Let’s end the week with your favorite info-packed SEO newsletter to keep you up to date on the latest news, SEO tactics, tests, and so much more.
What Happened on the SEO Vault this Week
Deal of the week: Save 25% on All Press Releases
Sign Up Now: 8/25 Q3 State of Local SEO Webinar
Special Announcement: 2021 Local Marketing Mastermind – Early Bird Discount
SEO Mad Scientist: Unicode Tests Continued
New Blog Post: Find Quality Link Opportunities With Google Alerts
To your success,
Chaz and the Entire Team
FROM THE VAULT – Episode 101
Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST.
Co-Host: Sophie Allen + Bucky Helms
Google Enforcing Physical Addresses For Some GMB Listings
Google Tests Affordable Picks Carousel In Mobile Search
Google Says Each Core Update Can Affect Search Ranking Differently
Google Says Linking To Lesser Websites Doesn’t Make Your Site Less Relevant
– Watch the Latest SEO Vault Episode here
– Listen here: https://pod.co/theseovault
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8/13 – 8/15
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2021 Quarter 3 State of Local SEO Webinar Happening August 25th at 1 PM EST
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SEO Mad Scientist 
Welcome back SEOs to another exciting week of test updates with the SEO Mad Scientist.
You may remember last week we were looking at and testing different uni codes to see how they indexed compared to the standard alphabet keys that people normally use on their keyboard.
Surprisingly enough a lot of these unique codes were recognized by Google. Pretty much any of them that were clearly just letters Google could recognize whereas any types that had other symbols or dots on the letters within shapes were not recognizable by Google as the alphabet.
This led us to start testing these different unique codes and how they could impact rankings differently than the standards normally used.
The first thing we did was try adding a bunch of new relevant text to an article using a different uni code that we know is recognized by Google to see if it would impact the rankings.
We chose a page that was not well optimized and not ranking well to begin with, in the hopes that we would be able to notice any increases that may occur from adding the additional content.
We added a paragraph in uni code we knew was recognized by Google. We then submitted the URL to Google and waited for it to be recrawled to review any results.
We are tracking individual keywords but referencing search consoles as well to determine the full result. A little under a week since the recrawl and so far we see minor upward movement, nothing out of the ordinary.
While we were reviewing the results we began to think about how these special characters impact duplicate content.
So we decided to run a second test where we took content from other websites and converted it to different characters and posted it on our own website to see how it ranked.
Be sure to join us next week for updates on the duplicate content unicode test as well as a more in-depth update on the test above.
Have a great weekend and until next time, Happy Testing!
Finding quality backlinks is one of the most difficult SEO tasks. It can eat up tons of time without any guarantees you’ll get a link. However, link building is still one of the most impactful ranking factors. You can’t neglect it. That’s why we want to share one of the best free link-building tools (in our opinion) – Google Alerts.
Using Google Alerts for link building saves you time searching for quality and relevant links. Not to mention, you can find unlinked brand mentions this way.
Find out how we use it for building links here:
https://web20ranker.com/link-building-with-google-alerts/