Seo Updates September 2 & 3, 2022

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Need to Close the Link Gap for Your Clients…?

Happy Friday!

😃 Our Labor Day SEO Sale started yesterday! A new deal will be announced each day, so be sure to check the website to see how you can save!

Today’s deal allows you to save even more on our already-affordable links…

Get 25% Off Custom Signals & Infographics
Code: labordaysignals

✔️ Achieve competitor parity and support higher maps rankings with our powerful custom signal building. Our team of custom link builders manually researches and builds the signals used by your competitors to reduce the gap in visibility.

Get the exact links and brand mentions of top-ranking comptetiors + more links with our infographic link building!

✔️ Position your client’s brand as an authority and diversify their links with our infographic link building service. You get 35 live links with every order. Plus, you can get 50+ additional brand profiles and authority links with all rich media add-ons!

We create custom infographics to take your dull content and turn it into something that will get your audience’s attention. Then, build links to the infographic, which includes a QR code for crawers to follow.

Don’t miss out on the VALUABLE insight that will be shared at the Local Marketing Mastermind…

11 HIGHLY successful SEO’s and agency owners, many of whom run 6-figure agencies will be sharing their secrets to success! You’ll learn strategies they’ve used to improve rankings, strengthen results, grow their agencies, and make more money. (watch the speaker’s videos below to see exactly what they’ll be sharing)

You can attend virtually and still save 20% with code LMM20.

Or, get a GoHighLevel subaccount for your agency + our custom snapshot with review management, review gating & more. All in-person tickets include a GoHighLevel account AND snapshot for your agency to use the software!

You don’t have to attend in-person to get GHL access…just purchase the Entry level ticket for $100 more and let us know you want to attend virtually.

Watch the speaker videos below to hear what they plan on sharing…

Chaz Edwards will be pulling back the curtain on how to exponentially grow monthly recurring revenue by creating SaaS offers in your agency. This is NOT review management SaaS – it’s something Chaz has never spoken about. You don’t want to miss this.

Brock Misner will be talking about data manipulation to rank higher during his presentation – Influencing Local Rankings Factors with User Engagement and Brand Presence 

Eldar Cohen will be talking about how to grow your agency to six-figures per month (like he did) with his presentation – The Wizard Way of Selling SEO Services 

Terry Samuels will be talking about identifying & fixing issues after drops in rankings, traffic, or stagnation during his presentation – Forensic SEO: In’s, Out’s & How to Fix It

Allen works with high-profile clients to ensure the search results don’t harm the brand’s image. Whether they’re large scandals or small hiccups, Allen will show you how to push negative rankings past page 1 to ensure you control your client’s brand.

Victor Perez will be talking about how to beat large agencies (& any agency) by conveying your value and results during his presentation – How to Beat Large Agencies: Results & Client Acquistion

Jacob Kettner will be pulling back the curtain on the advanced automation processes that allow his agency to increase efficiency, scale faster, maintain better client relationships, and save money on payroll

Bucky Helms will be talking about maximizing client retention and satisfaction during his presentation – How to Achieve Customer Success in Your Agency

We’re covering everything your agency needs to flourish in the 2022 Local Marketing Mastermind speaker topics…

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We hope to see you at this year’s mastermind in St. Petersburg, Florida!

To your success, 
Chaz and the Entire Team 

How To Use Infographics For Link Building

Infographics are a powerful medium for building unique links, connecting with your audience, and expanding a brand’s reach. If your client is well-positioned in the SERPs, they can be especially beneficial to bring in natural backlinks. Read more about using infographics on our blog.

If you don’t have time to build the signals yourself, you can use our Infographic & Rich Media Link Building Service, which creates the infographic AND builds links. You get over 30 links with that service.

This Week in the Local SEO Community

Favorite SEO Tools

SERP Results Beta

If you’re looking for an affordable rank tracker (local & organic), this is it! We’ve built a better rank tracker with improve accuracy (& not a huge price tag). Sign-up for a beta test account and check it out for FREE!

Local Brand Manager

You can manage client listings, track local rankings, schedule posts, and easily perform local SEO audits. Plus, agencies love our easy-to-use dashboard for multi locations.

Local Viking

Your clients can easily understand the color-coded GeoGrids that plot listing visibility. You can manage all listings in one dashboard for easier reporting and schedule posts for them too.

Local Client Takeover

We love free training – LCT is filled with it! Check out Chaz’s updated Local SEO 2.0 Course, Link Mastery Course, and GMB SEO Specialist Course. We also give away the closed trainings during sales!

⚡ Resources for Agencies ⚡

Free Quarterly Webbys

Chaz and the team hold a free webinar each quarter to discuss what’s currently working for them. Our next webinar is scheduled for Wednesday, June 22nd.

Campaign & Link Recs

Find out what your client needs to rank with our free recommendations! We audit and research their current rankings, brand strength, and overall position.

Free Tools & Trainings

Save time and money with our free tools like SEO pricing calculator, tech audit, proposal generator, and free audit tools. Also find trainings & past webbys in our knowledge base.

SEO Testing Reports

The SEO Mad Scientist is constantly testing strategies, which we used to publish 12 months of tests in 2021 + Quarterly Testing Reports for this year!

Don’t Miss Out on Our Biggest Updates

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But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements!

Access special deals + sale notifications
& never miss out on savings! 

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What Happens to Rankings When You Reopen a Closed Listing?

This Week in the Lab with SEO Mad Scientist

GBP Indexation: When Should You See Results from Your Optimization?

We are back with another update on our GBP listing. If you missed our update two weeks ago, we put up a new GBP listing and optimized various parts of the listing for different products or services we offered. We then started tracking the keywords’ progress to see which optimization areas responded the quickest when going live. More specifically, on a new listing…

Last week we had just begun to show for our brand and primary category. Only exact match terms to the category and business name have been showing essentially.

We created the listing on August 10th, brand and category terms started showing after two days, and it has now been 18 days (written 8/28/2022), and there has been no change to any of our keywords showing outside of the brand and category…

Since there were no major changes to our listing yet, let’s take a quick look at last week’s closed listing to review something we noticed…

If you remember, last week, we were looking out our listing that we had marked “temporarily out of business” in Google Business Profile.

We had observed a complete loss of traffic and most rankings for some keywords. However, we still saw many variations of keywords ranking, and some even go up in ranking (which may just be a coincidence)…

However, we noticed that when we looked at GBP Insight, the exact keywords that Google told us we were getting traffic for, were no longer ranked in our geographical area. 

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Print shop, the GBP category, is the most obvious example where “print shop” is a term Google shows as generating traffic, as opposed to “printing shop,” which had no local searches…

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Or specifically the poster keywords:

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It’s almost as if instead of Google is filtering the listing based on traffic. When we marked the business as temporarily closed, it seems Google didn’t “delist” the maps listing. Instead, they just took known traffic data and suppressed those specific searches.

This is complete speculation but seems like it would possibly make sense as suppressing know searches with traffic would require less work than referencing all “possible” keyword searches and suppressing them all (essentially delisting it but not deindexing it)

If our theory is correct, then Google we would expect that Google “unsuppresses” these specific SERPs once the business is marked open again. We have been waiting to mark the business open to see if any of these other terms would lose their rankings, but they seem to hold strong.

So as of September 1st, we have marked the listing open again.

Join us next week as we wait for the effects of the business listing being “reopened.”

Until next week, Happy testing! 🙂 

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