SEO Updates November 12, 2021


What better way to end the week than with your favorite info-packed SEO newsletter to keep you up to date on the latest news, SEO tactics, tests, deals, and much more.

What Happened on the SEO Vault this Week
Weekend Deal: Exclusive Early Bird Offers – Save 27.5% Storewide
Special Announcement: Introducing GMP SEO
SEO Mad Scientist: Did We Miss Something With Our Emoji Tests?

To your success,
Chaz and the Entire Team



FROM THE VAULT – Episode 114

Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST.

Co-Host: Mike Milas + Sophie Allen + Bucky Helms
Special Guest: Jessie Taylor

? Google November Spam Update
? PSA: Google Ads Account Suspensions Over Violating Webmaster Guidelines
? Google Business Profile Name Live
? Google: You Shouldn’t Be Creating Links To Your Site

Watch the Latest SEO Vault Episode here

– Listen here:


Interested in being a guest on the vault!? Sign up now



Exclusive Early Bird

Black Friday SEO Sale

These offers are available nowhere else and will end on Nov 14th

Use Coupon Code: Save275 To Save 27.5% Storewide

? BOGO on Press Releases (Save 50% Buy 1 Get 1 Free)
? BOGO on Monthly Brand Links (Save 50% Buy 1 Get 1 Free)
? Free Upgrades on Custom Signals (Save $49 to $118 in Free Upgrades)
? Free Custom Signals Add-On for Monthly Campaigns


View All Exclusive Offers Here >> <<



More Information To Come!



SEO Mad Scientist ???

Welcome back Mad Scientists!

Hope you had a great week, and for those who made it to the mastermind last weekend, what an ACTION-PACKED EVENT!

Not only was there a TON of information on SEO and agency building, but we even discovered some new things ourselves…

While preparing for the “SEO Testing” presentation, we were reviewing our old tests and started to notice something…

So today, instead of an update, we are going to talk about something we discovered during the Mastermind this past weekend, that is making us go back and retest some of our old findings.

If you have been following us for a while then you know we previously tested emojis, specifically for how emojis convey relevance to Google. It was clear that Google understood what emojis were as they were searchable, but was there a correlation between what an emoji is, and what Google thinks you are relevant for…



As you can see, emojis are searchable and indexable, but generally, in the past we only would see pages returned that contained emojis. While reviewing our old tests however we saw a LOT more circumstances where Google was showing “non-emoji” results for partial or even 100% emoji searches…



As you can see in the snapshot, Google is pulling relevant results for “car video game” even though the emojis are referenced…


This becomes even more apparent when swapping out an emoji with a relevant term like “car rental”…

After seeing more and more of these results we have decided to return to some emoji testing which will include emoji backlink building, as well as internal linking…

We have already started our internal linking test by adding multiple internal links throughout our website for relevant terms using emojis…

Be sure to check back next week for the first update and find out if emojis can be used to influence relevance. Google is pulling these results somehow, and we want to find out…

Until then, as always…

Happy Testing!




Get Your Free Campaign Recommendations Today!

Not sure what would be the best route for your SEO campaign? No worries, we’ve got you covered!

Find Out Exactly What You Need to Rank

Quick and easy, yet powerful in results!

Get your recommendations here!



Want to earn a $50 store credit?

In order to receive a $50 store credit, the only thing we need from you is a short video (at least 30 seconds) explaining:

1) Who you are and what you do
2) What you bought and why you bought it
3) How the product worked for you and the pros of it!

That’s it! 3 simple topics and you could be on your way to $50 towards your next purchase!

You can send your videos to: [email protected]

Leave a Comment