What better way to end the week than with your favorite info-packed SEO newsletter to keep you up to date on the latest news, SEO tactics, tests, deals, and much more.
What Happened on the SEO Vault this Week
Special Announcement: Local Marketing Mastermind November 5-7
Weekend Deal: Citation Saving Extravaganza Save 30% Use Coupon Code: Citation30 + Unique content upgrade at no additional cost
Featured Post: Does Scholarship Linkbuilding Still Work?
SEO Mad Scientist: GMB Service Area Zipcodes? Yes or No
To your success,
Chaz and the Entire Team
FROM THE VAULT – Episode 109
Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST.
Co-Host: Mike Milas + Sophie Allen + Bucky Helms
Google: Directory Article Submissions And Bookmarking Links Are Against The Webmaster Guidelines Google Hotel Listing Gains Eco-Certified Badges Google SearchOn Event Large Algorithm Update (October 2nd & 3rd)
– Watch the Latest SEO Vault Episode here
– Listen here: https://pod.co/theseovault
Interested in being a guest on the vault!? Sign up now
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Local Marketing Mastermind
Together We Will Build A Better Sales System For Your Agency
November 5th To 7th, 2021
The Hilton @ Penn’s Landing, Philadelphia
See how Paul Closed a $268k Contract After Our Event https://vimeo.com/375164343
Work Directly with Experienced SEOs Over the 3 Day Event to Build Out a Better Sales Process for Your Agency. When implementing proven strategies developed by top marketing experts, you can feel confident in your agency’s sales system, even in uncertain and fluctuating economies. Direct from real marketing professionals and agency owners who work in this industry on the day-to-day, the secrets, tricks, tips, facts, tactics, and processes that will be shared at this event are based on real-life experience and success.
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Weekend of Savings With Our Citation Extravaganza
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Does Scholarship Linkbuilding Still Work?
When PageRank first rolled out, link building shot to the top of everyone’s to-do list. All SEOs understood building links boosted rankings and authority. However, links didn’t need to be high-quality, authoritative, or relevant to your niche to be impactful.
Many also believed, “.edu links are stronger”, so they leveraged these sites for easy and effective linking through scholarship pages. Why put in the work for natural, editorial backlinks when low-quality links worked?
Since the beginning of link signals, the algorithm has matured to differentiate different links based on quality, relevance, and authority.
With the advancements, does scholarship link building still work in SEO today?
Find out now: https://web20ranker.com/does-scholarship-link-building-still-work/
SEO Mad Scientist 
Welcome back scientists to another week of test updates!
A lot of our tests are still running and we’re waiting for more data to come in so we thought this week we would revisit a previous test that came up during the SEO vault.
How do targeted city and zip code service areas on the GMB listing affect rankings?
With our tests late last year, we did see a slight correlation in the service area and being able to find our listing in SERPs from different areas. Although these results were limited, and hard to measure, you can still see our initial results here.
During this time we had also ran tests with changing various service areas to zip code targeted service areas, as well as a few other variations, but didn’t find any conclusive data.
After the question came up this week on the vault however we decided to run another test.
We figure working in a lower comp area will be more likely to see results, similar to when we saw our previous tests, so we are going to use a listing in handover Pennsylvania but set the service area as a few various zip codes that are very close by, but not where the business is actually located.
Now that we’ve made the changes, we hope that the listing doesn’t get suspended…
Of course, if all goes according to plan, and these zip codes do play any part in ranking, we should see some type of decrease in rankings in other areas and hopefully some type of increase in the targeted areas.
We will continue to track this listing and keep you up-to-date with our findings, but make sure to tune in next week for more test updates, and until then as always
Happy Testing!
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