This weekend is all about Google News Links (50+ DR)
Happy Friday!
Our Annual SEO Testing Report for 2021 will be released tomorrow! We’ve been working hard to get an entire year’s worth of tests together for you, so we’re excited it’s finally done…
Tomorrow, you can get your copy of the 100+ page testing report to get insight into what’s working now. * We will include a download link in Saturday’s update*
If you’re looking to improve your authority and organic rankings, this weekend’s deal is for you!
Get a Free Google News Link with $300 Spend this Weekend
These are not PBN networks. They’re high quality links that benefit rankings.
> Google News approved Guest posts
> DR 50+
Our 1st Free Quarterly Webby of this year is coming up on March 30th. You don’t want to miss out on the great lineup of topics we have planned for you!
If you haven’t signed up for the early bird discount for the 2022 Local Marketing Mastermind, be sure to do that! It’s happening September 16th to 18th in Florida. We’ll announce more soon.
To your success,
Chaz and the Entire Team
This Week in the Local SEO Community…
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[SEO Mad Scientist] Our 2021 Annual SEO Testing Report is Published
FROM THE VAULT
Episode 131
Co-Host: Mike Milas + Bucky Helms + Sophie Allen
What we discussed this week…
Can You Gain More Intended Google Search Results With Subdomains?
Connect Your Google Business Profiles To Woo Promo
Google Web Stories Test URL In Footer & Tips
Answered: What are your thoughts on changing old GMB that was a storefront to an SAB? Will we lose the product category?
> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.
Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook every Thursday at 4 pm EST.
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SEO Mad Scientist 
Welcome to another SEO mad scientist update and today we’re going to review some of our current ongoing tests.
We are still waiting for definitive results on our deep link Unicode/image test which we are just under two weeks into since we had to restart the tests.
Last week we went over our GBP site link test, where we had the GBP listing linked to the GBP website, and then downloaded the GBP website and put it on a private domain which we then linked to the GBP.
The end result was having the same exact website on the GBP website as a private domain, allowing us to swap out the GBP link to test if just using “your own” website has an impact vs using just the GBP website.
GBP websites do give the option to purchase a domain to use as the GBP website URL. In our case, our private website is the same as the GBP website, but it is just an HTML website on a private host as apposed to Google’s actual GBP website
At a glance here is the past couple weeks results from the GBP dashboard.
Surprisingly it does appear to be a spike after changing the GBP website around 2 weeks ago. This is hardly definitive proof, but will give us some good insight as we move into the second phase of this test.
Now that the website is on a private domain, even though it matches the GBP website exactly, we have the ability to add enter pages with content that we can then link back to the homepage of the website. If these inner pages cause a rank increase, then this will show us that having these other pages of content linking the GBP webpage can help with rankings.
The question will still remain whether having your own private website as the GMB linked website is beneficial, which is where the final steps of this test comes into play.
After adding the inner pages and tracking results, we will then 301 redirect the homepage of our website to the GBP website, add links on the GBP website to the pages, and change the GBP Link to the GBP website.
If there is in fact no benefit at all from having your own private website then we should see little to no fluctuation in rankings as all of the SEO optimization will still be in place but the interlinking pages will now just be external linking content to the GBP website, which the GBP now will link to as well.
Be sure to check in next week for another update on her tests and by then we hope to have an update on our deep link Unicode test. Don’t miss it, see you next week, and as always…
Happy Testing!