Best WordPress Cache Plugin

Best WordPress Cache Plugin

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Three seconds. 

That’s all your visitors give you when they come to your website. If your website takes any longer to upload, 40% of people will abandon it. 

What’s worse, a one-second delay in page response can cause a 7% reduction in conversions. You’ll end up losing 40% of your website traffic, out of which 80% of these people won’t return—ever.

I could continue talking about these scary loading time statistics, but the bottom line is your website needs to be fast if you want to boost your traffic and conversions. If you don’t work on improving loading times, you’ll end up losing hundreds of thousands of dollars every single year.

Luckily, there is a solution: Installing a WordPress cache plugin.

These plugins are designed to improve your website’s speed by instructing the server to store some files to disk or RAM, depending on the configuration. After that, the plugin remembers and duplicates the content it’s served in the past.

The result? Faster web page loading.

#1 – WP Rocket – The Best for Speed Optimization 

WP Rocket is a premium WordPress caching plugin that many agree is the best in the market. 

It’s simple and beginner-friendly, which helps users who aren’t familiar with the typical jargon associated with different caching options. It has been specially designed to boost your website’s speed and performance.

Instead of waiting for someone to request a page to save it to cache, WP Rocket builds the website cache automatically. It also turns on recommended WordPress caching settings like cache pre-loading, page cache, and gzip compression by itself.

Precisely why you see an instant boost in your website’s performance after installing this plugin.

You can also activate other features offered by WP Rocket, such as DNS prefetching, lazy loading images, minification, and CDN support. They can help improve your web page’s loading time while simultaneously reducing bounce rates.

Plugin Features 

  • Cache preloading (two methods)
  • Browser caching
  • GZIP compression
  • Database optimization
  • Minification and concatenation
  • Defer JavaScript loading
  • DNS prefetching
  • Lazy loading

Pricing 

WP Rocket offers three subscription plans:

  • Single – $49 annually for one website
  • Plus – $99 annually for three websites 
  • Infinite – $249 annually for unlimited websites

Learn more and get WP Rocket today.

#2 – Swift Performance – The Best for Multi-Site Compatibility

Swift Performance is a WordPress caching plugin with excellent performance-optimizing capabilities that transforms caching as you know it. Although it’s a relatively new WordPress plugin, it has gained tremendous popularity among users in a short span of time.

It has all the necessary features to take your website performance and speed to the next level without breaking a sweat. The plugin has a unique database optimizer that cleans duplicated metadata, expired transients, and spam comments.

Additionally, you can optimize the delivery of static resources via its minification feature that lets you combine or minify CSS and JavaScript—all with a single click. It’s compatible with bbPress, Cloudflare, WooCommerce, and Varnish, among several other platforms too. 

I also like its Async Execute feature that allows users to run scripts individually as they upload. It’s super helpful to improve speed sites, deliver a better user experience, and boost SEO scores. 

Swift Performance’s schedule database optimization is another time-saving feature—provided you use the pro version. Lastly, you can also enable/disable plugins on certain pages thanks to its plugin organizer.

Plugin Features

  • Page caching
  • Pre-set optimization templates that you can quickly apply
  • Code optimization, including minification and combination.
  • Browser caching
  • Database optimization
  • Plugin organizer to disable plugins on certain pages

Pricing

Swift Performance offers three subscription plans:

  • Single – $39.99 per year for one site
  • Multi – $99.99 per year for four sites
  • Developer – $199.99 per year for unlimited sites

#3 – W3 Total Cache – The Best for Experienced Developers

W3 Total Cache is hands down one of the best open-source WordPress caching plugins that offers an out-of-the-box and advanced caching mechanism. While it’s packed with features, it’s also slightly complicated, especially for users who lack technical skills.

The plugin is compatible with most hosting plans, including shared, dedicated, and VPS server hosting. Since it’s free, you can use all of its features after installing the plugin—no upsells for you to worry about. 

It can improve your server performance by caching every aspect of your site and integrating with several content delivery networks. 

Developers, in particular, like this plugin as it can offer up to 80% bandwidth savings thanks to its minification feature that reduces the size of your HTML, JavaScript, CSS, and feeds without compromising other website elements. 

What’s more, this cache plugin works for both mobile and desktop versions of your website. I‘d recommend W3 Total Cache for WordPress ecommerce sites as it has tons of features that make it useful for sites with SSL certificates—something that most ecommerce sites have.

Plugin Features

  • Minification
  • Opcode cache
  • Database cache
  • Object cache
  • Browser cache
  • CDN integration
  • Fragment cache

Pricing

W3 Total Cache is an open-source plugin, and it’s available free of charge.

#4 – WP Super Cache – The Best for Customization

When a plugin has more than two million active installations, you know the developers are doing something right. 

Developed by Automattic, the same people who gave you Jetpack, Akismet, and WordPress.com, WP Super Cache is as popular as a plugin can get, and not without reason. 

The plugin generates static HTML files from your dynamic WordPress content. Plus, it saves you a ton of bandwidth and decreases page load times since it makes the web server serve the lighter HTML files instead of the heavy PHP scripts.

You also get three caching modes with WP Super Cache: Simple, Expert, and WP-cache caching. 

Out of the three, the Expert mode is the fastest, but you have to modify the .htaccess file, which requires coding and web development experience. But if you do have the technical know-how, you can customize the plugin settings to make it more functional.

You can use the WP-cache caching mode to cache content for known website visitors. Due to this, the caching mode is ideal for websites whose users are typically logged in, can leave comments, or see customized content.

Don’t have web development experience? No worries, you can use the Simple mode, where all you need is a custom permalink. As the setting is easier to configure, you won’t have to change your .htaccess file.

Plugin Features

  • Page caching
  • Support for content delivery networks (CDN)
  • Caching for visitors using a mobile device
  • Browser caching
  • Scheduler to manage deletion and re-caching at given intervals
  • GZIP compression

Pricing

WP Super Cache is available free of cost.

#5 – WP Fastest Cache – The Best for Access to a Wide Range of Tools

According to the official WordPress directory, WP Fastest Cache is the highest-rated cache plugin. It has limited configuration settings, which makes it user-friendly and appropriate for beginners.

This plugin can create static HTML files from your dynamic WordPress site and also minify HTML and CSS files, which, in turn, reduces file sizes. What’s more, it combines these files to make your code cleaner and web pages leaner.

You can schedule to delete the CSS and JS files at a specific time later.

WP Fastest Cache implements WordPress broader caching effectively to reduce page load time for repeat visitors. It also combines several CSS files into one in a bid to reduce the number of HTTP round-trips. If needed, you can also disable emojis on your website.

The premium version of this WordPress cache plugin offers tons of unique features that boost your page speed by optimizing images, cleaning up databases, caching mobile devices, among several other features. You can purchase the premium version directly from your WordPress dashboard after installing the free plugin.

Plugin Features

  • Auto-deletion of cache files whenever a post or page is published
  • Supports CDN
  • Enable/Disable cache option for mobile devices and logged-in users
  • Block cache for specific page or post
  • Code minification
  • GZIP compression

Pricing

While there is a freemium version available, you can upgrade to the premium packages too. There are four subscription options:

  • Freemium 
  • Bronze – $49.99 per license
  • Silver – $125 per three licenses
  • Gold – $175 per five licenses 

What I Looked at to Find the Best WordPress Cache Plugin

I’m not going to sugarcoat it: Choosing the best WordPress caching plugin won’t be the most straightforward task on your list. 

In addition to similar-sounding names, you’ll find most of them offer similar features in different ways, which is why they may end up conflicting if you use two or more at once. The fact that caching is technical also means you practically need to be an expert to make the right choice.

I’ve already listed my top five picks for the best WordPress caching plugins, but I want you to know how I reached this decision. 

Let’s take a look at the factors worth considering when researching caching plugins for WordPress.

CDN Support

CDN stands for content delivery network, a network of data servers that renders cache data to web users from a server nearest to them.

Whenever there is an increase in traffic on your website, there is also a simultaneous increase in your web hosting server’s processing activity. This causes a decrease in your website’s page loading speed.

This is the exact point where CDN comes into the picture.

Hold on. Things are about to get a bit technical here.

If you’re using a CDN, then static data from your website will get cached on every server in the CDN. As a result, whenever a user requests a page on your website, they’ll receive a cached copy from a server nearest to the user, preventing any delay.

This is why you should ensure your prospective caching plugin supports the CDN you use. If not, you might end up losing visitors.

Browser Caching Ability 

Browser caching means saving your CSS, logo, and other resources that would typically download whenever a visitor opens your webpage. This feature lets you decide how much of your webpage would be cached on the user‘s device, which, in turn, makes you independent of the user’s browser cache settings.

Look for options that allow you to set the time period for which you want the downloaded content to be saved on the user‘s system. 

That said, I wouldn’t recommend setting the time for the content to be cached for more than six months as it may result in the user getting web pages that aren’t updated. 

Asset and Page Exclusion

While many WordPress websites are purely static content, some also include dynamic content. This can include a membership website, an ecommerce site with WooCommerce, a website selling courses, and so on.

The catch is that dynamic content doesn’t play well with browser caching and page caching. Therefore, it’s wiser to look for a caching plugin that enables you to exclude specific pages and assets from being cached to prevent glitches.

Customer Support

If you’re new to the world of caching, chances are you might be hearing most of the terms we explained above for the first time. 

That’s why you should make sure the plugin developers offer efficient customer support that can help you whenever you get stuck with the daunting caching setup. If you find that a premium caching plugin offers better support, I‘d recommend choosing that over a free option.

After all, your peace of mind should always have top priority.

Conclusion 

Site speed is incredibly important for your website’s success. So if you aren’t using a caching plugin now, you’re already a step behind your competitors.

Go over customer reviews and do thorough research before choosing a plugin for your website. I’ve done my best to include options that come packed with features and ensure optimal results, but you can always opt for other caching plugins that you think will deliver better results.

In the end, the aim is to get those loading times short and your website super fast.

The post Best WordPress Cache Plugin appeared first on Neil Patel.

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GoDaddy SEO Review: Is GoDaddy SEO a Waste of Money?

GoDaddy SEO Review: Is GoDaddy SEO a Waste of Money?
SEO

If you’re one of GoDaddy’s 20 million customers, it might intrigue you to know that the domain registrar and web hosting giant also offers SEO tools and services.

The idea of a one-stop shop for SEO services and hosting is appealing. Or maybe you have a website hosted elsewhere and you’re just looking for a good deal on search engine optimization.

Is the cost of GoDaddy SEO worth it?

The online reviews aren’t exactly glowing. GoDaddy SEO has even been called a “scam.” But GoDaddy claims that most of their clients make it to the first page of results for their targeted keywords.

This article takes a look at just what GoDaddy has to offer and whether it’s the best way to spend your SEO budget.

What is GoDaddy SEO?

GoDaddy offers two services designed to help with your SEO.

The first is a DIY tool called GoDaddy Search Engine Optimization or GoDaddy Search Engine Visibility. It costs $6.99 per month and analyzes your website for keyword and phrase suggestions.

Once you’ve implemented the suggested changes — for example, by changing your homepage title to include a keyword — you can track your site’s search rankings on the Search Engine Optimization dashboard.

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Frankly, this SEO feature is really basic.

Keyword suggestion and tracking tools are widely available, often for free. At the very least, you can find one that doesn’t lock you into a 3+ month plan like GoDaddy does.

Keywords are important, but in today’s competitive SEO landscape, they aren’t nearly enough.

That brings us to GoDaddy’s other SEO offering: managed services. This is GoDaddy’s version of an SEO agency — you hand over your SEO work to GoDaddy’s team for a fee.

You can use GoDaddy SEO services whether you have a GoDaddy website already or use a different web host.

The cost of SEO services from GoDaddy is customized to your business, but most reviews say it’s cheaper than average. Is GoDaddy the secret to inexpensive SEO that works?

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Since 2009, we have helped hundreds of businesses generate more online leads and sales through SEO. Let us do it for you!

Pros and cons of GoDaddy SEO services

A big advantage of GoDaddy SEO services is the price. While it’s impossible to know how much you would pay for GoDaddy without getting a custom quote, multiple former users of the SEO service say they paid $50 per hour.

To put that in perspective, the average SEO agency in the US charges $134.66 per hour. What a good deal, right?

There are a few other good things about GoDaddy SEO.

The service sets you up with an account manager, and when that person isn’t available, you can track developments in your site’s SEO with an account dashboard.

The managed services go beyond the keyword suggestions that the SEO tool provides by offering content development and link building.

And of course, the main draw of any SEO service is that it takes search engine optimization out of your hands. You have a business to run, why not leave website optimization to an SEO expert?

And then the bad news

Before you run off to sign up for GoDaddy’s SEO service, keep reading to see exactly what they’re offering.

Much like the DIY tool, the SEO service involves providing you with a list of keywords and the ability to track your rankings. You will be given “optional but highly recommended” onsite recommendations like updating your meta title and “at least one image alt tag.”

Hint: these things aren’t optional for SEO, and they don’t go far enough.

Let’s take an in-depth look at what’s being offered and what you’ll be missing out on:

Building backlinks

GoDaddy says they offer offsite optimization. Offsite SEO is also sometimes called link SEO. It involves building up the authority of your site by getting high-quality, respected websites to link back to yours.

Link SEO is an area of search engine optimization that’s changed a lot over the years. Sites used to be able to rank by buying low-quality links from link farms or using spammy techniques like linking from blog comments.

But Google has gotten a lot better at recognizing a good link. These days, it’s important to link from pages that are authoritative and relevant to your industry. For example, you could write a guest post for the blog of an expert in your field.

Google’s latest webspam report shows that it’s become more important than ever to go after these quality links, since Google is now catching more than 90% of link spam.

Here’s what GoDaddy SEO services does for offsite SEO:

Business citation building. GoDaddy adds your site to directories like the Bing Business Portal, FourSquare, and Yahoo Listings. These huge directories don’t really help your SEO much. It would be better to be listed on sites relevant to your industry or location.

Keyword link building. GoDaddy says, “Our system finds applicable websites… we then compose a short, unique comment with the relevant content and keyword and include a link back to your site.” In other words, comment spam.

Social bookmarking. The links GoDaddy has created are added to sites like Digg and Reddit. Social media can be beneficial in promoting content if you do it right, but the links are generally not good for SEO. Many are nofollow links, which is a way to indicate to search engines not to count them towards a site’s authority.

In general, GoDaddy’s advertised offpage SEO strategies are useless at best and harmful at worst.

Content creation

Content development is key to SEO. That’s why companies spend 46% of their budgets on it.

GoDaddy makes no mention of content creation for your own site. Their content is aimed at providing backlinks from other sites. They offer blogs and articles.

Blogs are “short articles, usually around two paragraphs, that use your keywords multiple times and link back to your website.”

Two paragraphs is nothing. Google rewards content that it believes to be in-depth and informative. Consequently, the best blog posts for SEO are 2,100–2,400 words long.

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Furthermore, using your keywords multiple times in one of these 2,000 word articles is great. Using them multiple times in just two paragraphs sounds like keyword stuffing, which could get you penalized by Google.

GoDaddy articles are longer and more thoroughly researched. They’re posted to sites like Hubpages and Squidoo. These sites have some value to SEO, but they can’t stack up to getting links from more relevant, authoritative sources.

What else is missing?

Some of the most important factors in modern SEO aren’t even mentioned on GoDaddy’s website.

Optimizing site speed is essential. As a page’s load time slows from one second to 10 seconds, the probability of a mobile site visitor bouncing increases by 123%.

Google currently uses mobile-first indexing. That means that optimizing your site for mobile is one of the most important things you can do. GoDaddy doesn’t mention these technical aspects of SEO.

Good SEO is customized to your business and industry and includes local SEO. The techniques and sites GoDaddy talks about using are very general. A good SEO expert will focus on your unique needs.

GoDaddy SEO Reviews

There is plenty of commentary on GoDaddy SEO on the web. To quote a few reviews:

“We got one 200 word article written on a completely irrelevant blog about windows from a site that is clearly a link farm.”

“[My] client was using GoDaddy SEO services and unfortunately the service did not deliver on it’s promise.”

“Somebody on their team created a new landing page for our website with only one paragraph of writing on it and pointed our domain to it… the writing was clearly created by an SEO person as it was thin and stuffed with the keyword.”

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Are GoDaddy SEO services a waste of money?

Clearly, GoDaddy’s SEO service has some serious downsides. But is the discounted price worth missing out on a few key SEO features?

Probably not.

Good SEO costs money, and businesses generally find that it’s well spent. Clients that pay over $500 per month for SEO are 53.3% more likely to be “extremely satisfied” compared to those that spend less than $500 per month.

Looking at the pros and cons of GoDaddy listed above, the items in the “pros” column are basic and will be provided by any SEO service. Meanwhile, some of GoDaddy’s SEO practices are worse than ineffective.

Low-quality links and thin content will get you demoted in the search rankings. GoDaddy SEO is a waste of money if it actually harms your SEO efforts.

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What to use instead of GoDaddy SEO

GoDaddy’s core offerings are hosting services and registration of domain names. For real SEO expertise, turn to an agency dedicated to search engine optimization.

A top SEO agency may cost a bit more than the GoDaddy SEO service, but it’s still a very affordable way to do SEO.

Why you should invest in SEO

As a  website owner, you can’t ignore SEO. 49% of marketers say it’s their most profitable channel.

And it’s the marketing investment that gives you the most bang for your buck. Leads from SEO convert at a rate of 14.6% compared to 1.7% for leads sourced from outbound techniques.

So what’s the best way to get these essential services?

You could do it yourself. But if you’re not already an SEO guru, there’s going to be a steep learning curve. You already have a lot on your plate.

You could hire a full-time employee for your business. A senior SEO manager will set you back  $76,069 — way more than you’ll pay for a whole team of SEOs at an agency.

You could hire a freelancer. But an individual contractor doesn’t have the broad expertise of an SEO agency’s entire team. Clients report being less satisfied with freelancers than agencies.

Finally, you could partner with a dedicated SEO firm. This is the option that gets you the most SEO expertise for the best price.

A good SEO agency:

  • Stays current with changes to Google’s algorithm and SEO techniques
  • Provides multiple types of SEO: onpage optimization, link building, technical SEO, content development, and local SEO
  • Communicated about what it’s doing and provides regular reports
  • Has a good reputation and good reviews

For a real-life example of what an SEO agency can do, let’s look at SmartBox.

SmartBox came to HigherVisibility when they were looking for help with a rebranding and hoping to grow their organic traffic.

HigherVisibility started by performing individualized competitive research in the storage and moving space to identify short- and long-term opportunities.

We performed a continuous technical audit of SmartBox’s website to identify any issues that might affect rank. We also audited the site’s backlink profile to check that it was sound and that there were no quality links being disavowed.

The team researched backlink opportunities and reached out to prospects. These opportunities aren’t just sites where anyone can post content — it’s based on competitor research, finding previously unlinked mentions of the brand, resource-driven outreach, and more.

HigherVisibility also found that SmartBox was suffering from low-quality content. We worked to prune any content that no longer added value and rewrote other content to better match the user intent of different pages.

You’ll notice that most of what the agency did goes beyond GoDaddy’s scope. And it paid off. In the end, HigherVisibility increased organic traffic for Smartbox by 155.95% conversions by 210.22%.

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In Conclusion

GoDaddy’s SEO service is a tempting choice due to low costs. It’s also convenient if you’re already using GoDaddy as a hosting provider.

But SEO is essential to your business, and it’s worth investing in a dedicated agency that uses up-to-date techniques and will take the time to customize its strategy to you.

GoDaddy provides a basic plan for SEO that might work for some small businesses but if you are looking for a more customized approach to help you grow your business, you’d be wise to look at other options.

Why Not Work with the 2020 SEO Agency of the Year?

Since 2009, we have helped hundreds of businesses generate more online leads and sales through SEO. Let us do it for you!

The post GoDaddy SEO Review: Is GoDaddy SEO a Waste of Money? appeared first on HigherVisibility.

What are the Everglades? The National Park and Attractions

What are the Everglades? The National Park and Attractions

The Everglades are a subtropical wetland area of about 2 million acres of central and south Florida. The unique ecology is characterized by the effect of the wet and dry seasons on the very flat terrain. In the wet season, the largest lake, Lake Okeechobee, overflows discharging water into a sluggish, shallow river that flows through marshland (sawgrass marsh). In fact, there is so much grass that it is called locally the “river of grass.” The water flows southward, passing through a variety of habitats, including cypress swamps, wet prairie, and mangroves. Eventually, it reaches the Everglades National Park and eventually flows out into Florida Bay.

The Everglades are teeming with plant and animal species not found anywhere else on the planet. This once huge ecosystem has slowly been reduced to a much smaller tract of land that it once covered. But what remains is today encompassed by the Everglades National Park. Read on and find out many more facts about this wonderful place to visit.

Featured image text: "What are the Everglades?"

Exploring Florida and the Out-of-this-World Everglades

“Stunning”, “awesome”, “oh, cool!” These are just some of the comments that were uttered by our family before they ever even went there! Just opening the impressive hardcover book; “Light Fading: Reflections on the Imperiled Everglades”, by Joel Curzon, should give you the same reaction as it did us many years ago when we decided to take our first family trip. Joel spent many years exploring and experiencing the Florida Everglades just as we have since. So, give this a few minutes to read and find out what draws so many people to the place.

Exploring the everglades is something out of the ordinary. Seeing it is such a unique ecosystem in this part of the world, seem to blow the minds of many. Yes. Many who visit profess themselves as so much in awe that they describe it as “out of this world”! It’s the habitat of a really impressive cast list of truly exotic wildlife. Also, for anyone interested in fishing the area is as stunningly varied as it can get.

There are many ways to discover Florida’s Everglades for fun, adventure and culture, yes culture! But, just staying with fun and adventure, for now, sit back for a moment and take in the fact that over 34 million visitors each year visit, Orlando alone. It’s the undisputed theme park capital of the world!

South Florida’s premier excursion company offer six major excursions to choose from for exploring the Everglades, from Miami, Fort Lauderdale and beyond. They are customized for your group. A private experience for groups of any size, your excursion begins and ends at the location of your choice, including Port Miami, Port Everglades, or your hotel. For added convenience, your excursion begins at the time of your choice and when your group is ready.

But many just enjoy relaxing vacations in South Beach Florida which garners tourists from all around the world. There are just so many reasons as to why swarms of visitors visit South Beach, Florida – or SoBe, as it is commonly known – each year. Resorts at South Beach make a perfect foundation for exploring Florida’s unique beaches. They are an ideal place to stay for people who love to walk or stroll.

Everglades National Park Resources

Everglades National Park is one of the largest and most well-known of America’s National Parks. It was also the first of America’s parks to be preserved not for its scenic wonders (although these certainly exist) but because of the magnificence of its biological resources.

While the everglades has a history dating back to prehistoric times, the park wasn’t founded until 1947. It is considered the most endangered national park in the USA, as for over 100 years everglades was dredged, dammed, and drained in order to control the ebb and flow of water, which is the lifeblood of the everglades.

Collaborative development of an ecological forecasting model and data manipulation software has been used to show where the most dangers lie to the ecological harmony of the swampland. After many years of exploitation, the park authorities have for more than 10 years been working to repair damage to the Everglades National Park. South Florida Natural Resources Center (SFNRC) is a great place to visit to appreciate the dynamics and fluxes of nutrients along environmental gradients in the Florida Everglades.

Before you make your way to the start of the Florida Keys, we would suggest thinking about including the Everglades National Park in your Florida Keys itinerary. If you wish to visit the Everglades before you hit the keys, just make a turn south from Florida City. The best way to get a taste for the variety of habitats within the Everglades is to drive along the National Park’s main park road, which travels from Homestead to Flamingo and to stop at the short and accessible trails along the way.

10 Fascinating Facts About the Florida Everglades

1. Monkey Jungle

The novelty of the Monkey Jungle Attraction is that human beings are “caged” on set paths while they observe monkeys playing around in their free habitat. That was the design of the place when an animal behaviourist brought a group of monkeys to the Florida everglades but could not bear to cage them.

2. Biking Through Shark Valley

At first glance, “biking through shark valley” sounds like some kind of poetic euphemism for walking down south-beach on a Saturday night. But it is, in fact, the odd South Florida scenic bike ride through pristine nature, a 15-mile paved trail through the sawgrass, tropical hardwoods, and deep, black water.

3. The Novel “Seminole Wind”

“Seminole Wind” was written by John Anderson, as a tribute to his home state of Florida and the Seminole nation, which can be found in the southern tip near the Everglades National Park. Not only did the popular tune gain a large following among C&W fans in the US, but it is also a global favourite.

4. Pythons are Pests

A recent problem in the Everglades is the prevalence of pythons! When hurricane Andrew hit south Florida in 1992, it destroyed a warehouse holding a whole bunch of baby pythons and they ended up washed into the everglades, where there was food, humidity, warmth.  That’s all a python needs to thrive, and there are so many now that they have to be controlled.

5. Often First Seen from the Air

The Florida Everglades are often a site first seen from the plane as you prepare to land in Miami or Fort Lauderdale. They’re also an amazing weekend destination. The Everglades is a national park that offers the prime habitat for manatees, crocodiles, and even Florida panthers.

6. Reptilian Heaven

The ecosystems of the Florida Everglades are home to a number of common and unique reptile species. One of the best ways to view the diverse plant life is on an airboat tour. A private airboat tour can be customized to your interests whether, it’s searching for endangered species, bow fishing to reduce the number of invasive fish, or just floating down the river of sawgrass.

7. Spot the Black Vulture

I’ll bet many of you reading this had no idea there even was a black vulture. Even avid bird watchers don’t know they exist. We learned of the fact while writing a piece on the birds of prey living in the Florida Everglades.

8. Residents and Visitors Need to Take Care to Learn About Invasive Species

Do you want to visit or even build your home near Florida Everglades? They can be a great choice to live in. However, if you’re new to Florida, you may not be aware of the various invasive species. Make sure that you find out how to be safe when bathing!

9. Notable Golf Course

Located in Naples, the golf club of the Everglades is a private golf course that closely resembles an open links-style course. At the same time, several of the back fairways are tree-lined. Sculptured bunkers, rolling fairways, expansive lakes with native grasses provide the diversity, challenge and aesthetic appeal of this south Florida course.

10. Everglades Agricultural Area Reservoir Ecological Restoration to Start in 2021

Construction of the next major project for the Everglades agricultural area reservoir South of Lake Okeechobee is set to begin in April 2021. This follows the South Florida Water Management District’s award of a $175. 8-million lump-sum construction contract to Phillips and Jordan Inc.

Top Invasive Species in Florida

Most of the countries of the world are experiencing problems from alien or invasive species of animals, insects and plants to some degree. But, the problem they currently have in Florida is large, scaly and can swallow an alligator! The area around the Everglades in Florida is currently experiencing an invasion of Burmese pythons!

The invasive animals and plants are not only changing the ecosystem itself but also bring toxic effects to the everglades national park. A study published in 2011 found some mammal populations have dropped over 90% in areas populated by pythons.

Florida’s python problem is threatening to sweep north into the rest of America. But snake hunter Dusty Crum and his crew are ready to take on some of the biggest, deadliest snakes in the everglades. During Florida’swet season’, the high-water acts as a “highway” for predators – including the Burmese python – and it’s up to Dusty to catch them before they wipe out an entire generation of mammals.

Stop to Enjoy These Everglades Attractions

Wooten’s

Wooten’s is your one-stop destination for a complete everglades adventure! Before or after your airboat ride, you can also visit our animal sanctuary & alligator park where we put on live alligator shows. Or soak up some nature and try to spot manatees on our swamp buggy tour. It’s good to stop and remember what they are working so hard to protect. Here’s your dose of Everglades animal immersion. In hot November to March, keep your eyes peeled for the pink!

Everglades VIP Tour

For a popular, family-friendly adventure from Fort Lauderdale, consider the “Everglades VIP Tour”, which includes comfortable, round-trip transportation from your hotel. Begin with a thrilling hour-long airboat ride through the everglades for bird watching and gator spotting while learning about the area from a knowledgeable captain before taking your seat at the “gator pit” for an exciting performance.

Clyde Butcher’s Big Cypress Gallery

It’s not all about the outdoor recreation here. Driving along roads like the Tamiami trail takes you past hidden gems that are worth a visit. For example, stop at Clyde Butcher’s Big Cypress Gallery to view dramatic black-and-white photos of the Everglades.

Best Time to Visit The Florida Keys?

The most important climatic feature is also the most important natural disturbance factor: the recurrent hurricanes that strike most frequently from August through October. Apart from avoiding the hurricane season, the climate is good for most of the rest of the year.

Tip for RV’ers

Where do you camp during your visit to Florida? We stay at the Flamingo Campground when we were in the Everglades. On the Keys, we stayed at a private campground on Key Largo and explored from there.

The Best Springs in Florida (Stunning Florida Springs you Cannot Miss!)

The best spring in Florida for photography lovers is undoubtedly Juniper Springs State Park. The spring is absolutely picturesque and takes stunning photography, perfect for Instagram. Juniper Springs is located right inside Ocala national forest, one of the most popular areas for springs in Florida.

The Article What are the Everglades? The National Park and Attractions First Appeared ON
: https://gqcentral.co.uk

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SEO Updates February 26, 2021

SEO Updates February 26, 2021

It’s time for your info-packed SEO newsletter to kick off the weekend and keep you up to date on the latest news, SEO tactics, tests, and so much more.

We had an exciting week and you won’t want to miss a thing!

  • What Happened on the SEO Vault this Week 
  • Deal of the week: (5) Hours of Custom Signal Creation ($79 value) FREE
  • Featured Blog Post: The Link Building Metrics That Matter
  • Special Announcement: Scaling Your Agency Webinar March 10th
  • SEO Mad Scientist: Outbound Links and GMB Short URL Tests Results

To your success,

Chaz and the Entire Team

FROM THE VAULT – Episode 77

Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST.

Special Guest: Sophie Allen & Dustin Minch

? How Google uses tokenized data
? Google Mobile-First Indexing
? John Muller: The number of links to a page is irrelevant to SEO
? Gary Illeys: Title Tags longer than google shows get SEO value
? Google: There Is No SEO Reason To Make Bloated Sites



– Watch the Latest SEO Vault Episode here

– Listen herehttps://pod.co/theseovault

 

Interested in being a guest on the vault!? Sign up now
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Free (5) Hours Custom Signal Creation For The Life of Your NEW Monthly Campaign

2/26 – 2/28

This weekend only any NEW Monthly SEO Service will receive (5) Hours of Custom Signal Creation ($79 value) every month for the life of the campaign.

When your campaigns are boosted with active links, it can correspond to increases in rankings. We use web 2.0 blogs, media sharing platforms, social sharing platforms, Google properties, mapping platforms, and private network links to create a hive of mentions.

If you currently, have a monthly SEO campaign but want to take advantage of this stellar weekend deal!? We’re ready to help you out too!

We’ve just launched our NEW Managed Search Services and the value is nothing short of incredible.

https://web20ranker.com/white-label-seo-campaigns/

If you have a monthly DFY SEO campaign running and would like to take advantage of the (5) FREE custom signal creation monthly add-on for the life of your campaign all you have to do is send a message in your dashboard and let the team know you would like to upgrade your current campaign to the new managed search campaigns for just an additional $50.

Already have the add-on of 5 or 10 hours of custom signal creation??
No problem! We will add the additional 5 hours to it!

You could end up with 5,10,15 hours of custom signal creation every month and really WOW! your clients

 

 

The Mistake Of Using 3rd Party Site Metrics
For Backlink Qualification

Third-party domain metrics like domain authority, domain rating, and trust flow are unreliable for determining the quality of a backlink.

However, many SEOs still rely on these metrics, particularly Domain Authority, to decide the quality of external domains.

Why?

A site’s backlink graph can significantly influence its rankings within search results and 3rd party tools only provide limited insight into how links are weighted by Google.

We’re covering:

  1. Are SEO & Domain Metrics Trustworthy?
  2. Missed Backlinks: Not Enough Resources
  3. How To Avoid Overreliance On Metrics
  4. Misleading Metrics Lead to Ill-Advised Strategy

https://web20ranker.com/domain-metric-analysis/

 

 

 

Scaling Your Agency Webinar March 10th @ 2 pm EST

You won’t want to miss this free webinar loaded with info to make sure your agency succeeds in 2021

Sign Up Here: https://us02web.zoom.us/webinar/register/WN_MhB3gL6qRzeiVP8S2nWjUQ

Are you ready to manage your lead flow better?

We will pull the curtain back and take a look at a popular software many agencies are using to streamline and manage their lead flow. As well as covering how to use the many functions to increase your agency capacity and service offerings.

If you want to position your agency with a competitive advantage then you will want to make sure to show up at 2 PM EST on March 10th.

 

SEO Mad Scientist

We’re back for another week of GMB test results as we finish up testing EVERY on-listing signal available on a Google My Business listing.

Let’s start with a quick update from last week’s test before jumping into the 2 other tests we recently ran…

Last week we added a question and answer to a listing and optimized both for various keywords. We did see some interesting movement when responding with answers however the questions themselves did not seem to make a dramatic impact. The movement we did observe was random and could very well be unrelated as well, so let’s see how things are showing now.

We added the following Q & A below:



Here is the current geo grid results for our main target term “emergency plumber”

Then we responded with a keyword-optimized response and ran another set of geogrids afterward…

From the looks of it, the movement we saw initially was just a fluke and currently, we can see no recordable gains by using optimized questions and answers.

Let’s move onto some outbound link tests, specifically appointment links.

When adding appointment links you can add multiple links so we decided to add a few service page links to the appointment section to see if there was any effect.

 

Since we added web design, search engine optimization, and local SEO pages, let’s see some grids to see if there is any additional movement:

As of now, we see no movement, which is kind of what we expected but still wanted to test. We will do a final report on this next week to see if there is any movement then but our guess is that appointment links arent major signals.

With that said we do know that the GMB website (not the website you make on the GMB listing but your actual website you add to the listing) does move the needle. So we decided to try something fun and add our GMB short link to the GMB listing as the website. Obviously, this doesn’t create the best user experience but we were curious anyways.

Let’s take a look, if you search “title loans Miami” you should find our “Title Loans Miami” listing.

We have reviewed this listing many times in the previous tests so let’s look at the most recent geo grid updates to see if we can find anything…

We saw gains pretty much across the board for all terms related to our primary targets, our brand including title loans, Miami title loans, title loans in Miami, and so on.

Did the movement have anything to do with the GMB short link? We can’t say for sure but of course, we are going to continue testing to get to the bottom of it. Join us next week for another SEO Mad Scientist update.

Until then,

Happy Testing!

 

 

Get Your Free Campaign Recommendations Today!

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Want to earn a $50 store credit?

In order to receive a $50 store credit, the only thing we need from you is a short video (at least 30 seconds) explaining:

1) Who you are and what you do
2) What you bought and why you bought it
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That’s it! 3 simple topics and you could be on your way to $50 towards your next purchase!

You can send your videos to: [email protected]

White Magic Love Spells – How They Work Best

White Magic Love Spells – How They Work Best

White magic love spells are certainly one of the most sought-after of all of White Magic Spells!

Witchcraft especially when working with White magic is an extremely potent strategy to bring in desirable occurrences or situations. This is something witches have known and understood for centuries. When you merge the positivity of white magic with the pureness of love, magickal things transpire!

Witchcraft is a phrase that is used to cover a wide spectrum of beliefs. It is often wrongly suspected that everybody who uses the term witchcraft enjoys Black Magic or Satanism. This is not even close to factual!

It is my individual point of view that there actually is no notable distinction between white magic and black magic with one main difference, the purpose with which the magic is cast. Magic cast with good intent becomes white, magic cast with bad intent turns into black. The source for both white and black magic is the same. This can create some gray areas however and offer up additional questions such as are blood magic spells evil?

Where Does the Magick In White Magic Spells Come From?

Esoteric methods such as spell-casting are raised on the idea that the physical world is simply just a byproduct of unseen energetic forces, consisting of our consciousness, views, will, and sentiments.
What’s more, whereas the majority of thoughts become taken in by our greater consciousness, others may be transformed into self-reliant vibrations. Certain occultists think that these strong thoughts are what are what we normally refer to as “ghosts”: Field of battles and old houses, as an example– two sites often thought of as “haunted”– may possibly be interspersed with powerful forces from history that reverberates into the present.

So if that’s magick in general, let’s simply review what white magic spells are.

White Magic Love Spells Featured Image

White magic is all about good, positive, pure, and helpful magic. There certainly is no evil, unsafe or negative thoughts or intentions in this particular style of magic. If you have those kind of intentions you should put an end to reading this article and perhaps try conducting a search for “Black Magic” instead. Many witches don’t like giving magic colors,. and distinguishing between different “types.” I myself reckon it is a great suggestion to lead people away from the dark arts since they’re high-risk and no help to anybody!

White magic is easy, simple and fun. White magic uses your inner views, wishes and desires to induce desirable change in your journey, and the lives of a lot of people around you.

A white magic spell is a simple ritual process typically incorporating artifacts similar to candles, crystals, pens and paper, flowers and natural herbs, water, incense et cetera.

Spells are an instrument to support you liberate your inner energy and power, and unleash it into the world and the universe around you.

Anytime you cast a white magic spell, you “release” your intentions and focus your psyche and your thought and feelings on making changes occur in order that your desires come to reality. Although spells don’t work instantaneously (although occasionally they can), you should see returns as long as you continue to sharpen your mind on your desired result and try to keep the spell working.

Casting Powerful  Love Spells.

White Magic Spells – How They Work Best PDF Download

When we raise a thought by impregnating it alongside our magickal intention, it transforms into energy.

Spell-casting is the fine art of discovering, raising, and steering that energy to bring about our intentions.

When it comes to matters of the heart, love spells are the unequaled tool for encouraging positivity and connection into our lives. You might interpret love spells as magick that compels a particular individual to harbor romantic sensations for you. Importantly though, love spells shouldn’t be about hijacking another person’s will.

Whilst various White magic love spells are incredibly complicated, asking for mysterious ingredients and execution at specified times, others are really straightforward.

For instance, you can certainly conduct a love spell by charging a candle with magickal intention!
Merely connect your will to it using words, dance, song, or even telepathically, then light the wick. When the candle has burned entirely, your spell has been cast. There are online resources and manuals that are able to help you pinpoint which spells speak to your particular situation, along with to your soul.

Even White Magic Love Spells Still Follow The Rule of 3

Every time you’re accumulating and pointing energy, take into consideration the law of threefold return: Anything you cast loose into the world– positive or negative– will most likely be returned to you three times. Depending on the spell, this triplicity can relate to either pattern or effectiveness, but irrespective, casting spells ethically will bring about the best outcomes for others and for yourself.

At the end of the day, my beautiful cosmic troopers, there is no higher power than light. Probably the most beneficial spells are those rooted in rapport, kindness, and compassion, therefore you should always conjure with warmth.

Learning White Magic Spells That Work

In finding out all about powerful white magic love spells, you will notice that they are some of the most popular kind of love spell to cast.

In fact, approximately 85% of spell casters only cast spells consisting of white magic.

White magic love spells are supposed to cure and help, and unquestionably not to hurt and build hardships.
When a spell does not harm anyone or anything, then can it be considered white magic.

This variety of love magic spell can help people fall in love blissfully and more deeply.
Rituals for this type of magic can vary. Spell casters carry a wide range of traditions, personal preferences, ancestral roots, and expertise with the craft.

These rituals can be anything from prayers, incantations, talismans, evoking spirits, candle magic, crystals, and other things pertaining to the full moon.

When casting a spell of this kind, it is OK to beseech higher beings to support. Everything and anything can be an aspect of white magic love spells.

When executed properly, these spells work hard to deliver eternal and fulfilling love to those included with the cast.

If Goddess believes that the target of the spell will only make you miserable, the spell may not come true. It may open up a door for your soul mate to locate you sooner than you would have believed.

Because white magic spells are enabled by spirits far more intelligent than us, they do work in mysterious ways by keeping away from our false beliefs and offering us true love.

White magic love spells give you what you really need to have, and not just what you request, which triggers amazing outcomes.

When Its Time to Cast Your White Magic Love Spells!

Once you have found the spell, prepare yourself for the casting and then follow the instructions in the spell. You will need to fully throw yourself into the spell, dedicating all your belief and energy and power into it. Experience every word you say and visualize the magic in the air around you as you cast. Importantly, don’t forget to visualize your intended outcome and end goals.

Never rely upon instant or overnight results for your first spell, or even your second and third endeavor! It can take a little bit of practice to get used to it. You will also need practice on understanding and observing results.

In some cases, the results are subtle initially however show your direction towards the goal. These real white magic love spells can take days to months for full manifestations being that they can possibly be unpredictable at times.

Keep your eyes open for any encouraging changes or openings in your life that will have come as a result of your magic.

You need to be patient with your skills and development when it pertains to White magic spells. If your magick and intentions are pure and come from the right place, you give yourself every opportunity of casting highly effective White magic love spells!

The Article White Magic Love Spells – How They Work Best First Appeared ON
: https://gqcentral.co.uk

The post White Magic Love Spells – How They Work Best appeared first on Local SEO Resources.

The Mistake Of Using 3rd Party Site Metrics For Backlink Qualification

The Mistake Of Using 3rd Party Site Metrics For Backlink Qualification

The Mistake of Using 3rd Party Site Metrics for Backlink Qualification

Table of Contents

Third-party domain metrics like domain authority, domain rating, and trust flow are unreliable for determining the quality of a backlink.

However, many SEOs still rely on these metrics, particularly Domain Authority, to decide the quality of external domains.

Why?

A site’s backlink graph can significantly influence its rankings within search results and 3rd party tools only provide limited insight into how links are weighted by Google.

While metrics such as DA is commonly used to qualify backlink partners and high-quality guest post link opportunities, its importance is overstated and far too much trust is placed in its measurements.

Are SEO & Domain Metrics Trustworthy?

The short answer, no.

While third party metrics do provide some indicator of site quality, you cannot trust them to guide decision making. The scores indicate what should happen, not what will happen. Don’t rely on predictions that are based on a limited scope of data.

According to Moz, “Domain Authority is not a metric used by Google in determining search rankings and has no effect on the SERPs.”

Third-party SEO metrics are not equal to PageRank or other Google metrics. They are neither used by nor endorsed by Google.

There is no reason to believe they are a ranking factor or even something Google considers.

So why trust these metrics to advise us?

SEOs need a tangible measurement. Google’s PageRank used to provide specific metrics measuring quality, but Google has since stopped providing PR metrics externally, though PageRank is still used in internal Google algorithms.

With Google’s quality metric gone from public view, SEOs are looking to fill the void with a solid indicator of how a site is performing. Don’t fall into this problematic trap.

Why Relying on Domain Metrics is a Problem

Depending on these metrics can lead you astray while developing a backlinking strategy, as well as evaluating domains for acquisition. There are massive inconsistencies between metrics and actual site quality. These inconsistencies impact domain quality, leading to both overestimations and underestimations.

You might be surprised to learn inaccuracies happen all the time.

But inaccuracies should be expected, which is why reliance is an issue. Google’s RankBrain Algorithm has been ever-changing and learning since 1993. Many of these metrics have been around only half that time. How can third party metrics even come close to an algorithm that’s been learning for the last 27 years? The complexity of the algorithm cannot be matched. Here’s why:

Too Simplistic: Only Evaluate 20% of Relevant Factors

Fundamentally, there are issues with third party domain metrics and quality scores because they are not designed to analyze every single piece of data. While Google’s algorithm is designed to crawl the vast reaches of the web to gather and analyze all data, the algorithms used to quantify third party metrics are simplistic in comparison. They do not gather enough data for a complete, realistic picture. Each tool only has a piece of the puzzle.

If we want to give weight to these metrics, domains must be evaluated on the same scale that search engines use. According to Moz.com, MOZ’s DA is, “meant to approximate how competitive a given site is” on Google. However the metrics are nowhere near apples to apples, because the evaluation process is different.

Currently, MOZ combines over 40 website factors to figure a site’s DA score. While this may seem like enough, Google evaluates over 200 ranking factors. MOZ is only evaluating 20% of the factors that Google considers relevant.

You cannot trust metrics that are evaluating considerably less factors than real search engines. These third party tools are only seeing a part of the deeper picture. What if the missing pieces provide the greatest impact?

These tools cannot calculate at the complexity which website authority and quality are actually determined. While DA 2.0 is live, it still offers a far more simplistic scope than that utilized by search engines. When tools don’t have every piece of information, they provide an inaccurate metric.

Missed Backlinks: Not Enough Resources

These third party tools don’t have the resources to crawl the web in its entirety. They are incapable of finding every single backlink. Instead, they base their metrics off backlink sample sets and estimations.

Third party tools are not equipped to evaluate every backlink, so it’s common for backlinks to not be counted when evaluating a domain’s metits. You cannot trust them to provide a complete picture.

If you compare a domain’s backlink count across different tools, chances are each count is different. There is no way to be sure which count is accurate. What if the missed backlinks are actually the highest quality links pointing to the site? This can greatly impact the judgement of site quality.

Metrics are Predictions

Despite what many SEOs think, third party metrics are not based on measurable performance in SERPs. Domain metrics are only predictions of how well a domain should perform on Google based on analyzed domain variables.

Predictions can be wrong or misleading. These forecasts are never guaranteed to be correct and can leave out important factors that may impact rankings and quality. More often than not, there are discrepancies in the stated (predicted) DA & actual DA because it isn’t based on past results, but rather assumptions that fill in data gaps. This is stated by aHrefs themselves: 

Inconsistencies Between Tools

Another important factor is the inconsistency between platforms and their respective domain tools. When you compare domain scores and backlink audits from different SEO tools like SEMRush, Ahrefs, Majestic SEO, and Moz, they hardly ever match up. A domain’s backlink count, referring domains, and overall domain score will differ between tools due to many factors, including:

  • Different crawl timelines
  • Utilizing different crawlers
  • Measuring different metrics
  • Different quality formulas & algorithms

Each platform utilizes a different crawler, so the results will vary. Would you trust metrics that give different scores for the same domain?

Metrics Can be Manipulated

If you’re considering purchasing a domain, there are tactics site owners can use to manipulate DA for higher prices. Those looking to attract backlinks can also manipulate the metrics.

Here’s a real life example. Julie Joyce of Link Fish Media, “grabbed a small list of sites in their Do Not Contact Database and checked to see what their DA was [after DA 2.0 was implemented]. [She] expected the DA to be very low on these sites as many of them are in the database because they are constantly spamming everyone with emails offering to sell links and almost all of them openly sell links on their sites. Surprisingly, about 75% of them still had a DA higher than 30.”

Moz’s updated DA tool didn’t recognize the low quality of these spammy sites. They were manipulating the metrics to look like high quality domains, when in reality they are not high quality sites.

Google Warns Against Heavy Reliance on One Metric

Even Google found fault focusing on a single metric too much…

Google has stated that a single score or metric does not take into account enough factors to accurately determine rankings. A combination of factors will always be used.

While PageRank was once the be-all-end-all metric for websites, that time has come and gone. Google began utilizing PageRank heavily beginning in 2000, providing a quantifiable PageRank score. However, Google determined that relying on one metric didn’t accurately match quality content to search queries. So they removed it.

Even when PageRank existed, Google didn’t want to rely only on this one metric. They combined this metric with other factors to get a better overall understanding. You should apply this same idea.

How to Avoid Overreliance on Metrics

There are multiple strategies you can use to avoid the pitfalls of relying on one metric too heavily. The first is the most obvious…

Don’t Use One Metric: Use a Holistic Approach

You should not put too much stock in one metric, but rather take a holistic approach. Consider the average of all metrics to determine the quality of domains and identify trends.

It’s wise to take the metrics with a grain of salt. While Moz has updated their DA metric to increase trustworthiness, it’s still not enough. Many quality scores do not match the reality in search engines. You must employ a more well-rounded evaluation.

Utilize Manual Evaluation & Common Sense

Do manual evaluation. There are many other indicators you can reference to avoid being led astray by third party metrics. Look at a site’s linking strategy, content quality, and overall domain to determine it’s worth. With manual discovery, you may find a site that ranks high, but has low metrics. Similarly, we see sites that have high scores but rank for few keywords.

Use common sense when judging the quality and authority of a domain. While the evaluation won’t be as detailed or perfect as Google, don’t forget what truly matters – relevance, engagement, and traffic.

Consider quickly looking through the site to see if the backlink will be relevant and content is high-quality. Does the domain rank for target keywords? Relevancy, rankings and content quality are more impactful than a domain quality score….

Looking for Relevance is Key

While a site quality is important, there are other factors that significantly impact the value of a link or domain. Relevance to your own site matters as much, if not more than quality. If you get a backlink from a high DA site, but it is completely irrelevant to your content, chances are it won’t impact rankings.

Use common sense to determine if a backlink is relevant to you…

  • Does the link compliment your content?
  • Is the link out of place?
  • Does it provide relevant information to your audience?
  • Is there natural flow?

High-Quality Content Increases Audience

If your link is included in quality content, chances are your audience will grow. While the link juice passed between domains can give you a ranking boost, so can the direct ranking factors that will be impacted by increased traffic.

High-quality content can reduce bounce rate, increase time on page, and lead to more return visitors. All these combined can increase your rankings.

Check the Rankings for Domains

We advise to check the rankings for relevant domains, even if their quality score is low. By checking the rankings, you can potentially find high-value domains that rank, but have low third party metrics and less competition for backlinks. Our team has seen domains with low DA or other scores, but rank high in the SERPs. It’s not uncommon.

Misleading Metrics Lead to Ill-Advised Strategy

Don’t write off sites because of low DA, DR or other quality metrics. Look at all scores to get an overall picture. While third party metrics like DA & Trust Flow can be useful in getting an overall idea of site quality, you should not focus on them heavily. Even if there’s low scores across the board, the site may still be ranking well and attracting a meaningful amount of traffic.

These SEO metrics can mislead you to overvalue or undervalue a website! Your link building can be negatively impacted if you put too much weight into any one metric – or all of them.

A website’s quality third party metrics aren’t everything. They don’t give you a complete picture. It’s like making a judgement with only part of the information, which can lead you down the wrong path.

Remember, Google has never divulged their 200+ ranking factors. No one knows what they’re judging based on. They utilize so many factors in decision making, because quality and authority can’t be boiled down to a number.

This is why Web 2.0 Ranker cautions against relying on third party metrics. Even if you plan to continue utilizing these metrics, employ manual discovery and common sense when evaluating the merits of domains.

Leverage the GMB Ranking Framework

Boost Your Prominence and Maps Visibility

What to Look For When Hiring a WordPress Website Design Company

What to Look For When Hiring a WordPress Website Design Company
Web Development

Businesses of all sizes have found WordPress to be a highly capable website building platform and hosting service. WordPress has proven particularly useful when it comes to adding SEO elements to your business’s online home.

WordPress’s ability to help businesses optimize their website for popular search engines such as Google or Bing is a major reason why this platform is the number one website builder and CMS service on the planet.

But when you’re ready to create your WordPress website, it’s important to remember that even though WordPress is optimized for people with no web design knowledge, you can still get a lot more out of your website design when you work with a WordPress web design company.

But how does WordPress impact your ability to optimize your site for SEO algorithms? And what benefits are there to using a WordPress website design company instead of just trying to do it all yourself?

Why opt for WordPress?

WordPress is the most popular content management system on the planet.

In the CMS industry, it holds 61.8% of the market share, which is more than every single one of its major competitors combined.

(Image Source)

It has been estimated that 35% of the internet’s 1.3 billion websites are powered by the WordPress platform. And it’s not just small start up companies, either.

Massive enterprise level organizations like CNN, The New York Times, and many more use WordPress to run their online empire.

Not only is WordPress a truly massive CMS, but it is a rapidly expanding system.

For example, WordCamps is composed of local communities, which encompasses users of all skill levels. WordCamps focus on WordPress education, with users from the community all coming together to educate and share ideas with one another.

WordPress is also available all over the world, appearing in more than 100 languages. That means you’ll be able to localize your content for audiences abroad, which is important if your website is meant to appeal to users outside your country of origin.

Another popular element of WordPress is its ability to handle traffic.

With smaller CMS and hosting platforms, you might have to worry about bandwidth overloads taking your site down. WordPress sees 20 billion page views per month and keeps on going with no issues.

It’s also a home run in terms of usability.

While we firmly believe that you should hire a WordPress website design company to build your site, you won’t be a slave to that company forever.

WordPress’s user experience is so simplistic that your developer can hand the site over to you and teach you how to add new content easily. This is especially important for blogging efforts, as you want to be able to post blogs regularly without having to go through a third party.

Get award winning wordpress designers

Since 2009, we have helped many businesses design custom WordPress websites. Let us do it for you!

What Does Your Website Design Have To Do With SEO?

SEO is an acronym in digital marketing that stands for Search Engine Optimization.

Simply put, SEO is a series of content tweaks on both the front and back ends of your website that will make your pages more appealing to search engines such as Google.

Google is by far the most popular search engine in the world, with a search engine market share of 94%. So, while every search engine may have its own algorithm for determining what shows up at the top of results, many SEO experts focus on Google’s formula.

(Image Source)

Powerful SEO can help you appear at the top of the first page when someone searches for the services or products that you offer.

There’s also something called a featured snippet, which is a small excerpt from a website that answers a specific question a searcher might ask. This is known as position zero and it is a highly sought after spot on a Search Engine Results Page (SERP).

So, how do you improve your SEO?

You optimize your on page content, for a start, sprinkling it with relevant keywords so that Google’s search bots will take note of your authority on the subject.

You also have to optimize the back end of your site, including title tags, image titles, and alt descriptions.

Then, you have to create a series of links, both on and off your page that will direct searchers to your content. You not only need to create an internal web of links between your pages, but you also have to get outside sites to link back to you.

External links are also called backlinks. Backlinks are one of the most important elements of SEO, and one of the most difficult to execute.

Some people are lucky enough to be both SEO experts and business owners. These people should have no problem conducting their own SEO and improving their organic reach. However, this is the exception and not the rule.

Typically, businesses hire outside parties to shape their SEO strategy. The thing about search algorithms is that they’re always changing, and SEO experts keep their ear to the “Google ground” to monitor shifts that could impact ranking efforts.

So, when you’re working with an outside company to design and develop your website, you should make sure that they also have SEO experience.

It’s much easier to build SEO into your WordPress website from the get go than to go back and optimize a site that was built without SEO in mind.

How Can WordPress Help With SEO?

So, now you have an elementary understanding of how both WordPress and SEO work. But how do they work together to create a system that’s both a killer CMS and a SEO machine?

SEO professionals love WordPress. That’s because the reputation of WordPress carries a lot of weight.

Google tends to rank WordPress sites higher than other CMS platforms.

That’s mostly thanks to WordPress’s compliance coding. It also uses semantic markups, which Google tends to love.

What does that mean in English? WordPress creates code that appeals to Google’s search algorithm better than its biggest competitors.

The end result is a website that starts off the SEO race with a head start, as far as Google is concerned.

It’s almost like walking into a job interview with a really great reference from a source that the company you’re interviewing with values highly. You still have to impress them with your knowledge and experience, but you’re already starting off at an advantage.

WordPress makes the SEO experience all the easier because it offers you a large selection of categories and tags.

Of course, this can be a bit confusing at first, especially if you’ve never categorized content for SEO before. That’s another area where working with SEO knowledgeable WordPress professionals comes in handy.

By utilizing these categories and tags, you’re creating a better user experience for the people who come to your site. That’s great for them, but it’s also great for Google.

For starters, anything that improves the overall user experience is seen as a feather in your cap when it comes to Google rankings.

Consider the fact that Google is one of the most respected companies in the world, and its word goes a long way.

Because of that, the company wants to make sure that the sites it recommends in number one spots are of a certain quality. The company is signing off on you and attaching its good name to that recommendation.

Then you have to consider the fact that Google’s bots have to comb through and categorize all of your content. If you’ve already separated everything out in a way that makes it easier for Google to work through, you’re going to be rewarded for that.

The better Google can digest the nature of your content and the structure of your site, the more accurate its ranking efforts will be in establishing your place among your top competitors.

Using WordPress you can create categories and subcategories that will keep the site organized and make you far more appealing to Google.

WordPress can also be used to integrate social media, which is something Google cares about. Plus, you’re able to optimize every page of your website for mobile browsers.

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As any WordPress development agency will tell you, mobile internet usage has increased exponentially over the years.

You want to make sure that the template you’re using is responsive, in that it automatically adapts depending on the device that’s being used to view it. Every WordPress theme is mobile responsive, which shows Google that the site will display properly no matter how it is viewed.

There are also a number of SEO plugins available for WordPress, the most popular being Yoast SEO.

These plugins monitor your SEO progress and even make recommendations as to how you might improve. Yoast is just one WordPress plugin among many, so you’re going to be able to find one that suits you.

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Finally, the CMS makes it very easy to update the backend of your WordPress site.

You’re able to easily access your metadata, as well as add titles and alt tags to images. Title tags for every page are also customizable and can be optimized with keywords.

Get award winning wordpress designers

Since 2009, we have helped many businesses design custom WordPress websites. Let us do it for you!

Factors to Consider When Hiring a WordPress Web Design Company

WordPress can be a stellar tool for SEO success. But much like any tool, it’s only effective when you know how to use it properly. So if you’re not an SEO expert, you should seek out someone who is.

When building a custom WordPress website, this typically means finding a company that specializes in WordPress web design with a history of SEO success.

Unfortunately, the WordPress designer industry is crowded and noisy so you might not know exactly what you’re looking for.

Here are a few different factors to look out for when trying to select the WordPress website design company for you.

1. Experience

Experience is a definite factor when trying to select a website designer for WordPress.

You have to look at the history of the company or individual that’s vying to create your new website. How many years have they been developing on WordPress? What kind of websites have they created?

You should ask to see a company’s portfolio of past projects. This should also include a number of sites that were created in recent years and are still operational.

You’ll be able to gauge a design company’s level of success based on how their past clients are doing.

Also take a look at the company’s actual website. If they have a bad website, or one full of errors, then that’s an immediate sign that they don’t know what they’re doing.

2. User Reviews

What do the company’s past clients have to say about the work they received?

Most of the companies you come across will (or should, at least) have customer reviews up on their website. If they don’t, that’s definitely an issue and you should ask for testimonials.

But it’s good to remember that most businesses are going to lead with their best foot when it comes to reviews.

You’re not going to find any horrible reviews on the business’s website. That means you’re going to have to do some digging to get truly unbiased reporting.

Look up Google reviews on the business you’re speaking with. Go on social media and do a search for them.

Cast a wide net and weigh the good reviews against the bad, then see which side makes a more compelling argument.

3. SEO Knowledge

Just because a company can make pretty WordPress websites doesn’t mean that they know anything about how to use the platform for SEO.

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Make sure you’re asking SEO specific questions when you meet with company representatives for the first time. Ask them their opinions on how the Google algorithm has shifted over the years.

Also, get a list of websites they’ve optimized in the past in order to gauge their success rate.

It’s one thing to know how to say all of the SEO hot button words, but if they’ve never actually succeeded in optimizing a site to the top of a SERP, then it’s all just hot air.

4. Established Process

The WordPress design firm that you contract with should have an established website development and optimization process that you can follow along with.

Everything should clearly be defined in a series of steps or phases. You should be consulted and be able to weigh in on many of these phases.

If a company doesn’t have an established process, that’s a major problem. You don’t want to contract with WordPress web design companies who just wing it and make things up as they go along.

Any experienced company will have an established process that’s been “battle tested” over time. As the customer, you should be comfortable with the process they’ve laid out.

5. Communication

Make sure that the company you choose to create your WordPress website speaks your language fluently so that nothing is lost in translation when communicating your goals and needs.

It’s also important to make sure that you have a point of contact within the company that will report to you with some regularity.

Your questions and concerns should be answered quickly, and you should be consulted on design elements throughout the process.

In Conclusion

WordPress is an excellent platform for creating and optimizing a website.

By working with a professional WordPress development company, you have a better chance of ending up with a quality website that will boost your visibility and lead generation to increase your profits.

Don’t fumble around blindly. Much as your customers trust you to provide them with a service, you can use the criteria above to find a WordPress developer that will create the optimized website of your dreams.

Get award winning wordpress designers

Since 2009, we have helped many businesses design custom WordPress websites. Let us do it for you!

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Winnebago Motorhomes – Iconic 1960s RVs Loved By Road Culture America

Winnebago Motorhomes – Iconic 1960s RVs Loved By Road Culture America

Winnebago motorhomes were named after Winnebago County, where the company HQ is located, and originated in the late 1950s with an iconic, “boxy forward sloping” campervan style which lasted through the 1960s and 1970s. Those old RVs were destined to be loved by Road Culture America. To prove that point we begin this article by providing 5 examples of road culture and media involvement, as follows:

  1. The 1987 film Spaceballs featured a modified Winnebago fitted with wings and rocket engines for spaceflight (Scroll to view video).
  2. The 2008-2013 television series Breaking Bad featured a family man who turned a Winnebago into a mobile methamphetamine lab.
  3. The 2009 animated television series Glenn Martin, DDS has a dentist take his family on a road trip in a Winnebago after accidentally burning down their home. It is said to have been based on a similarly themed 1971 television movie In Search of America starring Jeff Bridges.
  4. The 2010 documentary film Winnebago Man was about an RV salesman whose profane outtakes from a 1989 Winnebago industrial film contrasted a would-be wholesome image with sordid reality. The clip had circulated underground on VHS tape until popularised by Internet users.
  5. Opening line to the song San Ber’dino by Frank Zappa , “She lives in Mojave in a Winnebago, His name is Bobby, he looks like a potato.”

Featured image text: "Winnebago Motorhomes Iconic 1960s RVs".

“Winnebago Industries depended on Native American history and traditions in naming their products”

Winnebago Industries, Inc., is an American manufacturer of motorhomes, a type of recreational vehicle (RV), in the United States. It is based in Forest City, Iowa. On June 4, 2018, the company expanded into motorboat manufacturing with the acquisition of Chris-Craft Corporation. Winnebago has also manufactured light-to-medium utility vehicles as well as other products. The company is named after Winnebago County, where it is located. The county is named after the Native American tribe who have historically lived in the area. During the 1970s and 1980s, Winnebago Industries depended on Native American history and traditions in naming their products, for example “Chieftain” and “Brave.” They also used Native American iconography and patterns in their designs and period advertisements.

Winnebago Motorhomes Were First Funded to Revive the Local Economy

The company was founded by Forest City businessman John K. Hanson in February 1958. At the time, the town, located in Winnebago County, Iowa, was undergoing an economic downturn, so Hanson and a group of community leaders convinced a California firm, Modernistic Industries, to open a travel trailer factory in a bid to revive the local economy.

Now watch our short video to see more Winnebago pictures! We made it, especially for all our readers!

“Thermo-Panel” Lightweight Sidewall Cladding Material an Early In-house Innovation

Surviving a rough beginning, the entire operation was purchased by five Midwesterners, with Hanson serving as president. In 1960, the name of the company was changed to Winnebago Industries. To improve quality, Winnebago Industries manufactured furniture and other components designed specifically for its travel trailers. One such innovation was the “Thermo-Panel”, a strong, lightweight sidewall that was a characteristic of Winnebago products.

At Business Renaming in 1960 Winnebago Motorhomes Cost Only Half of the Cost of Competing Models

In 1966, the first motor home rolled off the Winnebago Industries assembly lines. These motor homes were sold at a price approximately half of what was being charged for competitors’ models, which led to its ubiquity and popularity in the RV community. The brand name has become synonymous with “motor home” and is commonly used as a generic trademark for such vehicles, whether they were produced by the company or not.

Motorhomes Company Grows to 2,440 Employees

In March 2015, Winnebago announced that it was opening a production center to employ 70 in Waverly, Iowa, due to labor shortage issues in the Forest City area. The company now employs about 2,400 workers in Forest City, 200 in Charles City and 60 in Lake Mills, plus additional employees in Middlebury, Indiana.

In 2017 when CEO Mike Happe was brought in, Winnebago established their management offices in Eden Prairie, Minnesota.

Aussie Company Hijack Winnebago’s Brand

In July 2012, a Justice of the Federal Court of Australia determined that a Sydney businessman, Bruce Binns, had “intentionally hijacked” the well-known American brand “in a bold attempt to preempt Winnebago’s opening its doors here”. Versions of Winnebago models were manufactured in Australia by Binns’s Knott Investments, using a logo which bore a striking resemblance to Winnebago’s U.S. logo, from about 1982. In 1992, Winnebago and Binns signed a settlement for him to stop passing off his products as those of Winnebago, yet he continued to do so. In 1997 he registered Winnebago as a trademark in Australia. The court ordered the cancellation of this Winnebago trademark in Australia.

On appeal in 2013, Chief Justice Allsop found that “…Knott and Mr Binns had from the outset deliberately sought to obtain some connection with Winnebago and take advantage of any reputation Winnebago may have had in Australia as at 1978. However, the fact that Knott had manufactured and sold RVs under the Winnebago name in Australia for 32 years, 25 years of which was with the knowledge of Winnebago, was an unusual situation which could not be overlooked”. Accordingly, Allsop held that it was appropriate that Knott be permitted to continue to use the Winnebago name and logos, provided the distinction between its business and Winnebago’s was made clear.

Courts Enforce Strict Dislaimer Requirement on Australian Emulator Company

As a result of the case, a disclaimer was required to be made clear on any vehicles made by Knott in the future, and on any advertising and promotional material. Further, all future consumers of Australian Winnebago/Avida products are required to sign a disclaimer declaring they have been made aware that they are not purchasing a United States Winnebago product. The disclaimer reads “These vehicles were not manufactured by, or by anyone having any association with, Winnebago of the United States.”

In 2014, Avida RV announced they would reintroduce the Winnebago name and logo to their premium range of RV products. This announcement came just one month before Winnebago Industries announced they were entering the Australian market for the first time. Binns is currently opposing the registration of the Winnebago trademark in Australia, despite having been refused permission to hold the trademark himself.

Minnie Winnie Model Introduced Plus “Route Van”

In 1973, the company introduced a new model, the Minnie Winnie, built on the Dodge B-series van chassis. It was about 19-1/2 feet (5.9 m) long (despite the name, longer than the shortest contemporary Brave model). Longer models were added through the years. This model continued (using Chevrolet or Ford chassis after 1980) to be built into the 21st century. As fuel prices went up over time, the company continued to make smaller models available, such as the “Winnie Wagon” with a low profile and pop-top.

In the 1980s and 1990s, Winnebago also manufactured light- and medium-duty utility vehicles using techniques and knowledge derived from motorhome production. Their “Route Van” was an aluminum-bodied step-through van with front-wheel drive. Engines were Cummins 4BTA diesel four-cylinders producing between 105 and 120 hp (78 and 89 kW). Model codes were W650, W750, W850, and W950 depending on weight rating.

Winnebago Motorhomes Move to Smaller Units With Better Fuel Economy

The company also developed a line of smaller units slightly larger than a passenger van, built using various bodies and powerplants from two European automobile and truck manufacturers. The LeSharo was based on the Renault Trafic van with a 2.2 L 4-cylinder motor, and the “Rialta” had a Volkswagen Transporter (T4) (a.k.a. “EuroVan”) cab, the 2.5-liter five-cylinder motor, 2.8-liter VR6 with 140 BHP or 2.8 V6 engine with 201 BHP. Distinct from the “Rialta”, Volkswagen contracted to have the camper conversions of the T4 be done by Winnebago Industries, a radical departure from using the Germany-based Westfalia company that had become famous for building the VW Type 2 campmobile models from the 1950s through 1991. This tradition continues today with Winnebago’s use of the Mercedes-Benz Sprinter and Fiat Ducato chassis.

Winnebago Motorhomes – Conclusion

The Winnebago and other motorhomes occupy a central place in American road culture, according to former English professor James B. Twitchell. When assembled together in a circle, the vehicles can be reminiscent of the covered wagons of the Old West. Choices of camping ground can vary from the slickly corporate Kampgrounds of America to the anarchistic Slab City, California.

Films and television series featuring Winnebagos often deal in a similar clash between rival urges for domesticity and adventure. The home on wheels can be a cosy family sanctuary, or an escape to a free and nomadic life on the road with all its perils.

Final facts include:

German politician Guido Westerwelle (FDP) used a Winnebago Elante 37 painted in the FDP colours yellow and blue and called “Guidomobil” during his campaign for the 2002 German federal election, which received much media attention.

Murdoc Niccals of Gorillaz owns a Winnebago.

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When Power Outlets Spark

When Power Outlets Spark

When a Power outlets spark , It can be normal and not so normal!

We take electricity for granted and we also trust that the electrical components in our homes are safe and effective.
We can turn on a light  switch and the light almost instantly turns on and we know we can leave a light burning for hours without any safety concerns.
When we do see a spark of electricity it is normal to feel concerned.

So, why do power outlets spark?

Sometimes it can happen when you turn on a switch or pull an appliance out of the wall socket. You can see a small blue spark and sometimes even feel a slight zap.

 

sparks from a power point

Normal Sparking

Now some sparks are totally normal and some sparks do require you call an electrician.
Firstly, lets understand why a spark can happen and why it is normal.
Your home is divided into different electrical circuits and electrical power loops through the circuits continuously.
A power point or power outlet is where an appliance can be plugged in to join the loop of electrical current that is running around your home.


Constant Supply Of Electricity

When the plug is pushed into the power point, there’s always a split second when the plug and power outlet is almost touching.
The electrical current can jump across that gap and sometimes it makes a spark and the same thing happens when you pull the cord out of the power point.

The electricity continues to flow until the prongs are completely pulled out of the outlet. There might be a spark occur as the prong is pulled out.
The unused electricity has to go somewhere and when it cannot find anywhere to go, it creates a spark.

 

This type of sparking is annoying and can even give you a tiny zap – But you can do things to minimise it

  • Turn off the appliance before pulling the cord out of the socket.
  • Don’t pull the plug out on an angle. It will likely cause a spark and you can damage the prongs.
  • Don’t yank the cord out quickly.

When Does Sparking Need To Be Looked At?

There are four types of power point sparks that you shouldn’t ignore:

  • Fizzle sparks. A normal spark will be a quick blue flash. One that fizzles and lingers is a sign there is a problem.
  • Large sparks. If visible sparks are coming out of the power point. Call an electrician immediately
  • Yellow or white sparks.  A normal spark as discussed above, are blue in colour. Yellow or white are not typical spark colours so please seek licensed advice.
  • Burning sparks. If a spark is followed by the smell of smoke or melting plastic, you may have an immediate problem and should immediately shut off the outlet at the circuit panel. Call an electrician. There maybe something wrong with the power outlet or the appliance may have a faulty cord, Either way you could have an electrical fire on your hands if you do not seek advice.

What Causes The Electrical Sparking?

 

There are a few reasons why dangerous sparking can occur:

  • Short circuiting. If a power outlet’s wires are touching each other and can cause a short circuit. This causes significant heat which can cause a fire.
  • Water. There may be a leak within your walls, or perhaps the power point has had direct water contact ( being splashed or flooding)  You will need to call an electrician if you suspect internal water leaking and also call a plumber.
  • Overloading. The more appliances and devices you have plugged into a power point the greater the potential for sparking. Spread your appliances out safely and use other power points. If your home does not have enough, then call an electrician to install more outlets in the areas you need.
  • Old power points. It is recommended that they be replaced every 20 years or so.
    If there is visible damage like a crack or the switch has come loose, get this seen to faster.
    Repeated use over time, will cause the electrical wiring inside your outlets can wear out. Eventually the entire circuit in the home will need to be rewired along with replacing the power outlets.
  • Improper repairs. If you see sparking in an outlet that was installed or repaired by someone who lacks the required licensing and certifications. You should have the work inspected and repaired by a licensed electrician.

It Might Be Tempting To DIY Electrical Work

Trying to Do-It-Yourself is great for many household repairs, but professional help is required for anything electrical.

Doing illegal DIY electrical work, apart from looking terrible in appearance, can be truly dangerous to all inhabitants of the home.
Many house fires are caused by electrical safety problems.
Licensed Electricians and Licensed Electrical Inspectors are the only people who can authoritatively inspect wiring, and only Licensed Electricians can fix faulty electrical problems

Australian Electrical standards

The main standard to which all electrical installations including those in domestic dwellings adhere is the Australian Standard AS/NZS 3000:2007 (referred to as the Australian / New Zealand Wiring Rules), including amendments. The requirements of AS/NZS 3000:2007 are strict for very good reasons and each state has there own standards and inspectors

Electrical Safety

Don’t Risk Your Home

Did you know that your home insurance policy will also require that all electrical work be conducted by a licensed and insured electrician?
In the event of a fire or accident, if the cause was linked to electrical work which wasn’t completed by a licensed electrician. Your home insurance policy could potentially be void.
This will leave you uncovered and out of pocket if something happens to your home.

 

Call In Professional Electricians

 Some of the key electrical services offered by Brisbane Electricians include but is not limited to;

  1. Air Conditioner Installation
  2. Electrical Wiring for new homes
  3. Security system installation
  4. Test and Tag for your appliances
  5. Residential wiring repair and installation

Our Team of Brisbane electricians are on standby to ensure your home is safe from electrical faults.

 

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Fitbit Versa 3 Review – VS Versa 2 and the Latest Smartwatches By Apple and Samsung

Fitbit Versa 3 Review – VS Versa 2 and the Latest Smartwatches By Apple and Samsung

Fitbit’s Versa lineup, in this Fitbit Versa 3 Review, has so far been reliably delivering very significant improvements with every new model. Now in its third iteration, the Fitbit Versa 3 is generally seen as ranking among the best of today’s smartwatches. This third reincarnation isn’t just a new and better-looking device. It also adds useful software improvements and design tweaks to become a formidable rival to the Apple Watch SE. At the very least it’s undeniably a fitness tracker with very obvious appeal.

Famously starting out as a brand largely focusing on step-counting, Fitbit has branched out its activity trackers in recent years to cover other sports such as running. It has also ventured into the smartwatch market, which already features some truly big-hitters such as Apple and Samsung.

Is Versa 3 Truly The First “Mass Appeal Smart Watch From Fitbit”?

I am a serial Fitbit owner my first purchase was the Fitbit Charge 2, about 4 years ago. Although I liked it, I soon went over to the Fitbit Inspire 2 Fitness Tracker, and recently I retook the plunge for the added monitoring features of the Versa 3. I sold off my still almost new Versa 2 to a friend as soon as I saw the 3rd version. I just could not resist giving my wrist a fancy upgrade with the Fitbit Versa 3!

Image text: "Fitbit Versa 3 Review".

The $399. 95 Versa 3 has been dubbed as the ‘mass appeal smart watch’, and in my opinion, this model really delivers on its marketing message. This is in fact just one of the San Francisco-based company’s two brand new smartwatches. But, you can be sure that more will be coming.

“Make no mistake about it. They are on their way to revolutionizing the standard timepieces worn by all humanity for centuries. For “smartwatch” think “watch of the future”!”

To give the background to this piece. Let me tell you that I pre-ordered the Fitbit Charge 2 when it was first released. This was my first Fitbit of any kind, so I didn’t know what to expect. All I can say is that the onboard software was in those days more than a bit buggy. The screen lagged often, it froze on many occasions, and sometimes didn’t wake on motion (even though it was set to do that).

But, in a few short years, things have moved on and my view is that reliability is so much better in the Versa.

For many people, the Fitbit smartwatch come “tracker” range has become rather confusing, as they launched four new wearable devices or upgrades in 2020:

  • The Charge 4 Wristband Upgrade: A multi-sport mode device allowing users to start workouts from their Fitbit
  • The Versa 3 Smartwatch upgrade which is the subject of this review
  • The Sense Smartwatch: A $330 Apple Watch competitor
  • Upgrades to its Versa (Versa 3) and
  • An upgraded Inspire (Inspire 2) which although it does not monitor heart rate, or floors climbed, has similar features to the Fitbit Charge 3.

As has been the case with most such events this year, the devices were announced at a virtual launch event, and with so many stores being closed there have been few opportunities to view the range “hands-on”, and talk about the range with sales assistants, before buying.

If you are short of time, just watch our short (1 minute) video below which summarises the main points made in the review:

What You Get With Other Fitbit Products

The Charge 4 is Fitbit’s most powerful tracker with several upgrades over the Inspire 2, including GPS, NFC, and Spotify controls, along with a handful of rudimentary apps such as “weather” and “calendar”. What you don’t get: the charge 4 doesn’t have Fitbit’s newest Purepulse 2.

As we approach the end of the third month of 2021, it’s also approaching near six months with the Fitbit Versa 3 as my primary tracker. Having previously reviewed the tracker back in early December, there was still a lot to unpack. As explained earlier, after a lot of back and forth, I decided to upgrade from my less-than-one-year-old Fitbit Charge 2 to a Fitbit Versa 3.

Here is why. First, if you haven’t seen Versa 3 already you won’t understand how much nicer the 3rd iteration looks. So, and enjoy a little schadenfreude! Enjoy this list of angst about my tortured decision-making process:

  • I had previously preordered a Fitbit Sense and Apple Watch Series 6 Smartwatches, twice each, before cancelling each order before dispatch they were close to what I thought a great smartwatch should provide but each time seemed to just miss the mark
  • Twice each, I ordered and cancelled before then settling on the Versa 3 as soon as I saw it!

Fitbit Versa 3 Review: A Good Watch with Great Value

There have been negative reviews of the Versa, but I beg to differ from them all. I am loving my Fitbit Versa 3 so far. The screen is attractive, the casing and glass feel great, and the new band looks way better, and surely that isn’t hard to figure out.

Fitbit Versa 3 we would review as a great little fitness smartwatch sporting:

  • a sharp screen,
  • it is packed with a slew of convenience features, and
  • for a good price.

What Don’t We Like?

When pressed for anything negative to comment on in this Fitbit Versa 3 review we can only say that if only the button worked a little better it would be perfection. But, in our view, the Fitbit Versa 3 represents a transition, both in a sense (pun intended) that:

  • it moved down from being the flagship Fitbit model – that title goes to the Fitbit Sense now – and
  • also due to the fact that Google was buying Fitbit, which will probably have a profound impact on future Fitbit models.

Fitbit Versa 3 at-a-Glance

The Versa 3 looks just like the Sense:

  • it’s the same size and shape,
  • it’s got the same screen, and
  • it even uses the same bands.

The physical difference lies in that Sense’s case is made of stainless steel rather than the Versa 3’s aluminium and there are different colour options available, but outside of those differences, it’s hard to tell them apart at a glance.

The Fitbit Versa 3 and Versa 2 look similar at first glance, but Fitbit has introduced a number of subtle differences that distinguish the Versa 3 from its predecessor:

  • It features a slightly curvier outline and
  • softer edges than the Versa 2, something Fitbit claims will improve comfort.

The Versa 3 still has the same square-ish watch body and metal frame as its predecessor the versa 2, but it now has a larger 1. 58-inch AMOLED screen with slimmer bezels. It’s bright, crisp and easy to see in direct sunlight.

Earlier in this review, I said that Fitbit had kept the Versa design the same, and at a glance that’s true. But, that fails to recognise the point that the company has been gradually reducing the presence of physical buttons:

  • there were three on the first-generation device, and
  • this was reduced to one on the Versa Lite and Versa 2.

Versa 3 Apple Watch Clone? – or Serious Contender With The Apple Watch SE and Samsung Galaxy Watch?

Like every other company who’s made a smartwatch that’s not round, the Fitbit Versa 3 has to contend with the charge that it’s just another Apple Watch clone, at least in aesthetic terms. Although the two devices are similar at first glance, Versa’s wider aluminium case sits more prominently than Apple’s. It wraps its gently curved frame around a screen that’s grown in size and now has improved quality.

As much as we like Fitbit’s best-selling activity trackers and we respect the company’s successful smartwatches, we have to admit we’ve never previously considered the Versa and Versa 2 direct rivals for the high-end Apple Watch and Samsung Galaxy watch lineups. Now with the Versa 3, we tend to differ.

The Versa 3 retails at around $230 and the Sense retails at around $330. If you’re in the market for one of the best smartwatches but don’t want to spend more than $300, the Apple Watch SE may still be worth considering.

All Are Competent Fitness Tracking Devices

In common with just about all the current generation of trackers and smartwatches they:

  • provide all-day fitness tracking
  • allow the user to keep track of their progress at a glance.

We do like the added functionality of the Versa 3 though. The Fitbit Versa 3 advanced fitness watch’s 20+ exercise modes and the built-in GPS, which lets you view your activity stats in real-time is just that bit slicker and more enjoyable to use than in earlier models before. Plus, with the Fitbit App, you can monitor your workout intensity map hassle-free.

Both the Apple Watch Series 6 and the Fitbit Versa 3 offer similar rectangular displays with rounded edges. The Apple Watch Series 6 is available in two sizes, either 44mm or 40mm, depending upon your preference, while the Versa 3 is available in one single size, which is closer to Apple’s 44mm design.

Fitbit Versa 3 In-Depth Review: What’s new since the Versa 2?

At the end of August 2020, Fitbit launched a trio of new wearables. Of them, two were remarkably similar: the flagship Fitbit Sense and the significantly less expensive Fitbit Versa 3 while still selling the Versa 2. All 3 smartwatches frankly look pretty much identical (with subtle differences), have many of the same features, and even run the same software. Nevertheless, users do have marked preferences even so, and the prices also vary.

In many trusted reports on their roundups of the best smartwatches last year (2020), reviewers most often gave the Fitbit Versa 2 the award for being the “Best for Alexa. However, it looks like we may have to update that definition for Versa 3. The Versa 3 has added support for Google Assistant, which until its recent Google purchase was an interesting crossover with its WearOS – creating rival.

While the Fitbit “Sense” earned all the news back a few months ago for its pile of new health sensing features, the reality is that the company will probably sell more of the lower-priced Fitbit Versa 3 units than Sense units.

Fitbit’s Virtual Press Briefing During the Coronavirus Pandemic

In the early fall of 2020, Fitbit held a virtual press briefing where it announced updates to its Versa and Inspire wearables and introduced a new holistic fitness watch in the Fitbit Sense. We have a favourite in any Fitbit Versa vs Charge 4 competition, and it’s the Versa 3, they are, in fact, both very capable fitness trackers. The third generation Versa arrived on the scene in 2020, and it has all the bells and whistles of most smartwatches.

Given the current coronavirus situation, Fitbit has demonstrated that it genuinely wants to encourage active participation in its health services to help all people better understand:

  • the status of their health and
  • help them stay healthy and well.

Each Fitbit versa 3 purchase comes with three months of free Fitbit Premium app service (see the special section on this below).

If you’re looking for a new Fitbit device, this might be the sale you’ve been waiting for. The tech giant’s positively reviewed Versa 3, the higher-end Sense, the Inspire 2 and even the Charge 4, are in early 2021 all reportedly still in stock and on sale on Amazon.

In late summer 2020, Fitbit introduced the Fitbit Versa 3, the latest generation of its popular versa smartwatch, with key new features and just a small bump in price. This model offers:

  • continuous tracking of your heart rate,
  • tracks your sleep,
  • can help motivate you to get more active,
  • tracks workouts, and
  • estimates your blood oxygen saturation (SPO2) while you sleep.

Fitbit quotes both the Sense and Versa 3’s battery life at six days with normal use, and reviewers have found that to be accurate. Using onboard GPS will drain the battery more quickly, so you’ll need to charge your watch more frequently if you work out regularly.

Wondering how to set up a Fitbit Versa 3 or Fitbit Sense? Whether you’ve bought a new Fitbit smartwatch for yourself or received one as a gift, you’ll need to take a few steps before using it — and not the kind with your feet – as we describe here.

Fitbit Versa 3 vs Fitbit Sense: Which is the better buy?

Fitbit Versa 3 Review: Why buy the Versa 3 in a nutshell:

  • cheaper than Fitbit Sense
  • pricier than Fitbit versa 2 in some markets, but has further refinements on the 2 which are worthwhile
  • available in three colour options.

Please note the following timeline: Fitbit announced the Versa 3, along with the Sense and the Fitbit Inspire 2, at a virtual conference in August 2020. It went up for pre-order the following day and began shipping by late September 2020.

In spite of all the new features that have been added to the device, Fitbit has managed to keep the price under that £200 mark – and we would argue that the Fitbit Versa 3 presents one of the best value fitness trackers you can buy in that price bracket.

Versa 3 vs Google’s Wear OS Platform

But, Fitbit and Apple are not the only players in this market by any means. The rate of tech development in smartwatches on Android has also been relatively unimpressive. Google’s Wear OS platform has a decent foundation but lacks any strength when it comes to health features. That’s why Google has bought Fitbit.

Over the past couple of months, some reviewers have been wearing the Fitbit Sense and Fitbit Versa 3, the brand’s latest smartwatches, to learn what all the hype is about and how they compare with Google’s Wear OS platform.

Both have their pros and cons and no definitive best choice has emerged because they will both be the “right choice” for many buyers who will choose based upon pricing and the range of features each person will want to use.

While Fitbit was unveiling its latest lineup of devices, there’s quite a bit of re-organising their product range going on. Buyers need to understand that:

  • the Ionic has finally been retired,
  • the Versa 2 is suddenly cast adrift although still a very recent addition.
  • The Inspire and Inspire HR have been replaced by a single model, and
  • there are two new smartwatches at the top of the line: the $329 Versa 3 and the Sense.

It’s a lot to take in, even for those that sell Fitbit products, let alone for buyers.

What is Fitbit Premium?

If you’re an avid Fitbit user, you’ve probably come across Fitbit Premium. It is a personalized subscription service in the Fitbit App on iPhone and Android. It is available for a monthly subscription. Fitbit premium gives you access to guided workouts, meditations, advanced health insights and sleep-tracking, along with other tools to help you reach your fitness goals.

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