Seo Updates July 1 & 2, 2022

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Custom GoHighLevel Accounts + 4th of July Celebrations

Happy Friday! ❤ Our 4th of July sale is in full swing ❤ save 25% storewide + 4 Bonus Levels you can qualify for & a $10k giveaway (actually $11,500+ this year) that includes a Local Marketing Mastermind ticket and travel costs covered!

⚡ FREE GoHighLevel custom accounts are now available for all monthly managed SEO campaigns, so you can offer review management, website chat, social scheduler, and other SaaS features to your clients without any extra expenses….

Get one of our monthly managed campaigns at 25% off during the sale and you get this included! (manual account set ups will be completed in month 1 of the campaign) If you DO have any existing managed campaigns and you’d like to claim your account, just fill out this form.

Chaz’s Quarterly Webby will go over how to leverage a SaaS offers in your agencies with multiple examples. If you want to save your seat, sign-up!

☀ ALL speaker topics are confirmed for the Local Marketing Mastermind, including:

> SERP Crisis Management: Recover Your Client’s Brand & Push Down Negative Rankings
> Influencing Local Rankings with User Engagement & Brand
> Scaling Recurring Revenue with SaaS Offers
> How to Make Google News Work for Your Local Listings
> How to Beat Large Agencies: Results & Client Acquistion
> The Wizard Way of Selling SEO: Achieve 6 Figures Monthly
> Importance of Creating a Brand & Entity in Local for CTR

You can read more about the topics and speakers here.

⚖ If you are looking to build quality law links and contributions, then check out the 8 new Legal Guest Posts that we added last week!

We will be launching marketing guest posts in the coming weeks too, so be on the lookout for these!

6 Days Left to Save During The 4th of July SEO Super Sale – Save 25% at checkout when you use coupon code: 1776

By now you should know all about our 25% off sitewide 4th of July SEO Sale and our $10k giveaway where every purchase made is an entry…

Did you know about the 4 bonus level giveaways!?

If you spend $500 during the sale, you qualify for Level 1, but therea are 4 bonus levels:

LEVEL 1 – $500 Spend Threshold:

Free Citation Audit Coupon ($20)

Free Premium Press Release ($67)

LEVEL 2 – $1000 Spend Threshold:

Free Citation Audit Coupons ($20)

Free Premium Press Release ($67)

Basic Infographics Link Building Services ($89)

50% Off Niche Citation Coupon

Live 2022 Agency Growth Call on Zoom

Previous Agency Growth Recordings

SEO Life Burled Wood Tumbler (swag)

LEVEL 3- $2500 Spend Threshold:

Free Citation Audit Coupon ($20)

Free Premium Press Release ($67)

Basic Infographics Link Building Services ($89)

50% Off Niche Citation Coupon

Live 2022 Agency Growth Call on Zoom

Previous Agency Growth Recordings

SEO Life Burled Wood Tumbler (swag)

Free 30-point tech audit ($147)

Live, Private 2022 GMB Masterclass on Zoom

Previous GMB Masterclass Recordings

Chaz’s Top Sales Book for Agency Owners for 2022

LEVEL 4 – $5000 Spend Threshold:

Free Citation Audit Coupon ($20)

Free Premium Press Release ($67)

Basic Infographic Link Building Service ($89)

50% Off Niche Citation Coupon

Live 2022 Agency Growth Call on Zoom

Previous Agency Growth Recordings

SEO Life Burled Wood Tumbler (swag)

Free 30-point tech audit ($147)

Live 2022 GMB Masterclass on Zoom

Previous GMB Masterclass Recordings

Chaz’s Top Sales Book for Agency Owners for 2022

Free AP News Brand Feature Article w DoFollow Links ($269)

Free 10 hours of Custom Signals Coupon ($189)

2021 Mastermind Recordings ($297)

SEO Life Backpack Computer Bag (swag)

Take your agency’s revenue, results, and retention to the next level
with the heavy-hitting SEOs and agency owners at the 2022 Local Marketing Mastermind. Speaker topics can all be seen in the image below too…

We hope to see you at this year’s mastermind in St. Petersburg, Florida!

To your success,
Chaz and the Entire Team

This Week in the Local SEO Community

Is the Power of Guest Posting Dead?

Not all guest posting is dead – just the spammy guest posts on unrelated sites that provide no value.

Guest posting does still work, but it must be done properly. Read our blog to hear our thoughts on guest posting and how to maximize the impact of them!

Favorite SEO Tools

SERP Results Beta

If you’re looking for an affordable rank tracker (local & organic), this is it! We’ve built a better rank tracker with improve accuracy (& not a huge price tag). Sign-up for a beta test account and check it out for FREE!

Local Brand Manager

You can manage client listings, track local rankings, schedule posts, and easily perform local SEO audits. Plus, agencies love our easy-to-use dashboard for multi locations.

Local Viking

Your clients can easily understand the color-coded GeoGrids that plot listing visibility. You can manage all listings in one dashboard for easier reporting and schedule posts for them too.

Local Client Takeover

We love free training – LCT is filled with it! Check out Chaz’s updated Local SEO 2.0 Course, Link Mastery Course, and GMB SEO Specialist Course. We also give away the closed trainings during sales!

⚡ Resources for Agencies ⚡

Free Quarterly Webbys

Chaz and the team hold a free webinar each quarter to discuss what’s currently working for them. Our next webinar is scheduled for Wednesday, June 22nd.

Campaign & Link Recs

Find out what your client needs to rank with our free recommendations! We audit and research their current rankings, brand strength, and overall position.

Free Tools & Trainings

Save time and money with our free tools like SEO pricing calculator, tech audit, proposal generator, and free audit tools. Also find trainings & past webbys in our knowledge base.

SEO Testing Reports

The SEO Mad Scientist is constantly testing strategies, which we used to publish 12 months of tests in 2021 + Quarterly Testing Reports for this year!

Don’t Miss Out on Our Biggest Updates

Opt-in to our Text Notficiations and you’ll get a 15% OFF coupon sent right to your phone!

But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements!

Access special deals + sale notifications
& never miss out on savings!

Follow us on social!

What is the Impact of H1 Optimization?

FROM THE VAULT
Episode 147

Hosts: Chaz Edwards + Mike Milas + Bucky Helms

What we discussed this week…

✔ Google Search Ranking Update Brewing Again June 27-28th

✔ Google Tests Expandable Local Related Carousels Within Snippets

✔ Google: Near Duplicate URLs With Canonical Still Can Lead To Wrong URL Ranking

✔ Should All SEOs Know The Difference Between Crawling, Indexing, Rendering & Rankings?

Answered: Do reviews affect rankings on maps?

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 4 pm EST.

Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA

⚡ Resources for Agencies ⚡

SEO Testing Reports

The SEO Mad Scientist is constantly testing strategies, which we used to publish 12 months of tests in 2021 + Quarterly Testing Reports for this year!

Free Tools & Trainings

Save time and money with our free tools like SEO pricing calculator, tech audit, proposal generator, and free audit tools. Also find trainings & past webbys in our knowledge base.

This Week in the Lab with SEO Mad Scientist

H1 Headings: How Optimized is too Optimized?

Welcome back SEO mad scientists, today we’re going to talk about a test that was inspired by the recent core update.

During the last update we had noticed that on some of our test sites where we had highly targeted terms being tested seem to get hit. These were very poorly optimized pages with very little content that essentially only optimized for certain words where needed to test their potential.

The strongest correlation we saw between some of these pages and our actual sites is “broad H1s”.

This essentially means that we placed a very broad term as our H1 tag like “Chicago Roofing” and then optimized the rest of the page with “broad headings” like “Chicago Roofing contractor” and “Chicago Roofing replacement”.

We suspected that the under optimized heading may have caused some of the drops in our rankings. Simply, we believe Google couldn’t figure out what the content was meant to be about from just a simple “keyword heading”

Fast forward to a new site that we had launched in the past couple months, we started to notice the same separation and pages that we launched with longer tail headings versus keyword headings.

Long tail heading content generally showed on page 1 or 2, while single keyword heading pages showed on page 4 or 5, or didn’t pop at all…

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This led to a simple test of changing one of our pages titles to a more descriptive title to see how it would impact the rankings.

We originally had our primary target term as the H1 (4 word target term) and changed it to an optimized phrase (12 word) earlier last month.

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The initial response let us to believe that he’s under optimized headings might be a considerable factor in the new core update so we started to work on a single variable split test to see if we can get to the bottom of it.

We picked the test term “kutdhknfdc” and added the location to it for “Hanover PA”. We then launched two pages and two separate sites with little to no history.

One page we tested “kutdhknfdc Hanover PA” as the H1 and on the second as “kutdhknfdc and other things to do in Hanover PA”.

We then suitted the pages for index and tracked the term “kutdhknfdc Hanover PA”

Page two could rank higher due to having more content in the H1 or simply because it provides more context, we won’t know for sure which is why we have begun to continue or single site tests, changing single term heading into optimized phrases.

Join us next week as we look into the results from our single variable split test as well as any other new results we have from simply changing our H1 tags to see if rankings increases.

Until next week, happy testing!

Favorite SEO Tools

SERP Results Beta

If you’re looking for an affordable rank tracker (local & organic), this is it! We’ve built a better rank tracker with improve accuracy (& not a huge price tag). Sign-up for a beta test account and check it out for FREE!

Local Brand Manager

You can manage client listings, track local rankings, schedule posts, and easily perform local SEO audits. Plus, agencies love our easy-to-use dashboard for multi locations.

Local Viking

Your clients can easily understand the color-coded GeoGrids that plot listing visibility. You can manage all listings in one dashboard for easier reporting and schedule posts for them too.

Local Client Takeover

We love free training – LCT is filled with it! Check out Chaz’s updated Local SEO 2.0 Course, Link Mastery Course, and GMB SEO Specialist Course. We also give away the closed trainings during sales!

Don’t Miss Out on Our Biggest Updates

Opt-in to our Text Notficiations and you’ll get a 15% OFF coupon sent right to your phone!

But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements!

Access special deals + sale notifications
& never miss out on savings!

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