It allows you to create, verify and edit a business listing in Google, without needing to do any extra work to your website or implementing a search engine optimisation strategy. Google developed Google My Business as a way to make it easier for searchers to get the information they need, quickly and conveniently.
Your GMB listing gives potential clients easy access to your hours of operation, phone number, website and directions with a click of a button—all at no cost to you. Your free GMB profile also gives customers an inside look at your business by giving insight into your busiest hours as well as review ratings.
Why is Google my business SEO important?
So too, is optimizing your Google My Business page if you want to appear on local search results. Google’s goal is to help people find businesses close by to where they are located. This can make it difficult to attract customers from a location outside the boundaries set by Google.
Is Google my business worth it?
Is all the effort worth it? Regardless of whether you are a local, regional, national or international company, the simple answer is YES. Local search is an integral element of a comprehensive digital marketing campaign, and Google My Business is a huge and ever-growing factor.