SEO. While this is a strategy we’ve been aware of for a while, did you know that 89% of marketers say SEO is successful? And since more than 50 percent of all website traffic comes from organic search and 93 percent of online experiences begin with a search engine, it’s not surprising. However, what do … Read more
Website Design Tips for Plumbers: Convert Site Visitors Into Leads & Revenue Plumbers run very different businesses than traditional companies. The bakery down the street may use their website to advertise their menu and specialty pastries while you need to generate leads from your plumbing company’s website. Unlike the bakery, your measure of success is … Read more
A Video Marketing Strategy for Facebook A Video Marketing Strategy for Facebook – YouTube: For businesses nowadays, social media marketing and its return on investment (ROI) are nearly mandatory. As a result, many businesses employ Facebook video marketing to communicate with consumers and prospects. Content intended towards promoting products, services, or the brand itself falls … Read more
How We Achieved Map Pack Rankings for a Multi-Location SAB This case study will dive deep into the local SEO strategies that achieved map pack rankings state-wide for a multi-location business. Listing visibility in organic search skyrocketed nearly 500%, which led to a 400%+ increase in phone calls year over year. This boost in calls … Read more
At Blue Corona, we know a lot about plumber marketing. In the past decade, we’ve meticulously tracked every single advertising strategy we’ve tried for our customers—a great deal of which are plumbing companies—which has allowed us continuously to uncover insights about what works and what doesn’t. And because we’re so passionate about seeing small to medium businesses … Read more
What the Best HVAC SEO Campaigns All Have in Common It’s no secret, SEO (short for search engine optimization) is a highly effective marketing strategy for HVAC companies. But you probably already knew that. You’re reading this blog, after all. What you don’t know are the specific tactics that every successful HVAC SEO campaign has … Read more
Your website is vital to the success of your business. That’s why you invested in the beautiful, feature-rich site of your dreams. So now you can just sit back and let the traffic roll in, right? Not so fast. Websites need regular maintenance to function well and provide your site visitors with a positive experience. … Read more
Have you ever double-tapped an image on Instagram, reacted to a video on Facebook, or clicked a search result in Google, only to realize afterward that it was actually an ad? Maybe you never realized it was an ad at all — you just thought it was a cute picture of a dog. More than … Read more
Post Summary Modern homeowners turn to Google to find an HVAC company near them Your website needs to be found on the first page of Google to increase qualified leads, booked jobs, and revenue We share the HVAC marketing strategies we’ve used to grow heating and cooling businesses across the United States How to Build … Read more
Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. That’s where technical skills come in. These skills are earned from experiences or education (think, data analysis, project management, and … Read more