Have You Seen Fluctuations from Recent Updates?
A broad core update (May 20022) was released this week, which was the first broad update of the year. There were also reports of a potential unconfirmed update the week prior, but we hadn’t seen much shift from that.
If you’re seeing any movement, drop it in the Local SEO Community – we’d love to hear your thoughts.
All 11 speakers have also been confirmed for the Local Marketing Mastermind, which means the 20% off tickets will end next week. Don’t wait to grab your tickets until they are full price.
We are also aware there have been some frustrations with the new SEO Dashboard ticketing system. Please know we are prioritizing an update that will be implemented as soon as possible.
Our Red, White, and Blue Memorial Weekend Sale is also in full swing…
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Spend up to $2,000…
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We are excited to be announcing our lineup of speakers for the 2022 Local Marketing Mastermind next week! Be on the lookout for this. However, this will bring an end to our early bird ticket sales. Grab your 20% off ticket here!
If you want to take your agency to the next level and get better results for clients, you shouldn’t miss the mastermind in St Petersburg, Florida…
Rooftop Mixer with Speakers
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Downtown St Pete
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SEO at the Beach
We’re also partnering with another SEO event to bring you a full week of SEO! (More info on this in the coming weeks)
We also have our free, custom recommendations available for SEO campaigns and links! If you need help deciding what is best for your client, reach out. We are always here to help.
To your success,
Chaz and the Entire Team
This Week in the Local SEO Community…
Earn a $50 Store Credit in 30 Seconds
In order to receive a $50 store credit, please provide a short video
(at least 30 seconds) explaining:
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If need help selling more SEO services or getting started selling SEO in general, we have an in-depth guide with specific strategies.
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Chaz is updating his ENTIRE Local SEO Course with the tactics that are working now. The first 9 videos have been released, with many more to come in the next few months.
With all the changes in local right now, this is the perfect time to brush up on local tactics!
Enroll now to recover lost rakings from the update…
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Have You Seen a Drop in Calls from Google Listings?
FROM THE VAULT
Co-Host: Mike Milas + Sophie Allen + Bucky Helms
What we discussed this week…
Google updating enforcement procedures for repeat violations and implementing a strike-based system
Ability to request a quote in some GBP categories
Google May 2022 Broad Core Update Is Live – What We Are Seeing Now
> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.
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SEO Mad Scientist
Welcome back to another update of the SEO mad scientist.
We have a quick update today with some insight into what we’ve been testing and what we’re observing.
Last week we mentioned an outbound link test where we had listed relevant pages that were ranking in Google for lolong-tail terms of our Target page keyword.
We added the seven or eight outbound links to the bottom of the page and tracked the results.
The idea was to get a better understanding of what impact Lincoln has in regards to how a web page references other content on the internet.
Simply adding these relevant outbound URL links and reindexing the page we don’t see any major movement…
However we are seeing other keywords in the same location start to show up for pages that previously weren’t ranking.
When we recreated this test but instead of just listing the outbound Links at the bottom of the content, we place the links contextually by linking actual terms, we have seen just about the same amount of movement.
So to test the impact of having this relevant content internally versus being referenced externally, we recreated the test on another local page but created internal content that was referenced as opposed to outbound links.
We did this by compiling some duplicate content from top ranking sites, using some unicode, and AI generated summarization, to create the relevant internal pages.
Next week will be back with an update on our internal linking test as well as a final linking test variation as it pertains to “link placement” on the page.
Join us then as we try to answer some of the biggest inbound and outbound linking questions in the SEO industry. Until then, Happy Testing!