favorite info-packed SEO newsletter to keep you up to date on the latest news, SEO tactics, tests, and so much more.

What Happened on the SEO Vault this Week
Deal of the week: Save $30 on AP News Brand Features
Featured Post: Does Guest Posting Still Work in 2021?
Special Announcement: 10K 4th of July SEO Giveaway
SEO Mad Scientist: GMB Update, Were Our Test Sites Hit?

To your success,
Chaz and the Entire Team



FROM THE VAULT – Episode 96

Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST.

Co-Host: Sophie Allen + Mike Milas

Special Guest: Bucky Helms

?Google Testing sticky footer with related searches on Chrome mobile

? Google On Third-Party PageRank-Like Metrics
? Machine Learning takes care of obvious spam

? Google: Don’t Worry About Spammy Links From Content Going Viral

– Watch the Latest SEO Vault Episode here

– Listen here


Interested in being a guest on the vault!? Sign up now

Special Launch Savings Happening Now! Get Your Brand Featured On AP News

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does guest posting still work?


What is Guest Posting and does it still work in 2021?

Not all guest posting is dead – just the spammy guest posts on unrelated sites that provide no value. In this guide, we break down everything from What is Guest Posting? Is Guest Blogging Good for SEO? Why is Guest Posting Important? How to Guest Blog the Right Way, and more!

When done properly, guest blogging is an impactful SEO strategy that strengthens your backlink profile and grows your audience, online brand, and authority.

Learn more here >> <<



Congratulations to Jason Crabtree! Jason was the Grand Prize Winner of the 10K 4th of July SEO Sale Giveaway

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Win an SEO Mastermind Ticket ($1999)
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SEO Mad Scientist ???


Welcome to another week of the SEO Mad Scientist. Today we’ll be digging into some new single variable tests and organic search results.

We have two single variable tests we wanted to review today where we test a number of indexation variables on a single page to see what Google is currently looking at.

We started out by testing the meta title and seeing how much content Google actually counts in that area. We also tested the same concept using the meta description.

Here are the two specific tests that we ran…

  1. Add a meta title with hundreds of words using a random made-up target term at the end of the title.
  2. Add a meta description with hundreds of words using a random made-up term at the end of the description.

So we created our test page and waited for it to index to review our results…



After that, we begin to check the indexation of our made-up terms to see if our web page has been added to the SERPs for those terms.

Test #1: rqoqmdjfn (meta title)



Test #2: wuklamdn (meta description)



Interestingly enough it appears there is either no limit or an extremely large limit on the amount of terms that Google will count for their index in the Meta title. However, the meta description has a cut-off where they apparently stop considering the content for indexation purposes.

You can see the full title and description below:

Meta title – “Fun Crafts to Keep Your Kids Busy – DeE-Com – Fun, easy kids crafts. Our site provides step-by-step instructions and pictures for making fun toys, games, gifts, and more. It’s also a great place to find out about the latest trends in arts & crafts supplies. A craft site that has a variety of fun and easy to do projects. The perfect place for kids or adults who want to make their own gifts, toys or decorations. Discover fun crafts for kids. Free tutorials and ideas. Make a christmas wreath, teddy bear or create your own soap rqoqmdjfn.”

Meta Description – “Make your own fun crafts with! Find a huge collection of kid’s craft projects and ideas here, perfect for all ages and skill levels. fun and easy kid crafts and activities. free printable instructions for making handprint turkeys, paper plate cats, pinwheels and more. Deecom offers fun crafts for kids. We have a group of craft experts who come up with new and interesting crafts every day. Our goal is to provide an online platform where you can learn, experiment and play with your child in the world of arts & crafts wuklamdn!”

We will need to conduct further tests to see where the actual cut off is with the meta description content as well as how much content can be counted in the meta title.

There’s a possibility because it’s a new serp that it could be taking longer to update and our listing could get added after this as well.

We’ll be sure to keep you updated and make sure to catch us next week for more future updates on the SEO Mad Scientist.

Until then, Happy Testing!






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