Seo Updates June 17 & 18, 2022

Maximize the Power of Guest Posts this Weekend

Happy Friday!

This week we launched our home services guest post service, opened the SERP Results Beta Group to the public and announced our Week of SEO by the Beach bundle for the mastermind!

There’s limited availablility for the mastermind bundle AND home services guest posts, so be sure to check those out soon!

Niches for our home service guest posts include:

Home improvement & Solar
HVAC
Security
Plumbing
Cleaning
Painting
Landscape & Gardening

Since we just launched this new niche guest post service that’s included in our weekend deal…

Save $20 on ANY Niche Guest Post – Use code NicheGP20

You can also check out all the speakers for the 2022 Local Marketing Mastermind!

There’s tons of heavy-hitting SEOs who will be sharing invaluable insight in all sorts of topics, including:

How to Beat Large Agencies
Local SEO & Updated Search Strategies
Forensic On-Page SEO & Organic Search
Influencing Rankings with User Engagement
Better Sales Strategies from a Closing-Machine

In addition to the speaker presentations and networking, there’s tons of fun things to do nearby like, The Dali Museum, St Pete Pier, and Central Ave.

We hope to see you at this year’s mastermind in St. Petersburg, Florida!

To your success,
Chaz and the Entire Team

This Week in the Local SEO Community…

Is the Power of Guest Posting Dead?

Not all guest posting is dead – just the spammy guest posts on unrelated sites that provide no value.

Guest posting does still work, but it must be done properly. Read our blog to hear our thoughts on guest posting and how to maximize the impact of them!

Favorite SEO Tools

SERP Results Beta

If you’re looking for an affordable rank tracker (local & organic), this is it! We’ve built a better rank tracker with improve accuracy (& not a huge price tag). Sign-up for a beta test account and check it out for FREE!

Local Brand Manager

You can manage client listings, track local rankings, schedule posts, and easily perform local SEO audits. Plus, agencies love our easy-to-use dashboard for multi locations.

Local Viking

Your clients can easily understand the color-coded GeoGrids that plot listing visibility. You can manage all listings in one dashboard for easier reporting and schedule posts for them too.

Local Client Takeover

We love free training – LCT is filled with it! Check out Chaz’s updated Local SEO 2.0 Course, Link Mastery Course, and GMB SEO Specialist Course. We also give away the closed trainings during sales!

Resources for Agencies

Free Quarterly Webbys

Chaz and the team hold a free webinar each quarter to discuss what’s currently working for them. Our next webinar is scheduled for Wednesday, June 22nd.

Campaign & Link Recs

Find out what your client needs to rank with our free recommendations! We audit and research their current rankings, brand strength, and overall position.

Free Tools & Trainings

Save time and money with our free tools like SEO pricing calculator, tech audit, proposal generator, and free audit tools. Also find trainings & past webbys in our knowledge base.

SEO Testing Reports

The SEO Mad Scientist is constantly testing strategies, which we used to publish 12 months of tests in 2021 + Quarterly Testing Reports for this year!

Don’t Miss Out on Our Biggest Updates

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We save our text lists for the BIGGEST deals and even BIGGER announcements!

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Did The Core Update Affect Excessive Outbound Linking? Here’s what we found…

FROM THE VAULT
Episode 145

Hosts: Chaz Edwards + Mike Milas + Bucky Helms

What we discussed this week…

Is Google Turning On Messaging Automatically For Some Business Profiles?

Google Business Profile “Profile Strength” Widget In Search Results

Google Search Expands Scrollable Right Panel

John Mu: It’s Not About 301 Redirects Passing Full Credit Or Not

Answered: Do you guys have any experience with Google Web Stories?

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 4 pm EST.

Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA

Resources for Agencies

SEO Testing Reports

The SEO Mad Scientist is constantly testing strategies, which we used to publish 12 months of tests in 2021 + Quarterly Testing Reports for this year!

Free Tools & Trainings

Save time and money with our free tools like SEO pricing calculator, tech audit, proposal generator, and free audit tools. Also find trainings & past webbys in our knowledge base.

This Week in the Lab with SEO Mad Scientist

Did the core update affect excessive outbound linking?

We are currently in the middle of some indexation tests and inner linking tests, waiting for all the pages to index and settle. You can follow along on our indexation by searching for our test words in Google from last week’s update, but as of now the test page has not been indexed.

While we wait for our most recent test results, we wanted to review the recent outbound link test, and why it appears to have hurt the rankings more than helped.

When we look at the Search console we do see a clear decrease in average ranking and impressions after adding the outbound links.

The issue is that this test also lines up with the recent core update. This is why the current tests are still indexing, as we had to move to a new site to repeat the tests. Preferably one not affected by the core update.

If we look at the past 6 months of data, we actually see our test term first start to show in Google prior to the update.

This becomes more apparent when we look at some other terms we were tracking that completely dropped out of the SERPS during the update.

After the update a lot of the previous pages seem to return to normal but our test page that we had done the outbound linking on clearly is ranking at a lower position now.

This is why we not only drew the conclusions that adding the list of outbound links hurt the rankings but may also be one of the factors that was hit during the court update.

Do you use excessive outbound linking? Or any outbound links at all, and we’re hit by the core update?

It would make sense that this would create a lower quality page as it didn’t really provide any actual value. So maybe Google was able to detect that with the current core algorithm update.

Next week we will be back with more updates and hope to have our previous tests indexed by then. Either way, we have plenty of tests in the works so be sure to check back next week.

Until then, happy testing!