SEO Updates October 01, 2021

 

What better way to end the week than with your favorite info-packed SEO newsletter to keep you up to date on the latest news, SEO tactics, tests, deals, and much more.

What Happened on the SEO Vault this Week
Special Announcement: Local Marketing Mastermind November 5-7
Weekend Deal: Save 25% on the first month of any new custom signal building campaign
SEO Mad Scientist: Hidden Unicode Tests Confirmed: Hiding It Works!

To your success,
Chaz and the Entire Team

 

 

FROM THE VAULT – Episode 108

Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST.

Co-Host: Mike Milas + Sophie Allen

Special Guest: Jessie Taylor

? Google Responds To Automobile Industry – The Data Is Not Stolen, It Is Licensed By Google
? Google’s Query Interpretation May Shift Over Time
? Google Local Pack Header Can Show Brands Over Keywords In Search
? Google Adds Booking Links And More Information For Points of Interest


Watch the Latest SEO Vault Episode here

– Listen herehttps://pod.co/theseovault

 

Interested in being a guest on the vault!? Sign up now
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Local Marketing Mastermind

Together We Will Build A Better Sales System For Your Agency

November 5th To 7th, 2021
The Hilton @ Penn’s Landing, Philadelphia

 

Work Directly with Experienced SEOs Over the 3 Day Event to Build Out a Better Sales Process for Your Agency. When implementing proven strategies developed by top marketing experts, you can feel confident in your agency’s sales system, even in uncertain and fluctuating economies. Direct from real marketing professionals and agency owners who work in this industry on the day-to-day, the secrets, tricks, tips, facts, tactics, and processes that will be shared at this event are based on real-life experience and success.

100% Actionable Training & Tactics

Limited Spots Available
Get your Tickets Now!

https://web20ranker.com/local-marketing-mastermind/

 

 

Interested In Customized Link Building And Off-Page Brand Promotion!?

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This Friday, Saturday, and Sunday use coupon code: Signals25 when you purchase any new Local or National Custom Signal Building Campaign

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? Affordable Option to Hiring and Training Your Own Team
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The Best Way To Build Your Backlink Graph
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By reverse-engineering your top-ranking competitor’s backlinks and brand mentions our custom signals team finds the relevant sites and link-building opportunities that propel sustained SERP rankings and increased performance.

Don’t forget to use coupon code: Signals25 this weekend to save 25% on a new custom signal building campaign! Savings will apply to the first month’s payment only.

SEO Mad Scientist ???

Welcome back to another exciting week of Unicode updates as we dig into our final test results on our duplicate, hidden, Unicode content rankings…

With our previous test, we were experiencing issues getting our hidden Unicode to index as we normally would see it happen.

We were running tests taking content from other sites and switching out the Unicode being used to see if we would show for the target terms. Great results started showing until we started trying to hide the Unicode.

There was speculation that some of the variables we were playing around with could have been the cause of a declining including the competition of the keywords we were targeting.

When looking at the results from our rank tracker and the terms we were using it does appear that the competition of the term as well as the amount of content we were using was probably causing whatever issues we were seeing.

 

 

We are now showing along with the website that we took the content from for the same search terms in the top 100. The higher count terms we are not showing for due to the lack of authority but it’s clear from searching for various pieces of this content in “and”, bowl both pieces of content are being shown side-by-side without any filtering.

 

 

We also believe that using the Unicode in the URL itself may have helped with the indexation. It’s hard to believe that there would be any type of duplicate content penalty with the URL but having Unicode instead of the standard Unicode in the URL seemed like it could possibly be a fact.

When looking at the page the hidden content that is duplicate is at the very top as opposed to previously where it was underneath as well.

 

 

We do not believe this impacted things too much as there is not much more content on the page. Before reposting there was 3 times the amount of content than there is now which we think was also another bigger contributing factor to the weird indexation.

Be sure to join us next week as we start digging back into our local GMB tests to see what new and exciting discoveries we can find.

Until then, Happy Testing!

 

 

 

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