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Happy Friday! There wasn’t a ton of SEO news this week, but the SEO Mad Scientist will have some final test results tomorrow. Stay tuned…
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We hope to see you this Wednesday at the webby!
To your success,
Chaz and the Entire Team
This Week in the Local SEO Community…
If you’re new to selling SEO – this is for you.
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[SEO Mad Scientist] Do Inner Pages Help with Local Map Rankings?
FROM THE VAULT
Co-Host: Mike Milas + Bucky Helms + Sophie Allen
What we discussed this week…
Google Search With Discount Coupon Codes In Shopping Pack
Microsoft Bing On This Page SERP Feature
New Google Partners Directory Now Live
Answered: Do you ever send a guest blog post directly to the GMB or are there other types of links to the GMB?
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SEO Mad Scientist
Hey there SEO mad scientists.
Today we have an interesting update on one of our GMB site link tests.
Continuing with last week’s update we had added some inner pages to our GMB site targeting some variations of other keywords to see their impact on the local rankings.
The website is it exact replica of the Google business profile website, as well as the inner pages. After seeing the results of simply swapping out the domain attached to the GBP, we were interested to see how simply adding these targeted inner pages would affect rankings.
Initially, we added these pages and did not do any interlinking on the website to see what type of impact it had. We hadn’t seen much movement as of last week which we were wondering if it was due to the fact that the pages weren’t indexed.
When reviewing the site though it appears that none of the pages are indexed including the site we link to from the GBP
Our third key word is yet to show any movement so we have decided to hook up search console and submit the URLs for index as well as add the inner linking to the homepage for 2 of our inner pages.
This could potentially show us some variations in ranking due to having the page inner linked from the homepage versus just having a page posted on your site.
The data is still very limited but it is interesting to see the amount of results that we’ve gotten from the very minor changes we’ve made, potentially giving some insight into the hidden signals Google may be using for local rankings.
We were going to have a double update this week including our deep link test but we are putting that off one more week to run it one more time on another listing and collect some more data so next week be ready for a big update as we’ll have our final update on the deep link test and will be moving into our final phase of our GBP website link tests. Until next week…