Seo Update October 28, 2022


What You Should Know About Your GBP Categories & Services + Frightening Deals are Here

Happy Friday!

Is it possible to show for terms without having the specific category chosen?

This week we tested whether you can show for a specific term without selecting a category on the SEO Mad Scientist. Read the entire test below to find out!

On this week’s episode of the SEO Vault, we discussed what we’re seeing with the latest content, spam, and core updates, Google’s view on using link wheels, Google showing fewer FAQ rich results, and other SEO news!

SEO Updates & News This Week:

> Is Google Showing Fewer FAQ Rich Results? (Rank Ranger)

> Google Site Name At Domain Level But Favicons At Domain and Subdomain Levels

> John Mu: Google: Link Wheels Are Against Google’s Guidelines & Are Link Schemes

> Google Local Pack In Web Search Showing Up Less Often? (Rank Ranger & SEM Rush)

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This Week in the Local SEO Community

This Week on The SEO Vault
Episode 162

Hosts: Chaz Edwards + Mike Milas
+ Bucky Helms + Benjamin Olson

What we discussed this week…

✔️ How Google views link wheels

✔️ New Google Business Profile Web Search Menu Now Rolling Out

✔️ Google Shopping Ads Overlay Carousel Testing Top & Bottom

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Answered: Any tips on silo pages for service pages and local SEO?

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This Week in the Lab with SEO Mad Scientist

What You Should Know About Your GBP Categories
& Services

Welcome back, mad scientist, for another SEO testing update.

Today, we wanted to take a closer look at our Google business profile categories and services from our tests over the past few weeks.

We’ve been attempting to show one of our test listings for the keyword “website design.” You can reference the previous test here, where we added the service term to our website after already having it in our services under our “internet marketing service” category.

We have yet to get any real movement from the term other than related “website design CITY” terms, but even those haven’t held any solid rankings, as you can see from our follow-up here.

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Unlike our other services, website designer is a specific category for your maps profile. So we were wondering if maybe you could not rank for these certain terms unless you had the proper corresponding category.

We’ve now added the corresponding category to see if we get any movement on those terms, but we still had the question, “Can you show for terms without having the specific category chosen?”

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However, when we looked at some of our previous tests, one specific term stood out: “Telemarketing.”

You can see on this listing that telemarketing was pulled in as one of our services from the website, and it’s underneath the primary category “Marketing Agency.”

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From the Geo grids, we can see that we are showing for this term and variations.

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However, “telemarketing service” is its own category…

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So it was interesting to see that we had no rankings when running that term.

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So there is a possibility that showing for an exact category term without having the category selected may not be possible. But relevant service terms listed under other categories do influence “related terms.”

This could be useful for adding more relevancy between categories and services based on sub-services categories.

Meaning that if we were trying to rank for “Telemarketing Services,” then selecting that as a primary category with sub-services such as “outbound Telemarketing” would probably be the best place to start, but considering other relevant categories that can have relevant sub-services may help as well.

So selecting “marketing agency” as a secondary category and adding “telemarketing campaigns” as a service under that category may be beneficial.

As usual, we will continue our testing and let you know what we find. Be sure to join us next week with more helpful SEO test updates, and until then, Happy Testing!

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