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🔬 SEO Mad Scientist 🔬
How long do ranking gains from CTR last?
Hey there SEO testers!
It’s time for our 1st update on our Custom Signals experiment for the insulation company’s Google listing.
We’ve completed our 1st month of Custom Signal building (level 2 local) and we’ve got some insights to share…
So, here’s the scoop:
We built 21 signals in the 1st month of the campaign. 19 of them are live and 2 are pending approval. Signals were finished on 10/25.
Most grids saw NO movement.
However, “insulation services” did see a small movement. This is probably the most critical keyword for the company because it represents its core service offering.
AGTR started at 21 when we began the experiment:
Then, on 10/26 we started to see the first node move. This was 1 day after the Custom Signals were completed. AGTR was at 20.97 – a tiny change.
We checked back 6 days later on 10/31. Below you can see a few more nodes move, with the highest being position 11…
AGTR was now at 20.2. While this isn’t a significant movement, it does demonstrate the impact of signals.
While the movement isn’t a wild roller coaster ride, it’s showing impact nonetheless.
So, the impact of the Custom Signals during this first month seems to be quite modest.
Now, why could this be?
Several factors influence how keywords like “insulation services” move in search rankings. We’re talking about things like:
- Competition in the local market.
- Google’s search algorithm changes.
- The quality and relevance of the company’s website content.
- The number and quality of backlinks.
- The overall health of the website, like its page speed and mobile-friendliness.
In a nutshell, after one month of using Custom Signals, the “insulation services” keyword has shown some movement, but it’s not rocking the boat.
Now, it’s time to go back to building more signals. We will keep you updated as more months of the campaign are completed.
SEO Mad Scientist team
The SEO Vault: Episode 212
Episode 212 of the SEO Vault is out! You’ll hear innovative ways to leverage AI-generated content, create a variety of image assets, and stay ahead of the AI curve.
+ SEO test updates on CTR and content length.
Ready to dive in? Watch the episode, or listen on your favorite podcasting platform.
This Week in the LCT Facebook Group…