The Perfect Podcast List: 5 Best SEO Podcasts for Every marketer

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The Perfect Podcast List: 5 Best SEO Podcasts for Every marketer

There is no denying it anymore! Podcasts are here to stay. There are many types of podcasts, and in marketing, they are used for many purposes. For example, Podcasts can be used as SEO tools to help build relevance, and backlinks and grow your SERPs. They can also help you grow your audience, making you a thought leader. However, today we are not going to focus on how podcasts can help you build your SEO. Instead, we are going to look at how you can learn about SEO from podcasts. Podcasts have become a popular educational tool because you can listen to them while on the go, at the gym, or doing other activities. Meaning you can multitask and learn something new with little effort.
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    How To Select SEO Podcasts

    Realistically, there are millions of podcasts out there, and thousands focus on SEO. So how do you select channels that will benefit, educate and entertain you on the topic? How do you find the best SEO podcast?

    Relevance: Make sure the podcast covers topics that are relevant to your needs and interests. If you are a beginner, you may want to look for podcasts that cover the basics of SEO, while more advanced practitioners may be interested in podcasts that cover more advanced topics.

    Frequency: Most popular podcasts release new episodes regularly, while others may only release a few episodes per year. Consider how often you want to receive new content and choose a podcast that aligns with your preferences.

    Hosts: Pay attention to the hosts of the podcast. Do they have experience in the field? Are they knowledgeable about the topics they discuss? Look for podcasts hosted by industry experts or practitioners with a track record of SEO success.

    Format: Some podcasts are purely audio, while others may include video or written content. Consider which format you prefer and choose a podcast that aligns with your preferences. Ideally, you should select podcasts that offer different formats so that you have the option to consume the content in any way you want.

    Length: Some podcasts are shorter and more concise, while others may be longer and more in-depth. Consider how much time you have to listen to podcasts and choose one that fits your schedule.

    5 Best SEO Podcasts for Every Marketer

    Now that you know what to consider when looking for podcasts about SEO, let us look at some great examples to get you started. The list below can help you grow whether you are a novice or an expert.

    1. SEO Vault

    One of the fastest-growing SEO podcasts is SEO Vault. Founded by Chaz Edwards from Web 20 Ranker, he and his SEO panel of experts have created over a hundred episodes on different SEO topics, making it the best SEO podcast if you are looking for a wealth of knowledge to start you off.

    Web 20 Ranker is a white-label company, meaning they always have to be at the forefront and in the know with every new SEO update. As a team, they are constantly ideating and experimenting with new ways to improve both local and national ranking for their clients.

    Most of their popular podcasts are focused on internal experiments to combat new updates. Each episode is transcribed with links and resources also displayed to help their listeners and viewers do more research if they want to. They also have their podcasts in video format which makes the episodes more personalized and engaging.

    1. The Art of SEO

    This podcast, hosted by industry experts Rand Fishkin, Eric Enge, and Stephan Spencer, covers a wide range of SEO topics and features interviews with industry experts. Episodes discuss topics such as technical SEO, content marketing, and link building, as well as the latest industry news and trends. Their podcasts run between 30 minutes to 1 hour, making them an ideal SEO podcast to listen to while at the gym, on the go, or driving. This is a team of experienced and dedicated SEO experts, but their content is geared toward both novice and expert SEO professionals.

    For those who would like a little more than podcasts, the team also has Ebooks available on Amazon with the same name as their podcast; The Art of SEO. They released the 4th edition of the book in 2022, filled with updated ways to rank on Google.

    1. SEO 101 

    Hosted by industry veterans Ross Dunn and John Carcutt, this podcast covers the latest in SEO news and best practices. What stands out with this podcast is its focus on easy-to-digest information, making it one of the top SEO podcasts. True to their name, SEO 101, they more often than not focus on the basics of SEO. However, if they are discussing a complex topic, they will always update their audience beforehand so they can be prepared. Again since their content is geared toward beginners, most episodes are about 30 minutes long. They have garnered a large following due to the chemistry between hosts Ross Dunn and John Carcutt on air, resulting in entertaining and educating content.

    Episodes discuss topics such as technical SEO, content marketing, link building, and the latest industry news and trends.

    1. The SEO Show

    Hosted by industry experts Michael Costin and Arthur Fabik, this podcast covers the latest in SEO news and best practices in a fun and interesting way. They also transcribe each of their episodes into blog-like pieces which you can read or check for words or phrases that you didn’t catch while listening to the podcast. What is interesting about this team is the guests they host. They are open to anyone with an interest or history in SEO. In true podcast fashion, to apply, you simply send a voice note to the team through their contact form, instead of an email, which adds to the element of fun with everything they do.

    Unlike many podcasts with a set time limit, The SEO Show’s episodes vary in length, depending on the complexity of the topic and the guest they are hosting. However, they cover more complex topics, and we would recommend people who have a deeper understanding of SEO follow this podcast.

    1. The Search Engine Journal Show

    Search Engine Journal is one of the biggest blogs about SEO. It has hundreds of blog posts about different aspects of SEO, written by dozens of renowned guest writers. For many SEO experts, Search Engine Journal is one of their first resources when researching topics on SEO, or for updates on the latest news or trends. Search Engine Journal uses the same approach with their podcasts.

    This podcast, hosted by industry expert Loren Baker, covers the latest in SEO news and best practices and features interviews with industry experts. Episodes discuss topics such as technical SEO, content marketing, and link building, as well as the latest industry news and trends. Most episodes run for about an hour, giving the guests and host enough time to dive in-depth into every topic. They do a great job finding diverse and experienced guests across different SEO and industry niches, who are confident and precise with how they explain the topic of the day.

    There are hundreds of other podcasts you can select as well, each with a unique direction and style. However, look for podcasts that will have “the 3 Es” Engage, Entertain and Educate to find the best SEO podcast for your needs. To stay up to date and learn more, Subscribe to our Podcast, The SEO Vault.

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