The SEO Mad Scientist 
Hey there, SEO enthusiasts!
We’ve got an exciting new test in the works all about uncovering the impact of citations and signals – how much impact do these really have on map rankings?
It can be difficult to pinpoint their impact in real-world campaigns because there are so many factors to consider.
However, this test will be run on an entirely new brand. No links built to the website, very little on-page, and minimal optimization of the listing.
When doing a brand search, the website is indexed, but that’s it. Not a single brand mention. This gives us a clean slate for our test, providing a more single-variable testing scenario.
Because there were no brand mentions, we expected lackluster local rankings. And that’s exactly what we found…
Local visibility is pretty much non-existent currently. The grids were the same for the 4 main keywords we are tracking – insulation company, insulation installation, insulation contractor, and insulation services.
Red, red, and more red…
To conduct initial competitor research and build the links, we’ve ordered level 2 Custom Signals. Then, we used ChatGPT to craft a keyword-optimized company description for the citations.
We plan to run this test for multiple months, building more and more citations and signals until we run out. So be sure to follow along on this testing journey!
We’ve always believed that citations and signals are some of the biggest bang for your buck in local, but now it’s time to put that theory to the test.
While we have done other custom signal tests in the past, they were on established listings and businesses. This brand-new listing and website will provide more definitive data that isn’t muddied by previous SEO work.
When all is said and done, we will have data that better pinpoints how much juice we can squeeze from these links, as well as some indexation data. While we aren’t testing indexation, we collect all the data we can get!
We will be back in a few weeks once the initial set of links is built, so stay tuned.
Happy Testing!
The Mad Scientist Team
💰 Unlocking The Power Of AI: Revolutionizing Content Creation And Strategies 💰
The SEO Vault: Episode 209
Mike, Mark, and Sophie are back this week, diving deep into Google’s “Helpful Content” update and how AI is shaping social media and affiliate marketing.
But here’s the real gem – we’re talking about how you can use AI to give your marketing strategies a turbo boost.
Stay on top of the ever-evolving world of AI in this week’s episode of the SEO Vault.
You can catch the episode on your favorite podcast platform.
This Week in the LCT Facebook Group…
