SEO Updates September 03, 2021


What better way to end the week than with your favorite info-packed SEO newsletter to keep you up to date on the latest news, SEO tactics, tests, deals, and much more.

What Happened on the SEO Vault this Week
Weekend Deal: Labor Day Sale is Live! New Deals Added Daily
Special Announcement: 2021 Local Marketing Mastermind
SEO Mad Scientist: Duplicate content algo what?

To your success,
Chaz and the Entire Team



FROM THE VAULT – Episode 104

Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST.

Co-Host: Mike Milas + Bucky Helms

? Google’s Title/Header Change Does Not Impact Rankings
? Google Search Tests Double Indented Results
? Google Tests Expandable Search Snippet Carousel
? Google: Don’t Blindly Replace Your HTML Title Tags With Google Titles

Watch the Latest SEO Vault Episode here

– Listen here


Interested in being a guest on the vault!? Sign up now


The Labor Day Sale is ON!
9/3 to 9/10
We are Bringing Back Daily Deals All Week Long With 10K in Gifts!

>>> Unlock Daily Deals Every Day! <<<

Daily Deals Weekend Lineup

Get Access to a new Agency Growth Call on 9/21. Every Purchaser Gets Access to an exclusive call showing the agency systems that helped grow agency revenue 30%+ in Top-Line billing, Plus 25% cashback storewide!

Every purchase enters you to win an Advanced GMB Accelerated campaign all day long (2 chances to win our complete Accelerated GMB Campaigns!). Plus save 25% on All GMB Campaigns.
Saturday Coupon Code: labordayGMB

Every purchaser Gets free Social Accounts plus save 30% on All Press Release Services! We just rebuilt these packages and lowered the prices, but you’ll get them for free if you place an order today.
Sunday Coupon Code: labordayPress

Be sure to check back Monday for a new daily deal and giveaway!



Local Marketing Mastermind

Together We Will Build A Better Sales System For Your Agency

November 5th To 7th, 2021
The Hilton @ Penn’s Landing, Philadelphia


Work Directly with Experienced SEOs Over the 3 Day Event to Build Out a Better Sales Process for Your Agency. When implementing proven strategies developed by top marketing experts, you can feel confident in your agency’s sales system, even in uncertain and fluctuating economies. Direct from real marketing professionals and agency owners who work in this industry on the day-to-day, the secrets, tricks, tips, facts, tactics, and processes that will be shared at this event are based on real-life experience and success.

100% Actionable Training & Tactics

Limited Spots Available
Get your Tickets Now!




SEO Mad Scientist ???

Hey there SEO scientists!

This email is going to come in two parts as we go through our final findings on the duplicate content tests and our previous Unicode experiments.

If you’ve been following along you know that we’ve been playing around with using different Unicode to try and beat the duplicate content algorithm.

As of today, our very first test is still ranking alongside the exact same content that was taken from the top spot.



If you’re familiar with the duplicate content algo, then you know that it simply says that Google will not allow the same exact content to appear multiple times within one SERP. This doesn’t mean that Google will necessarily rank the original content but what it does mean is that Google will only allow one of those listings to show in the SERP at a time. So if one page starts to show up, the other is dropped…

By using a different Unicode we were able to completely bypass this algorithm and have our content viewed as unique. With that said, we obviously don’t condone stealing other people’s content so before we go over our final test setup, let’s talk about some ethical options that these findings can be used for.

  1. Directory site – if you own a directory site then you may consider listing the company’s name address and phone number and other common details in a different uni code and it will be recognized as unique content compared to other standards directory listings.
  2. E-com/affiliate – listing common data in regards to product sizes and product attributes in different Unicode may result in a higher uniqueness score unlike all of the other listings that are currently using the standard keyboard Unicode.
  3. Curated content/quotes – When cheerleading or quoting other content on your website consider putting that content in a different Unicode while also referencing the original quoted content with a link. This will give you a better uniqueness score for the quoted text as well as link your page out to an authoritative piece of content that’s relevant.

Be sure to let us know any other ways you may come up with for using Unicode to beat the duplicate content algorithm in an ethical way. Our final test does still use other content to rank, but in this test, we have decided to hide the text on the page using CSS.

What this means is that all of the text will be available to Google’s bot in the source code but will not be viewable when looking at the page.

Following last year’s experiment where we obtained content from the top-ranking pages and put it all on one page, we did the same thing with the top five pieces of content for our target keyword, converted it to a different Unicode, and put it on a web page with a tiny snippet of unique content visible to the front end.

We then submitted it to webmasters and waited for Google to show the results…

Make sure not to miss next weekend’s email as we release the final results and details on our duplicate content Unicode tests and discuss some additional strategies that this could also benefit.

Until then, happy testing!







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