SEO Updates May 07, 2021

It’s time for your info-packed SEO newsletter to kick off the weekend and keep you up to date on the latest news, SEO tactics, tests, and so much more.

We had an exciting week and you won’t want to miss a thing!

  • Deal of the week: (1) Free Google News Link when you spend $200+ in Link Purchases
  • Featured Blog Post: Local Backlink Strategy To Boost Rankings
  • Sign Up Now: Are You Coming to the Local SEO Roundtable?
  • SEO Mad Scientist: GMB Signals (What Works Now?)

To your success,
Chaz and the Entire Team

FROM THE VAULT – Episode 87

Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST.

Co-Host: Mike Milas
Special Guest: Bucky Helms

? New Blog Post: How to Report Local Wins to Clients
? Google: Adding Images To Your Pages Won’t Make You Rank Higher
? Google added a business selection drop-down feature to the Google My Business contact us form
? What to do about clients canceling and back charging

– Watch the Latest SEO Vault Episode here

– Listen here

Interested in being a guest on the vault!? Sign up now

The Weekend Deal is Here!

5/7 – 5/9

When you spend $200+ on links you’ll receive
1) Free Google News link free ($125 value)

This weekend only when you spend just $200 or more on any link purchase we’re throwing in 1) FREE Google News Link from Freshlinks. That’s a $125 link for FREE!

Web 20 Ranker offers a full line-up of link-building services for agencies and SEO’s.

✔ Links To Help You Rank A Web Page
✔ Links To Help You Rank In Maps
✔ Links To Establish A Brand
✔ Tier 2 Link Options

With so many links to choose from, we’ve created a guide that will help you streamline the link planning and buying process and will help you determine the best way to use each link type for your specific project or campaign

Local Backlink Strategy To Boost 3 Pack And Organic Rankings

Complete Local Link Training, Plus Live Example Campaign

Local Backlink Strategy To Boost 3 Pack And Organic Rankings
Complete Local Link Training, Plus Live Example Campaign

At the core of the entire local SEO link building, strategy is the concept of establishing a local entity and then strengthening the authority of said local entity using, along with other tactics such as content clusters and relevancy, this local link building strategy.

Phase One – Establishing The Brand
Phase Two – Establishing Relevancy
Phase Three – Establishing Authority
Phase Four – Establishing Local Brand Docs

Ranking locally doesn’t need to be a veiled mystery when you combine great local link-building strategies for the entity with a solid website and listing optimization fundamentals.

Are You Coming to the Local SEO Roundtable?

100% Free Webinar (Limited Seating!!)
What’s working now in Local SEO
The updated signals, tactics, and strategies that are having the largest ranking impact in the local SERPs

You must register here


SEO Mad Scientist ???

Hello again SEO scientists! This week we’re going to be talking about some GMB SEO local tests using off listing signals.

There are many different types of signals you can build to a GMB, or business location which generally consist of the name, address, and phone number as well as other Geo and Niche relevant terms.

We have long seen ranking results from various structured and unstructured citations but wanted to do a single variable test using unstructured citations to see what type of result we would get with that on its own.

We also wanted to test these types of signals leveraging map embeds which, we have also seen positive movement from previously in campaigns, but haven’t run a single variable test in over 2 years.

As you can see from the details below we leverage the NAP along with the map, as well as other references to local citations…

Before beginning, we took a geogrid snapshot that you can see shows we were not showing at all for our key terms.

This is an earlier snapshot so you can see that there were no rankings showing at all. The primary term was partially in the business name but even after being indexed and left for a bit Google still was not giving us any relevance for these terms.

It actually wasn’t until April 21st that we started to build the signals and it was only a few days after that we started to see the listing show for all of our target keywords, not just the one in the snapshot.

These are the signals that we normally use when running a press release or building any other type of unstructured citation but in our test, we wanted to keep it simple and use something that we controlled so we built all of these signals just using our PBN and map embeds.

At this point, we don’t know exactly which part of these signals are delivering results, but when Google was not showing us for any of our key terms and began to almost immediately after building the pbn map embed signals, it’s clear that these types of signals appear to move the needle.

We look forward to finding out in some more granular tests in the future which part of these signals move the needle the most but until then if you would like to test yourself and let us know the results you can grab our pbn map embeds here:

We would love to hear what you find when testing so let us know and until next time…

Happy Testing!

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