The Ultimate Guide to Performance Management: 5-Step Process and Best Practices

The Ultimate Guide to Performance Management: 5-Step Process and Best Practices

Peter Drucker once described customers as the “most important stakeholders.” While this may be true, your customers are dependent on one thing.

No, it’s not your product (though that’s definitely important). It’s actually your employees. Without your employees, products won’t get made, customers won’t learn about those products, and there will be no one there to sell or deliver those products, or provide customer service to them after they’ve purchased.

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While your customers may be your most important stakeholders, in a business or organization, your employees are your biggest asset. Their performance, mindset, attitude, and loyalty can make or break your company’s performance and determine whether or not you will have any customers to sell to.

Because of this, you will want to ensure that your employees are meeting expectations, and improving in necessary areas. Performance management aims to foster the best possible employees so your organization can thrive well into the future.

What is performance management?

Performance management is a process that allows managers to assess their employees’ work and support of business objectives. The goal of performance management is to track and improve the skills employees need to perform their necessary job duties.

Elements of performance management include giving performance appraisals, utilizing key performance indicators (KPIs) and management dashboards, peer review, 360-degree feedback (multiple individuals from managers to subordinates assist), and the use of employee management software.

A similar term, performance appraisal, also focuses on goals and self-improvement, but is focused on the individual and does not take the strategic goals of the organization into account.

Performance management is not only important to the organization, it’s essential for the individual as many growth opportunities including bonuses, promotions, and ultimately dismissals, are tied to this process.

Effective Performance Management

Effective performance management will look different depending on your specific industry and your organizational goals. However, there are two approaches you can take to get started.

Behavioral Approach

This works well when your employees work (and achieve) as part of a team and measuring individual results is difficult to do. In this approach, you evaluate your employees based on their behaviors and effort. Feedback looks like identifying current behaviors, communicating desired future behaviors, and providing training or coaching to bridge the gap between where they are and where you would like them to be.

Results-oriented Approach

This approach is ideal when performance metrics are easy to quantify such as meeting a sales quota, clocking billable hours, or reaching certain call statistics. In this approach, you focus on the quality and quantity of the end result.

Performance Management Process

A performance management plan consists of a five-step process. Let’s take a closer look at the five steps.

1. Plan

While employees’ goals and responsibilities are outlined in the job description when they come on board, it’s essential to review this information with them regularly. Clearly set and communicated goals will help your employees understand what is expected of them and when they are falling behind.

2. Monitor

Management should be monitoring their employees’ performance continuously. If you only check in once or twice a year, a slight veer off the prescribed path could have lasting impacts on one’s performance. That’s why staying in constant communication with your employees, and keeping an open environment for feedback is essential all year long.

3. Develop

If you have identified areas of improvement for your employee, you can work with them to provide training, mentoring, educational courses, or other materials that can help them get back on track or fill any skill gaps.

4. Rate

Without a rating scale, it can be difficult to recognize whether employees are improving from their development plan. Additionally, with a rating scale that is communicated to employees, they know where they currently stand, and what is needed to move them to the next level of performance.

5. Reward

While every step of the process is necessary, the reward may be the most important. Positively reinforce employees who are hitting their goals or working towards them. Recognize them for their hard work and for striving to be better and do better for the organization.

This can be in the form of bonuses, thank you cards with token gifts, public recognition, or through an employee rewards program. It not only inspires the employee who is being recognized but motivates others who may need an extra incentive.

Remember that the performance management process is a cycle that must be continuously employed throughout an individual’s time at your organization.

You’re never “done” with performance management and this should be conveyed to your employees when they join the company, and then communicated to them throughout their employment. Without open communication throughout the process, employees may become complacent in their lackluster job performance or disengaged.

Performance Management Best Practices

This concept and process have been around for years and thankfully, there’s no need to reinvent the wheel. There are a number of performance management best practices that you can incorporate into your plan.

  1. Re-evaluate goals regularly. If there’s anything the COVID-19 pandemic has taught us, it’s that societal shifts can demand a new approach to business. Goals may need to change and clinging to old decisions in a new world could cause you to penalize (and lose) good employees.
  2. Employ SMART goals. In order to be achievable, goals must be clearly defined and communicated, and Specific, Measurable, Actionable, Relevant, and Time-bound. Employees will be more likely to achieve goals when they are properly crafted.
  3. Utilize the objectives and key results methodology. The OKR methodology can help your team set, communicate, and track organizational goals. This will foster accountability among your employees.
  4. Have performance conversations throughout the year. Performance management conversations should not reveal any surprising information to the employee or manager. Ideally, managers are having open conversations with their team members about performance throughout the year, and performance reviews should serve as a check-in documenting performance over a specified time period. When you communicate regularly with each of your employees, they learn to expect constructive feedback and look forward to these encounters.
  5. Standardize and automate your process. All employees should follow the same performance management process, and be held to an even standard. In addition to making the process fair, there comes a tipping point when you may have too many employees to manage throughout a continuous cycle, and having a set process and automated software solution to manage performance reviews can be a helpful asset.

While creating a performance management plan in your organization will take some time and effort, it’s a necessary process for a thriving organization. Knowing which employees are excelling in their roles and reaching (or exceeding) goals, which employees need more support is priceless information.

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Employee Experience: What It Is and How to Improve It

Employee Experience: What It Is and How to Improve It

From the moment someone applies for a job, to the moment they send their resignation letter to leave the company, they’ll experience plenty of connections and moments that determine their employee experience.

Employee experience (EX) is not far from customer experience (CX). Just as a stellar CX drives loyalty and revenue, an excellent EX attracts top employees and increases employee engagement, commitment, and productivity.

Download Now: Free Company Culture Code Template 

Many employers know how important it is to improve the EX to adapt to a post-covid reality and to reduce employee turnover and address employee engagement challenges. But there’s still work to do in employee experience to ensure it becomes a critical part of every business’ strategy.

What is employee experience?

In short, employee experience includes all of the touchpoints people come across when they work for an organization. This includes hiring, onboarding, performance management, and day-to-day interactions.

Improving the EX is a top priority for employers. However, few have developed an EX strategy that tackles all of the challenges of working in a post-pandemic world. An article by the Harvard Business Review points out that 4 million Americans quit their jobs in July 2021 alone, and resignations have been abnormally high for the last several months.

As a result, 92% of companies say they will prioritize EX enhancements over the next three years in an effort to prevent further resignations. This figure is up from 52% before the pandemic.

Why Employee Experience Matters

The employee experience is the bread and butter of business performance. When you focus on creating an environment where employees can thrive before, during, and after their tenure, you’re essentially building a solid brand and improving your product.

EX is made of all the experiences, positive and negative, that people go through while working. These touchpoints influence how people cooperate, how much effort they put out, and whether they want to challenge themselves to succeed at work.

From an organization’s point of view, creating a better EX is a business imperative. One of Deloitte’s studies concluded that organizations with highly engaged workforces reported a three-year revenue growth rate that was 2.3 times greater than the average.

If you can offer an excellent experience for your teams, you’ll have a higher chance of retaining them in the long run. Research from Jacob Morgan suggests that companies that invest in employee experience are 4x more profitable than those that do not.

Milestones Of The Employee Experience

When thinking about the employee experience, picture a continuous circle: attraction, onboarding, engaging and developing, and exiting.

Here’s an overview of employee experience areas based on what a person learns, does, sees, and feels at each stage.

Attraction and Recruitment

The attraction phase of employee experience is crucial because it determines the first impression potential employees have. Things like the job description style (super formal, or more casual?), how long it takes to respond to candidates (or if you do at all!), and how smooth the interview process is all impact the quality of hires.

The candidate recruitment phase is also an opportunity to ensure people become advocates for your organization, even if they do not join your organization. A bad experience in this phase can damage your brand’s reputation.

Onboarding

The onboarding phase is your chance to impress and set your employee up for success long-term. This stage is about getting an employee up-to-speed as soon as possible and about sharing your company’s culture and vision. Of course, onboarding remote employees comes with its own set of challenges, so make sure you’ve prepared.

Engage and Develop

Now that hires know your company’s processes, tools, and systems, great EX creates a space for them to thrive. By fostering an environment where constructive feedback, commitment, and motivation are a part of the day-to-day, you’ll have a higher chance of retaining top talent.

The cost of replacing an individual employee can range from one-half to two times the employee’s annual salary, so you want to avoid people leaving as much as possible. During their tenure at a company, it’s crucial to offer employees the chance to grow with the role. In practice, that means, for example, offering training opportunities so that employees keep on being challenged.

Exit

Even with a great employee experience in place, you have to accept that most employees eventually change companies. They can retire, make a career change, or simply switch employers.

Don’t miss your chance to learn from exiting employees. The fact that they are on the way out typically means they’ll be sincere. It’s a precious opportunity to gather feedback you can then use to improve the retention stage.

How To Improve Your Employee Experience

By mapping the employee experience from start to finish, you can spot the areas that need more attention. You don’t need to focus on them all at once. Instead, prioritize the low-hanging fruit first.

Follow these tips to create a great employee experience:

1. Start with the priorities.

While you might be tempted to start with various projects simultaneously, it’s more efficient to think about which stage you want to focus on. By determining what’s essential for you as a company, you’ll be more efficient at improving the areas that will have the most impact first. For example, a company might focus on improving the onboarding process during hyper-growth. Use employee surveys to uncover possible areas of improvement.

Foster a healthy culture.

Company culture is a significant component for acquiring and retaining top employees. Needless to say, when you foster good company culture, you’ll have happier employees – and this, in turn, leads to more successful businesses.

A culture that attracts high talent can lead to 33% higher revenue. Ensuring a routine of giving and receiving constructive feedback is part of healthy company culture.

Design a great onboarding experience.

A stellar onboarding is crucial to get that new hire up to speed as soon as possible and increase the chance of them staying at the company. Studies have found that up to 20% of all new hires resign within the first 45 days of their role.

Make sure you create an onboarding process that focuses on giving employees the tools they need to work, including access to software, and clarifies the expectations on their first weeks and months. A great way to get people excited about your brand during this phase is to send them employee swag they can use, like hoodies or water bottles.

Invest in employee wellness.

A wellness strategy contributes to making employees happier, which improves your company’s performance. Having happy and healthy employees enhances productivity, lowers healthcare costs, and less turnover. While it can sound expensive, it doesn’t need to be. For example, you can offer wellness benefits such as flexible hours or organize lunchtime yoga sessions.

Offer career development schemes.

Career development is a win-win. A career development plan pays attention to the employee’s specific needs for growth and learning and offers the assistance they need to get there. Offering a training budget can be part of a career development plan.

On the one hand, you’re giving employees the tools they need to get even better at their job. On the other hand, they can learn new skills that make them more competitive in the job market. By offering employees the chance to improve, you demonstrate that you want them to grow personally and professionally.

Improving Employee Engagement With EX

The employee experience encapsulates all of the moments people go through during their work at an organization. Businesses that develop an EX strategy are more successful as it fosters engaged employees. This, in turn, means more revenue.

For your organization to master employee experience management, you need to listen to what employees say during each of those touchpoints of the employee lifecycle, paying particular attention to the areas they consider most important.

Fostering a great culture, developing an onboarding strategy, and listening to what employees on their way out have to say, are all part of a well-rounded EX strategy.

Sure, congratulating people on their birthday alone won’t improve the employee experience. However, this little gesture as part of a broader culture of recognizing the small things can mean a lot for employees.

For example, consider spending time during all-hands meetings to announce work anniversaries and promotions. Then, every person involved has the chance to speak to the entire company. This accessible approach sends a powerful message: everyone in the company matters. What better experience is there?

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Everything You Need To Know About Performance Appraisals

Everything You Need To Know About Performance Appraisals

As a manager, your ability to inform your teams about the successful high-impact behaviors they exhibit or skills that need further development is a critical practice in determining your business’ overall ability to reach its goals and find success.

In this post, learn how a performance appraisal will help you give employees direction, the different types of performance appraisals, and example comments to include when you schedule those 1:1 sessions.

Download Now: Free Performance Review Template

Businesses use performance appraisals to understand employee progress, give raises or promotions, create paths for further development, or, sometimes, discuss terminations.

These appraisals typically happen multiple times per year at different intervals, like quarterly, annually, or specific periods that make sense to your business. The goal, however, is for managers to conduct them regularly enough that employees always understand how they are doing.

Performance Appraisal Methods

There are different ways to conduct performance appraisals that can depend on your business’s individual needs, or on a manager-to-manager basis, depending on what you think is a best practice. Below we’ll go over the most popular types of performance appraisal methods.

1. Management by Objectives

Management by Objectives (MBO) is a popular sales management style that is also used for performance appraisals.

With this strategy, the manager and employee work together to set goals the employee will strive to meet during a specific period. During the performance appraisal session, they will review how the employee has or has not met the goals, and set new goals that will be evaluated during the next appraisal period.

2. 360-Degree Feedback

The 360-Degree Feedback method uses feedback from an employee’s self-evaluation, manager evaluation, peers, and if applicable, direct reports and customers.

This method is valuable as it provides employees with a big picture view of their performance across multiple perspectives and areas of business, rather than just a manager’s perspective. It also gives employees an understanding of how their actions affect various people at their place of work, not just how their job progress does or does not help the company meet its goals.

3. Self-Evaluation

The self-evaluation performance appraisal is when employees rate their performance based on a set list of criteria provided by management. When employees assess their own performance, they take a critical look at their progress to truly understand their efforts.

It’s important to note that, when using this method, employees may struggle to analyze their performance from an outside perspective and rate themselves too high or too low. Therefore, managers may find that this process is best supplemented by manager feedback, where you respond to employee evaluations with your insights into their performance.

4. Behavior Checklist

Using a behavior checklist for performance appraisals is when a manager has a list of traits required for the position (i.e., works well with others) and checks off those that an employee embodies and leaves blank the ones that need improvement.

This method is relatively straightforward as the checklist explicitly states desired behaviors, so those that aren’t checked off can be used to spark valuable conversation about further skill development.

5. Rating Scale

The Rating Scale performance appraisal uses a set of skills expected for a specific job that a manager uses to evaluate an employee, usually on a scale of 1-4 from meeting expectations to exceeding expectations.

At the end of the scale, the employee receives a total score calculated from each of the ratings.

Performance Appraisal Comments

Regardless of the appraisal method used, it’s essential to give feedback that is helpful to the employee and teaches them about their performance. Below we’ll go over some examples of comments that can be made during a performance appraisal session, whether written or spoken.

Organization Performance Appraisal Comment

Positive Comments

  • “You’re incredibly organized, which allows you to be efficient and timely in completing your tasks.”

Needs Improvement Comments

  • “You might benefit from spending more time organizing and planning for your tasks before you begin working on them.”

Time Management Performance Appraisal Comment

Positive Comments

  • “You always meet deadlines and prioritize your work in an organized manager.”

Needs Improvement Comments

  • “I’d like to see you pay careful attention to deadlines and develop a time management system that helps you meet due dates.”

Leadership Performance Appraisal Comments

  positive comments needs improvement comments
For someone with direct reports “You effectively manage your teams and are a fair and encouraging leader. Members of your team consistently refer to you as a role model.” “I’d like to see you spend more time working with employees that face roadblocks rather than encouraging them to find every solution on their own.”
For someone without direct reports “You’re always able to step up to the plate and take charge when the opportunity arises, and you work to be supportive of your teammates.” “I’d like to see you take the lead on projects that arise that are related to your expertise and skillset.”

Critical Thinking and Problem Solving Performance Appraisal Comments

Positive Comments

  • “You’re always able to think critically and review all of the facts of a situation before making decisions.”

Needs Improvement Comments

  • “Sometimes you act too quickly when problems arise, so I think you can benefit from spending more time analyzing a problem before jumping into a solution.”

Productivity Performance Appraisal Comments

Positive Comments

  • “You’re detail-oriented, which allows you to be productive at work and effectively organize and complete tasks on time.”

Needs Improvement Comments

  • “I’d like to see you be more productive at work, so improving your organization and time management skills may be helpful.”

Teamwork Performance Appraisal Comments

Positive Comments

  • “You work well with others and are supportive of your team members’ needs. You’re always ready to help when asked and respectful of others and their positions.”

Needs Improvement Comments

  • “I’d like to see you devote more time to collaborating with your teammates and being more open to working with them and learning from their experiences.”

Communication Performance Appraisal Comments

Positive Comments

  • “You’re able to effectively communicate all the time, regardless of the situation. I consistently hear from others that they always understand what you’re saying.”

Needs Improvement Comments

  • “I would like to see you practice active listening with your peers and communicating when you feel as though you need help.”

Creativity Performance Appraisal Comments

Positive Comments

  • “You always find unique and creative approaches to your work duties and find solutions to issues that arise.”

Needs Improvement Comments

  • “You tend to focus on traditional processes for solving problems, and I would like to see you branch out and find creative solutions to issues that may come up.”

Performance Appraisal Example

The image below is an example of a performance appraisal using a rating scale. In the template, there is a list of behaviors that the employee is expected to have and use at work, like attention to detail and communication skills.

performance appraisal example: ratings scale performance review

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The manager or person providing feedback rates the employee on a scale of 1 to 4 based on how they express the skill, from Does Not Meet Expectations to Exceeds Expectations. The employee then receives a total numerical rating that you can use to drive discussions about further development.

When it comes down to your business’s bottom line, employees are direct contributors. Use performance appraisals to help your employees understand their job performance, so they know exactly which behaviors to continue practicing and which areas of opportunity to seek out additional development.

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Customer Success Manager – Bucky Helms

Customer Success Manager – Bucky Helms

Meet Our Customer Success Manager
: Bucky Helms

buckys photo to put into the spotlight

Bucky got into SEO and Web Design out of necessity while managing his own local pressure washing company back in 2004 and the following years. He learned what it took to be successful online and quickly realized that marketing and SEO was a skill set that could allow him to help others to not have to learn the hard way as he had. He launched BIGdeal Marketing Solutions in late 2014 in order to bring together the many marketing/advertising tools and services that he had acquired over the years in order to better position himself as a brand. This has enabled potential clients to take advantage of his expertise in their various marketing needs. He has since partnered with Web20Ranker as an SEO outsource and continues to help grow both his brands as well as act as Customer Success Manager for Web20Ranker.com 

How long have you worked with Web 20?
Almost 2 years 

 

What does your job entail?
Started out part-time doing Campaign Recommendations. Now in management, I help on a broader scale with various special projects as well as oversee Client Success in both sales and implementation.

 

What do you like most about your job?
The Challenge. Helping clients to ensure they are happy. Problem-solving

 

What motivates you to wake up and go to work?
I have always been a problem solver and good under pressure(as much as anyone can be anyway LOL) I think this helped in my assent to the position I’m in now and look forward to even more growth within Web 20.

 

How has Web 20 helped you in your career development?
I’m MUCH more comfortable in sales now… “Practice makes perfect” as they say, and I get plenty of sales call practice at web20 every single day! I also have been made privy to many many tools and tactics that would not have been available had I not been in this position. This has helped my business immensely!

 

If you could switch your job with anyone else within Web 20, whose job would you want?
I like my role here… I don’t want anyone else’s. LOL I joked that I was coming for Chaz’s job early on but I may have since reconsidered… “may” 😉

 

What advice do you have for prospective Web 20 candidates?
Speak Up and Be Active! The Squeaky Wheel Gets The Grease! Learn and Reciprocate!

 

What drew you to Web 20 originally? And how has Web 20 changed since?
I had been using web20 as an outsource for a couple of years and was active in the LCT FB group. I really enjoyed the knowledge there and the Web20 team dynamic looked inviting! The technology development in the company has been great to help with and I wish you guys could be a fly on the wall to see what we have in store!

 

What have you gained from working at Web 20?
Top Tier Experience and Knowledge in Active SEO. I’ve also made great connections and new friends that I’m sure will last a lifetime!

 

What do you like to do when you aren’t working?
I enjoy techy stuff… I’m pretty deep into camera/production gear collection and look forward to free time with family and friends to be able to make memories and capture them for others. I do enjoy video production and photography as a service but time is limited with a 2 yr old at home! LOL

 

One quote you live by?
“Every problem is an opportunity in disguise.” ― John Adams
I never knew who said this originally and always paraphrased but Google said it was him so there it is.

 

How do you define success?
Happiness in what you do… Freedom of Time… More Money Helps Though.

 

What has been your favorite project at Web 20?
Building out the Customer Success Dept… It’s a work in progress but being able to influence top-level decision making and having a value-first approach for the end-user is great for my well-being as a nurturer at heart. The Local Marketing Mastermind is a close second though!

 

What is your greatest fear?

That’s deep… I’m not sure I have ever had to answer that. Probably my failure in others maybe? I don’t want to fail anyone in what I’m doing for them I guess…

 

Where is your favorite place to be?

Mountains… on a sunny trail. Wilderness

 

What’s the weirdest job you’ve ever had?

I cleaned out dried-up Tar Tankers for a couple of summers in high school. It… was… not… great… made some good money as a teen though!

 

What would you do (for a career) if you weren’t doing this?

I’d be running my own real estate investment firm if I had the capital to start it up!

 

If you could choose anyone, who would you pick as your mentor?

Gary Vee

 

If you could learn to do anything, what would it be?

Fly AirPlanes

 

What are 3 words you’d use to describe Web 20?

Growth, Ambition, Knowledge

 

What is something you learned in the last week?

I’ve been on break for the last week (end of year/holiday break)… but I did learn that Web20 Clients DON’T take a break! SORRY if you’ve been trying to reach me during the holiday.

Colds, Flu, Allergies And Your Ears

Colds, Flu, Allergies And Your Ears

Colds, Flu, Allergies And Your Ears

If you were aware of the dangers of colds, flu, allergies, and ear infections, it would be beneficial.

The Ear’s Constituents

The ears are incredible small “machines” with three sections in charge of hearing and balance. Diseases and allergies can all impact the outer, middle, and inner ear.

The term “external auditory system” refers to the outer region of the ear and the ear canal. With illness, it can become swollen or red.

The Eustachian tube, located in the middle ear, is the most usually infected location. This portion of the ear works similarly to a pressure release valve or drainage tube. When mucus clogs the tube, pressure rises, making hearing harder.

The inner ear, or labyrinth, is filled with fluid. It can also become infected, resulting in dizziness, ringing in the ears, or issues with balance.

Allergies, Infections, And Hearing Difficulties

After a few days of having a stuffy or runny nose, the middle ear lining gets irritated. This might result in a blockage of the Eustachian tube, which can cause ringing in the ears, a feeling of fullness, or congestion. This obstruction can occasionally cause conductive hearing loss, a temporary loss of hearing. When a cold or allergy has passed, it usually goes away on its own.

colds flue and allergies

Ear Wax Removal Tamworth

Illness-related congestion can also result in conductive hearing loss. This is also something that generally resolves itself. On the other hand, the flu can result in a more severe hearing problem known as sensorineural hearing loss.

Damage to the inner ear nerves, which transport sound signals to the brain, causes this. When the flu virus infects the inner ear, this occurs. Sensorineural hearing loss can be irreparable if not treated quickly, usually within two days. Diagnosis, however, is challenging. If you have the virus and suddenly lose your hearing, consult your doctor right once.

Medication For Colds And Allergies

Antihistamines and decongestants can help alleviate ear pressure and the sensation of fullness. Warm compresses may also be beneficial. When there is an infection, the doctor will give the patient an antibiotic. Ear pain can be alleviated by taking over-the-counter pain relievers.

The ear, nose, and throat are so intricately intertwined, issues in one area can occasionally lead to difficulties in the others. As a result, a stuffy nose and plugged ears are symptoms of a cold, flu, or allergy. Hearing loss is usually transient, but a visit to a hearing healthcare professional is required if issues persist.

This is why when you put something in your ear, you cough.



It is preferable to avoid putting anything in your ear. This also applies to cotton swabs, earwax removers, and ear candles, which can discharge earwax without entering the ear canal. Ear candles, on the other hand, do not have this limitation.

If you don’t want to risk hearing loss or a perforated eardrum, the American Academy of Otolaryngology recommends against putting anything smaller than your elbow in the ear canal. It’s anyone’s guess how to get anything more significant into the ear canal.

The involuntary cough reflex is a lesser-known side effect of introducing things into the ear. It was named after its initial describer, Friedrich Arnold, a 19th century German academic.

What’s The Relationship Between Coughing And The Ear Canal?

It’s all connected to the vagus nerve, which extends from the brain to the trunk and connects to the heart, lungs, and other organs along the way. It communicates with the auricle, regulates the larynx, and extends to the stomach and lower intestines. Like the word “vagabond,” its name originates from Latin and means “to roam around.”

The vagus nerve regulates the cough reflex and many other vital actions that allow us to live our lives, such as speaking, eating, breathing, and peeing.

The Arnold nerve, which extends into the ear canal, is critical for processing touch, when something enters your ear, whether a cotton swab or a stray cockroach, the Arnold nerve gets activated.

Surprisingly, this stimulation can also cause a cough. This is an example of a biological issue or problem. The brain becomes confused and misinterprets ear contact for something in the throat, prompting you to cough to remove the stimulus.

The Arnold nerve, which connects the ear canal to the brain and can convey touch sensations, is a nerve that can transmit touch sensations. Because the nerve is attached to a neuron that leads to the throat, the brain may become confused and interpret the feeling as something in the throat that needs to be coughed up.

pexels-angela-roma-7479951

This Also Works In The Opposite Direction.

“Similarly, a throat irritation, such as a viral ulcer or malignant tumour, might be misinterpreted as an earache because the glossopharyngeal nerve sends sensations back to the brain, but the brain doesn’t recognise where the sensation is coming from and misinterprets it as an earache,” Voigt explains.

“In those who have come to me with ear trouble, I’ve identified deep tongue base and laryngeal carcinoma.” Everything was normal when I examined the ear, then I used the laryngoscope to inspect the base of the tongue and throat and identified the malignancy there.”

Returning to the ear cough reflex. The amount of pressure required to elicit this response varies depending on the individual.

“Some people require deep, powerful pressure or contact to elicit the cough response, while others prefer mild touch stimulation,” Voigt explains.

Researchers studied this somewhat peculiar phenomenon in a 2017 study by tickling the external auditory canal with a cotton swab of adults and children with and without a chronic cough. The stimulation elicited Arnold’s ear cough reflex in 25% of adults and 3% of children with a persistent cough. In comparison, only 2% of adults and children did not have a chronic cough.

Although Arnold’s ear cough reflex is possible, it does not occur commonly in those who do not have a chronic cough, according to the findings of this study. The researchers believe it is a vagus nerve hypersensitivity reaction (Cough Hypersensitivity Syndrome, CHS) induced by a viral respiratory disease or environmental factors.

This is a relatively uncommon cause of chronic cough. In many cases, however, there is growing evidence that both chronic and idiopathic cough are connected with vagus nerve injury. Cough, for example, is a common adverse effect of vagus nerve stimulation, which is used to treat epilepsy. Furthermore, there is evidence that the tone and rhythm of the cough can differ depending on the damage location.

All of this demonstrates how the body is linked in unexpected ways. So much so that (for some) a minor ear incident might cause coughing fits.

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Top 7 Local SEO Tips for HVAC Companies To Book More Jobs

Top 7 Local SEO Tips for HVAC Companies To Book More Jobs

Increase Website Traffic & Book More Jobs With These 7 Local SEO Tips for HVAC Companies

In today’s world, there are only a handful of ways for someone to know who to call when they need help if their furnace won’t turn on. If you know a friend or family member that provides that service, you may turn to them. If you don’t, you might ask a neighbor or an acquaintance if they’d recommend someone to make it happen. Those options are great, but if those references aren’t reliable, or you don’t have those as options, you’re turning to Google to find someone in your vicinity who can handle that project for you and offer advice along the way.

HVAC contractors are not immune to this and may, in fact, be more reliant on someone Googling what they do than a lot of other types of businesses. If you own an HVAC company, or you’re employed by one, what can you do for your Search Engine Optimization (SEO) campaign to book more jobs?

We’ll provide you with the top seven local SEO tips for HVAC companies to book more jobs here, so you can get started on your company growth:

1. Optimize Your Google Business Profile

Many new HVAC business owners aren’t familiar with Google’s free service offering of Google Business Profile (formerly known as Google My Business), an area for them to portray their hours, contact information, photos of work done, business descriptions, and a lot more.

Google Business Profile of local HVAC company

A well-optimized Google Business Profile can lead to more website traffic, more qualified leads, and increases in booked jobs. If you haven’t already built a Google Business Profile, that needs to be priority number one, and if that listing exists already, “just the basics” won’t cut it. Fill out every bit of information on that listing to the best of your abilities; add photos and a logo, build out the services list (air conditioning repair, furnace maintenance, indoor air quality, thermostat installation, etc.), ensure the hours match what is listed on your website, and above all else — make sure the name, address, and phone number are all correct.

Blue Corona specializes in the tracking and optimization of the Google Business Profile to take full advantage of everything that can be offered. If this listing is not in prime condition for your HVAC business, take care of that immediately so that you’re not missing out on jobs.

2. Claim and Optimize Your Major Online Directories

We’re all familiar with websites such as Yelp, Yellow Pages, Whitepages, HomeAdvisor, and the Better Business Bureau. Those are considered online directory listings, and there are many sites out there like those that can make a positive impact on your business’s online presence.

For any HVAC business, getting the major well-known listings claimed and optimized can help to boost the brand awareness, which can directly lead to leads. What’s often missed with online directory listings is that it’s not just your potential customers/clients that see those. Google also values those listings, as they’re just several more places shouting out your online consistency and contact information to them to verify your expertise better.

3. Put Together a Focused List of Keywords

The one thing most people can associate with Search Engine Optimization is typically “keywords.” Keywords help to communicate to search engines what your business emphasizes for products and services so that they know to use you as a reliable option when they need something related to those keywords.

Keywords are best utilized within:

  • Published content throughout the website
  • Blog articles
  • Google Business Profiles
  • Online directories

While keywords are important when it comes to building out content on your business, having a refined “focused” list of keywords is even more essential. Instead of throwing every HVAC-related phrase and keyword that you think could eventually be searched by someone somewhere, really narrow that list down to the most important services, geographies, and questions that searches would look for when trying to find an HVAC company near them.

“HVAC company near me” might be a phrase that’s searched, but what are people really looking for with that search? They’re looking for “HVAC company” or “AC replacement,” and Google’s algorithm is intelligent enough to know that if a business is ranking for those types of keywords, they’re going to be a good recommendation for someone looking for “HVAC company near me.” Refine and focus those keyword lists.

4. Build Out Your Website’s Geo-Targeted Content

A lot can be lost in the weeds with geo-targeted content, or content that is focused on a particular city or county. When it comes to geo-targeted content, it’s important to note that there are different strategies that work for different HVAC businesses.

Sometimes, building out specific pages dedicated to important service cities works best, and other times, getting narrower and creating service-specific city pages works best.

For your business, no matter what, make sure you have geo-targeted content for your “backyard” first, so Google can emphasize your physical location to searchers. Before you can start to show up for that huge city an hour away, or those suburbs that are surrounding you, Google needs to be able to verify that you are masters of your craft in your physical location first. Beyond that, representing your locations on the website will help you avoid missing out on leads from those areas as well.

5. Pay Attention to Your Metadata

Apart from keywords, “Title Tags” and “Meta Descriptions” are typically the terms people have heard the most. These two pieces of optimization fall under the category of “metadata,” and while they may be small in size, they can be very impactful in terms of converting searchers to actual website clicks — and as you know, more clicks help your chances of getting more leads.

Optimized meta data for HVAC company's SEO strategy

In addition to title tags and meta descriptions, make sure that your website has all of its important pages being crawled and indexed by Google. Having a great-looking website with valuable content is great, but if Google has somehow not seen those pages or isn’t telling searchers they exist, then it won’t do you any good!

6. Stand Out With Unique Content

This category has two separate yet equal tips. The first is to ensure your content is unique in comparison to your competitors in the area and competitors across the country.

There’s no reason to have Google penalize the content you’ve written simply because it came from another website. The services and ideas across the HVAC industry are fairly universal, so when writing your content, make sure to focus on what makes your business stand out in comparison to the rest.

The second tip is to do your best to make your content unique from your own pages on your website. Having identical pages written for two separate cities you service while just swapping out the city name is unlikely to pay the dividends you’d be looking for compared to having two unique pages — each speaking to the city they’re referencing and the people in that city.

7. Match Your Content, Aesthetics, and Overall SEO to Searcher’s Intent

It’s important to have your potential leads in mind when writing content. Ask yourself, “what are they looking for?” and “does my content answer that?” If an individual is searching for “heating repair” and they get to a page on your website that talks about “thermostat repair” due to a mention of repairing heating tools, then that individual will leave the page and find help elsewhere.

The intent of searchers is just as important to represent through images and other aesthetics as well. How many times have you been to a website with an image that wasn’t what you were looking for and reacted by immediately leaving the page? Match your webpages with your searchers in mind.

Blue Corona: The Leader in HVAC Marketing

Becoming an expert in local SEO for HVAC companies industry takes a lot of hard work, dedication to clients, and a lot of know-how. Becoming an expert in the HVAC industry online for locals to see takes all of the same things! Build out your Google Business Profile and online directories, focus your keywords and your content to what searchers are truly looking for, get your technical side of the website in order with your metadata and geo-targeted content, and make sure you stand out with unique content.

Grow Your Business With Blue Corona

For more information on having our team of HVAC SEO experts take you and your business to the next level, contact us online or give us a call!

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Things That Can Make Tinnitus Worse

Things That Can Make Tinnitus Worse

Things That Can Make Tinnitus Worse

Is This For Real?

Tinnitus is almost seldom the result of a significant underlying ailment. For some, it is merely a mild irritation that comes and goes.

However, it can significantly interfere with daily life and be highly stressful for certain people, diminishing attention and causing concerns such as sleep disorders (insomnia) and depression.

Tinnitus frequently improves over time, either disappearing or becoming less noticeable (habituation). However, it is necessary to consult a doctor to evaluate whether the source of the tinnitus can be diagnosed and treated and find solutions to the problem.

When should you see your family doctor?

When should you see your primary care physician?

Consult your primary care physician if you hear frequent or repetitive sounds in your ears, such as buzzing, ringing, or humming.

He can examine your ears to see whether the condition is caused by a treatable ailment, such as an ear infection or earwax buildup. He may also perform simple tests to determine whether you have hearing loss.

Your general care physician can send you to a hospital specialist for more tests and treatment if required.

Noises that are upsetting

It is possible for tinnitus, or ringing in the ears, to be caused by a wide range of factors. One of the most apparent instances is noise. Loud noises, such as those made by machines, headphones, or concerts, can cause temporary or permanent hearing loss. Could you go to great lengths to avoid them? Take yourself out of the situation. Put on your earplugs. Turn down the volume. Remember to protect your children’s ears as well.

things that can aggrevate tinnitus

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Medications

There are antibiotics, antidepressants, nonsteroidal anti-inflammatory drugs (NSAIDs), cancer medications, diuretics, and high-dose aspirin. Complications are more likely at greater doses. The effects usually go away after you stop taking them. If you suspect your meds are to blame, speak with your doctor. However, you should not discontinue taking any medicine without consulting your doctor first.
Stress

Yes, it can intensify the sound of ringing. Look for ways to relax and deal with stress. Exercising, deep breathing, and biofeedback are all possibilities. Acupuncture and massage can also be effective. Doctors may offer advice on how to cope with stress if it is too much for you to handle.

Jaw troubles

The temporomandibular joint (TMJ) is a nerve and ligament complex that links your mouth to your middle ear. Ear pain and ringing in the ears may result from problems in this area. Speaking of chewing, your jaw may crack. To avoid the ringing from intensifying, a dentist, oral surgeon, or otolaryngologist (also known as Ear, nose, and throat (ENT) specialists are trained to detect it and provide treatment for patients with these symptoms.

Earwax

The body produces this sticky substance to catch dirt and protect the ears. It can, however, accumulate and cause problems. It can cause ear ringing as well as temporary hearing loss. If wax has accumulated in your ears, your doctor can remove it carefully. Do not attempt this with cotton swabs.

Infections

Ringing in the ears can begin soon after catching a cold. If that’s the case, it shouldn’t take too long. If the noise continues after a week, you should see a doctor. You could have an ear infection or a sinus infection.

Allergies

You may need to try an allergy prescription or change the meds you’re taking to relieve the symptoms. For further information, speak with your allergist or primary care physician.

Blood pressure is too high.

In the event that you get an elevated blood pressure reading, be sure to monitor it closely. You can get help from your doctor to manage it. In some cases, low blood pressure is to blame. Your doctor can also monitor it.

Problems with sleep

Are you continuously tired? Tinnitus may be triggered or exacerbated as a result. Make it a point to sleep for at least 8 hours every night. If you need help falling asleep, see your doctor.

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Migraine

Both of these concerns are inextricably related. Tinnitus can be aggravated by pain if it interferes with sleep and elevates your stress level. The ringing may go away if you treat the migraine.

Alcohol

Because alcohol raises blood pressure, it makes you more sensitive to ringing. Reduce your alcohol consumption and observe if the ringing improves.

Smoke

Remove the habit. Nicotine, which is found in cigarettes and other products, can increase your tinnitus. Cigarette smoking has been shown to constrict the blood vessels that provide oxygen to your ears. This can also cause an increase in blood pressure.
Caffeine

Reduce your coffee or cola consumption to see if the ringing improves. Caffeine can also raise blood pressure, causing ringing in the ears in certain persons. Reduce it and observe how it affects things.

Depression and anxiety

They can make the noises you hear look louder. Some of the medications you’re taking for treatment can do the same thing. Because tinnitus can be depressing, your doctor can assist you in developing coping and emotional management skills.

Tinnitus can appear gradually or suddenly. It is uncertain why this occurs. However, it is typically associated with some degree of hearing loss.

Tinnitus is usually linked to:

Hearing loss as a result of ageing

Inner-ear damage is caused by persistent exposure to loud sounds.

an earwax accumulation

ear infection in the middle lobe

Ménière’s disease is a condition that causes both hearing loss and vertigo (spinning vertigo)

Otosclerosis is a genetic condition characterised by abnormal bone growth in the middle ear, which causes hearing loss.

However, one in every three people who suffer from tinnitus has no apparent issues with their ears or hearing.

Other medical issues

Some cause ringing, while others exacerbate it. Thyroid problems, anaemia, autoimmune diseases, and inner ear structural problems are among them. Determine the cause and treatment options with your ear Specialist.

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Antivirus For Android – Do I Need It? – Let’s Investigate!

Antivirus For Android – Do I Need It? – Let’s Investigate!

Do I Need Antivirus For Android?

‘Do I need antivirus for Android?’ is a frequently asked question among Android users.

Android is not just the most popular mobile operating system; it is also the most powerful on a global scale. Android’s vast user base makes it an attractive target for hackers, and as a result, there are frequent reports of android malware, adware, and other dangerous items.

As a result of such accusations, people get afraid and seek safety in something we’ve all gotten accustomed to hearing about — an antivirus application.

However, do you really need antivirus software on Android?

Before we get into this often asked question, let’s take a step back and examine the smartphone phenomenon in its entirety.

 

Proliferation of Smartphone Users Worldwide

The number of smartphone users worldwide is rapidly growing. Between 2016 and 2021, global smartphone users climbed by 73.88 percent.

More than half of the world’s population has a smartphone, and two-thirds possess a mobile device.

Over the next three years, the number of mobile device users is expected to rise from 6.378 billion to 7.516 billion. It is also predicted that by 2025, 72 percent of all internet users would solely use smartphones to connect to the internet.

In this perspective, 57.14 percent (2 billion people) of the worldwide smartphone user population currently exclusively uses their smartphone to access the internet.

The United States, China, and India have the most smartphone users worldwide.

Can Virus Malware Infect Your Smartphone

Back to the original question, ‘Do I Need Android Antivirus?’

Look into it. Cell phones, although putting the world to your fingertips, may also pose a significant risk to you and your data if adequate safeguards are not taken.

With so much reliance on cellphones, hackers have created a powerful weapon for infiltrating your personal space and stealing crucial data and sensitive information.

If you believe that viruses and malware only affect your computer, you are mistaken. Although viruses have not yet infiltrated cellphones in the same manner they did PCs, this does not imply they are immune to infection.

A virus is simply one type of malware, and malware may be quite damaging. Malware may steal your data, steal your identity, and even physically destroy your computer.

According to statistics, the Play Store and App Store block an astounding 24,000 bogus apps per day. This sum is so huge that we can reasonably assume that at least a few harmful applications are making their way past the store’s protection layers and onto your phone, thus answering the question, “Do I Need Antivirus for Android?”

This dangerous malware primarily targets your bank account information, personal information, identification, sensitive passwords, and critical corporate information.

Malicious software, or malware, can be used by hackers to get access to information on your computer, although most people understand the need of having computer security software.

Malware may penetrate smartphones and tablets, though, because they are basically miniature computers running “mobile operating systems.” As a result, they may be vulnerable to the same risks and vulnerabilities as computer operating systems are.

Once a cybercriminal obtains access to your smartphone, malware may steal or even keep your data hostage, raising the question, “Do I Need Android Antivirus?”

How Does Malicious Malware Target Our Smartphones?

Antivirus For Android Devices

We’re all aware of the dangers and devastation caused by viruses and other sorts of malware on computers, but dangerous software is increasingly targeting our cellphones as well.

Threats are always developing and adapting. There are a number of ways to get spyware on your Android device. You may have assumed that the Play Store was secure, but you should reconsider. Adrian Ludwig, Android’s former Chief Security Engineer, has previously said that the average Android user does not require antivirus software.

Google, on the other hand, eliminated 700,000 fraudulent applications from its Play Store in 2017. The fact that these programs were ever released on the market isn’t exactly encouraging.

Malicious apps may masquerade as genuine services or be clones of well-known apps with the same name and icon. These are available via the Play Store or as Android applications that may be installed directly outside of the Play Store.

Malware can infiltrate your device through the installation of malicious apps on your smartphone from untrusted sources other than the Play Store. Malware can also be downloaded by following suspicious or malicious email links.

Connecting to insecure public Wi-Fi networks, utilizing outdated and susceptible operating systems, and clicking on phishing links in text messages are all methods to get hazardous spyware onto your smartphone.

Other malware varieties, ranging from the somewhat annoying AdWare that displays advertisements to the more dangerous ransomware trojans, may infect mobile devices.

Given the variety of malware types and the multiple ways for malware to infiltrate your device, it’s no wonder that the most often asked question among Android users is – ‘Do I need antivirus for Android?’

Any malicious application that finds its way onto your device, regardless of its type, can have major effects, such as stealing your credit card information or permanently destroying your images. Malicious software might completely ruin your gadget, rendering it useless and unrepairable.

You’re more likely to misplace your phone. or having it hacked as a result of a foolish PIN like 1234 than becoming infected with malware, but there are several precautions you can take to reduce your risk, which we’ll go over next.

Smart Tips For Security of Smartphones from Malware

Your Android phone or tablet very definitely stores personal information, financial information, social media, personal images and files, and other sensitive data.

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security-for-my-phone

It’s also rather pricey, which makes it appealing to burglars. Furthermore, Android is not the most secure operating system when compared to other platforms like as iOS.

The Android operating system is well-known for attracting a large number of independent developers, programmers, and modders from all around the world.

Unfortunately, this turns Android into a hacker’s paradise.

Android users are infected with ransomware, spyware, cryptojacking software, tracking applications, and other malware on a daily basis. Android users are also vulnerable to phishing sites, phishing links, and pickpockets.

Businesses spend a lot of money educating their employees not to download files or click on suspicious links in emails.

Even if customers make better selections using their PCs, they are more likely to launch the exploit through erroneous smartphone clicks, according to a recently publicized ‘2020 Data Breach Investigations Report.’

“One of the most important features of smartphones is that they may assist you make better decisions since they are aware of your present surroundings.” They provide you directions based on your location and recommend items and services based on numerous sensors and past data. Unfortunately, people seldom question pop-ups that request permission to access their address book or share location data with an app.”

Smart Tips for security of Smartphones

**Utilize the original operating system at all times. Never root your Android smartphone unless you are certain that you know what you are doing. If a malicious software gains root access, it has the ability to disable critical security fixes and features on your device. It can also be used as a backdoor by hackers.

**Only get software from reputable websites. The majority of apps can only be downloaded via the Play Store or the App Store. Before installing new programs, read the ratings and reviews.

**Regularly update the software on your smartphone, including the operating system and any apps you use. This approach ensures that your device has the most recent security patches.

**When connecting to the internet, use only a reputable VPN service. It protects your online identity by encrypting your data.

**On the internet or in text messaging, never click on links that appear dubious. In any event, never give up your lock screen PIN or password over the phone or through internet portals.

**If you have sensitive data on your device, be sure it is secure to avoid data theft and assaults.

If you follow these smart smartphone security standards, you’ll be in a better position.

Now, Back to the Question – Do I Need Antivirus For Android?

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security-of-smart-phones

“Do I need an antivirus for Android if I have everything else?” you may wonder.

The unequivocal response is ‘Yes,’ you require one.

Because Android is an open-source operating system, it can identify malware and other dangers.

According to antivirus software supplier Trend Micro Inc., the Google Android platform is more vulnerable to infection than the iPhone platform. Because they function in a “sandbox” environment with limited access to other apps, iPhone applications are more secure than Android applications.

In contrast to Apple’s App Store, the Android Market allows any developer to apply.
Third-party app developers are welcome to join Android Market and publish apps as long as they follow certain requirements.

Android applications, in other words, are not vetted.

Google has deleted harmful applications from the Android Market after they were discovered to contain malware that might compromise data.

As a result, the answer is a resounding ‘Yes.’

A mobile antivirus app is a wonderful way to keep your smartphone safe from infection. Antivirus for Android compensates for the security flaws of the Android smartphone.

Furthermore, antivirus protects you from the most recent internet hazards.

Fundamental Factors in Selecting Antivirus for Android

Android antivirus will compensate for flaws in your Android device.
Some features can help you regardless of whether you want security and performance or are concerned about privacy and anti-theft.

The following are some of the characteristics of antivirus for Android:

*Antivirus protection in real-time

*On-demand virus scans

*Little to no impact on system resources

*Improved battery life

*Check installed applications for viruses.

*Remote deletion of sensitive data

*The ability to find and securely lock your devices online.

Still on the fence about whether or not I need antivirus for Android? So, here’s our proposal.

Sophos Mobile Security for Android

Mobile Security for Android was developed by Sophos Limited. Sophos Group Ltd is a British firm that specializes in digital security.

The security company focuses in award-winning security and privacy products, next-generation protection, mobile security and management, as well as network, server, and endpoint protection for individuals and enterprises.

Sophos offers a variety of solutions and free services, including Sophos Home for PCs and Macs, our top pick for home computer protection.

When it comes to Android apps, the firm offers a variety of solutions, including Sophos Mobile Security.

Sophos Mobile Protection for Android is a free piece of software that provides award-winning protection for Android smartphones and tablets without slowing down or draining the battery. It has real-time synchronization with SophosLabs, which ensures the greatest degree of security.

Sophos Home users may use their mobile devices to access the Sophos Home Dashboard and navigate to the appropriate store by selecting the “Add new device/Add device button.”

You may also acquire the app from your device’s Apple App Store or Google Play Store.

Antivirus protection

Sophos utilizes real-time synchronization with SophosLabs to secure Android devices, ensuring that the device is protected even from the most recent threats and viruses.

Sophos Mobile Security for Android identifies potentially dangerous and unwanted apps that might infect your device, steal your data, or cause data loss.

Sophos Mobile Security detected and removed all malware from our Android test smartphone. Because the program incorporates internet security, our attempts to access potentially dangerous or phishing websites were similarly futile – Sophos recognized and blocked them all.

Additional features:

Sophos Mobile Security as free software shocked us by incorporating a plethora of security and privacy features that are often seen in the programs’ affordable and premium editions.

Sophos Mobile Protection comes with a robust suite of anti-malware and antivirus protection solutions, including:

Scans of freshly installed apps, *Scans of previously installed programs as well as storage devices on the device, *On-demand or scheduled scans, *Defense against illegal usage of USSDs, *Real-time cloud-based threat intelligence

Sophos Mobile Security for Android is widely considered as one of the most effective security software available, and it includes a boatload of free extras.

We liked how the application offers a lot of features, no adverts, and is completely free.

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What Is PDCA? Understanding the Plan-Do-Check-Act Method

What Is PDCA? Understanding the Plan-Do-Check-Act Method

No matter the industry your organization operates in and the products and services you provide, your business needs to be constantly improving to keep up with a competitive marketplace and evolving consumer needs.

This process of change isn’t optional. It’s required if you want to succeed. The hard truth is that businesses that do not improve and evolve will eventually find themselves extinct.  

When change is required at your organization, how do you go about implementing it? Willy nilly action without planning can do more harm than good. Rather than approaching change blindly, you may want to borrow a concept from lean manufacturing philosophy — the Plan-Do-Check-Act Cycle. Read on to learn more.

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What is PDCA?

PDCA, which stands for Plan-Do-Check-Act, is an iterative cycle for continuous improvement of people, products, services, and business processes.

The foundation for this concept was developed by American statistician and physicist Walter Shewhart who was passionate about using statistical analysis to create quality improvement. The model itself was developed years later by William Deming who took this concept and turned it into a learning and improvement cycle.

The PDCA model follows a four stage process, which we’ll discuss in more detail below.

The Four Stages of the PDCA Model

As mentioned earlier, approaching change without a plan can spell disaster for your business. Along those same lines, acting on a plan without evaluating your progress can be just as dangerous.

The PDCA cycle aims to eliminate those issues with a four step process, where each step is imperative because it sets you up for success in the next stage. Let’s take a closer look at these steps and what they represent.

pdca cycle model

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1. Plan

To devise a plan that will successfully implement the desired change in your organization, you will need to ask the following questions:

  • What’s the problem you are experiencing?
  • What resources will you need to fix this issue?
  • What resources do you already have available to us at this time?
  • How can you best solve this issue with your available resources?
  • What does success look like?

Depending on the magnitude of the problem, this step may be quick and easy, or it may take weeks or even months of discussion to arrive at a plan. Theoretically, the more time you spend here, the easier the rest of the steps will be.

2. Do

With your plan in place, it’s time to put your ideas into practice. The most important thing to keep in mind during this stage is that issues will arise no matter how solid your plan is. Take these problems in stride and be willing (and able) to make adjustments as you go. This is often done in a smaller, controlled environment so you can learn from mistakes and correct them.

Proper communication amongst your team members will help to limit the number of problems as everyone will have a clear idea of their responsibilities and expectations.

3. Check

The most important (and overlooked) stage of change implementation is the “Check.” How did your plan work in the controlled environment? Were your goals achieved or did your intentions fall flat during execution? Now’s your time to identify the flaws in the process and correct them. Perhaps it wasn’t a complete flop, but you have recognized some opportunities for improved effectiveness. Either way, this step is essential.

4. Act

Now that you’ve planned out your change, applied it, and then checked to make sure it was working, it’s time to act on it. If you determined during the Check phase that you met your goals, you can apply your initial plan. This then becomes the “standard” process and best practices for this aspect of your organization. It also becomes the jumping-off point for your next change implementation.

The PDCA Cycle doesn’t stop once you’ve achieved your initial goal, as it is a continuous system that you should consistently review. The great news is that the more you work with it, the easier it becomes. It will be your go-to plan for every member of your team and will help you reach new heights with your business.

PDCA Template

Now that you understand how the PDCA process can help you implement change in your business, you’re probably wondering how to get started.

Like any new program, process, or tool, it’s helpful to have a physical document to work in to compile all of your information, share it with team members, and make updates as time goes on.

You can create your own in Excel or your project management tool or use one of the ready-made templates available to you. The key to a successful PDCA template is clarity. You should write out every step in detail, along with who is responsible for getting it done and by when. The more detailed your plan, the better your execution will be.

pdca cycle template

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PDCA Best Practices

Along with utilizing a PDCA template, a few other tips will help you implement changes successfully.

1. Ensure that upper management is on-board with these changes. Without their approval, you will not be able to enforce the new policy or procedure you create.

2. Never stop improving. Remember that PDCA isn’t a one-and-done type of procedure. Repeat this cycle constantly, making improvements with each revolution and looking for the next opportunity to create positive change.

3. Once you’ve implemented a policy change, do so across your entire organization. Every department that deals with whatever shift you are creating should adopt this as a new way of operating.

Over To You

Implementing change across your organization won’t be difficult when you learn to plan, do, check, and act.

It is, however, necessary if you want your business to continue growing and thriving. The organizations that reinvent themselves to better meet market needs, their customers, and their employees are the organizations that we will see far into the future.

Adopt the PDCA cycle today and create the best business you can make.

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How to Start an Ecommerce Business in 2022 [Steps + Must-Follow Tips]

How to Start an Ecommerce Business in 2022 [Steps + Must-Follow Tips]

In June 2021, over 440,000 businesses were launched, making it a record high since the start of the pandemic in March 2020.

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Many are focusing on ecommerce businesses, as they offer an easier point of entry. There’s no physical space to scope out, rent to pay, or permits to obtain. However, that doesn’t mean starting an online business is a piece of cake.

Learn what it takes to start an ecommerce business and the steps to start one today.

Tips for Starting an Online Business

1. Design your website with intention.

Your website is your storefront – you don’t want potential customers arriving, looking around, and walking right out.

Think of your website title and meta description as your window display. You want the description to be enticing enough to beat out the competition and get users to click on your website.

Your homepage is the first thing visitors see when they land (or walk in). What will you present to make them keep scrolling? Maybe it’s your latest offer or a striking image from your latest campaign, or perhaps it’s a simple but compelling CTA that will invite curiosity.

Users should be able to navigate your site seamlessly with little friction. That requires a lot of planning, designing, and iterating.

Just as you would take time to curate every section of your store, be sure to give that same care with your website. Every section should have a clear goal and lead users to your desired action.

A first impression can last and can be hard to change – so make sure it’s a good one.

2. Don’t skimp on your creative assets.

We’ve already mentioned the importance of designing your website with care and intention.

Now, let’s get into the elements that will make up your website: your copy and visual elements, such as images and videos.

Your creative assets can make or break your brand perception. Don’t believe me? Look at insurance company The General.

The company recently rebranded and revamped its entire marketing strategy because the public doubted the brand’s credibility due to its perceived low-budget ads. They even addressed it in a commercial.

All this to say that it’s vital that you invest in high-quality visuals as they will be a representation of your brand.

As for your copy, this is important to ensure every message you are putting out is driving the action you want. Otherwise, you may get visitors to your site but not get them to convert. If you don’t feel equipped to take this on yourself, hire a copywriter who specializes in your industry.

For your visual assets, you can:

  • Outsource the work to a marketing or branding agency, or work directly with professionals on a contract basis.
  • Leverage sites like Pexels and Unsplash to get some high-quality stock product photos and videos that are free for commercial use.
  • Use sites like Canva to create beautiful visuals that fit within your brand identity.

3. Social media will be key to your success.

Think of social media as a high-traffic area you want your store to be in.

Social media is one of the biggest discovery points for ecommerce brands, aside from search. If you post content where your audience lives online, you can help them discover your company and build a strong community of brand loyalists.

If you’re doing it right, social media gets them interested in your brand, your website gets them to stick around and move to that next step in the buyer’s journey.

4. Help customers help themselves.

Many ecommerce brands struggle with customer service.

They often have a small team that’s unable to manage large volumes of requests from customers. One way to combat this is by offering helpful resources to current and prospective customers so they can the answers they need quickly.

After running your business for a while, you may notice that you get the same questions repeatedly. This is a clear sign that customers are experiencing friction on your site and need more support. FAQ and knowledge base pages are great ways to address that.

An FAQ section will not only be great for SEO, but also address your visitors’ most pressing questions. A knowledge base will help your customers troubleshoot and solve their issues on their own.

This will also allow your team to focus on addressing more important issues instead of fielding simple requests.

5. Automate when and where you can.

On the topic of customer service, automation is the name of the game.

There are many ways to automate interactions in a way that leads them further down the buyer’s journey. For instance, you could set up a chatbot that is designed to answer common questions from website visitors.

Automation can also look like:

  • Email workflow after a customer makes a purchase to ask for a product/service review.
  • Ticket creation for a member of your sales team to reach out to a prospect once they visit the pricing page.
  • Unpublishing out-of-stock products and email notification sent to fulfillment team.

If you have a workflow in place, there’s probably a way to automate it.

6. Leverage multi-channel selling.

As an ecommerce business, you want to maximize your reach and be everywhere your audience lives.

You may have some customers who shop directly from your store on your website. However, you may have some who shop exclusively on Amazon or Etsy.

To maximize your earning potential, sell your products on multiple marketplaces, as long as they align with your target audience and product.

How to Start Your Own Business Online

1. Identify a gap in the market and validate your idea.

The best ideas stem from personal experience.

Maybe you experienced friction when completing a task and figured out a way to streamline it. Or perhaps you thought of a product that would make your life 10 times simpler.

Wherever the inspiration comes from, it’s definitely worth exploring.

If you’re having trouble coming up with an idea, try the SCAMPER method for brainstorming:

  • Substitute – If there’s an existing product/service you want to model yours after, perhaps you can substitute some elements to make it unique. Think vegan ice cream.
  • Combine – You also have the option of combining two existing products to make one great one.
  • Adapt – Have a product that you think needs some changes? See how you can adapt it to the times, the audience, or the location.
  • Modify, Minify, or Magnify – This urges you to look at an existing product or service, and identify certain elements that could use some tweaking.
  • Put to another use – Although something may have originally been used for one purpose, doesn’t mean you can’t repurpose it for something else. For instance, Misfits Market takes grocery items that are deemed too ugly for the stores and repurposes them by selling them directly to consumers.
  • Eliminate – If you find a current product or process clunky and complex, perhaps you can develop a simpler way of doing things.
  • Reserve/Rearrange – The way you present a product or idea can have a big impact on how it’s perceived. This can be your entry into the market.

These options give you the freedom of developing something without the pressure of starting from scratch.

2. Validate your idea.

Once you identify a product or service, you have to validate it.

The hard truth is that not every idea is sustainable for a business. In this stage, you want to make sure that there’s an audience for it and a need in the market.

How do you accomplish this? There are a few ways:

  • Research – Resources like Google Trends can help you separate fads from trends that have longevity.
  • Competitive analysis – Are there other companies currently offering the same or a similar product? How are they performing?
  • Crowdfunding – Crowdfunding puts the power in the hands of the people by allowing them to fund ideas they believe in. This is a great way to confirm the need for your product but also get funds to jumpstart your business.

3. Develop your product and/or service.

This stage is the one that may take the longest.

You’ll need to figure out manufacturing, sourcing, packaging, shipping, pricing – all of the -ings.

The process you follow will all depend on your business type and industry. For instance, if you are developing a new product, that will involve a lot more steps than if you are white labeling (the process of purchasing products from a supplier and marketing it under your brand).

Need more help on this? Read this article on the product development process.

4. Name and file your business.

Once you have a clear understanding of your business and what it offers, you must come up with a name.

When it comes to naming your business, here are a few tips to keep in mind:

  • Avoid names that can limit your business. Say I name my business “Martina Bretous Copywriting,” it insinuates that I only offer copywriting as a service. Say I expand into marketing as a whole, I’ll have to do more work to let my audience know.
  • Make sure the name is not already trademarked or tied to a business in your same industry.
  • Consider a name that’s catchy and has a relevant meaning.
  • Say your business name out loud to see how it sounds.
  • Avoid names that are too general. E.g.: “Lux Clothing”
  • If you’re debating between a few options, see if the domains and social media handles are available. That can help you narrow down the best choice for you.

After submitting your business name to your state department, you’ll also want to apply for an employee identification number (EIN) for tax purposes.

Lastly, do you need any permits and licenses to operate? Be sure to speak with a professional about the rules and regulations in your state and submit proper documentation before launching your business.

5. Build your brand identity.

Now that the legal details are all covered, you can get to the fun part: Building your brand.

This step is key as it will influence how you market your brand to your target audience. In this step, you’ll need to ask yourself a few questions:

  • What is our mission?
  • What do we stand for?
  • If this brand was a person, how would we describe them?
  • How do we want to be perceived in the market?

From there, you can start working on your brand logo, colors, tone, and other creative assets that reflect your identity.

6. Secure your domain and social media handles.

Developing a strong online presence will be instrumental to the success of your ecommerce business. As such, you want to start early.

It’s easy to find and buy a domain online. Top domain sites include:

Many site builders, like Squarespace and Wix, and most hosting platforms also allow you to buy your domains directly from them. That way, the site that owns your domain will be the same one where you host your ecommerce site.

7. Choose an ecommerce platform.

The internet is full of ecommerce platforms, each offering different features and benefits.

To start, determine the level of customization you want. There are four categories of ecommerce platforms you can choose from:

  • Strictly ecommerce platforms that offer tiered packages based on your needs. Think Shopify, BigCommerce, and Shift4Shop.
  • Website builders with templates and ecommerce tools like Square, Wix, Squarespace that can be used to build any site but offer features like product catalog management, shipping tools, abandoned cart recovery.
  • Ecommerce WordPress plugins, like WooCommerce, that are ideal for people who already use the CMS and are familiar with its platform, and want to build from it.

To decide, look at what your timeline and what you want to accomplish. Pre-built websites make it easy to build an ecommerce site quickly. However, they’re not very customizable and can be limiting.

On the flip side, there are fully customizable platforms that offer a lot but can take much longer to set up.

Top features to look for in an ecommerce platform include:

    • Product and order management
    • Mobile compatibility
    • Reporting and analytics
    • Built-in SEO capabilities
    • Abandoned cart recovery
    • Third-party system integrations
    • Advanced content management system
    • Multi-channel sales

8. Develop a marketing strategy.

The last step before launching your business is developing a pre- and post-launch strategy.

The idea behind a pre-launch strategy is to get your target audience excited about your product or service before it’s available. If done right, you’ll have a line of customers waiting to try out your products.

A post-launch strategy is a more long-term marketing strategy that involves tying your business objectives to specific marketing goals, such as building brand awareness and acquiring more leads.

Your marketing strategy should also account for audiences at all stages of the buyer’s journey. If you focus too much on the top of the funnel, you won’t be able to convert leads into customers. If you focus on the bottom of the funnel, you won’t be able to attract new customers to your business.

In 2022, building an ecommerce business is more accessible than it’s ever been. If you follow the steps outlined above, you’ll have your company up and running in no time.

ecommerce plan

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