SEO Update November 11, 2022

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What Can You Do to Solve Cannabilization Issues? Here’s What We Are Testing…

Happy Friday!

Looking for stronger rankings and results?

We’ve updated our GBP Campaigns based on test results from the SEO Mad Scientist, including our Q3 SEO Mad Scientist Report – now out!

Staying at the forefront of SEO strategies is critical to maximizing success. That’s why we’re adding in new tasks, removing outdated tactics, and updating campaign strategy for Monthly GBP Campaigns.

Download the report to get our latest insight on local rankings. The report contains all our latest tests on GBP optimization, verification and indexation.

Don’t want to do the legwork? Let us do it for you!

You can dominate local maps without an in-house SEO team…just use our Monthly Google Business Profile SEO campaigns!

+ Save BIG this weekend on GBP campaigns…

Early Bird Black Friday SEO Sale

20% Off Sitewide & 20% Cashback
+ Unlock An Exclusive Discount To Use During The Black Friday Sale

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Not sure what to buy but want to save money on your SEO?

Purchase Store Credits to lock in savings and spend them on any of our DFY services later. You’ll save 20% on credits + get 20% cash back to use later!

Have your maps rankings been affected by GBP Cannibalization? We’re testing it…

We continued our cannibalization tests this week on the SEO Mad Scientist. We tested different variables in our listings to see how they will affect on the cannibalized term.
Read the entire test below to see what we find out!

On this week’s episode of the SEO Vault, we discussed how to move rankings into the 3 pack, links being a less ranking factor in the future, Google’s stand on H1 size and header font for ranking, and other SEO news!

SEO Updates & News This Week:

> Google Updates Help Documentation To Say Using JavaScript For Links Can Be Fine

> More From Google On AI Content – It’s About If The Content Is Helpful

> Google Rewriting Your Titles Is Not A Sign Of A Quality Issue, Said Google

> Google Can Pass PageRank From HTTP To HTTPS URLs With Redirects

Not sure what links to buy? Let us help!We offer FREE link recommendations and a link buying guide to provide the best use cases for the different types of links you need now.

Happy Halloween,
Chaz and the Entire Team

Our Top 6 SEO Services When On A BudgetMany companies are tightening their marketing budgets. Marketing & SEO can be one of the first services axed but, they’re critical in boosting your client’s online presence and SERP visibility.

Read our blog to find affordable services you can downsell your clients into. You can also use these services to make the most out of your client’s budget if it’s low.

If you are not sure which of our campaigns would provide the best results for your clients, get FREE custom campaign recommendations from our team!

This Week in the Local SEO Community

This Week on The SEO Vault
Episode 164
Hosts: Chaz Edwards + Sophie Allen + Bucky Helms


What we discussed this week…

✔️ Google: The Size Of Your H1 & Header Fonts Doesn’t Matter For SEO

✔️ Google Can Pass PageRank From HTTP To HTTPS URLs With Redirects

✔️ Google Local Finder Auto-Play Video Thumbnails

Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Answered: What would you do for a GBP ranking around 4 or 5 for its main keyword to push it up into the 3 pack?

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST.

Interested in being a guest on the vault!? Sign up now
https://seovault.com/be-our-guest/

This Week in the Lab with SEO Mad Scientist

What Can You Do to Solve Cannabilization Issues? Here’s What We Are Testing…
Welcome back, SEO mad scientist, to another weekly update!

This week we’re going to have a quick update on our cannibalization tests and what we have done to see how we can influence Google to uncannibalize our listing instead of ranking other listings at the same location.

We currently have two listings at the same location with a few different keywords cannibalizing each other. We’ve done a few things for each situation to test their impact on the cannibalized term.

Let’s take a look at the current rankings and what we are testing.
Test #1: This test is mostly onsite variables. We simply added another relevant service page for the primary keyword, “Search Engine Optimization Analysis,” added a link to the page in our primary site menu, and added additional references to the homepage of the website (all things we found influence local ranking from previous tests.)
Test #2: We mostly tested the listing optimization for this test. We’ve added some additional categories and services to the listing and a couple of optimized “products.”
Test #3: For our final test term, we wanted to test a combination of on-site and off-site signals but try something new. For this test, we published some relevant content on the site for long-tail terms (using the blog) and syndicated these posts on our business listing.

We saw very little movement from GBP posting a long time ago, but there could be more weight on this now.

Join us next week as we dig deeper into our cannibalization tests and break down the details of our first test term, exactly what was done and what results see.

Until then, happy testing!

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