SEO Updates – February 24, 2023

Can AI Replace Your SEO? Find out in this week’s test..

Crazy to think we’re almost 2 months through 2022…

📍 We’re thrilled to publish our complete 2022 testing report, which includes ALL the SEO tests we conducted throughout the year. Tests include:

  • What On-Page Signals Does Google Use to Rank GBP Listings?
  • How Can You Fix GBP Listing Cannibalization?
  • How Does a GBP Listing Impact Organic Rankings?

Whether you’re a small business or a large enterprise, you’ll find practical tips to boost your visibility in local search results.

📹 If you missed our Q1 Webby, don’t worry – the replay is now live! We cover how to get quick wins with audits and competitor research – use it to help you achieve better SEO results.

📋Sign-up for our upcoming FREE Q2 Webby on April 3rd, where we’ll set you up for success with checklists for optimizing your website or GBP Listing.

Need to rank your clients higher? This is an event you won’t want to miss.

🌟 Weekend Deal 🌟

Get 15% Cashback w/ Any New eCom SEOLawyer SEO or Managed Search Campaign

eCom SEO Campaigns
Achieve higher rankings with our eCom SEO campaigns. Our white hat link building and outreach techniques ensure that platforms receive continuous and effective SEO optimization. Our customized approach to SEO ensures that each platform’s unique needs are met.

Lawyer SEO Campaigns
Get increased SERP rankings, online visibility, website traffic, and leads with these campaigns. Our comprehensive attorney SEO strategies ensure that law firms stand out from the competition and achieve long-term success.

Managed Search Campaigns
These guarantee to increase SERP rankings, online visibility, and website traffic. By combining strong on-page optimization, content creation, white hat link building and outreach strategies, we ensure that businesses receive effective and comprehensive SEO optimization.

In this week’s episode of the SEO Vault, we discussed Bing’s significant relevancy jump, thanks to Microsoft’s algorithm update. GoDaddy also made headlines, revealing a multi-year security breach that hijacked numerous customer accounts. This event highlights the importance of website security and staying vigilant.

We also discussed Microsoft’s plan to introduce ads into the Bing Chatbot experience and Google’s update to its Discover algorithm, which rewards high-quality and useful content, & other SEO news (mentioned below.)

SEO Updates & News:

> Europe’s Move Against Google Analytics Is Just the Beginning

> Google Analytics: New Features For Managing Large Data Sets

> GoDaddy says a multi-year breach hijacked customer websites and accounts.

> Google: Google Discover Impacted By Many Search Signals, Including Now The Helpful Content Update

Not sure what links to buy? Let us help!

We offer FREE link recommendations and a link buying guide to provide best use cases for the different types of links you need now.

Please message us on the website chat or send an email at [email protected] if you have any questions. Always happy to help!

To Your Success,
Chaz and the Entire Team

How To Get Started Reselling SEO at Your Agency

Are you looking to start reselling SEO at your marketing agency? Read this post to find out the steps you need to take to start this process. It also goes over the benefits of working with a a white label SEO company.

If you are not sure which of our campaigns would provide the best results for your clients, get FREE custom campaign recommendations from our team!

This Week in the Local SEO Community

🧑‍🔬 This Week On The SEO Mad Scientist 🔬

Can AI Replace Your SEO?

Welcome back to the SEO mad scientist.

As you may know, we have some citation tests in the works, but with AI being such a Hot Topic right now, we wanted to review some recent tests we ran with chatGPT.

Last month we mentioned in an update how we used AI content to gain additional rankings on our site. In the specific test, we used chatGPT to generate very specific content that we strategically placed on our site and prompted the AI exactly how to optimize (such as prompting it to mention specific entities and their relationships when writing or re-writing content)

However, we have seen quite a few people offering various problems to help generate and optimize content, some of which seem more advanced than others. We’ve seen prompts being suggested as simple as “write me an article about ‘XYZ’ that would likely appear at the top of Google search when searching for the term ABC.”

Now we assume that the AI doesn’t know Google’s algorithm, so asking it to do something like this doesn’t make much sense, but if we were to ask the AI if it understands certain aspects of the algorithm and important concepts such as EAT, it seems to have a clear understanding.

So we wondered if we simply ask the AI to implement these concepts when writing the article we are asking for, will it produce content as good as or better than our previously generated AI content?

Using this concept, we asked it to write content for our test site, targeting the term “SEO Services” and related terms.

We then updated our “strategic AI content” with our new “cut and paste AI content” and watched the results. So far, it has seemed to be performing much worse.

We also attempted this again, asking it to write an article about Digital Marketing vs. Traditional Marketing. We wondered if it would give us something that’s even “rank-worthy” (will it even appear in the top 100). This time we put more emphasis on it implementing EAT principles. The end result was a bunch of misquotations, and low-value content, which you can see for yourself:

But did it rank at all? Not surprisingly… No

We can’t say we’re too surprised by these results, but we did want to test some of these Concepts because many AI “Prompt Experts” appear more every day. As powerful as AI may be, its outputs’ quality still depends on the person using it.

If you’ve been considering using AI, we suggest you take a look but don’t think it will be a quick fix for your content because we found out that it simply doesn’t work that way.

Join us next week, as we should have some updates on our citation tests and more exciting tests to come.

Until then, Happy Testing.

This Week on The SEO Vault
Episode 179

Hosts: Sophie Allen + Mike Milas
+ Bucky Helms

What we discussed this week…

✔️ How to use AI content tools for SEO

✔️ Google Analytic’s new features for managing large data sets

✔️ Google updating thei “Link Best Practices for Google” documentation

Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST.

Interested in being a guest on the vault!? Sign up now

Leave a Comment