SEO Updates July 16, 2021


Let’s end the week with your favorite info-packed SEO newsletter to keep you up to date on the latest news, SEO tactics, tests, and so much more.

What Happened on the SEO Vault this Week
Deal of the week: Launch Special – Save Big on AP News Brand Features
Special Announcement: 2021 Local Marketing Mastermind – Limited Tickets Available
SEO Mad Scientist: Do AP News Links Provide Brand Authority?

To your success,
Chaz and the Entire Team



FROM THE VAULT – Episode 97

Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST.

Co-Host: Sophie Allen

Special Guest: Bucky Helms

? Google July 2021 Core Update Effectively Complete (As of July 12th)
? Google Tests Big “Carousel” For More Specific Searches
? Google Local Ranking Changes With Core Update
? Google Discontinuing the Feature to Post in Verified Knowledge Panels

Happening on August 5th, the 100th Episode of The SEO Vault. Be sure to tune in live for your chance to win a ticket to The Local Marketing Mastermind ($1,197 value)

– Watch the Latest SEO Vault Episode here

– Listen here


Interested in being a guest on the vault!? Sign up now

Launch Savings Continued!
Get Your Brand Featured On AP News

Save $30 When You Use Coupon Code: apnews


AP News articles get you live links from a trusted, authoritative, and internationally recognized news source.

AP News Features provides
✔ Powerful AP News Article with Branded Links
✔ An Unstructured Citation to Support Local Rankings
✔ 800 Word Article Completely Written For You
✔ Senior Writer Assigned w/ Unlimited Edits
✔ 6 Months Live Link Guarantee
✔ Includes logo, photo, and NAP
✔ High Authority News Site
✔ Boost Brand Authority
✔ Powerful Do-Follow Links

AP News features are some of the strongest links available at Web 2.0 Ranker because they’re from highly trusted, authoritative news sources. These links can boost authority, strengthen your online brand, and increase reach. Plus, not everyone can access these links. With live links from top-tier domains, you strengthen your link graph to overtake the tough competition and solidify your client’s place at the top.

The Strongest Brands Get Backlinks From The Strongest Websites

As an added bonus, every campaign includes Premium Content at no added cost, so you can show off the hard-to-get News Feature and leverage those client’s properties for even more coverage.

Get your AP News Feature Now





Local Marketing Mastermind

Together We Will Build A Better Sales System For Your Agency

November 5th To 7th, 2021
The Hilton @ Penn’s Landing, Philadelphia

Work Directly with Experienced SEOs Over the 3 Day Event to Build Out a Better Sales Process for Your Agency. When implementing proven strategies developed by top marketing experts, you can feel confident in your agency’s sales system, even in uncertain and fluctuating economies. Direct from real marketing professionals and agency owners who work in this industry on the day-to-day, the secrets, tricks, tips, facts, tactics, and processes that will be shared at this event are based on real-life experience and success.

100% Actionable Training & Tactics

Limited Spots Available
Get your Tickets Now!




SEO Mad Scientist ???


Welcome to another week of the SEO Mad Scientist…

As you may know from our previous week’s updates we are still waiting on results from our ongoing CTR tests and we have been running some single variable tests as well, but this week we are going to be talking about branding with AP News…

You may have heard that we Web 2.0 Ranker recently launched their AP News links. These links are meant to be great for brand Authority, so we wanted to do a simple test ourselves by running one for Local Client Takeover.

While we’re waiting for our other tests to show some more data we wanted to show you the results we got from our AP News link test.

First, you can take a look at the link which is still live at the moment. AP News links are guaranteed for 6 months!



Our news link went up April 8th and indexed very quickly then began showing page one for our brand. You can still see it around the number one position if you search for the brand name.

This is something that you don’t always get from a simple press release. Not only does this provide a large amount of brand authority as you can see, being able to steal the fourth position for your brand can also be great for things like reputation defense campaigns.



Even more interesting we wanted to see the impacts of some of the keywords in the title of the press release on the website itself.

Local Client Takeover has a wide range of Target keywords but in general, they include their base terms “local” and “marketing”.

When we look at Google search console for the average ranking position for keywords including these terms we see that our average position has increased in the two months following the press release as opposed to prior to the press release.



Because of the power of the brand these links provide, we are going to continue to use them to test other brand signals and even some tiered links so be sure to watch out in the future for those results.

You can grab your own AP News links now and experience the brand power for yourself.

We should have some more updates from our ongoing test next week so be sure to join us then and until always

Happy Testing…





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