What is a Dropped Domain? Expired Domain Questions Explained

What is a Dropped Domain? Expired Domain Questions Explained

A “dropped domain” is an internet marketer’s technical term. But, what is a Dropped Domain? In this article, we explain all about expired or so-called “dropped” domains. We discuss the subject of those domain names that reach expired status and are not renewed, and how they provide an opportunity to make money. There are a huge number of them, especially now with many “hobby website” owners suffering financially and abandoning their sites every day. This is a major issue right now, due to covid related cash problems. So, dropped domain names have never been more plentiful, and are a great way to expand your domain investing portfolio. Hundreds of thousands of domain names expire on a daily basis, making it easy to start a high-authority website, relaunch your brand with a domain name, or simply flip it for a profit. Interested in learning more about dropped domain names? If so, read on!

What is a dropped domain?

A dropped domain means that it has expired. The owner hasn’t renewed the licence with their domain registrar. In most instances, the registrar can open bidding for that domain, and after 7 days it goes to the highest bidder.

Domain drop catching, also known as domain sniping, is the practice of registering a domain name once registration has lapsed, immediately after expiry.

Featured image text: "What is a Dropped Domain?".

Domains can expire or drop for all sorts of reasons. Dropped domains might occur if a company goes out of business, or it might be because someone forgot to renew their domain name. For whatever reason, there is certainly an abundance of high-quality domain names available out there.

With more and more businesses building an online presence, a useful original domain name may be difficult to find. However, dropped domains may be the perfect opportunity for you to begin building your business’s online identity.

Sometimes people purchase domains that they plan to build a website on or sell in the future, but it just doesn’t end up happening. If an individual decides that it is no longer worth the yearly investment of keeping the domain in their account, they may choose to let it expire. Or, as we have already said, someone might just have forgotten to renew the domain before the expiration date. If this happens, it’s a great chance for other domain investors to score rare domain names that are pending deletion.

Domain drop catching

When the website owner does not extend payment for their domain registration, the domain gets expired; the domain host renders it inactive, which makes such domains dropped, or deleted. As a rule, website owners get a notice that their domain names are going to get expired soon. There is a redemption grace period when the domain owner has the right to make a renewal for the expired domain. Over this period, the domain name becomes available for stakes at auctions that sell domain names.

Flippa is one of the biggest names in the industry to buy working websites, apps and domains. Flippa is the place for the premium sellers. If you are looking for a quality premium domain name for your business, Flippa is your one-stop destination. They have daily deals, best of the drops and top categories to make everything easy for you while buying a dropped or expired domain.

The terms ‘expired domains’ and ‘dropped domains’ are very common in online marketing. These are website addresses that have been registered, but then not extended or terminated after the contractual period ended. The domain is then re-released for registration. In most cases, website operators secure their domains for longer than the minimum period of a year by remaining registered with a hosting provider for a longer time.

Domain name drop list

SERP studying allows marketers in this business type to detect dropped domains that haven’t been dropped out of the search yet and sites that may become free in the nearest future. You need to export all domains from the top (top 10, top 20. Top-100, everyone defines for himself) articles and then using the “Who-is domain check” the date the lease ends. One request within a niche is not enough because even a slightly modified keyword will return different search results.

“Everything You Need To Know About Expired Domains And Their Managing”

When a domain name expires and is dropped, what it leaves behind can make them appealing to re-register and while resurrecting dead domains can be done for nefarious purposes, by itself, re-registering dead domains is not necessarily a dark art. There are three categories of re-registered domain names. Domains re-registered in “pre-release” are those that change owners before the registrar deletes the domain. “drop-catch” is a type of domain re-registration that takes place immediately after (or sometimes even before) domains are dropped by the registry.

With dropped domain discovery software you can search and filter the highest quality available, containing the keywords you want, and check all the information you need about them. The best dropped-domain research apps are updated daily, to provide lists of all the most recently dropped domains available.

Once someone purchases the listed domain/s on these lists they fairly obviously will not be available to register! At least not until the paid-for initial registration period runs out of time.

Expired Domains Search: How to Find Drops And Identify Potential Drops

Are you looking for free expired domains lists online to buy the best domains you can use for various things? If you answered yes you are on the right website. Abbas Ravji runs a business that offers a “domain finder search” for daily dropped good domains and lists them on the website for people to register the domains at their websites.

It’s easy to find a domain that only has been dropped for a few days. But, how would you assess the value of:

  • buying a dropped domain,
  • setting it up with real content, and
  • adding links to your target domain, vs. Just buying it and adding 301 redirects to your target domain?

To put it another way: Imagine you were trying to improve your rankings for mydomain.com.  I think most SEO’s use this technique to find that the domain is available, and has some valuable backlinks leading to it.

You can use either GQCentral.com/ Your Website or a drop domain statement to drop a domain. Only a user with dba authority or the user who created a domain can drop it. In addition, since a domain cannot be dropped, if any variable or column in the database uses the domain, you need to first drop any columns or variables of that type before.

Beginner’s Guide to Dropped Domains

Not all domains are the same. There is no one size fits all in this industry. Saying domains with no drop history always perform while dropped domains are bad is really not the way to tackle the industry of aftermarket SEO domains. This mainly derives from people’s lack of understanding of the life-cycle of a domain properly.

Years ago, when domain names expired they would be said to “drop”, or become available for hand registration by anyone. Whoever was the quickest to register a dropped domain would be the new registrant. That is how many of the largest domainers, like Frank Shilling, built their enormous portfolios. Today, the story is different. Domain name registrars realized that they could auction expired domain names to the highest bidder and generate additional revenue.

Because they have access to all data for expiring domains, they know what goes where and if they can catch it. There are different business models in this but one is your main enemy – auctions. Getting auction domains below market price is time-consuming and impossible to scale. It doesn’t matter if the auctions are pre-drop auctions like GoDaddy or after the domain is dropped like Dropcatch.

Thousands of domain names get expired every day. So there are great opportunities for you to get benefited by buying expired domain names. The domain names get expired when the webmaster fails to renew the domain name, even after the 30-day extension period. Once the domain name slips out of the owner’s control, it’ll be declared as expired/dropped.

How do I find a dropped domain?

One of many methods to fond a dropped domain is to use the service provided at dotcomagain. With dotcomagain you can search through recently dropped. Com. Org, Net, Biz, Cc, and. Tv domains. I check the. Com. Net. Org. Biz domains daily, to make sure they are free. The .Tv and .Cc are not checked currently, due to technical reasons. The nice thing about dropped domains is, that many have been bought with a business in mind. So, not only are these domains publically available for purchase, but most are also spelt correctly and “make sense”.

An event that is rarely considered by technical users and laymen alike is that of a domain name expiration. The massive growth in the registration of domain names is matched by massive numbers of domain expirations, after which domains are made available for registration again. While the vast majority of expiring domains are of no value, among the hundreds of thousands of daily expirations, there exist domains that are clearly valuable, either because of their lexical composition or because of their residual trust.

If you spend a little extra time searching domain names, you will get all the best expired and dropped domains that tend to rank well in search engines. The top websites highlighted below will help you find the best domains ranging from $20 to over $2000 or even more. The domain score provided by the best SEO tools is a very rough guide to the value of each domain. The SEO score on Majestic Moz, SEMrush, HRefs etc will mainly be dependent upon the trustworthiness of it (DA, PA, domain age, backlinks etc). This varies from niche to niche (from marketing to entertainment to technology).

A good domain is hard to find – or you may just happen upon one! So, if you’ve spent hours trying to come up with a good name, only to find that someone else has newly registered it, you might be tempted to blow your whole budget on the domain. But that could be a very expensive mistake. If you have the budget for it, and your marketing team is giving you the go-ahead, then go for it but in general, you would do better to use that same name but buy it in a lesser well-known extension such as .net, .org etc. Some people buy expired domains from similar businesses simply to help with their SEO and google rankings.

How Can I buy an expired domain?

Expired domains only work when you renew or re-register them so how can you buy an expired domain? It’s as easy as buying any domain once the “grace period” allowed for the original owner to realise he wants to renew the domain and to do so. Simply log-in to the website of your chosen Domain Names seller, which is often also the website of your hosting provider, and buy your dropped expired domain.

When you purchase an expired domain, they can still hold most of the trust and authority developed before the original website was dropped. This is especially true if you buy one as soon as the Domain Registrant’s grace period has expired. Those websites that link to another website can take months to be removed.

“Dropped Domains: Here’s How To Snatch The Perfect Expired Domain”

Once a domain has been bought and a website set-up on it, any inbound links accumulated over the time the site was live can be provided with a similar page to the previous one. This usually preserves them as anyone on the source website that checks their links will not notice that there has been any change. The link checkers usually don’t remove their links if they see a very relevant looking page.

Imagine a perfect SEO world with traffic coming non-stop to a newly created e-commerce website or a related blog, with the backlinks placed right where you need them, relevant keywords carefully selected for your business and even with its name and the domain name known among the target audience. Making this work really is possible with the domains, that were previously used by someone else, but their shelf life has expired.

If you buy an expired domain that was owned by someone who was seriously looking to rank high, chances are, that domain already has a backlink profile with authority links. Even the best SEOs know that finding and building high-quality links can take forever. A marketer’s hard work goes from content creation to promotion. Other leverage paid strategies are often used to streamline results.

Just because you can buy an expired domain, that doesn’t necessarily mean you should. Just because a domain name has expired, that doesn’t mean it’s squeaky clean. In fact, the past legacy of an expired domain can do damage to your search engine ranking.

Never buy an expired domain just because it seems like you got a good deal. Not all expired domains are equal; some will make for a terrible purchasing decision. Before you buy an expired domain, do some research into it. Following are some of the top things to look for. Note that all of these things can be checked with free tools, which you can find through a simple google search.

Domain Flipping

Domain flipping is the process of buying a domain name and selling (flipping) it for a profit. You can either buy and flip plain domain names, or entire websites. The crux of this strategy relies upon finding a domain or site that isn’t reaching it’s potential. Let’s say a domain hunter finds an expired website that’s getting traffic but isn’t being monetized fully, you can buy it, improve it, and sell it again.

An expired domain is a great asset to do many interesting things. Before moving further to learn about how to buy an expired domain and what to be aware of before buying, let’s understand how we can use these domains.

The concept behind expired domain buying is pretty simple. Wait for a domain to expire or find existing expired domains for sale. Identify if these domains suit your needs and have existing links and traffic. Buy them and leverage them to send that traffic and those links to your site, where they can benefit you. Strive to convert the traffic into readers and customers, filter the links for as much value as possible, and repeat the process with other domains.

Deciding on which domain drop-catching platform to use is a challenge and of vital importance relating to which one you should invest time in using. Hopefully, I’ve helped you out by listing excellent platforms that you can check out today.

How can I tell if a domain has expired quality?

Before spending money on expired domains for your e-commerce website, there are a few things you must first do:

  • check the domain authority and page authority
  • what you want are high-quality expired domains, and there are specific metrics you can use to pinpoint them.
  • The domain authority (DA) and page authority (PA) are metrics affecting the rankings on search engine results pages or SERPs.

Some of these probably depend upon the purpose you have in mind, but here are a few things I like to see on an expired or expiring domain but please keep in mind that these aren’t discrete defining features of a quality domain; they are simply a couple of signs that the domain might be a good one to use.

So, before I show you some ways you can leverage expired domains, I need to answer an important question: why are expired domains even worth using?
well, the truth is that an expired domain unto itself has no value. These domains become valuable when a) they have a quality link profile (with unoptimized anchor text), b) they were relevant to your website, and c) they weren’t previously used for spam.

Best Ways to Use Expired Domains

Google accepts that the use of dropped domains isn’t out of the ordinary and in most cases is simply a reasonable thing to do for many website creators. A previous spokesperson for Google, Mueller, has confirmed that their algorithms attempt to detect what an expired domain is being used for. However, he acknowledged the difficulty of doing so because of the fact that re-registered expired domains are used in ways that are completely innocent and legitimate. Mueller: “our systems try to understand what to do here and for the most part i think we get this right.

Domain names registries play a central role on the internet by enabling users to interact with services and people, as the world becomes more connected and more complex. Registries list, identify and localize internet resources and cross-reference them with their owners.

They help individuals, companies and organizations to keep track of more information and people, not just from within an organization but, increasingly, among organizations over the internet. Since the most relevant and profitable domain names are becoming rare and investors are starting to see the value in the accumulation of a domain name portfolio, several markets have started gaining momentum as a means for investors to make a profit from their domains.

So, we conclude from this that, the use of expired domains which are often known as dropped domains can be for any legitimate legal use of the internet to which the new owner wishes to put them. There is no one “best” way. Each domain name will be suitable for a different purpose due to its name. So, go ahead, buy, use and trade in dropped domains.

As long as you are out to inform people and add value, your activity is simply a part of the efficient functioning of the internet community. A lot of people make money legitimately form buying and selling dropped domains as part of their activities as “domainers”, and more people are joining the all the time. It is all a part of an internet marketer’s activities as explained with many other money-making activities for marketers on our blog here https://ippts.net

How to Buy a Dropped Domain

We have already mentioned Flippa and it is probably the best-known platform for selling domains, whether dropped or from first-time owners. There are others as well.

Freshdrop is an expired domain marketplace that many people recommend. It lets you easily research and buy expired or dropped domain names. You can filter the domains based on “buy it now” offers, auction, backorder, bargains, etc. There are various filters you can apply like search term, domain authority, backlinks, google indexed, geography, and other filters.

Snapnames is another one of the industry leaders that allows you to buy expired domain names of your own choice. They currently have over 30 million domain names that meet any budget. You can search, bid or buy any dropped domain name you might want to buy. They also have a section where you can have access to the hand-pick domain names by experts where you will get high quality and search relevant domain names.

Buying dropped domains is slightly different from buying new domains, but it’s not that much more difficult. Here’s what you need to know:

  • Domains have a “grace period” after the registration period has lapsed.
  • Most registrars give registrants up to thirty days to renew their registration. So, if you want to buy the domain within this period, you’ll have to contact the person who most recently owned it. (this is not advised unless you have a massive budget!).

After the redemption period, if the domain name has not been auctioned off and acquired by another party, it is dropped and made available for re-registration by the general public. Anyone who wants to buy the domain name after that must contact the new registrant.

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: https://gqcentral.co.uk

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InSinkErator Garbage Disposal Problems vs Myths

InSinkErator Garbage Disposal Problems vs Myths

A high quality InSinkErator garbage disposal system can really make a huge difference in your cooking area. So much so, that many new Insinkerator owners usually wonder just how they actually went without one!

Having said that, similar to any kind of device with moving components, things can go wrong. Within this guide, I ‘d like to reveal to you the big difference between realistic garbage disposal issues and common old myths!

Ridiculous, misguided myths about garbage disposals can hinder you from making the decision that has a highly effective, positive effect. Through more than 80 years in the market, the friendly folks at Insinkerator have seen and heard them all! Keeping that in mind, here’s a number of myth busting truths to serve to help you make better educated choices.

Myth – Garbage Disposals Are a Waste of Water and Energy…

Usually, the electricity used to run a garbage disposal comes out to lower than $0.60 a year. A number of reviews have determined that water use for a food waste garbage disposal averages out to just over a gallon each per day. In case that seems a lot, even the most efficient toilets use a lot more than a gallon of water every single time they are flushed.

Myth – Using a Garbage Disposal Hurts the Sewer System…

In excess of two dozen examinations from throughout the world have judged that even wide-spread adoption of garbage disposals does not in a negative way influence local sewer systems. Countless cities are stressed about the build-up of fats, grease and oils, however with or without a garbage disposal, cooking oil or leftover grease should not ever be dumped down the sink.
The majority of the food scraps sent down garbage disposals are fruits, vegetables and grains with little or no fat. Even extensive use of garbage disposals brings about only a small boost in the comprehensive solid waste in local sewers.

InSinkErator Garbage Disposal Problems vs Myths – pdf download

Myth – Sewage systems Are for Water, Not Waste…

Sewer systems are made to handle waste: debris from street runoff, toilet tissue, etc. Popular adoption of garbage disposals only marginally increases the amount of rubbish handled by sewer systems. Unlike many of these things, food scraps are primarily water, which means they deteriorate faster. In addition, cutting down the amount of rubbish that needs to be collected saves municipalities money on pickup and garbage disposal costs.

Myth – I Can’t Use an Insinkerator Garbage Disposal Because I Have a Septic System…

This is a popular one – and nevertheless, it’s still just not true! insinkerator garbage disposal

Garbage disposals grind up food scraps into a slurry that can quite easily be taken care of by your septic system. Food scraps decompose more quickly than other waste sent into the tank, and because food scraps are 75% to 90% water, they add very little to the solids that sit at the bottom.

Research studies present that septic systems connected to a garbage disposal don’t need more frequent pumping than those that aren’t. Most Insinkerators are septic system friendly. To put your mind at ease even further however, we even have a specialized model – the Insinkerator Evolution Septic Assist – created solely for septic systems.

Myth – I Don’t Need a Garbage Disposal Because I Compost…

An Insinkerator Garbage disposal is a year-round solution and can serve to help composters manage a few of the obstacles and disadvantages of composting. InSinkErator disposal units are strong enough to grind un-compostable meat, bones, dairy and eggs, as well as things like citrus peels, onions and garlic that can hinder useful bugs, worms and bacteria from your compost pile. If uneaten bread and pasta are appealing to undesirable pests, grinding those scraps can also help keep pests off of your compost pile.

Myth – There’s No Way I Can Grind That!

Many people feel that scraps which include chicken bones, eggshells and potato skins can’t or should not be put down a garbage disposal. Even if this might possibly be true for many competitor’s products,  an InSinkErator garbage disposal can absolutely handle several items others just cannot. InSinkErator frequently takes garbage disposals off the production line and puts them through thorough testing that involves grinding up a selection of fruit and vegetable scraps and also frozen beef bones and wooden blocks.

The “I can’t grind that” myth follow the mindset that an Insinkerator garbage disposal work like a blender, with spinning blades that may be dulled or clogged by stringy vegetables. The average consumer isn’t informed that the best Insinkerator kitchen disposals don’t possess blades – they have lugs mounted on a rotating plate that continually forces food waste against a static grind ring.

What Real Insinkerator Problems Should You Expect?

Machines are susceptible to breakdown, and garbage disposals are no exception. Here are a number of the ways in which your disposal could give you trouble:

What’s that Racket?!

Your noisy disposal might just seem okay initially, but once you’ve noticed what quieter food waste disposers can do, the noise might possibly start to bother you.
1/3 and 1/2 HP units are probably the most likely to bother your ears. They are constructed to be reasonably priced, which typically indicates they do not have the sound insulation found in higher-end models
It what seems backwards to some, the bigger and more powerful the Insinkerator, the quieter it is! Because of the increased performance, workmanship, design, and extra features, when it comes to Insinkerator sound levels, you truly do get what you pay for!

Insinkerator Jams

Gradually, it’s possible that these implements could possibly get jammed. Even top-tier units constructed to be jam-free can nonetheless sometimes break down. Therefore, you can envision what might happen with the low or medium priced units.
The good news is, taking care of a jammed waste disposal is not overly challenging. And if you comply with the user’s manual comprehensively and refrain from reckless usage of your disposal, there should not be too much trouble.

Insinkerator Clogs

Garbage disposals are part of the kitchen sink drain pipes. And every now and then, the sink clogs.
Clogs are often in the drain pipes, as opposed to in the disposal itself, making the problem more difficult to fix than your typical jam. However, before you call for help, there are a number of additional steps to try on your own.

common insinkerator garbage disposal problems

Garbage Disposal Instructions And Suggestions From Manufacturers

Garbage disposals are built to coordinate with running cold water. Don’t ever forget that. H2o helps lubricate the plate and impellers, making sure the ground food passes straight through the chamber and the pipes.

Normally, starting the cold water is the first step in using your disposal. Afterwards, you run your disposal, put the food waste gradually into the machine, and turn off the disposal when grinding is finished. Make certain to run the water for a handful of additional seconds to flush the drain line.

To always keep your disposal functional, avoid pouring fat or grease down the disposal. You should in addition beware to run only cold water when the device is in use. Do your best to stay away from grinding eggshells, bones, and fibrous materials except if you’re sure your machine can manage it.

Insinkerator Maintenance Instructions

After a few months, food fragments may develop in the chamber of your garbage disposal and cause a repulsive odor. In case you identify an undesirable smell from the drain, it’s time to clean the disposal’s interior.

It’s a good rule of thumb to use the cleaning solutions encouraged by the manufacturer. However, water and baking soda is normally an effective cleansing agent. To use this method, fill the sink halfway with warm water and mix in 1/4 cup of baking soda. Then, turn the disposer on and take out the stopper at the same time.

Occasionally, you can try scouring the disposal’s grinding chamber by grinding hard materials such as small bones or ice. Doing so will displace any potential remains from the grind ring and impellers. Plus, ice helps solidify specific substances, which makes it much easier to flush them out with water.

It’s Time to Buy an Insinkerator!

You know you really wanted a shiny new Insinkerator garbage disposal unit …

You got scared by a few goofy myths about these units …

And now you’ve sorted all that stress out!

Only thing left to do is decide on the best Insinkerator garbage disposal model that fits you best! Choose a proven performer such as an InSinkerator Essential Evolution or the slightly smaller but still powerful InSinkErator Evolution Compact and start grinding up that kitchen waste!

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: https://gqcentral.co.uk

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The Blogfather

The Blogfather

He wasn’t an Arsenal fan, but he was at the 1971 FA Cup final. I wasn’t born yet (I didn’t arrive until September of that double winning year), but he saw Charlie George score that winner and lie flat on his back on the Wembley turf to celebrate.

Like so many of his generation, he came to England from Ireland to find work in the late 1950s, and I’m sure my love of football came from him. There was always a ball, always a kick-around in the garden, or on the front lawn of the castle we lived in for a while (honestly, it was a castle).

Back then you could just go to a football match. Rock up on a Saturday, and pay your way into the ground depending on who was at home. He lived and worked in West London, and nominally he was a Fulham fan. He loved Johnny Haynes, but he was a huge admirer of Jimmy Greaves too. He liked players who could do things with both feet, and he went to matches all over the city, just because he could.

Some of my earliest memories are of him playing football. He started life as a forward (like my brother), but by the time I came along and he was togging out for the village team in Bishopthorpe (near York), he’d moved back to centre-half (where I played my whole life). I’d stand on the sidelines with my mam. I don’t remember the games or the performances, just the fact that I was there and so was he.

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He was pretty strict when we were young. I think it was because he had very clear ideas about what young men should and shouldn’t do. They should look smart, for example, and definitely not wear jeans. They really shouldn’t watch Grange Hill, because those children were basically juvenile delinquents and didn’t respect figures of authority sufficiently.

He worked a lot though, so it was often drive-by stuff. He spent most his working life in the hospitality industry – bars, restaurants, hotels. Long hours, late nights.

Once, in the back garden, I was winding my brother up, as big brothers do. He reached breaking point and unleashed a wave of expletives that would have made a sailor blush. Dad, probably trying to get a bit of rest upstairs, heard everything, stuck his head out the bedroom window and it was the most trouble any little boy has ever been in before or since. I felt bad, and I bought Tim some Cadbury’s Creme Eggs to say sorry.

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In 1996 he was away on a golf trip in Spain and fell ill. Cardiomyopathy. The prognosis was not good. He needed a heart transplant. In the mists of time it feels like it happened quickly, but it didn’t. He spent months and months gravely unwell, in and out of hospital, but in the end they took his actual heart out and put someone else’s in.

It’s basically a miracle, isn’t it?

When you think about it, it’s absolutely crazy, but as I said at his eulogy, it changed his life and it saved his life. He became a fierce advocate for organ donation. He helped found the Irish Heart and Lung Transplant Association, and he went onto to chair the European Heart and Lung Transplant Federation. He wanted to ensure as many people as possible could benefit from the incredible medical advancements, and the work carried out by doctors and transplant teams.

As you might imagine, that kind of thing gives you a new perspective on life. He was certainly mellower post-transplant, but it coincided with us reaching a stage of adult life where your relationship with your parents changes anyway. We did a lot of stuff together. Golf, pints, dinners, holidays, even the Arsenal.

I don’t know if the trip we took to London was specifically to see a game, or if it coincided with something else, but he came with me to the Emirates to see us play in the Champions League. We played PSV and a late goal from on-loan Chelsea defender Alex saw us crash out. Not exactly a stellar night on the pitch, but it was still a good one off it. We had post-game pints in The Tollington, he met many of the Arseblog crew, and he often talked about how much he enjoyed it.

He loved Arseblog and what it became. He’d read most days. He’d say ‘Some of those chaps on the Arses are a bit fruity, aren’t they?!’.  He even listened to a podcast, impressed and somewhat astonished with how often, and with such variation, Ian Wright said my name.

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He hadn’t been well for a couple of weeks. I took him to the doctors on February 1st. She told me she was worried about his kidneys. Years of anti-rejection and immuno-suppressant drugs take their toll. Blood test results came back that afternoon. He needed to be in hospital.

I remember him waving to us from the ambulance before it pulled away, his big overcoat pulled tightly around him on a cold evening. Over the next couple of weeks he was treated for the infection, he was getting there, but slowly.

On Monday February 15th I got a phone call from a doctor. He’d been unwell, so they ran more tests. One of them was for Covid-19. It came back positive. We spent a year doing everything we could to keep him safe during the pandemic, and somehow he picked it up in the Coronary Care Unit of a hospital.

Yet over the next week, he didn’t really develop any of the major symptoms. On Monday February 22nd he called from his bed, we spoke about him coming home. He couldn’t wait to get back to his chair, in front of the fire, to watch golf and CNN. We wondered how strong he’d be, what care he might need. How we might have to adapt the house. Downstairs bedroom, stairlift, that kind of thing.

Then … day 10. Covid hit.

Did you ever get winded? It’s scary, isn’t it? Those few seconds where you can’t catch your breath. Imagine that all the time. He needed oxygen, then more oxygen, then all the oxygen it’s possible to give someone.

We were lucky in that we were allowed in to see him. We got to talk to him. That will always be a comfort, but seeing your dad on his own in a six bed ward, surrounded by and attached to machines, struggling to breathe is brutal. You want to help somehow, but you can’t.

We were clad in so much PPE, gown, masks, goggles, gloves, that he thought we were doctors at first. Maybe that’s why he told ‘them’ he didn’t want to die in hospital.

He died in hospital … in the early hours of March 2nd.

He’d been through so much. The heart transplant, he beat a lung cancer situation, he had an ongoing prostate cancer situation, but he couldn’t beat this. He was 84 and he’d lived a good life, but it doesn’t make it any easier to see someone you love die like that.

I’m not going to preach to anyone, but I can only urge you to be cautious. I know we’re all fed up with restrictions and life being the way it is. I know there is light at the end of the tunnel as vaccines are being rolled out, but this virus is still out there and it’s still dangerous. The most vulnerable among us are still loved and cherished family members and friends. Please don’t lose sight of that amid frustration, we all have a responsibility to each other. Someone’s age or their underlying condition doesn’t make them expendable.

Be careful. Look after each other. Each one of those statistics released daily is a real person, with many more left behind. Wash your hands. Wear a mask – at worst it’s a mild inconvenience, at best it saves lives, maybe even your own. Get the vaccine when you can.

My daughter, who I haven’t seen in person for over a year now, couldn’t get home for her grandad’s funeral. The funeral at which only ten people were allowed. That’s not how we do things in Ireland. There was no wake, no telling of stories about the one just gone. The laughs you have at events like that seem incongruous to the situation, but they’re a big part of how get through it.

Like so many other families over this last 12 months, we were apart at a time when we needed to be together. Just a couple of weeks previously my big cousin Adrian, a Gooner and only a few years older than I am, was taken by Covid too. He wasn’t elderly, he wasn’t high risk. I had to ring my dad in hospital and tell him, and while the staff in there were so lovely, he had nobody to share that grief with in person.

The support mechanisms we have in place to cope with things like this aren’t there any more. There are very obvious impacts of Covid on our lives, but there are malingering ones which I don’t think we’ll come to understand for some time yet.

..

Whatever nurses are paid, they deserve twice that, and more. They are amazing. They don’t need to be clapped, they need to be paid properly. You might not need them now, so perhaps they don’t register, but there will come a time when you will, and they will be amazing for you and your family too.

They shouldn’t have to fight for the compensation they deserve. We should be fighting for them. We should be angry on their behalf. Fight for healthcare.

Pay them properly.

..

My dad was an amazing man. Really funny, kind, generous, a good person who was the linchpin of our family, and we’re going to miss him terribly. He was well cool too, I mean, look at that 1960s shades/rollneck action he had going on.

I’m experiencing a lot of emotions right now, and it’s going to take some time to process, as they say. Today though, I just want to remember him in a positive way. A man who had a huge influence on who am I, someone who – when I think of him – makes me smile.

It’s absolutely shit he’s not going to be around anymore, and the circumstances of his passing were deeply unpleasant. It’s been a really rough few weeks, to be honest. However, he gave me the strength to get through this, and on this Arsenal blog I’m gonna take the owner’s privilege and set myself up with a tap-in to finish.

Love you Dad, and as a wise man once said, you were f*ckin’ excellent.

❤

The post The Blogfather appeared first on Arseblog … an Arsenal blog.

The Article The Blogfather First Appeared ON
: https://arsenalweb.co.uk

The Article The Blogfather First Appeared ON
: https://gqcentral.co.uk

The post The Blogfather appeared first on Local SEO Resources.

Polls open for presidential election at troubled Barcelona

Polls open for presidential election at troubled Barcelona

Barcelona (AFP) – Polling opened on Sunday morning for a presidential election at crisis-hit Barcelona, where the winner will face the challenge of rebuilding the club’s finances and squad.

Voting started at 09.00 local time (0800 GMT) in an election reshaped by the coronavirus pandemic.

The three candidates are former president Joan Laporta, the favourite according to the Catalan press, Toni Freixa and Victor Font.

They are running to replace Josep Maria Bartomeu, who resigned in October and was briefly taken in for questioning following police raids on the club on Monday into the ‘Barcagate’ scandal which revolves around allegations that Barcelona carried out a defamation campaign against current and former players critical of club leadership. 

“These are the most important elections in the history of Barca,” Laporta told the club web site after voting.

Barcelona is in crisis on and off the field. 

In October, it announced losses of announced losses of 97 million euros ($114 million) for last season and debts that had more than doubled to 488 million euros. Star player Lionel Messi is out of contract in the summer. In the Champions League, Barcelona travel to Paris on Wednesday trailing Paris Saint-Germain  4-1 after a humiliating first-leg home loss. Form in La Liga has improved and on Saturday Barcelona climbed to second, two points behind leaders Atletico Madrid, who have two games in hand. 

In previous elections, members have cast their votes in person at the club’s Nou Camp headquarters, but because of Covid-19 members have also been allowed to apply for postal votes.

The club said that of the 110,920 members, 22,811 had applied to vote remotely.

Polling stations have also been set up in Girona, Tarragona, Tortosa and Lleida in Catalonia and in Andorra but the club said that 78,987 members had indicated they would vote, as they always have, at the Camp Nou.

Even though it began to rain in Barcelona shortly after the polls opened, the club reported on their web site at 09.45 that “the large influx of members to the stadium continues.” The club posted a photo of queueing supporters wearing masks and rubbing gel on their hands.

“Members should have no doubt about coming to vote,” said  Carles Tusquets, head of the interim management committee that has run the club since Bartomeu resigned on October 27. 

The polling will continue until 21.00 local time and the result is expected before midnight.  

Original Source
Author: AFP

The Article Polls open for presidential election at troubled Barcelona First Appeared ON
: https://arsenalweb.co.uk

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: https://gqcentral.co.uk

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SEO Updates March 05, 2021

SEO Updates March 05, 2021

It’s time for your info-packed SEO newsletter to kick off the weekend and keep you up to date on the latest news, SEO tactics, tests, and so much more.

We had an exciting week and you won’t want to miss a thing!

  • What Happened on the SEO Vault this Week 
  • Deal of the week: SEO Life Swag Weekend of Giveaways
  • Featured Blog Post: Chaz joins HighLevel for an interview!
  • Special Announcement: Scaling Your Agency Webinar March 10th
  • SEO Mad Scientist: Link Loop Test – We didn’t expect this to help…

To your success,

Chaz and the Entire Team

FROM THE VAULT – Episode 78

Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST.

Co-Host: Sophie Allen

? Google March 2021 Search Ranking Algorithm Update
? Google Chrome to start using scroll to image and video links similar to scroll to text in riche snippets and search.
? SEM Rush is going public under SEMR on the NY stock exchange
? Google On Pagination: Noindex pages that require the previous pages for context.
? Google Recommends Pyramid Navigation Structure For Large Sites


– Watch the Latest SEO Vault Episode here

– Listen herehttps://pod.co/theseovault

 

Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA

SEO Life Swag Weekend of Giveaways
3/5-3/7

 

 

 

This weekend only you can get your hands on some of the amazing SEO Life swag that we usually save just for sales and bonuses!

? All orders will receive an SEO Life Sticker ?

Plus! When you meet the minimum spend with any purchase you will automatically
qualify for the following prizes!

$100 – Stylus Pen + Sticker
$200 – Beanie + Stylus Pen + Sticker
$500 – T-Shirt + Beanie + Stylus Pen + Sticker
$1,000 – Clock + T-Shirt + Beanie + Stylus Pen + Sticker

 

 

 

 

 

In this episode, Chaz joins HighLevel to cover:

? Why you should think of local SEO for your clients
? What does Google use to determine what goes in a Map Pack Track
? Why is GMB so important
? 3 Google terms: Prominence, Relevance, Distance
? Ranking factors not as relevant for 2021

Be sure to check out the video and give it a like: https://www.youtube.com/watch?v=N-_mIELTeGU

 

 

 

Scaling Your Agency Webinar March 10th @ 2 pm EST

You won’t want to miss this free webinar loaded with info to make sure your agency succeeds in 2021

Sign Up Here: https://us02web.zoom.us/webinar/register/WN_MhB3gL6qRzeiVP8S2nWjUQ

Are you ready to manage your lead flow better?

We will pull the curtain back and take a look at a popular software many agencies are using to streamline and manage their lead flow. As well as covering how to use the many functions to increase your agency capacity and service offerings.

If you want to position your agency with a competitive advantage then you will want to make sure to show up at 2PM EST on March 10th.

 

 

SEO Mad Scientist

 

Welcome to another exciting week scientists. We start off our update with a giant Google Slap in the face ?

It seems the test listing where we added multiple appointment links last week got suspended.

This is now the second GMB listing we have had suspended from our tests to date. At the point of this update, we had been exclusively using the GMB mobile app for updating GMB info on the listing which we still believe is the safest way to do so from our experience. This listing was most likely suspended due to the fact it was a fake listing and we added 3 service pages as appointment links. Still not too bad for all the edits and updated tests we have done.

We will come back to the outbound link tests another day as our test listing is now suspended, but let’s take a look back at another test from last week. One of our “just for fun” tests that we really don’t know what to make of yet. As you can see we are seeing some consistent gains:

 

So we see the gains on the GMB as well as our geo grids:

Why is this so interesting!? Because all we did was add the GMB short link as the website to the GMB listings (https://g.page/title-loans-miami)

Like we said we don’t really know what to think of this but are currently playing around with listing other Google URLs and testing other citations.

As you may know, we are also moving into some image tests for the upcoming weeks. This week we are doing a quick update on the “business owner posting” image. There are many different ways and types of users that can add images to a GMB listing so we need to test one at a time. In this test, we took a local photo to where the GMB is located with our phone, optimized the name for our target keywords, and uploaded the photo to our GMB with an optimized description through the GMB mobile app…

We are still waiting for any kind of result while we test adding images as a third party as well as optimized images being used as the logo or banner.

Be sure to catch next week’s update when we dig into our image tests more and see if we can make any sense of our GMB short link test. Until then…

Happy Testing!

 

 

 

 

Get Your Free Campaign Recommendations Today!

Not sure what would be the best route for your SEO campaign? No worries, we’ve got you covered!

Find Out Exactly What You Need to Rank

Quick and easy, yet powerful in results!

Get your recommendations here!

 

 

Want to earn a $50 store credit?

In order to receive a $50 store credit, the only thing we need from you is a short video (at least 30 seconds) explaining:

1) Who you are and what you do
2) What you bought and why you bought it
3) How the product worked for you and the pros of it!

That’s it! 3 simple topics and you could be on your way to $50 towards your next purchase!

You can send your videos to: [email protected]

How to Use Data Visualization in Your Content to Increase Readers and Leads

How to Use Data Visualization in Your Content to Increase Readers and Leads
How to Use Data Visualization in Your Content to Increase Readers and Leads

Have you heard of data visualization? Even if you don’t know the term, you’ve probably seen some examples.

Data visualization refers to graphical images that represent and explain data trends or other numerical information, such as charts, maps, scatter plots, or graphs.

You can use data visualization in articles or on web pages to make numbers and data easily digestible to the reader. Especially when you are trying to distill down complex topics to convert more readers, data can add value and help you make your case.

The Benefits of Data Visualization

Visuals are a powerful addition to your articles and presentations.

Our brains process images at a rapid pace, according to an MIT study. Including visuals in your article not only breaks up the text and gives your reader something else to look at, but also may help them process the information more quickly.

Think about it: we’ve been communicating visually from the cave painting days. Data visualization just takes image communication to the next level, integrating stats and data into compelling visuals that your brain can absorb faster than just scanning numbers.

Plus, it’s more than just laying out the numbers. Data visualization is about presenting data in a very specific way to back up your claims or illustrate your point. It’s more than just a table of statistics the reader has to work through to figure out for themselves.

Numbers can often be the “proof” you need to convince your reader to take the next step or to make a purchase, but many people don’t want to take the time to read through all the data.

According to the Nielsen Norman Group, people don’t read word-for-word online, going back to the internet’s earliest days. Instead, they scan, looking for stand-out headlines and images that grab them. Data visualization gives you that opportunity to capture their interest and get important stats in front of their eyes.

Examples of Data Visualization

Are you inspired to start creating data visualization images for your content, or are you still needing some examples? Here are a few ideas to get you thinking.

1. USA Today Housing Bubble Graphic

Using an interactive map, USA Today created this graphic to help readers understand the data behind current housing sales trends. The simple color palette makes it visually appealing, and the ability to scroll over each state to learn more means readers may spend more time on the page, interacting with the data.

USA Today example of data visualization

2. CNBC Job Change Graph

This visual from CNBC is an example of using a bar graph in a visually compelling way. At a quick glance, you can see what’s growing and decreasing. As you look closer, you can check out more detail about the numbers and specifics.

CNBC example of data visualization

3. NY Times Nutrition Scatter Plot

Scatter plots can get complex, which is why this graphic from the NY Times uses images to help make the point. It also explains the XY axes, so readers understand what they’re looking at.

Types of Data Visualization

When it comes to creating unique images, the only limit is your imagination, but here are a few common types to get you started.

Bar Graphs

Bar graphs are a simple option. Think back to your school days and science projects. Bar graphs can be vertical or horizontal, with each bar representing the values of each category.

Bar graphs can represent any set of numbers you need to compare side-by-side, and you can use colors to reflect different categories. For example, you could compare salaries for different jobs, prices for different products, or populations of different groups.

example bar graph for data visualization

Pie Charts

Pie charts consist of circles representing 100% of something, broken into “slices” of ratios or percentages.

They are a great way to illustrate how various categories compare to their larger context. For instance, you can show how many people of a certain group have different behaviors, habits, or preferences.

Data visualization pie chart

Tables

While not always the most visually compelling, tables can allow you to provide multiple data points or categories to help people understand the relationships among items.

On a table, you can lay out in rows the main categories you’re comparing. Along each column, you can include as many different topics as you need to.

Tables are simple and useful but can easily get cluttered. Make sure to highlight the sections that need your attention and use colors to make things stand out. Keep everything lined up and clear to make it easily scannable for your readers.

Data visualization using a table

Infographics

A power horse of online images, infographics can mean almost anything. However, an infographic typically acts as a curated collection of charts, graphs, icons, and short text to share high-level information about a topic or tell a narrative.

They are usually vertically designed, with strong headlines and numbers. Its power comes in combining various elements to tell a story. Infographics are great for an overview, such as a brief history behind a topic or a quick lesson.

Infograph example of data visualization

GIFs

What’s more visual than a GIF? Functioning as a quick video, a GIF can allow you to show growth, movement, regression, or progress. GIFs often involve an animated graph or chart that shows demographics or change over time.

Gif example of data visualization

Maps

When the information you present is demographically or locally focused, maps can help tell that story visually. You can connect readers with information relating to specific areas or groups of people in those locations.

Color-coding different areas of your maps can give your readers a quick visual of exactly which areas relate to which topics in your content. For instance, you can shade areas red or blue depending on how that region voted on a particular topic or election.

map example of data visualization

Heat Maps

A heat map can show areas of concentration or intensity. You can use this for actual temperatures, such as climate or record temperatures in certain areas, or you could use it for proverbial heat, showing intensity or even popularity.

Sometimes heat maps illustrate population density, for instance, or the behavior of users on a website, such as how often they interact with a certain area.

example heat map for data visualization

Scatter Plots

A scatter plot is a type of graph that shows the correlation or relationship between two topics on a horizontal and vertical axis, with dots scattered throughout to represent examples of that relationship.

You can draw a line through the area where the dots are concentrated to see trends. Your reader can see that as one factor changes, such as increases or heats up, the other factor tends to respond in some way.

scatter plot example of data visualization

Pair Up Simple Data Visualization Types

The above are just a few of the simple elements you can use to illustrate your data. The options are almost innumerable. Just about any kind of chart, graph, or map can be employed.

However, some of the best data visualizations integrate multiple types or pair up more than one element. For instance, you can use a series of pie charts to show how trends have changed over time.

Sometimes, matching up multiple elements can illustrate your point more fully or allow you to describe various points of your narrative better. You could even use a chart within a chart or lay them out in an infographic style to tell a story.

Make Data Visualizations Interactive

To make your data visualization work hard for you, you may want to consider interactive options.

Interactivity allows readers to scroll over or click on various parts of your charts or graphics to learn more about each section. Maybe each bar on your graph or each area on your map has more specific information that your viewers can read.

This not only provides more powerful data points to your image, but it also allows it to be a more relevant and customizable experience for more users.

Data Visualization Tools

You can create data visualization images for your content from scratch using design software or an online option like Canva. However, data visualization tools can give you a leg up by allowing you to create truly stand-out projects.

These tools can take the guesswork out of the process and let you focus on plugging in the data and cranking out designs that reflect your brand and convey your message.

The great thing about these tools is that they are made for the casual creator. You don’t need to be a developer or coder to get into making great charts or graphs. Here are a few of the plug-and-play options that can get your idea off the ground.

Flourish

Flourish advertises an easy option for creating and sharing data visualization. You can upload spreadsheets directly to the platform or create your images from scratch. It has a number of animated or interactive templates, which you can update with your brand graphics and elements.

Flourish has a free option that allows you to explore and create public data visualization. If you want to interact with your team or create private projects, it offers a few levels of paid options.

Datawrapper

Datawrapper promises to be easy to use, with no coding experience required. It provides several intuitive options, with tools such as a color-blind check that remind you of colors that are color-blind friendly.

With a variety of defaults in its templates, Datawrapper brings the details of each data visualization that newbies may not have thought through.

Infogram

This tool allows you to create charts and graphs that have the animation and customization you need to wow your audience. You can also use Infogram’s drag-and-drop feature to drag the images around and combine elements into a single, highly-effective visual.

Tracking the Success of Your Data Visualization Elements

The time and effort it takes to create data visualization and work it into your content can pay off if it helps drive people to your goals, like increasing readerships or leads. However, you’ll only know if they’re successful if you track the metrics.

Consider the Big Picture

As you start incorporating data visualization into your content, one of the easiest ways to track their success is to see how well your content is doing. The most basic questions to ask are: is the content with data visualization more popular? Do those pieces get more readers and more shares?

Dive Into the Data

One way to get a little geeky with your data is to set up a heat map tool, such as Hotjar. This can give you more data about how people behave on your page, such as how and where they scroll or click. This is especially useful for a landing page where you’re trying to convert people to sales.

Help Them Act

The only way to know if your data visualization is actually converting is to give readers a way to be converted. Once they have been convinced by the data you are sharing, what do you want them to do next? Make sure you keep clear CTAs near the data visualization. Clicks or email sign-ups can help you track the effectiveness of that image.

Conclusion

Data visualization can help you drive readership and more leads by engaging with them from the start. People come back to your online hub when they find quality content there. They’re also more likely to share your content with others when they find it interesting and engaging.

Data visualization can help you take complex or dry concepts and make them more compelling, helping drive home your point and increase sales along the way.

If it feels daunting to create and manage your data visualization elements, we are here to help out. We also offer services like SEO, content marketing, and paid media.

What kind of data visualization are you going to use in your content?

The post How to Use Data Visualization in Your Content to Increase Readers and Leads appeared first on Neil Patel.

The post How to Use Data Visualization in Your Content to Increase Readers and Leads appeared first on Local SEO Resources.

The SEO Vault: Episode 78

The SEO Vault: Episode 78

 

 

Episode 78 Table of Contents 

Co-Host: Sophie Allen
– Google March 2021 Search Ranking Algorithm Update
– Google Chrome to start using scroll to image and video links similar to scroll to text in riche snippets and search.
– SEM Rush is going public under SEMR on the NY stock exchange
– Google On Pagination: Noindex pages that require the previous pages for context.
– Google Recommends Pyramid Navigation Structure For Large Sites
And so much more!

 

 

Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook

https://www.facebook.com/web20ranker/

Or listen to the podcast here

https://pod.co/theseovault

Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA

Organic vs. Paid Search: (66 Astonishing) Statistics for 2021

Organic vs. Paid Search: (66 Astonishing) Statistics for 2021
SEO

Editor’s Note: This post was originally published in July of 2019 and has been updated for accuracy and comprehensiveness.

Let’s just come out and say it: this is not the first “search statistics” article ever written.

But a quick glance through the top results doesn’t give you what you need.

You’ll see posts covering organic search statistics, resources covering PPC statistics, or a walk-through for how to succeed with an SEO strategy.

But none of these articles will give you an understanding of both organic and paid search, with up-to-date numbers and the actionable ways you can use those statistics to inform your business strategy.

This article will do just that.

We’ll cover it all in the following sections.

Organic search statistics

1. Google processes approximately 70,000 search queries every second.

2. 53% of website traffic comes from organic search.

3. Almost a third of consumers search for local businesses on a daily basis.

4. Over 99% of all searchers click on one of the links in the first SERP.

5. Organic search drives over ten times more website traffic than organic social media.

6. The first result on a Google SERP has a 28.5% click-through rate. By the time you get to the 10th result, the CTR has fallen to 2.5%.

(Image Source)

7. Searches with four or more words have a better chance of giving your business clicks —  especially if you’re not in the top position. Four-word keywords in the fifth position, for example, have a CTR over twice as high as one-word keywords.

(Image Source)

8. 95.88% of Google searches are four words or more.

9. Google owns 96% of all mobile searches and 92% of all desktop searches.

(Image Source)

10. Bing, as the second-largest search engine in the US, controls 3.9% of overall searches and 1.4% of mobile searches.

11. 49% of marketers believe organic search is the most profitable channel they use.

12. 67% of content marketers say SEO is their most efficient tactic.

13. 73% of content marketing teams use an SEO tool.

14. 49% of shoppers use Google to discover a new item or product.

15. 27% of the global online population uses voice search.

16. It’s estimated that 75% of households will own a smart speaker by 2025.

17. After listening to music, search is the #2 and #3-most frequent use case for smart speakers in a typical week.

(Image Source)

18. Google’s answer box is triggered by 16-20% of all searches.

19. A 3-second increase in “time on site” correlates with ranking one position higher.

20. The top-ranking website has an average of 3.8 times more backlinks than positions #2-#10.

21. The average Google first page result contains 1,447 words.

22. Rich results have a 58% CTR, compared to 41% for non-rich results.

Section sources:

Mobile organic search

23. 2017 was the first year where the majority of searches came through a mobile device.

24. 83% of US shoppers search online before going into a store.

25. Mobile devices account for 56% of organic search engine visits.

(Image Source)

26. 72.6% of internet users are expected to access the web solely via smartphone by 2025.

27. 53% of shoppers would search for deals on their mobile devices before speaking with an employee.

28. The average web page takes 87.84% longer to load on mobile than desktop.

29. 45% of consumers abandon any piece of content displaying poorly on the device they are using.

Section sources:

Organic search case study

Backlinko.

Normally, we’d choose a lesser-known business case study to show how businesses just like yours can achieve organic search results.

But the fact of the matter is that Brian Dean’s case study covering on-page site optimization offers actionable takeaways for any business, and it’s a powerful example of how search engine optimization can drive serious traffic.

He’d written a post (an SEO checklist), but it had failed to perform. To improve it, he focused on two main changes.

Address user intent:

Brian was writing a checklist post, but hadn’t formatted his content to match the title.

After all, if he was focused on people who wanted a checklist, why was his post called [Case Study]?

Google is extremely savvy when it comes to matching user intent to relevant content, so giving your prospective readers exactly what they’re looking for is key.

He also changed the content to be more inclusive, because people searching for a checklist are unlikely to be advanced SEO experts.

Optimize for user experience:

  • He added a table of contents (to help readers navigate his monster post).
  • He added video (which has shown to increase time-on-page).
  • He shortened his short introduction, as he knew long introductions increase bounce rates.
  • He increased the number of examples and added subheadings (to better organize the content on the page).

These two strategies helped Backlinko increase the traffic of that post by 652%.

(Image Source)

Related reading

For a complete guide to SEO, check out our “What is SEO Guide” For a guide to ecommerce search engine optimization, check out “E-Commerce SEO Best Practices.”

Paid search statistics

30. 27% of website traffic comes from paid search.

31. In 2020, Google’s ad revenue amounted to $146.92 billion US dollars.

32. Advertising accounts for about 81% of Google’s total revenue.

33. Advertisers are predicted to spend $99.22 billion on search annually by 2024.

34. The average CTR for Google Shopping Ads is 0.86%.

35. The average CTR for Bing Shopping Ads is 1.25%.

36. The average return on ad spend (ROAS) for branded ads is twice as high as non-brand in most industries.

37. People encounter approximately 6,000 to 10,000 ads every day, on average.

38. The Google Display Network reaches over 90% of internet users.

39. Google Ads display on over 650,000 apps.

40. 500+ hours of content are uploaded to YouTube every minute.

41. The average CTR for Facebook ads is 0.89%.

42. 66% of CMOs expect to increase spend on paid search in 2021.

Paid search statistics by industry

43. The average click-through-rate is 3.17%.

44. The highest CTR is found in the dating industry, at 6.05%.

45. The lowest CTR is found in the technology industry, at 2.09%.

46. The average cost-per-click is $2.69.

47. The highest CPC is found in the legal industry, at $6.75.

48. The lowest CPC is found in the e-commerce industry, at $1.16.

49. The average conversion rate on the Google Ads search network is 4.4%.

50. The highest conversion rates are found in the vehicle industry at 7.98%.

51. The lowest conversion rates are found in the apparel industry, at 2.77%.

(Image Source)

52. The average cost per conversion is $56.11 on the Google Ads search network and $90.80 on the display network.

53. The highest cost per conversion is in the computers and electronics industry at $101.40.

54. The lowest cost per conversion comes from the auto industry, at $26.17.

Section sources:

Mobile statistics:

55. 71.5% of clicks on Google search ads are from mobile. Only 27.4% of clicks from Microsoft Advertising come from mobile devices.

(Image Source)

56. Online shoppers using tablets have the best conversion rate at 3.32%. Desktop (2.1%) and smartphone (2.01%) shoppers convert at similar rates.

57. The highest CTR for mobile search ads was in the travel industry at 5.36%.

58. The lowest CTR for mobile search ads was in the Internet and Telecom industry at 3.06%.

(Image Source)

Section sources:

Organic vs. paid search statistics

Arguments for organic search

59. Organic search drives 53% of website traffic, while paid search drives only 27%.

60. B2B and technology companies generate twice as much revenue from organic search than any other channel.

61. Roughly 25.8% of internet users use ad blockers.

62. 11% of search ad clicks are fraudulent or invalid.

Arguments for paid search

63. 74% of brands say that PPC ads are a huge driver for their business.

64. Even with a healthy SEO budget, it’s extremely rare to see organic traffic increases within the first three months of optimization.

65. Out of people who click search ads, 75% say the ads make it easier to find what they’re looking for.

66. 93% of marketers are investing in search ads.

Section sources:

Organic vs. paid search case study

It can be extremely difficult to find good paid search case studies, as most of them are built by PPC agencies who want to guard their strategies carefully, or by Google themselves.

And their case studies come from Fiat, Intel, and the Washington Wizards.

None of whom are particularly relevant to you and your small business.

So we dug a little deeper. We (along with less than .5% of other searchers) headed to the fourth page of Google’s search results.

Gasp!

We found GrowDigital.

GrowDigital is (as you might expect) a PPC agency, but their reporting is legitimate and valuable.

Their campaign revolved around whether your business should bid on your own brand name.

This question is at the heart of the organic vs paid search conversation.

Here are their findings:

    • Bidding on your brand name increases the total real estate you control on the SERP.

For example, if you Google “Unbounce,” their paid search ad (plus their organic result) means they control everything above the fold. This leaves no room for any “Unbounce Competitor” or “Unbounce vs. [Competitor]” pages to rank above the fold.

    • Bidding on your brand name is extremely cheap (as your quality score is going to be through the roof).

Your competitors may also be bidding on your brand name (usually with a “Why [Your Brand] Isn’t as Good as [Their Brand]”-type page).

But your search ad will appear above theirs, and you’ll get a cheaper PPC than them, simply because of the quality score.

The results

GrowDigital tested removing brand search ads for a client over a two-week period: one week without brand ads, and one week with them.

“During the one-week period before shutting it down, the campaign achieved $1,268 daily revenue, while organic searches with the brand name included resulted in a magnificent result of $241 daily.

During week two, after shutting the brand campaigns down in Google Adwords, organic results improved to a stellar daily revenue of $757. This suggests that paid ads indeed cannibalized the results of organic results.

But once we looked at the whole picture, we realized the ugly truth: this huge improvement still could not fully replace the paid channel’s performance.

Simply put, […] Without brand ads in Adwords, a loss of $750 daily [meant] 50% less revenue [for the client.]”

(Source)

This is the value of search ads, even if you’re already ranking organically.

Organic and paid search relevant tools

  • Ahrefs, SEMRush, or Moz: These tools all offer a powerful insight into what keywords you should target for both SEO strategy and paid search strategy.
  • SpyFu: SpyFu gives you insight into the strategies of your competitors, both for PPC and SEO.
  • Google Trends & Keyword Planner: These free tools are essential for every organic search optimizer as well as every PPC expert. They give you insight into the competition, cost, and likelihood your brand will be able to rank (paid or organic) for each search term you’re going after.
  • Unbounce, Instapage, or Wishpond: If you run paid search ads, you need to send the people who click to a landing page (otherwise, you’ll be wasting your ad budget). These three landing page providers make it easy.
  • Optimizely, VWO, or Google Optimize: Whether you’re optimizing your website for organic traffic or paid, a good A/B testing tool is crucial.
  • Woopra or Mixpanel: Without analytics, every marketing and advertising strategy is a stab in the dark. These two tools are the industry leaders when it comes to buyer path tracking — an essential part of determining your organic or paid search strategy’s success and ROI.

Conclusion

Hopefully, these organic and paid search statistics have given you a better understanding of the sheer power of search.

We hope, as well, that you now realize that neither organic nor paid search is inherently superior.

While PPC does have a cost, your business should be trying and testing both (with organic search optimization, you’ll have to test for at least six months, by the way).

Try them both, and see what works for you and your business.

And if you have any questions along the way, don’t hesitate to ask the experts.

The post Organic vs. Paid Search: (66 Astonishing) Statistics for 2021 appeared first on HigherVisibility.

35 Monthly Challenges to Uplevel Your Lifestyle and Budget

35 Monthly Challenges to Uplevel Your Lifestyle and Budget

It’s common to set financial and fitness goals at the start of each month as you look for ways to improve. You might want to drink more water, earn a promotion, or start a new side hustle for some extra income. However, trying out a new habit, or breaking an old one, can be hard to stick to without a little motivation. Plus, it takes an average of 66 days to implement a new routine.

One way to combat these obstacles is to gamify your goals and set fun achievable challenges for yourself. Here are 35 monthly challenges to inspire you to build routines one day at a time.

From tracking your spending to building your career, we have a few challenges for you to try. Keep reading or skip through each section to see which you’d like to take on this year.

    • Budget Challenges
    • Career Challenges
    • Side Hustle Challenges
    • Lifestyle Challenges

no-spend-monthly-tracker

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Budget Challenges to Spend Less and Save More

If you’re saving up for a big purchase or want to build your savings account, a 30-day no-spend challenge can put you on the right track. To reset your financial goals, or test your spending habits, try one of our budget challenges below.

1. Zero Eating Out

On average, people spend over $2,000 on takeout food each year. Avoid the financial burden of eating out by trying your hand at cooking. Cook, eat, and drink at home for every meal of the month. Delete all your food delivery apps and fill your fridge with affordable, healthy snacks to cure any sudden cravings.

2. Track Your Spending

You may not know where your money goes every month. If so, you’re not the only one. Sixty-five percent of Americans don’t know how much they spent last month. To be mindful of your money, start tracking your money on a daily basis. Create an account on the Mint app and link all your cards and accounts. Check your account every morning to see which categories cost you the most.

3. Try a No-Spend Month

Test your spending habits with a no-spend month. Using our printable, list expenses you will need for the month — food, gas, and bill payments, for example. Then, cut unnecessary purchases out of your budget for 30 days — such as takeout coffee, retail therapy, or home supplies that rack up a hefty bill.

4. No Retail Shopping

If a no-spend month seems too aggressive, try cutting out just retail shopping instead. Glitz and glam are appealing until your savings accounts suffer. To build your savings or invest more, cut out all unnecessary retail purchases for 30 days straight. To easily track your spending habits, navigate to the “This Month” tab of the Mint app.

5. Pay In Cash Only

Limit spending temptations by only carrying cash so that you can only spend what you have on hand. Consider cutting up your credit cards or leaving them at home when you go out for drinks, coffee, or shopping with loved ones. You won’t have to stress about overspending after returning home.

build-while-balancing

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Career Challenges to Grow Your Experience and Salary

If you’re settled in your career, you may be itching to grow your resume. And to help you get comfortable with thinking out of the box, put yourself up to a new challenge. To start building new skills and redirect your focus at work, try our favorite challenges below.

6. Avoid Social Media While Working

The average person spends 144 minutes on social media a day. When this time cuts into your working hours, it could steal your focus and hinder your career growth. Instead of scrolling through your feed, direct your attention to more valuable tasks at hand — work. Silence your phone while working and leave it in the other room. Continue to build this habit during working hours to refine your focus and avoid social media impulse purchases.

7. Meal Prep Your Lunch

It’s easy to get swept up in work tasks — especially when working from home. You may frequent your desk more than you do a kitchen table when eating. This feels more productive, but studies show that eating at your desk actually hinders your productivity. Boost your creativity by stepping away from your desk for a budget-friendly home cooked meal for 30 days straight.

8. Make One New Connection a Week

Growing your professional network can lead to new opportunities. Learn key lessons from industry leaders or start a business with those that share the same goals as you. To grow your professional relationships, connect with people online or through networking events each week. Challenge yourself to reach out to a new connection each week for a month straight.

9. Work Breaks into Your Daily Routine

Breaking up your workday boosts your focus and productivity. You most likely find your creative ideas come to you while working out or relaxing at the end of your day. Take a 15-minute walk each day to clear your mind and brainstorm innovative ideas. If you don’t enjoy walking, try stretching or meditating to get your creative juices flowing.

10. Read a Chapter of a Book a Day

Reading is a great way to learn something new and expand your vocabulary. However, you may find yourself pushing it off when your schedule overflows. Make time for reading by adding it to your daily morning routine. Wake up 20 to 30 minutes earlier than normal to read a chapter of a book. This can help you feel more productive and ready to outperform yourself at work.

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Side Hustle Challenges to Build Your Portfolio

Break out of your routine and make extra money with a side hustle. You could grow your expertise, build your resume and savings, and open the doors to a new career. Consider starting a new side hustle each week.

11. Start a Blog (and Post Once a Week)

Have something you’re passionate about? Reading, writing, working out, or crafting may come to mind. Write about it and make passive income through blogging! Challenge yourself to create a blog and publish one new post a week. Brainstorm 10 ideas before creating your website and sign up for an affiliate program. Use this outlet to express your creative side while making money.

12. Walk Dogs Once a Week

It’s always nice to break up your day with a nice walk and fresh air. If you enjoy frequent walks, turn it into a side hustle. Sign up for apps like Rover to connect with dog parents who need a helping hand. Once you’re signed up, set a monthly dog walking goal. Start by walking dogs once a week and work up to two or three times a week.

13. Try a New Side Hustle Each Week

Blogging, dog walking, or Ubering could already be side hustles you’ve tried. To broaden your side hustle interests, look for additional ways to make money from home. Renting out your spare room or driving for a food delivery service could be of interest to you. You could find your next career venture and make some extra money in the meantime.

14. Sell Your Clothes Online

Your old prom dress, suit, or boots you wore once may be taking up space in your closet. Get rid of the old items and make room new ones by getting rid of sentimental clutter. Sign up for apps like Poshmark, The RealReal, and thredUP to sell your used items. Each week, clean out a new area of your home. For example, one week you declutter your closet and the next you declutter your shoes, coats, and dresser.

15. Start a YouTube Channel

Share your passions with a virtual crowd! You could record, edit, and upload how-to, fashion, educational, or vlog styled videos on YouTube. Challenge yourself to upload once a week, on the same day, and at the same time. Over the course of the month, you may foster a new community of followers that share the same interests as you. Once you hit 5,000 watch hours, you’ll be able to earn ad revenue on every video.

30-day-challenge-intentions

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Lifestyle Challenges to Start Today

The simplest changes can make big impacts in our daily lives. Drinking one more glass of water could energize you, and cooking dinner at home can help you reach your savings goal. To add a special touch to your weekly routines, try a lifestyle challenge.

16. Take the Stairs

Moving your body helps you stay productive, increase your happiness, and produce more energy. You may be able to beat your afternoon slump by taking the stairs over the elevator. Boosting your mood and decreasing any brain fog can help deter emotional spending habits as well.

17. Drink a Little More Water

Water is great for every part of your body, but it can be hard to keep up with your water intake. To get back into the habit of drinking a healthy amount of water, make it a fun challenge. Every day, try and drink one more glass of water than you did the last until you reach your daily goal. You’ll likely feel fresher, less hungry, and more energized.

18. Try a New Workout At Home

There are various free workout programs right at your fingertips. To save yourself a gym membership, do your workouts at home. Set up a workout area in your living room, spare room, or on your balcony. Research different home workouts on YouTube and carry them out every day. On days you’re sore or rundown, try a yoga session. On other days, test out a high-intensity training video.

19. Clean Up After You’re Done

Having a clean living area feels as if you have your life figured out. To keep your home clean, put everything away after use. For instance, test yourself by cleaning your dishes right after you use them for a full month. Take it a step further by making your bed every morning after you get up.

20. Cook a New Recipe a Week

Test your cooking skills. Instead of going out to your favorite restaurant or ordering in, challenge yourself to cook a new meal at home each week. Try your hand at making your favorite sushi, pasta, or a Mediterranean dish. Continue to practice these skills to learn new recipes and enjoy eating in more often.

Additional 30 Day Challenges

There’s a challenge for everybody — you just may not have found the exact one for you. Keep reading to see which of our monthly challenges are your favorite. Then, mark your calendar and invite your friends to compete in a monthly challenge with you.

23. Make your bed every morning
24. Future self journal before work
25. Wake up 30 minutes before you have to
26. Try doing 30 days of random acts of kindness
27. Eat one more serving of vegetables at every meal
28. Take daily bubble baths
29. Give yourself daily facials
30. Stay calm and meditate every day
31. Write a letter to someone new every evening
32. Sit at a table to eat for every meal
33. Take a photo of something that makes you happy every day
34. Walk 10,000 steps a day
35. Swap soda for sparkling water

Put yourself and your spending habits to the test with a monthly challenge. You may be more in-tune with your budget and more intentional with your spending by the end. These lifestyle changes can help you contribute more money towards debt payments or your savings for a house. Before you know it, you’ll be checking off your 2021 goals with a few monthly challenges completed.

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Why is SEO Important? 30 Powerful Benefits for Any Business

Organic vs. Paid Search: (66 Astonishing) Statistics for 2021
SEO

Why Is SEO Important?

Most businesses have heard by now that they should be doing SEO.

Search engine optimization can put you a little higher on the Google search results page, but how much does that really matter? You have a lot on your plate and want to make sure every investment has a strong ROI.

We’re here to tell you: SEO really is important. There are many benefits your business will get from search engine optimization. This article is going to explain 30 of them.

Why is SEO important?

If you own a business or manage a website of any kind, you likely want to bring traffic to it. SEO is important because it’s specifically aimed at helping you do just that.

53% of website traffic comes from organic search. The best way to make sure you’re not missing out on those potential site visitors is through ongoing SEO efforts.

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SEO improves your online presence, increases organic traffic, and helps you grow your business.

Is SEO needed for every type of business?

In most cases, yes!

If your business offers products or services that users might try to find with a search query, then SEO should be a high priority.

There are a few situations where SEO may not be necessary:

  • If your website isn’t meant to be found. For example, if you have a website dedicated to internal training.
  • If you are looking for immediate leads or sales. SEO is a process that doesn’t deliver overnight success. It requires strategic planning, execution, and ongoing management.

What can SEO do for your business? 30 key benefits

1. Increased traffic

The higher a website ranks for relevant keywords, the more traffic you’ll receive.

In fact, the first Google search result for a keyword has a 28.5% click-through rate. By the time you get down to the tenth result, the CTR falls to 2.5%.

(Image Source)

A good SEO strategy can get your page ranking for a variety of short- and long-tail keywords. The more often you show up at the top of the search engine results page, the more people click through to your site.

2. Improved visibility

The more keywords your website ranks for and the higher they rank, the more often your brand is seen by potential customers.

There are a number of SEO tactics that can increase the visibility of your website, such as:

  • Identifying additional long-tail keywords to target
  • Improving technical SEO
  • Optimizing metadata on existing pages
  • Developing new content
  • Building quality backlinks

SEO is a direct driver of improved visibility and impressions in search engine results.

3. Credibility and trust

Websites that appear higher in the search results are viewed as more trustworthy and credible.

In fact, fewer than 1% of searchers end up clicking a result on the second page. The sites on page one are generally seen as the most legitimate answer to a search query.

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These days, when people want something, they turn to Google. If your website is at the top of the search results, you’ve positioned yourself as a credible and trustworthy source.

4. Branding

Unless you’re the FedEx of your industry, your customers probably aren’t typing in your brand name as a search query.

However, if your customers start to notice that your brand is consistently near the top of their searches, it goes a long way toward building brand awareness.

SEO also improves branding by building a better user experience. Potential customers have a better experience when they come to your site and find useful, relevant content. They’re also happier if your site is fast and optimized for mobile.

These things are all part of SEO. When you invest in SEO, visitors to your website develop a positive impression of your brand.

5. Higher quality traffic

Potential customers are searching for your products or services online. Incorporating SEO lets each page on your website become an entry point for those customers.

Website traffic is considered high quality when it results in more leads and sales. To get high quality traffic, you have to attract the right people — internet users who are searching for exactly what you’re offering.

Search engine optimization is all about putting you in front of those people. The more targeted your SEO is, the more likely you are to attract your ideal site visitor.

The beauty of a well-developed SEO strategy is that you’re able to reach potential customers at every stage of the buying funnel, ensuring that you’re their choice when they’re ready to make a decision.

WHY NOT WORK WITH THE 2020 SEO AGENCY OF THE YEAR?

Since 2009, we have helped hundreds of businesses generate more online leads and sales through SEO. Let us do it for you!

6. An investment in your future

When you research SEO, you’ll undoubtedly hear that SEO is an ongoing process and that results don’t happen overnight.

It’s true.

When you invest in SEO, you’re doing so knowing that you probably won’t see the benefit for six to nine months. However, once your efforts start to pay off, you’ll have free traffic coming in for the foreseeable future.

Compare this to an investment in paid ads. They might result in more customers, but once you stop paying for the ads, the benefit will drop off.

7. Higher ROI than the other marketing channels

SEO-generated leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

That’s probably why 49% of marketers believe organic search is the most profitable channel they use.

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8. Insight into your customers and who they are

SEO analytics involves collecting data for the purpose of improving your organic traffic.

These metrics can tell you more about your website visitors.

Not only can you get demographic, interests, locale, and device information from analytics, but you can obtain a great deal of information about where a user is at in their decision-making process by using Google Search Console to research what keywords are resulting in traffic.

9. Cost-effective marketing

SEO is one of the most cost-effective forms of digital marketing. That’s because you’re engaging someone once they’ve already taken the action of going to Google and typing in something related to a product or service you’re offering.

When you receive traffic from your efforts on these types of search terms, the users are already interested in what you have to offer. Your job is to convince them that you’re the right partner.

Once you start ranking well for terms, you receive the benefit of consistent traffic that the particular search term provides each and every month, so your flow of potential customers continues. Very few marketing channels can say the same thing.

10. A competitive advantage

63.6% of businesses actively invest in SEO. In other words, most of your competitors are already optimizing for search engines.

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If you want to grow your business and be visible to searchers, then you too must invest in SEO services. That’s the only way to compete long-term (unless for some reason people stop using the internet to search, which isn’t going to happen anytime soon!)

11. Improved user experience and usability

When people visit your website, you want them to have a positive experience because it has a direct correlation with their perception of your business.

For any successful SEO campaign, user experience and general usability is a key focal point. Google has made it very clear they reward sites with higher search engine rankings when you provide a better overall experience.

12. 24/7 lead generation

The great thing about SEO is that when you’re ranking, you’re constantly visible to potential customers. That means you’re able to receive traffic day and night, which can turn into leads and sales.

If you weren’t doing SEO and had salespeople calling or emailing potential customers instead, you would have lulls. That’s because your salespeople have to sleep, take breaks, take vacations, and so on. A well-run SEO campaign can become a lead and sales generating machine.

WHY NOT WORK WITH THE 2020 SEO AGENCY OF THE YEAR?

Since 2009, we have helped hundreds of businesses generate more online leads and sales through SEO. Let us do it for you!

13. A great addition to the marketing mix

Any successful business has many different marketing channels active at a given time. SEO is a perfect complement to other marketing channels.

For example, if one of your marketing channels is paid search, you’d ideally pair it with SEO so that when a potential customer searches for your offerings, they see two listings.

This way you’re taking up a greater share of the SERP real estate.

14. Increased offline sales

These days, people even use the internet when they shop in brick-and-mortar stores.

They turn to Google to find local businesses, compare reviews, and check inventory online. And they continue searching while shopping. Google has seen a 15% increase in search queries that take place in a shop in recent years.

If you aren’t found during a user’s search process, then you’re not even being considered for that particular purchase.

15. Measurable KPIs

SEO is highly measurable. Using Google Analytics, you can see the volume of traffic and how that correlates to organic search goals. In addition, you’re able to leverage Google Search Console to see the exact keywords that are driving traffic. This is extremely valuable data that allows your internet marketing team to be even more successful.

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16. Lower customer acquisition cost

SEO traffic is free. Being able to consistently receive targeted traffic to your website will undeniably increase your leads and sales.

Doing so at virtually no expense will dramatically reduce your acquisition costs, thus improving the profitability of your business.

17. A chance to connect

Search engines are how people do research now.

Google processes approximately 70,000 search queries every second. Within those searches are your customers!

They are using Google to do research and purchase what you have to offer.

18. The ability to reach users in all stages of the buying funnel

Creating content and optimizing that content for various stages in the buying funnel increases the likelihood that you will be chosen when it comes time to make a purchase decision.

You can use SEO to show up for common questions that a user might ask when in the awareness stage. You can also create case studies or other forms of helpful SEO content for the decision stage. Finally, you can create quote pages, coupons, and other sales-focused items that help with the purchasing stage.

19. Thought leadership in your industry

Not only does ranking higher in the SERPs instantly make users feel like you are one of the best options, but writing educational content on a continual basis will also position your brand as a thought leader.

20. A greater share of the clicks

85% of all clicks happen on organic listings.

Paid search only makes up 15% of the total clickshare for a keyword. You should be where the clicks are!

WHY NOT WORK WITH THE 2020 SEO AGENCY OF THE YEAR?

Since 2009, we have helped hundreds of businesses generate more online leads and sales through SEO. Let us do it for you!

21. A positive online reputation

Your online reputation has a direct impact on how successful your business will be.

We’ve already established that your customers are looking for information on the internet. A business that’s actively working on SEO has the ability to control its brand reputation online to some degree.

22. Local visibility for physical businesses

93% of consumers used the internet to find a local business in the last year. 34% did so every day.

Local SEO is a set of techniques for increasing the visibility of a physical business in its local area. For example, you could target keywords like “party store in Memphis” or optimize your Google My Business listing.

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One of the more important ranking factors in your local area is the consistency of your business name, address, and phone number (NAP data) across data aggregators and local directories.

The more conflicting name, address, and phone information that is out on the web about your business, the more difficult it is for Google to know what data to trust.

By doing local SEO, this issue is solved. No matter where your potential customers are, they can find the right information to be able to contact you.

23. Business growth as global search grows

The number of Google searches has continued to increase. It’s no wonder the global SEO services market is expected to reach a value of nearly $86 billion by 2023.

24. An ongoing relationship with your customers

As noted above, if your business offers products or services that users search for online, then they need help finding answers to questions about those products and services.

Creating content to help answer your target audience’s questions helps provide that ongoing relationship with your potential customers.

Publishing content on a regular basis makes you a reliable source of information for your customers while also growing your organic traffic.

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25. Useful information

The queries driving traffic to your business provide insight that may influence the types of products and services you offer.

For example, maybe you’re a SaaS business and see that users are coming to your site from the term “free widgets.” If you’re purely a paid widget service, it might influence the creation of a free tiered plan to gain market share.

26. A level playing field

It’s difficult for businesses to compete against behemoths like Amazon, but SEO can help even the playing field.

A larger organization has more bureaucracy, while a smaller business can be more agile. Being more agile allows a smaller business to focus on longer tail keywords, user experience, and strategy, whereas a larger organization is typically more boxed in.

27. The attention of potential customers

Only 15% of total traffic for a keyword goes to the paid ads. People are very familiar with Google, and they now understand what is an ad and what isn’t.

SEO ensures your brand shows up where the click volume is.

28. Sustainability

If done right, SEO can bring a great deal of sustainability to a business.

When ranking for terms that bring qualified traffic to a website, you are in turn generating leads and sales. Maintaining that position while building new opportunities for your website ensures you have a consistent flow of traffic and allows your business to grow.

29. Targeted traffic

The beautiful thing about SEO, as opposed to more traditional forms of marketing, is that you’re able to generate highly targeted traffic.

Having the ability to show up high on the results page for a specific service you offer is gold. A user has actually gone online, typed in something related to your business, and clicked on your listing.

At this point, you have a much more targeted audience than if you were to do TV ads or a direct mail campaign, because they are actively searching for a solution. That’s powerful!

30. Local, regional, national, or global — it doesn’t matter

Imagine having to purchase radio or TV ads in all the different markets you offer products or services in. The cost would be outrageous!

With SEO, you have the capability to effectively reach whatever audience you want. No other advertising mediums offer the same combination of affordable, effective options that SEO does.

In closing

There are many other reasons SEO is important and should be considered for most businesses.

Whether you do it yourself or decide to hire a professional SEO service, you’ll be sure to experience many of the above benefits.

WHY NOT WORK WITH THE 2020 SEO AGENCY OF THE YEAR?

Since 2009, we have helped hundreds of businesses generate more online leads and sales through SEO. Let us do it for you!

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