Our 1st Speaker at the Local Marketing Mastermind is…
Happy Friday!
We’ve confirmed all 11 speakers for the Local Marketing Mastermind and will be announcing the full lineup on Monday, which means early bird discounted tickets end Sunday at midnight.
Every day this weekend we will be announcing one of the speakers, which brings us to our 1st speaker announcement…
Holly Starks, the Queen of Black Hat SEO!
Sunday at midnight is your last chance to grab your ticket at 20% off, so hurry before the discount is gone.
+ our weekend deal: If you are looking to affordable build links and strengthen your backlink profile while cashing in on great savings, then this weekend deal is for you….
Get 50% Off an Infographics & Rich Media Campaign
w/ Every Custom Signals Purchase!
(min of 10 hours)
Ending Sunday: 20% Off Local Marketing Mastermind Tickets
Heavy hitter SEOs will help you take your agency to the next level and get better results with their proven strategies!
You’ll also have tons of opportunities to network with speakers during the Friday rooftop mixer overlooking the bay, Saturday Night dinner, closed door Q&A, and other planned events.
The SEO insight and connections will be invaluable to your business…
> Local & Organic SEO
> SEO Hacks
> Agency Growth
> Networking w/ Speakers
> Downtown St Pete & the Beach
We’ve also added an extra Monday roundtable to discuss and ask your questions – the biggest request from last year’s mastermind.
To your success,
Chaz and the Entire Team
This Week in the Local SEO Community…
If you’re wondering how to do competitor based link building, but don’t have the time to build your own links, our custom signals campaigns are a great way to achieve competitor parity with top-ranking sites for your target terms.
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Send your videos to: [email protected]
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Not sure what to purchase? Need to know what would be the best route for your SEO campaign? No worries, we’ve got you covered!
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Catch Up on Chaz’s Local SEO Course 2.0
Before More Videos Launch…
Chaz is updating his ENTIRE Local SEO Course with the tactics that are working now. The first 9 videos have been released, with many more to come in the next few months.
With all the changes in local right now, this is the perfect time to brush up on local tactics!
Enroll now to recover lost rakings from the update…
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Our 2nd Speaker for the Mastermind & an Update from the Mad Scientist
FROM THE VAULT
Episode 143
Co-Host: Blake Smith (special guest) + Mike Milas + Bucky Helms
What we discussed this week…
Google SEO Question: How Much Plagiarism Percentage-wise Is Allowed?
Rumor: Apple To Announce New Search Engine Next Week
Google Hints Useful Nofollow Links Won’t Pass Much Or Any Weight
Google Core Updates Uses Data Before Launch But May Update Data Between Launches
Answered: How much plagiarism does Google allow in ranking?
> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.
Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 4 pm EST.
Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA
SEO Mad Scientist 
Back to another weekly update of the SEO mad scientist and today we’re going to go over our current testing experiments and more detail so everyone has a better understanding of what we were testing and how, as well as give an update on the first two test variations.
First let’s talk about the test themselves.
Any series of tests, we’re looking to test the effectiveness of linking from one page to another for SEO value. When linking from one web page to another you can link to another web page on your website or you can link to an external reference. The link can also be contextual as well as just a URL list, and placement on the page can vary as well.
In order to get a baseline understanding of how some of these variations may impact the SEO value, if segmented these into four different tests.
Test 1: Take the page primary keyword, search long tail variations on Google to complied a list of relevant links. Link from test page out to target pages with a list at the bottom of the page.
Test 2: Take the page primary keyword, search long tail variations on Google to complied a list of relevant links. Link from test page out to target pages contextually with relevant keywords in the content on the page.
Test 3: Take the page primary keyword, search long tail variations on Google to complied a list of relevant pages. Recreate these pages with unique content on the website. Link from test page to the internal pages with a list at the bottom of the page.
Test 4: Take the page primary keyword, search long tail variations on Google to complied a list of relevant pages. Recreate these pages with unique content on the website. Link from test page to the internal pages contextually with relevant keywords in the content on the page.
Last week looking at the first test variation we saw some initial upward movement but very little that we could correlate to adding the links. Since then the rankings have returned to where they were previously and fluctuated down a little bit.
We don’t believe adding these outbound links in the list format to the bottom of the page made a massive change but it may have influenced something initially.
Current Results:
Looking at the second test variation we see a similar thing happening once we added the links and recalled the page. There seems to be a slight increase in ranking shortly after that but it’s still difficult to tell at this point.
Since the links are contextual in this second test variation, we do speculate that linking these terms could increase the SEO value of them from what we’ve seen from previous tests.
So if rankings increases level out or increase more, that would support our findings previously that hyperlinking a term can give it more weight on a web page.
We now have the final two test variations running side by side and will report on our first result findings next week. If we see major movement from both variations that we may report on both next weekend in One update so be sure not to miss it.
Join us next week for another SEO testing update until then Happy testing!