SEO Updates – July 7, 2023

🔬Are press releases powerful? Find out in this week’s Mad Scientist test…

We hope you had an amazing weekend and enjoyed a memorable 4th of July celebration.

We wanted to thank you for your support during our 4th of July SEO sale. Bonus rewards will be emailed out next week, so keep an eye on your inbox!

🔬 If you’ve ever wondered How Much Press Releases Impact Rankings, you’ll enjoy our latest mad scientist test…

Our testing team published a pr on AP News, Yahoo Finance, and MarketWatch (among hundreds of other platforms) and found some interesting results…
Scroll down to see the rankings of the pr and our main site, as well as our hypothesis on what happened.

⏰Your last chance to accelerate your SEO success with our Q3 webby is this weekend. Sign-up and join Victor during the live webinar this Monday at 12pm EST.

Have you watched the latest episode of the SEO Vault?

Victor and Mike dive into the risks and rewards of AI-generated content + discuss leading anchor text strategies and the challenges of ranking for different keywords. Watch now or listen on your favorite podcast platform!

Our campaign recommendations & link recommendations are also still going strong – request yours for customized advice & slide decks.

We don’t anticipate any issues, but message us with our website chat or email [email protected] if you have any questions. We are always happy to help!

To Your Success,
The Web 20 Team

🧑‍🔬The SEO Mad Scientist 🧪

🔬 How Much Do Press Releases Impact Rankings?

Welcome back SEO testers!

We’re starting a new test covering a highly debated topic – press releases.

The test was run using press services from Web 2.0 Ranker, specifically the AP News Brand Feature w/ Yahoo Finance and MarketWatch + Do-Follow Syndication and we added on the Add Targeted Media Outreach to 1k Journalists.

This setup gave our press release the widest reach possible.

2 days after the press release was published and syndicated we saw results…

First, we checked the keywords the Yahoo! press release was ranking for, which you can see in the screenshot below. Most of our target terms were on page 1.

We then looked at the terms and rankings for our main target site to see if there was any correlation. Sure enough, the same keywords ranking the Yahoo! PR also began to show an increase for the main target site.

We’re unsure if the ranking increases and keyword correlation was caused by the NAP or links in the press release, but we can clearly see the correlation between the PR and rankings of the target site.

Now that we know there is some impact, we’re setting up a follow-up test to dive deeper into the nitty gritty details.

What do you think caused the increase in rankings and keyword relevance? Let us know in the LCT group

Until next time, happy testing!

The SEO Mad Scientist Testing Lab

How Different Anchor Text Types Can Significantly Impact Your Site’s Ranking

Wondering how different anchor text types can impact your site’s ranking? Head over to our latest blog post to discover the significant influence of anchor text ratios on your website’s visibility. From exact matches to branded and generic keywords, learn how to optimize your anchor text strategy and boost your search engine rankings.

Don’t miss out on this valuable insight – visit our blog now!

This Week in the LCT Facebook Group

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