Let’s end the week with your favorite info-packed SEO newsletter to keep you up to date on the latest news, SEO tactics, tests, and so much more.
What Happened on the SEO Vault this Week
Deal of the week: Red, White, and Blue Sale
SEO Mad Scientist: GMB Site Tests, Do They Increase Relevance?
To your success,
Chaz and the Entire Team
FROM THE VAULT – Episode 90
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Co-Host: Sophie Allen + Mike Milas
May 22nd Google Algorithm Update Is Off The Charts Google Mobile-First Indexing Still Not 100% Yet, Some Sites Are Still Not moved Over Google Search Console Performance Report To Drop Rich Result Type Google Tests Expandable More Specific Searches
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SEO Mad Scientist 
Hey there scientists. Welcome to another week of test results!
This week we are going to go cover a test involving the GMB website (the website you can create on the GMB)
We wanted to test the relevance of the primary GMB site signals. If we were to name the GMB site URL with our primary keyword and set the GMB website info to target our primary keyword, would we see any type of improvement?
Taking one of our test listings, we again targeted the keyword “bathroom remodeling” and launched our GMB site: https://bathroom-remodeling-hanover.business.site/
Our original GEO grids did not show any rankings for our terms “bathroom remodeling” or “bathroom remodeling Hanover”. After making the change and waiting a few days here are the current results:
It did appear that launching the optimized site may have caused some initial movement. Prior to adding the GMB site, we had previously set the GMB short link to “bathroom-remodeling-Hanover” as well as adding “Bathroom Remodeling” as a service. The question is, did adding the site alone cause the rankings, or was it a combination of these signals?
We then decided to add the GMB website as the website listed on the GMB. From previous tests, we have seen an impact on keyword rankings from the content the GMB directly links to as well as the website’s inner pages as well. If this holds true then we should see some type of SERP movement from adding the site as the business website.
As of writing this report, we have yet to see any additional movement.
Be sure to join us next week to find out if we see some SERP movement. Until then…
Happy Testing!
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