Get Monday Roundtable Access this Weekend
Happy Friday!
With the 4th of July sale wrapped up, our team will be working on all bonus level coupons next week. We will also announce the $10,000 winner on the SEO Vault.
The Local Marketing Mastermind is drawing closer and closer & the discounted rooms are going fast…
ALL speaker topics are confirmed for the Local Marketing Mastermind, including:
> SERP Crisis Management: Recover Your Client’s Brand & Push Down Negative Rankings
> Influencing Local Rankings with User Engagement & Brand
> How to Make Google News Work for Your Local Listings
> How to Beat Large Agencies: Results & Client Acquistion
> The Wizard Way of Selling SEO: Achieve 6 Figures Monthly
> Scaling Recurring Revenue with SaaS Offers
> Importance of Creating a Brand & Entity in Local for CTR
There are 4 more topics in addition to the ones above. You can read more about the topics and speakers here.
The private Q&A was our most popular session last year, so we added a private Monday Roundtable that allows you to ask even more questions. We don’t want you to miss it…
FREE Monday Roundtable Add-On w/ Every Entry or Agency Level Ticket Purchase
Don’t miss other recent updates…
FREE GoHighLevel custom accounts are now available for all monthly managed SEO campaigns, so you can offer review management, website chat, social scheduler, and other SaaS features to your clients without any extra expenses….
Chaz’s Quarterly Webby will go over how to leverage a SaaS offers in your agencies with multiple examples. If you want to save your seat, sign-up!
Next week we will have exciting updates about a new niche added to our guest post service and additional publishing partners for AP News features!
Quickly improve your revenue, results, and client retention to the next level with SEOs and agency owners with years of proven resutls. The 2022 Local Marketing Mastermind speaker topics cover everything your agency needs to flourish.
We hope to see you at this year’s mastermind in St. Petersburg, Florida!
To your success,
Chaz and the Entire Team
This Week in the Local SEO Community…
Build Better Location Pages
No matter what type of local business you’re working with location pages are an important aspect of your SEO strategy.
Chaz published his full location page checklist so you can better analyze your client’s current pages and create more optimized location pages.
Favorite SEO Tools
SERP Results Beta
If you’re looking for an affordable rank tracker (local & organic), this is it! We’ve built a better rank tracker with improve accuracy (& not a huge price tag). Sign-up for a beta test account and check it out for FREE!
Local Brand Manager
Local Viking
Local Client Takeover
We love free training – LCT is filled with it! Check out Chaz’s updated Local SEO 2.0 Course, Link Mastery Course, and GMB SEO Specialist Course. We also give away the closed trainings during sales!
Resources for Agencies
Free Quarterly Webbys
Campaign & Link Recs
Free Tools & Trainings
Save time and money with our free tools like SEO pricing calculator, tech audit, proposal generator, and free audit tools. Also find trainings & past webbys in our knowledge base.
SEO Testing Reports
Don’t Miss Out on Our Biggest Updates
Opt-in to our Text Notficiations and you’ll get a 15% OFF coupon sent right to your phone!
But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements!
Access special deals + sale notifications
& never miss out on savings!
Follow us on social!
Are You Seeing a Recent Algo Update?
FROM THE VAULT
Episode 148
Hosts: Chaz Edwards + Brock Misner (Special guest)
+ Mike Milas
What we discussed this week…
Google Search Console Insights Finally Supports Google Analytics 4
PSA: Google Course Rich Results Require At Least Three Courses
Google Search Console Link Counts Keep Falling A Lot
Google Merchant Center Adds Auto-Tagging For All Free Listings Across All Of Google
> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.
Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 4 pm EST.
Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA
Resources for Agencies
SEO Testing Reports
Free Tools & Trainings
Save time and money with our free tools like SEO pricing calculator, tech audit, proposal generator, and free audit tools. Also find trainings & past webbys in our knowledge base.
This Week in the Lab with SEO Mad Scientist
Possible Algo Updates, and… Is the GBP Verification Process Changing?
Welcome to another SEO Mad Scientist update.
We have heard some chatter over the past few days about a possible “Google Update”. If you didn’t already know, Google is always doing updates, so any update should not be a surprise. However, during this time, last weeks reported test page saw a hug decline in rankings (everything it had gained from the change)
Did the page LOSE its relevance? We honestly don’t know…
Just to sumarrarize…
The page we changed the H1 from the exact keyword to a longtail keyword optimized phrase, initially went up in ranking and then dropped back the past few days. The page we changed the H1 from a longtail keyword optimized phrase, initially went down in rankings and then went back up.
Just to be clear, there is not enough information yet to make any determinations but it was interesting to see this occur around the same times…
With that being said, during our testing this last week, we were working on getting some new GBP listings for testing purposes and notice a massive change in the vericiation process Google was putting us though.
If you watched the SEO Vault this week, then you know that we were getting listings verified within 20-30 minutes…
Even more interesting than the fact they were almost instantly verifying was they way they were added to Google…
Immediately after adding the listing Google said they would be “Reviewing Our Edits” and then displayed our listing like this:
Within 30 minutes of the listing getting submitted in this way, Google had verified it and it was added to my GBP dashboard. Before you try to guess how this listing was verified, lets just quickly go over the facts:
- The listing was for a “Internet Marketing Service” business
- Used my personal cell phone number (local number from a different state)
- Added a short description directly form my website
- Added my website (agency website with lorum ipsum text and no local information)
- No analytics or search console connected (attempted to connect with Site Kit but got an error)
- Added as a local business using my residential home address.
- Added from desktop inside the GBP management dashboard
- Was on my home internet with my IP out of California
So as you can tell it seems this may have just been a fluke, hever, 2 more listings at the same address were verified in this way. We believe this will not necessarily be the norm for verifying a listing, however we do believe Google is beginning to make its shift twords algorithmic GBP verification.
Google stated last year that this year would include many changes such as the management of GBP from the front end of Google, removal of the My Businesses mobile app, and changing the way changes are made and approved on Google Maps.
This means we could see a drastic change in the verification process coming very soon, which also means more test opportunities.
Join as next week for some more organic SEO test updates, and another GBP verification updates, as we explore some of the possibilities of the new verification process.
Until next week, happy testing!
Favorite SEO Tools
SERP Results Beta
If you’re looking for an affordable rank tracker (local & organic), this is it! We’ve built a better rank tracker with improve accuracy (& not a huge price tag). Sign-up for a beta test account and check it out for FREE!
Local Brand Manager
Local Viking
Local Client Takeover
We love free training – LCT is filled with it! Check out Chaz’s updated Local SEO 2.0 Course, Link Mastery Course, and GMB SEO Specialist Course. We also give away the closed trainings during sales!
Don’t Miss Out on Our Biggest Updates
Opt-in to our Text Notficiations and you’ll get a 15% OFF coupon sent right to your phone!
But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements!
Access special deals + sale notifications
& never miss out on savings!