Seo Updates May 27 & 28, 2022


Have You Seen Fluctuations from Recent Updates?

Happy Friday!

A broad core update (May 20022) was released this week, which was the first broad update of the year. There were also reports of a potential unconfirmed update the week prior, but we hadn’t seen much shift from that.

If you’re seeing any movement, drop it in the Local SEO Community – we’d love to hear your thoughts.

All 11 speakers have also been confirmed for the Local Marketing Mastermind, which means the 20% off tickets will end next week. Don’t wait to grab your tickets until they are full price.

We are also aware there have been some frustrations with the new SEO Dashboard ticketing system. Please know we are prioritizing an update that will be implemented as soon as possible.

Our Red, White, and Blue Memorial Weekend Sale is also in full swing…

Save up to 30% +
Bonuses w/ Spend Levels

Here’s how the savings work:

Spend up to $2,000…
❤ Save 20% w/ Coupon Code: Red

Spend $2,001 – $5,000…
🤍 Save 25% w/ Coupon Code: White
+ 5% Cashback Store Credit & a Targeted Media Outreach Campaign

Spend $5,001 and up…
💙 Save 30% w/ Coupon Code: Blue
+ 5% cashback store credit, (1) Targeted Media Outreach Campaign, and Access to a Private Roundtable with Chaz

** Bonuses will be calculated after the sale discount is applied to the total spend qualification. Our team will send out bonus emails after the sale is over.

Plus, it gets better!

Every purchase you make during this sale gets you an entry into the $3500 giveaway…

(1) GMB Accelerated Campaign – All 3 Phases $1299
(1) SEO Accelerated Elite Campaign $1297
(1) 20 Hours Custom Signals
(1) Custom Infographic Link Building Service w/ All Submission Add-Ons (57 extra links) $227 

We are excited to be announcing our lineup of speakers for the 2022 Local Marketing Mastermind next week! Be on the lookout for this. However, this will bring an end to our early bird ticket sales. Grab your 20% off ticket here!

If you want to take your agency to the next level and get better results for clients, you shouldn’t miss the mastermind in St Petersburg, Florida…

🌴 Rooftop Mixer with Speakers
☀ Closed Door Q&A
🌴 Extra Monday Roundtable
☀ Daytime Sessions
🌴 Exclusive Saturday Dinner
☀ Downtown St Pete
🌴 Highly Walkable Area
☀ SEO at the Beach

We’re also partnering with another SEO event to bring you a full week of SEO! (More info on this in the coming weeks)

We also have our free, custom recommendations available for SEO campaigns and links! If you need help deciding what is best for your client, reach out. We are always here to help.

To your success,
Chaz and the Entire Team

This Week in the Local SEO Community

Join the group to take part the conversation.

Earn a $50 Store Credit in 30 Seconds

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In order to receive a $50 store credit, please provide a short video
(at least 30 seconds) explaining:

1) Who you are and what you do
2) What you bought and why you bought it
3) How the product benefited you and the pros of it!

That’s it!

3 simple topics and you could be on your way to $50 towards your next purchase!

Send your videos to: [email protected] 

If need help selling more SEO services or getting started selling SEO in general, we have an in-depth guide with specific strategies.

You can find where to get more leads, tips to close the sales, and everything in between.

Know What Your Client Needs w/ Free Campaign Recommendations…

Not sure what to purchase? Need to know what would be the best route for your SEO campaign? No worries, we’ve got you covered!

Find Out Exactly What You Need to Rank

Quick and easy, yet powerful in results! 

This report is filled with insight on how to rank your clients higher and get better results. Download your copy now for free and start impressing your clients with the gains!

Catch Up on Chaz’s Local SEO Course 2.0
Before More Videos Launch… 

Chaz is updating his ENTIRE Local SEO Course with the tactics that are working now. The first 9 videos have been released, with many more to come in the next few months.

With all the changes in local right now, this is the perfect time to brush up on local tactics!

Enroll now to recover lost rakings from the update… 

Earn 15% of Sales with Our Affiliate Program

Did you know we offer affiliate commissions, even during sales?

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Access special deals + sale notifications
& never miss out on savings!

But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements! 

Have You Seen a Drop in Calls from Google Listings?

Episode 142

Co-Host: Mike Milas + Sophie Allen + Bucky Helms

What we discussed this week…


✔ Google updating enforcement procedures for repeat violations and implementing a strike-based system

✔ Ability to request a quote in some GBP categories

✔ Google May 2022 Broad Core Update Is Live – What We Are Seeing Now

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 4 pm EST.

Interested in being a guest on the vault!? Sign up now

SEO Mad Scientist 🧪🥼🔬

Welcome back to another update of the SEO mad scientist.

We have a quick update today with some insight into what we’ve been testing and what we’re observing.

Last week we mentioned an outbound link test where we had listed relevant pages that were ranking in Google for lolong-tail terms of our Target page keyword.

We added the seven or eight outbound links to the bottom of the page and tracked the results.

The idea was to get a better understanding of what impact Lincoln has in regards to how a web page references other content on the internet.

Simply adding these relevant outbound URL links and reindexing the page we don’t see any major movement… 

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However we are seeing other keywords in the same location start to show up for pages that previously weren’t ranking.

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When we recreated this test but instead of just listing the outbound Links at the bottom of the content, we place the links contextually by linking actual terms, we have seen just about the same amount of movement.

So to test the impact of having this relevant content internally versus being referenced externally, we recreated the test on another local page but created internal content that was referenced as opposed to outbound links.

We did this by compiling some duplicate content from top ranking sites, using some unicode, and AI generated summarization, to create the relevant internal pages.

Next week will be back with an update on our internal linking test as well as a final linking test variation as it pertains to “link placement” on the page.

Join us then as we try to answer some of the biggest inbound and outbound linking questions in the SEO industry. Until then, Happy Testing! 

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