SEO Updates October 29, 2021


What better way to end the week than with your favorite info-packed SEO newsletter to keep you up to date on the latest news, SEO tactics, tests, deals, and much more.

What Happened on the SEO Vault this Week
LIMITED TIME LEFT: Local Marketing Mastermind November 5-7

Weekend Deal: Halloween Sale – Save 25% Sitewide
SEO Mad Scientist: Service Area Zipcodes: Do They Matter?

To your success,
Chaz and the Entire Team



FROM THE VAULT – Episode 112

Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST.

Co-Host: Mike Milas

Special Guest: Jessie Taylor

? Google Search Console API Gains Discover & Google News Data With Regex Support
? Google: We Won’t Confuse Titles In SVG Images With Page Titles
? Google: We Don’t Classify Sites By Technology Platform Or Infrastructure
? Google: Trust Is Not A Matter Of Just Links Pointing To A Site

Watch the Latest SEO Vault Episode here

– Listen here


Interested in being a guest on the vault!? Sign up now



Final Days To Purchase Your Tickets!

Local Marketing Mastermind

Together We Will Build A Better Sales System For Your Agency

November 5th, 6th, and 7th 2021
The Hilton @ Penn’s Landing, Philadelphia

? Hear From The 12 SEO Expert Speakers We Have Lined Up ?

Work Directly with Experienced SEOs Over the 3 Day Event to Build Out a Better Sales Process for Your Agency. When implementing proven strategies developed by top marketing experts, you can feel confident in your agency’s sales system, even in uncertain and fluctuating economies. Direct from real marketing professionals and agency owners who work in this industry on the day-to-day, the secrets, tricks, tips, facts, tactics, and processes that will be shared at this event are based on real-life experience and success.

100% Actionable Training & Tactics

Limited Spots Available
Can’t attend in person but want to take advantage of the Agency Level perks? Purchase your tickets now and we’ll send you everything included

Get your Tickets Now!



We’re celebrating Halloween with freakishly good savings!

Halloween Sale happening now

Jump on your broomsticks and get here fast because the savings will end at the stroke of midnight on Halloween night

To celebrate the spooky season, we’re giving 25% off!

Just use coupon code: Spooky21

You can use the discount on many spooky SEO services, including:

? Gory Google My Business Packages
? Eerie e-Commerce Optimization
? Mummified Managed Services
? Bewitching Brand Bundles
? Creepy Custom Signals
? Ghoulish Guest Posts

Unsure of what to buy?

Purchase store credits to carve in 25% off savings that last all year

Plus, VOTE for your favorite Halloween costume on the
Local SEO Community Facebook page to receive a
$50 store credit just for voting!




SEO Mad Scientist ???

Hey there mad scientists. This week we’re going to do a quick update on our service area test from two weeks ago. Last week we had a mixup with our update so here is what you missed…

Previously, we looked at a listing that had a set service area to a specific zip code, as opposed to just a city.

The listing does have an address still listed on it, so all we did was remove the current service area and put a zip code targeted service area right outside where the business is located. When looking at the result this week, it looks as if we have possibly expanded our reach.



So far when looking at the other keywords, we can see similar movement, but of course, we do not know if it is due to the service area update.

We repeated the test with another variation and did not see any recognizable movement due to the change. So, we removed the storefront address and left the zip code service area to see if that causes any movement.

It would make sense that we would lose most of our rankings from this change if Google was taking our service area into consideration and we don’t service people at our location.

After a week, here are the results…



At this point, it appears the storefront address, or the zip code service area has had any real effect on the rankings. As you can see the fluctuations are random and don’t correlate to our changes.

This doesn’t mean these signals aren’t important to have down the line, but Google seems to have little to no weight on these signals as far as rankings.

We will let you know if we see any changes but until then, be sure to join us next week for another SEO test update.

Happy Testing!



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1) Who you are and what you do
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