Insurance Case Study
This case study will show you how we helped an insurance company increase its business listing visibility through our local SEO and organic search strategies. Even though this client was ranking pretty well already, we boosted their calls while also ranking them for more highly relevant keywords with high search volumes, including #1 ranking for their top keyword.
Using our GMB Accelerated services together with Monthly GMB and Managed Search, this client saw an increase in the range at which they were ranking in the map pack. Further, we managed to maintain these high rankings for more than four months; this way, our client managed to rank at the top of the local searches for insurance companies while beating the competition and gaining more business as a result.
A Recap Of The Results We Achieved For This Client
The Organic Managed SEO Process
We start this process by setting up tracking and campaign reporting for the keywords. The analytics provided are handled by certified advanced analytics engineers, resulting in high-level analysis, funnel visualization audience insights and more. Afterward, we perform a technical audit to check the site’s health and any errors, together with an anchor text and semantic audit to plan out the most effective link-building strategy.
To further refine the process and yield the best results possible, we analyze top-ranking competitors as well, for insights on the keywords, anchor texts, semantic phrases, social media etc.
After we gather up all the data, both site-level and page-level optimization begin. We pair this with content creation, authority press releases, high traffic guests posts, niche link placements, tiered link stacks, and index links to ensure Google bots will crawl our clients’ site. This process also includes optimizing the brands’ social profiles and creating the necessary social media accounts for better SEO impact.
Our strategies increase the relevancy of the targeted phrases and provide more clarity for the buyer and their intent.
Our Clients Organic Results
Our white-label and high-impact search optimization process brought great results to our client’s organic listing in the SERPs. Through our link-building and outreach strategies, this client got to rank at the top of the organic search results for some of their top search terms, and their exposure and site traffic increased significantly.
Our Local SEO Strategy
These rankings were only possible because of the local GMB optimization we performed for our client. This is a very crucial and beneficial process for any business looking to dominate the 3 pack and is designed for the highest competition niches. For our client, this meant more brand signals, geo-relevant content on their site, and a lot of on-page optimization and authority stacking.
The process can be followed in real-time by the client and is divided into three phases. It begins with creating local niche signals and setting up the entity brand foundation. This ensures that the deployed SEO strategy will be impactful because it is based on competitor and local SERP audits. This strategy mapping process forms the foundation for future 3 pack ranking in higher comp areas.
We then completely optimized the GMB listing of this client and created more niche-relevant signals for them. This advanced brand setup process further pushed our client into more competitive markets, where we managed to secure higher search volume rankings through more advanced signal creation for better relevance and authority.
Increased Driving Direction Requests And Calls
Expanded The Visibility To A Wider Area
We managed to get this client to overcome proximity and expand their visibility to new areas through local optimization. By creating niche relevant signals for this client we made them rank better in a wider area. These custom signals are part of the link-building campaign based on competitor analysis and help us continually build local citations and links based on the competitor gap. By continually building links we helped this client stay ahead of the curve and maintain rankings for long periods of time. In this case, we maintained the number one rank for many top keywords for over 4 months.
Below is the maps increase which was directly attributed to consistent custom signal creations.
26% Increase In Form Submissions And 90% Increase In Calls
Through Accelerated GMB our client got 92 form submissions which meant a 26% increase and 19 calls, a 90% increase. You can also see that this increased the relevancy of the site by the various increases in scroll depth, which meant that more visitors were actually going through the content of the site.
This framework has proven to be very beneficial for our clients in the past and your clients can achieve similar results as well. Don’t hesitate to contact us if you are looking for experienced SEOs and top-notch services.