SEO Updates July 23, 2021


Let’s end the week with your favorite info-packed SEO newsletter to keep you up to date on the latest news, SEO tactics, tests, and so much more.

What Happened on the SEO Vault this Week
Deal of the week: 20% Cashback On All Niche Link Purchases
Special Announcement: 2021 Local Marketing Mastermind – Early Bird Discount
SEO Mad Scientist: Did Recommended GMB Service Updates Affect Rankings?

To your success,
Chaz and the Entire Team



FROM THE VAULT – Episode 98

Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST.

Co-Host: Mike Milas

Special Guest: Jessie Taylor

?New map features for Google Maps allows users to leave more detailed reviews

? Google Drops The AMP Label In The Mobile Search Results
? Google Tests The Local Pack With Map Placed On Right Side

? John Mueller – No Results Found Response Can Lead To Soft 404s In Google Search Console

Happening on August 5th, the 100th Episode of The SEO Vault. Be sure to tune in live for your chance to win a ticket to The Local Marketing Mastermind ($1,197 value)

– Watch the Latest SEO Vault Episode here

– Listen here


Interested in being a guest on the vault!? Sign up now

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SEO Mad Scientist ???

Welcome back to another update from the SEO Mad Scientist where we test SEO signals, techniques, and industry accepted optimization methods to see the real results they produce.

We run many tests and generally we either get a result and we can draw some conclusions from that. Sometimes, however, when we’re going over test results we stumble onto something that we weren’t necessarily looking for or even trying to test…

This week we’re going to report on one of those findings…

Let’s start off by pointing out that this is a test listing that we’ve reviewed many times and previously mentioned that with recent updates it had lost a lot of ranking and traffic.

It’s an exact match brand and was definitely affected by the updates.



With that said, that doesn’t necessarily mean that it lost all rankings. In fact, we’ve seen some recent keywords game traction that had absolutely no rankings prior to the updates…

We can see that before and after the update we’ve lost a lot of traction for our SEO keywords:



We haven’t touched this listing in a while so we decided to review it today to possibly run some more tests on it.

When we log into the GMB listing this is what we saw



Once we approved the edits we started digging into the current rankings and after running a few more geogrids we noticed that quite a few (not all) of the suggested edit services were showing some type of ranking where they previously were not.

More importantly one keyword “application development” does not appear anywhere else on the GMB listing or on any external property, including the website. It is only listed as a service.




Now you may know from previous tests that we have put many keywords in various areas for the services and did not see any movement but the fact that this suggested edit service did is very interesting.

We’ve also tried suggesting edits before and never saw any major movement in keywords, however, those keywords were already ranking when we suggested the edits whereas these ones were not showing at all. So it could be that we just did not see the minor movements that it caused.


It could be that the services are a stronger contributing factor than we thought but only when combined with off listing signals, as we’ve previously speculated.

The fact that application development was never listed anywhere else is still confusing and leads us to want to test the services, suggested service updates, and off listing signals more…

Next week we’ll have more updates from our ongoing tests, assuming we don’t stumble across anything else by accident (that’s the same way we found the impact of slightly relevant categories)

Be sure to join us next week and until then, as always, Happy Testing!



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