How Often Should You Get An Ear Examination

How Much Would It Cost To Get Your Ears Cleaned

We would never recommend that you attempt ear cleaning at home. This is because attempting to clean your ears yourself, rather than leaving it to a professional, significantly increases your chance of acquiring an infection or injuring your ear. You can occasionally apply wax softening drops, but we always recommend consulting an expert.

Earwax can occasionally prevent hearing aids from performing optimally, so routine cleaning and maintenance are critical to maintain — a yearly checkup is also a good idea. If you believe your hearing has altered or if you exhibit any of the signs of impacted earwax, you should schedule an appointment with your audiologist.

How Much To Get Your Ears Cleaned

As noted previously, experts use specialised instruments to clean the ears. Professionals frequently employ tools to carry out a technique called water lavage. This process removes material that is too deep for conventional instruments to reach. One of these devices is the Waterpik, which allows the expert to adjust the pressure and mix the appropriate amount of water and hydrogen peroxide for the work.

If an excess of wax is producing symptoms such as itching ears or trouble hearing, ENT Specialists suggest applying a few drops of baby oil or store-bought ear drops to soften the wax and aid in its migration out of the ear. However, not all over-the-counter ear products are safe. After receiving complaints of injuries, the United States Food and Drug Administration (FDA) issued a safety warning concerning ear-candles that promise to help clear ear wax.

Certain individuals often get impacted ear wax as a result of excessive production. This is more prevalent in men and the elderly. As we age, our ear wax becomes drier as our lubricating glands decrease, making it more difficult for the ear to dispose of wax. If you have this condition, you should plan regular ear wax removal visits. Preventative cleaning every six months helps some people maintain their mouths clear and infection-free.

When Should You Get Your Ears Cleaned

The purpose of ear candling is to produce a negative pressure in the ear canal by burning one end of a hollow candle. However, there is scant evidence that ear candling is an effective or safe technique of eliminating earwax. Indeed, the danger of harm from being that near to an open flame or hot wax is reason enough to avoid it.

How Often Should You Get Your Ears Cleaned

DISCONTINUE USE OF COTTON TIP APPLICATORS (Q-tips) DUE TO THE RISK OF PERFORACING THE EARDRUM OR CAUSING EARCANAL TRAUMA. Additionally, the use of cotton tip applicators may cause material to be pushed deeper into the canal.

Before you go to the toilet to clean your ears till they sparkle, bear in mind that the best person to remove substantial amounts of earwax from your ears is a doctor. Indeed, the Mayo Clinic advises that being obsessive about removing visible wax from your ears increases your risk of earwax obstruction.

Doctors caution that many “alternative” treatments for earwax obstruction are ineffective and sometimes harmful. For example, ear candling can result in ear burns, infection spread, or even damage to the eardrum. Additionally, no one should ever use a cotton swab, “bobby pin,” or other sharp instrument to remove earwax from the ear canal. This can cause significant damage to the ear canal and eardrum.

How Many Times Should You Clean Your Ears After Piercing

Maintain a gap between the back of the ear and the earring back at all times. Avoid cramming earring backs up against the back of the earlobe, as the piercing need adequate space to breathe and heal. For the majority of beginner earrings, the earring back will click into a notch at the end of the post and should remain there.

Piercings

Tongue piercings heal within a month and a half because to their exceptional bloodstream despite being a larger piece of tissue. Navel and areola piercings require time to heal.

Gently wipe your piercing with the cotton swab or a piece of soft cloth all around the piercing, including the back of your ear. Following that, carefully flip the piercing stud between your fingers and rotate it 360° in both directions, anticlockwise and clockwise.

After this time period, remain vigilant for possible problems and search for indications of infection. This may manifest itself in the form of redness, swelling, heat, discomfort, itching, pus, or fever. Additionally, watch for symptoms of sluggish or inadequate healing, which may suggest a metal sensitivity or allergy. Bacteria or an allergic response can cause an infection.

Changing the piercing after two weeks allows the piercing to develop skin problems or certain infections. You should wait a maximum of six months for your piercing to heal fully. Once the healing procedure is complete, you may wear your preferred set of earrings.

Can You Get Your Ears Cleaned At The Doctors

To avoid bacteria from your hair spreading to your new piercings, try wearing your hair up at night — at least for the first month. Maintaining it pushed back and away from your ears not only decreases the chance of infection, but also prevents it from being stuck on your earrings as you sleep.

Preventing earring hole infections begins with maintaining good cleanliness immediately following a piercing and for years to come. If you recently had a piercing, be careful to properly wash your hands before touching the region to avoid exposing it to any undesirable microorganisms.

When you ultimately decide to have an ear piercing, the placement of the piercing becomes critical. It’s self-evident that if you’re going to be pierced, you’ll want to do it in a place that is visible to others.

How Much To Get Your Ears Professionally Cleaned

If this is your first earring hole infection, you may be unfamiliar with the warning signs and symptoms, but they are quite basic. Warm, itchy, sensitive ears are a telltale symptom of infection, as are red, swollen ears.

When Should You Have Your Ears Cleaned

It is essential to keep in mind that your earlobe piercing may be uncomfortable or painful for up to 3-5 days following the surgery. This is quite typical. Bear in mind that resting straight on your ears or side may prolong earlobe pain owing to strain on the piercing site.

Do You Need A Hearing Test?

“My personal suggestion — not a professional recommendation — is to have a physical examination every three years,” Dr Mehrotra says. This is usually sufficient to establish a casual connection with your physician.

To begin, medical practitioners have a broad variety of clinical interpretations for what defines a middle ear infection. Certain doctors believed that every red eardrum in a sick kid indicated otitis media, necessitating antibiotic treatment. This is not true. Pink or red eardrums may not always indicate infection. Children that are feverish may have red eardrums. Children that cry may develop crimson eardrums. Essentially, any youngster who has a flushed, red face may also have a flushed, red eardrum.

The ear collects noises from the environment and converts them into understandable signals for the brain. However, these signals occasionally fail to transmit or are garbled. When this occurs, physicians examine the cochlea (which generates the signals) to ensure it is functioning correctly. They employ the OAE test.

There is no one-size-fits-all solution for those who are in good health. “It is difficult to tell for certain since there is no data [examining this],” Dr Mehrotra explains. However, the following are some broad suggestions:

Hearing Tests

According to the 2013 JAMA analysis cited before, the cost of yearly physical examinations mounts up. According to researchers, $322 million is spent annually on laboratory work that is not recommended by any authoritative guideline organisations. Additionally, they indicate that follow-up testing for false positives during routine health screenings contribute significantly to the $210 billion yearly spent on needless medical services.

Health Screenings For Women Ages 18 To 39

You may also be asked to listen to a speech at various volumes, which will be played into one ear at a time during some hearing tests. Through your headphones, the voices will be played discreetly, and you will be asked to repeat what was just said. This test is conducted in a soundproof environment, as some individuals have difficulty hearing voices in the presence of background noise.

The emergence of the eardrum in acute otitis media is time-dependent. Typically, the eardrum becomes red or yellow and becomes opaque, with unclear outlines; it may appear to bulge toward the viewer. Insufflation may result in a reduction in mobility.

Hearing Tests For Hearing Aids

Friends and family members frequently notice our hearing loss before we do. Most likely, it’s because we utilise them as a crutch to assist us fill in the blanks during conversations when we’re missing pieces. Alternatively, they’ll see we’re having difficulty on the phone. Another frequent complaint is the noise level on our televisions. (Spoiler alert: it’s a little too loud!)

Is My Hearing Ok? When And How Often To Have A Hearing Test

The audiologist inserts a tympanometer (tim-peh-NOM-eh-tur) probe with a tiny, rubber tip into the child’s ear during this test. It produces a gentle sound and blows air into the ear canal. The findings of the test are displayed on a graph called a tympanogram. The contour of the graph indicates the direction of the eardrum’s movement.

By law, everyone who works in or on behalf of the NHS is required to protect your privacy and safeguard all personal information about you. The NHS Constitution specifies how the NHS should manage patient records in order to safeguard your privacy. Additionally, regulations have been enacted to ensure that secrecy is preserved.

Should You Get Regular Hearing Tests

The majority of persons under the age of 40 are typically devoid of illnesses that may be identified only via physical examination. Health problems typically manifest themselves in distinct indications or symptoms in this age range, prompting you to seek medical treatment. Additionally, most of the testing that was previously performed routinely has been proven to be ineffective and, in some circumstances, results in unneeded extra testing and anxiety.

NHS Screening

Cognitive-behavioural therapy is the most effective treatment for benign tinnitus that is not pulsatile. Tinnitus retraining therapy, a type of behavioural therapy, has been demonstrated to consistently diminish tinnitus when compared to other treatment techniques. This can also help with any underlying tension or anxiety associated with the illness.

If you have concerns about your or your child’s hearing, you should consult a physician. If you do not pass the screening, an audiologist can do a more comprehensive hearing exam. This is referred to as an evaluation, and it should be completed as quickly as possible following the screening.

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SEO. While this is a strategy we’ve been aware of for a while, did you know that 89% of marketers say SEO is successful?

And since more than 50 percent of all website traffic comes from organic search and 93 percent of online experiences begin with a search engine, it’s not surprising.

However, what do upmarket companies, with thousands of web pages and keywords, do when they’re in the maturation phase of implementing SEO?

Instead of focusing on the small business and mid-market SEO strategies, they’ll need to begin focusing on enterprise SEO.

In this post, let’s review what enterprise SEO is, what tools to use, and what it looks like in practice.

What makes enterprise SEO different?

The main difference between small business/mid-market SEO and enterprise SEO strategies is that the tactics for larger organizations need to be scalable for thousands of web pages.

While a small business or mid-market company might have a few pages, or a couple hundred, larger organizations have thousands of web pages on their site. And it makes sense that the strategies that work for a small number of pages might not necessarily work for larger sites.

Why is enterprise SEO important?

Enterprise SEO is important because strategies that work for smaller businesses won’t work for larger ones.

One of the main strategic differences between the two is that small businesses usually aren’t targeting highly competitive, short tail keywords, while larger enterprise organizations are.

Additionally, larger companies need a specialized enterprise SEO team to keep track and maintain organic rankings. At smaller companies, the person in charge of SEO is usually also the content marketer and might even be in charge of social media.

When you’re targeting more competitive keywords, and have thousands of pages on your site, you need a dedicated team working on your SEO, instead of one jack-of-all-trades that’s spread too thin.

If you’ve worked at companies and felt like SEO just wasn’t working for you, it’s probably because you didn’t have a dedicated team with experts when your company needed it.

Enterprise SEO will benefit large organizations because their SEO issues will be more complex due to the number of web pages on the site, the number of backlinks already acquired, domain authority already acquired, etc.

As a larger site, enterprise companies usually have great brand authority. But that means you can’t undermine that authority by deleting or redirecting pages that have acquired backlinks and high page authority. You also need to keep this content up to date and fresh. And as you can imagine, the larger the company, the harder that is.

Ultimately, enterprise SEO needs to be smarter, scalable, and more sophisticated.

Now that we know why enterprise SEO is important, let’s discuss some of the more sophisticated strategies you’ll need to implement as a larger company.

1. Maintain page speed.

One of the technical SEO elements that becomes more complex with larger sites is maintaining page speed.

First, you’ll need to test your website speed with a tool like Google PageSpeed Insights to see how quickly your website loads for users.

Then, to improve the page speed of individual pages you can compress images, reduce redirects, and cache your web pages.

2. Group content in subdomains.

Another strategy for enterprise SEO is to group your content into subdomains.

A subdomain is a type of website hierarchy under a root directory, but instead of using folders to organize content on a website, it kind of gets a website of its own.

This subdomain is still closely associated with the root directory, but it will usually have a separate content management system, template, analytics tools, and more.

See the image below to get an idea:

This is helpful for enterprise SEO because subdomains can house a lot of content that would be difficult to manage all on one website.

While some SEO experts believe that Google’s crawlers could confuse a subdomain for an entirely different website from the main domain, others say its crawlers can recognize subdomains as extensions of parent domains.

Essentially, subdomains lead to a better user experience, which could result in better engagement rates, therefore improving your SEO. Ultimately, you’ll have to decide what works best for your company and have your enterprise SEO team discuss what would be best.

3. Refresh old content, but protect domain authority and backlinks.

One of the challenges for enterprise SEO teams is keeping content up to date, accurate, and refreshed for current industry standards.

However, you don’t want to delete old content that has high page authority and backlinks. Instead, you’ll want to refresh your content, while balancing the line of adding new information, without taking away secondary keywords that content is ranking for.

With an enterprise company, refreshing content is a delicate process. But it also needs to be scalable for your SEO team to find out which pages need to be updated and what would make them more competitive. The entire point of enterprise SEO is to have a process that’s scalable.

4. Quality content creation at scale.

Of course with SEO, quality content creation is one of the most important components of your site.

Again, on an enterprise level, this needs to be scalable for your SEO team to find new keywords to rank for and handoff to a content creation team.

Usually, your enterprise SEO team will choose target keywords and give writers guidelines on how to make the post competitive, whether that’s including secondary keywords, tips on image alt-text, including snippets, etc.

To implement enterprise SEO, you’ll need a team that is dedicated to creating content instructions and doing keyword research at scale.

5. Strategic keyword selection.

As we’ve been talking about, keyword selection becomes more difficult the more you’ve written about a topic. Sometimes it can feel like you’ve said everything there is to say.

That’s why you need a dedicated enterprise SEO team to conduct regular keyword research and content gap analysis to find new topics to write about.

6. Automation.

So we’ve talked a lot about doing things “at scale.” But how can you do that? One of the best ways for an enterprise SEO team to scale its processes is to use automation.

Automation can help with SEO tasks like keyword research, identifying problematic areas on your site, monitoring the quality of backlinks, analyzing title tags and meta descriptions, and more.

Additionally, you can use workflows to simplify project management. With larger organizations, you might have several locations with distinct websites and SEO needs. This means that your SEO teams should be using the same workflows so the process is scalable.

7. Don’t forget about technical SEO.

Besides page speed, there are more technical SEO elements that your enterprise SEO team will need to manage.

This means that your SEO team will need a scalable process for using 301 redirects, eliminating technical issues that hamper crawlability, etc.

8. Link building.

Again, one of the most important elements of SEO is link building. On an enterprise level, this becomes more complex (as does everything, I suppose).

The more backlinks a page has, the more organic traffic it gets from Google. You can use outreach strategies to find unlinked mentions and request to turn the mention into a backlink.

Additionally, you can always do cold outreach as well if you find articles where your site naturally fits. As a larger company, you’ll have the benefit of already having brand authority and recognizability.

9. Internal pillar/cluster content linking.

Another SEO task that will need to be done at scale is internal pillar and cluster content linking. Your enterprise SEO team could either find these internal links for your content creators during the keyword research process or could advise your writers to link to the pillar and any necessary internal content.

10. Create templates for your pages.

When creating new pages for your site, SEO plays a large role. That’s why your team can create templates that your developers can replicate over and over again in line with enterprise SEO needs.

So, now you might be wondering, “What does this look like in action?” Let’s look at some examples below.

Enterprise SEO Examples

1. HubSpot

HubSpot is a great example of enterprise SEO because while we might not have the same amount of employees as other big tech companies, we have over 35,000 pages on our site.

Additionally, our site ranks on the first page of several hundred thousand keywords, and in position 1 for over 30,000 keywords.

Because of the number of pages and keywords we target, this means that we need a highly specialized, dedicated enterprise SEO team to focus on backlinks, comarketing, technical SEO, and to protect our domain authority.

With enterprise SEO, we need to be careful about updating keywords on content that has high domain authority while keeping our content fresh and updated.

2. GitHub

GitHub has an estimated 81 million pages on its site. And the impressive part is that it ranks in position 1 on Google for over 80,000 keywords.

This means that the company is able to manage its site in bulk and focus on maintaining old pages, while still earning links to reinforce its organic rankings for hundreds of thousands of keywords.

3. Microsoft

Enterprise company Microsoft has more than 8 million pages on its site. With several varying products, it’s no surprise that the company ranks on the first page for over 1 million keywords. Additionally, it ranks in the number 1 position for over 450,000 keywords.

A major difficulty with Microsoft’s enterprise SEO is that the team is targeting very different types of keywords because of the variety of products. And they need to protect their domain authority across several industries from business tools to video gaming consoles.

The Future of Enterprise SEO

For large organizations, enterprise SEO is the future. To protect current domain authority and backlinks, while keeping content fresh and updated on thousands of pages, you’ll need a dedicated, sophisticated team of experts.

This means an enterprise SEO team will focus on strategizing how to enhance content, working on comarketing, attaining backlinks and protecting those backlinks, and more. The more pages your site has, the harder and more complex it becomes to maintain your SEO.

Medical Malpractice: Failure To Diagnose Cancer 101: Claimants in the United States who have been harmed as a result of medical negligence can seek compensation primarily via the Medical Malpractice Compensation System. Numerous issues afflict the existing system. There are several reasons for this, including the difficulty to anticipate the outcome, the high expense, and the potential impact on patient access to care. Rather than making major changes, such as moving to no-fault compensation, numerous government-sponsored demonstration projects are aiming to alter the system for the time being.

Baker[1] recently analysed the liability records of almost 8,401 radiologists. By the time they reach the age of 60, one in every two radiologists in the United States will have been involved in a medical negligence lawsuit. Additionally, recent research have found that failure to detect breast cancer is the most often asserted malpractice claim. Allegations of failure to identify lung cancer are common, particularly among chest radiologists. Earlier publications and expert comments have cautioned about potential risk management issues associated with the transmission of results and ensuring that radiologist-recommended follow-up is provided in addition to the diagnostic process.” [3]

When a family member or friend is diagnosed with cancer, the news can be devastating. Early detection, like with any disease, is important in the battle against cancer. If a tumour is not detected early enough or is neglected for a lengthy period of time by doctors, a patient may face significant repercussions. Waiting might result in increased problems, pain, and even death. It is well established that early diagnosis greatly improves a patient’s chances of survival. By delaying diagnosis, the tumour has a larger potential of metastasizing to other vital organs, significantly decreasing the patient’s odds of survival.

WHAT IS FAILURE TO DIAGNOSE CRUCIAL CANCER 

Failure to diagnose and treat cancer in a patient is a legal term. Undiagnosed patients frequently exhibit cancer indications and symptoms that should have been evaluated. Numerous people will suffer grave consequences if they are not identified.

Medical advancements have improved the effectiveness of cancer treatment, particularly when it is discovered early. Without early detection and treatment, the prognosis for cancer might be significantly different. As previously said, early detection and therapy are critical for successful cancer treatment and, in some circumstances, cure. Failure to identify cancer on time might result in people missing key moments when therapy is most effective. A lawsuit may be filed to get compensation for cancer patients who were misdiagnosed or never diagnosed at all.

When a physician fails to diagnose or misdiagnoses a patient, this is referred to as medical malpractice. Failure to diagnose life-threatening illnesses such as cancer early enough can have catastrophic effects. Certain types of cancer are curable early on, but therapy gets more difficult as the disease progresses.

Doctors make diagnosis based on their patients’ symptoms. The vast majority of doctors are capable of making a differential diagnosis. The doctor will develop a list of probable diagnosis based on the patient’s symptoms. Following that, they assign a probability score to each, with higher values suggesting a greater chance. Failure to identify the risk of cancer or to conduct the necessary tests to detect it is considered medical negligence and results in a delayed cancer diagnosis.

Each case carries the risk of misdiagnosis or failure to diagnose due to the case’s unique characteristics. Doctors may be held responsible for failing to identify patients with obvious symptoms or signs. Medical professionals’ misconceptions regarding cancer regularly contribute to it. Regrettably, many malignancies do not manifest symptoms until late in the disease’s course. Occasionally, the patient may exhibit no signs or symptoms at all. An attorney might use the term “failure to diagnose” to refer to a doctor who treated a patient but failed to diagnose cancer.

Doctors can discover certain types of cancer early with the use of screening tools. Patients carry a portion of the responsibility load. Patients should notify their doctor immediately if they discover any lumps, especially if they believe the tumour is malignant. Patients may receive insufficient care if screening tests are not conducted properly.

Due to the high cost of some procedures, like as biopsies and mammograms, doctors may refuse to do them without a patient’s consent or knowledge regarding lumps. A doctor’s chances of identifying a cure for a patient are diminished if no differential diagnosis is done or hypotheses are explored. As a result, the risk of cancer spreading or needing more intensive therapy may also increase.

In some instances, doctors order the appropriate tests, but a radiologist or pathologist is negligent in interpreting the data, leaving the eye out. If a radiologist reads a tumour image incorrectly, he or she may miss malignancy detection. If a pathologist makes a mistake in the laboratory, the final test may reveal no indication of cancer.

You may rest confident that if you find yourself in this scenario, you can file a claim for medical negligence.

Cancer sufferers who have experienced injury as a result of a missing or delayed cancer diagnosis may seek compensation on their own behalf or on behalf of a family member. Each component of the case must satisfy a majority of the evidence requirement. It is your responsibility to persuade your Syracuse attorney that the information you are supplying is true.

The majority of cases involving causality and established medical standards of care require the testimony of an expert witness. The defendant’s side may retain an expert witness to examine your doctor’s treatment plan. Proving that a doctor misdiagnosed your cancer may be challenging.

EXAMPLES OF COMMON CAUSES OF FAILURE TO DIAGNOSE CANCER:

The following are a few examples of when a doctor misdiagnosed cancer as a result of a false test result:

During regular mammography, a patient’s concerning breast lesion is detected. However, the doctor omits further tests to establish whether it is cancerous.
According to the findings of a blood test, a patient’s protein levels may be abnormally high. Tumors, particularly those that are malignant, may be to fault. On the other hand, the doctor refuses to investigate the cause of the increased protein levels.

One patient’s symptoms indicate to colorectal cancer. The doctor will note one or two symptoms in order to establish a diagnosis and will disregard all others, including those that might be early cancer signs.

We handle a wide variety of medical negligence cases, including misdiagnoses and cancer diagnoses.

Skin melanoma misdiagnosis.
A misdiagnosed breast cancer
Failure to detect bone cancer in its early stages; failure to detect bladder cancer in time.
The patient was misdiagnosed with colorectal cancer.
Inadequate detection of lung cancer in its earliest stages.
Undiagnosed complications

Patients with advanced cancer, that is, cancer that has progressed or metastasized, require an accurate cancer diagnosis. These are more complicated cases to resolve. If cancer has progressed to an advanced stage, chemotherapy and surgery may be required. Advanced cancer stages need a more aggressive treatment strategy, which may result in increased pain and suffering, as well as a decrease in the patient’s quality of life.

LAW REGARDING MEDICAL MALPRACTICE:

A malpractice lawsuit is filed by a patient who argues that they were injured as a result of improper medical care. Medical malpractice arises when a practitioner fails to adhere to a reasonable standard of care. You have breached your duty to the patient.

When someone is harmed as a result of another’s negligence, liability may arise. A typical radiology claim involves interpreting radiographs incorrectly, resulting in a mistake or failure to diagnose. Misdiagnosis may be deemed carelessness in the context of medical concerns.

Medical negligence lawsuits are classified into three types: misdiagnoses, complications, and additional problems. According to research conducted by Dr Mary Hamer and colleagues, the most prevalent claim category is misdiagnosis, accounting for 67% of all claims, followed by failure to diagnose malignancy, accounting for 30% of all claims. Chest radiographs failed to identify lung cancer in some cases, whereas barium enema tests failed to detect colon carcinomas in others.

This group earns a median annual salary of $162,000 per year. Payments average between $2,500 and $6,500. Only 13% of fractures or dislocations, on the other hand, were misdiagnosed. Complications from angiography were the most frequently reported claim type, accounting for 14% of all claims. According to the data, complications result in a $217,000 payment (median). The most often asserted claim was that a patient failed to tell a physician of critical information in a timely manner, which came under the third category of claims (9 percent). 82 percent of participants are from radiology departments and radiologists, whereas 18 percent are non-radiologists responsible for the interpretation of radiologic data.

Patients should get competent care, which includes an accurate evaluation of their health and a treatment plan suited to their specific requirements, according to medical malpractice regulations. Under medical malpractice law, patients who receive erroneous diagnoses are reimbursed.

Patients must establish three elements before suing a hospital for medical malpractice if they have been misdiagnosed or failed to diagnose.

At the time of the alleged error, a doctor-patient relationship existed.
The doctor’s error erred on the side of carelessness.
There was negligence, and as a result, the patient was wounded.

NEGLIGENCE IN FAILURE TO DIAGNOSE:

Inability to diagnose, in the context of malpractice claims, refers to a physician’s failure to correctly diagnose and treat a patient’s concerns. Negligence is defined as the failure to provide an adequate level of attention and care to a patient. It occurs when a physician is unable to make an accurate cancer diagnosis owing to a lack of knowledge or resources.

STANDARD OF CARE

The court will analyse this doctor’s behaviour to determine if they were negligent in neglecting to diagnose the patient. The anticipated standard of care refers to the treatment that each patient is expected to get based on their illness. It is meant to be determined by consultation with other physicians with comparable training and experience. If a physician’s actions fall short of industry norms, the physician may be held responsible for negligence.

DEATH FROM FAILURE TO DIAGNOSE:

Due to the patient’s advanced stage of cancer, he or she may have missed an opportunity to be totally cured. In some circumstances, therapy may be administered to alleviate symptoms and improve the patient’s quality of life while the patient is still alive. Without a diagnosis of cancer, the patient will die.

INVESTIGATION OF FAILURE TO DIAGNOSE:

Patients with cancer who have been misdiagnosed by their original physician usually learn about the error through a second opinion. Patients should seek a second opinion if their symptoms do not correspond to their doctor’s treatment plan or diagnosis. A correct diagnosis can only be determined if the patient gets a second opinion. If cancer sufferers feel they have the condition, they should counsel an attorney about their legal options.

Dissatisfied people may sue their doctor for medical negligence if their cancer was not detected in time or if a loved one died as a result of it.

POSSIBLE LIABLE PARTIES:

Typically, a lawsuit is filed against the doctor or hospital responsible for the patient’s delayed diagnosis.

It is conceivable that the primary care physician did not diagnose or refer the patient.
It is conceivable that the radiologist interpreted the X-rays incorrectly.
It is conceivable for a surgeon to have overlooked a tumour or suspicious tissue after surgery.

Manufacturers of substandard technology may be held responsible in certain circumstances.

SHOULD MY DOCTOR HAVE DIAGNOSED ME SOONER?

Occasionally, if you had not visited a doctor, your cancer might not have been identified and treated sooner. Patients may present with recognised symptoms in other instances, but clinicians may not have performed the necessary testing.

Each year, thousands of individuals die of cancer-related causes because the appropriate tests were not done or the results were misunderstood.

Kindly contact us if you would want to learn more about cancer misdiagnosis claims.

If you feel you or a loved one has been given an incorrect diagnosis, contact Tucker & Miller immediately at 602-870-5511.

You will not be charged for the legal advice.

MEDICAL CITATIONS

[1] Harvey, H. B., Tomov, E., Babayan, A., Dwyer, K., Boland, S., Pandharipande, P. V., Choy, G. (2016). Radiology Malpractice Claims in the United States From 2008 to 2012: Characteristics and Implications. Journal of the American College of Radiology, 13(2), 124–130. doi:10.1016/j.jacr.2015.07.013

[2] Agency for Healthcare Research and Quality. Medical Liability Reform and Patient Safety Initiative progress report. Available at: http://www.ahrq. gov/professionals/quality-patient-safety/patient-safety-resources/liability/ medliabrep.html

[3] 6. Baker SR, Whang JS, Luk L, Clarkin KS, Castro A III, Patel R. The demography of medical malpractice suits against radiologists. Radiology 2013;266:539-47.

[4] Whang JS, Baker SR, Patel R, Luk L, Castro A III. The causes of medical malpractice suits against radiologists in the United States. Radiology 2013;266:548-54. See also, Baker SR, Patel RH, Yang L, Lelkes VM, Castro A III. Malpractice suits in chest radiology: an evaluation of the histories of 8265 radiologists. J Thorac Imaging 2013;28:388-91.

[5] Berlin LM. Failure of radiologic communication: an increasing cause of malpractice litigation and harm to patients. Appl Radiol. Available at: http://www.appliedradiology.com/Issues/2010/01/Articles/Failure-of-radiologic-communication%13An-increasing-cause-of-malpractice-litigation-and-harm-to-patients.aspx

[6] Bal, B. Sonny. “An Introduction to Medical Malpractice in the United States.” Clinical Orthopaedics and Related Research. 467.2 (2009): 339-347. Print.

[7] St. Paul Fire and Marine Insurance Company. The study shows causes of claims. ACR Bulletin. Vol. 41. Reston, Va.: American College of Radiology, 1985; 8.

[8] Doubilet P. Herman PG. Interpretation of radiographs. AJR 1981; 137:1055-1058.

[9] Hamer, M. M., Morlock, F., Foley, H. T., & Ros, P. R. (1987). Medical malpractice in diagnostic radiology: claims, compensation, and patient injury. Radiology, 164(1), 263–266. doi:10.1148/radiology.164.1.3588916

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It’s been several months since Apple’s iOS 14 update went into effect and the dust has begun to settle. One of the main questions has been, “How are advertisers handling the mobile tracking changes?”

Earlier this year, we talked about how this change could impact advertisers, but now, we want to follow up. Have any new strategies evolved? What have advertisers been doing to reach their target audiences?

In this post, we’ll discuss how advertisers have navigated the iOS 14 mobile tracking changes and give you a few tips on how to have continued success with social media and online advertising.

Wait, what happened with the iOS 14 update?

To summarize, at the beginning of 2021 Apple released a new update that would impact the way that advertisers reach their audience. With the iOS 14 update users needed to opt-in, or give permission, to an app to track their activity outside of the platform.

So, why were advertisers and marketers concerned? Well, a lot of ad campaigns target audiences based on their behavior online. If an app can’t track that information, ads will become less personalized, and in turn, could be less effective.

The concern for marketers was that they wouldn’t be able to deliver their ads to people based on certain activities, like if they’d visited their website, for example. This meant that ads would likely have smaller audience sizes and less accurate reporting.

Additionally, with this update advertisers are only allowed to use up to eight conversion events from a single website domain. This means if you run a campaign and track several different conversion types (like Lead, Landing Page Views, Purchase) you’ll now be capped at eight at any given time.

Now, you might be wondering, “What have advertisers been doing?” Let’s discuss it below.

How Advertisers are Navigating the iOS 14 Mobile Tracking Changes

While the iOS 14 update has made advertisers jump through some more hoops in setting up their ad campaigns (getting domain verification and aggregated event management), the update ultimately hasn’t been the death of retargeting or Facebook ads.

Of course, there have been changes. So far, it looks like more than 90% of users are opting out of data tracking. This is more than industry experts were predicting.

So, what have advertisers been doing?

1. Diversifying ad spend.

The main story of how advertisers are navigating the latest iOS tracking update is diversifying ad spend.

This means companies have shifted some ad spend that was previously allocated to Facebook to other platforms like Google because of the remarketing features and the ability to target users based on search intent.

2. Reporting Facebook success with Google Analytics.

While some money is still being used to advertise on Facebook, there are different ways of reporting.

Companies have begun using UTM parameters on their site’s URLs to generate data tracked by Facebook to Google Analytics. This means you can use Google Analytics to track some of the activity on your Facebook ad campaigns.

3. Using owned data for lookalike audiences and retargeting.

Strategies such as using lookalike audiences or retargeting an email list have continued to drive results. With privacy updates becoming a norm for the big tech companies, marketers will need to begin focusing on owned data to inform their campaigns.

With your owned data (such as an email list), you can target lookalike audiences or retarget those very people.

Keep in mind, you can still use the old method of retargeting campaigns because not all of your audience is on iOS devices. You can still use the channel as a cost-effective way to see some return on ad spend (ROAS).

4. Using other Facebook advertising options.

Besides these new ways of approaching ad campaigns, some advertisers are investing in other ways to reach audiences on Facebook.

For example, you can use the messaging objective to create a lead-generating chatbot on Facebook Messenger. There are options to retarget users who reach out to you on messenger and start conversations with new leads who click on an ad of yours.

Additionally, Facebook has another strategy that advertisers have explored: the Facebook lead ads (in-app lead form).

While using your own landing pages is definitely the preferred method, in a cookieless world, using lead forms on Facebook can help you generate leads and capture first-party data.

The iOS 14 mobile tracking changes have made Facebook ads less effective, but there are still ways for advertisers to target their audience and generate leads on the platform.

Website Design Tips for Plumbers: Convert Site Visitors Into Leads & Revenue

Plumbers run very different businesses than traditional companies. The bakery down the street may use their website to advertise their menu and specialty pastries while you need to generate leads from your plumbing company’s website.

Unlike the bakery, your measure of success is qualified leads (calls, web form submissions, and chats with customers), not foot traffic to a storefront.

In this blog, we’ll look at three bad website designs and cover XX plumbing website design tips proven to convert more site visitors into qualified leads and revenue. Including:

1. Does this plumber provide the services I’m looking for?
2. Does this plumber service my town/city/neighborhood?
3. How can I contact this company?
4. Why should I hire this company over the competition?

Answer this: when is the last time your site generated 50+ web forms in a month? How about phone calls? Do you frequently talk to customers who say, “I found you on Google?” Or worse… is your phone not ringing? If the answer is “yes,” then this blog is for you.

The #1 Rule for Plumbing Websites: Answer Visitors’ Questions

As a general rule of thumb, visitors should be able to answer four questions within three seconds of landing on your website:

1. Does this plumber provide the services I’m looking for?
2. Does this plumber service my town/city/neighborhood?
3. How can I contact this company?
4. Why should I hire this company over the competition?

In today’s digital age, consumers want the information they seek NOW, meaning your plumbing website needs to answer the questions above in a clear, concise manner. The best websites for plumbers do.

What Bad Plumbing Websites Look Like

Take a look at the three websites below while keeping these questions in mind:

1. Does this plumber provide the services I’m looking for?
2. Does this plumber service my town/city/neighborhood?
3. How can I contact this company?
4. Why should I hire this company over the competition?

Bad Plumbing Website #1

Why It’s Bad:

• User friendliness – With all of the empty space above this plumbing website’s navigation, this site is not very user friendly and pushes all of the important information too far down the page.
• Contact information – Although the Contact page is found in the navigation, it may be difficult to find as it is hidden between the company’s About and Testimonial pages. Plumbing website design tip: Your company’s phone number should be highly visible on the page. This company’s phone number is nowhere to be found.
• Services – To their credit, this company does advertise residential and commercial services above-the-fold (before you need to scroll), however it is missing a list of plumbing services, imagery to convey these services, service areas, etc.

Why It’s Good:

Nothing.

Bad Plumbing Website #2

Why It’s Bad:

• Design – This plumbing website does a poor job of legitimizing the company. It does not have a logo, the company name (in blue) does not stand out from the blue background, and has zero imagery to breathe life into the site.
• Services – Beyond the name Emerald Plumbing, this plumber provides zero information to his or her plumbing services. Customers are left wondering if they are a residential or commercial contractor, if they offer the exact plumbing services they need, etc.
• User friendliness – Like the first site we looked at, this site is not very user friendly and provides virtually no helpful information above-the-fold. Additionally, the header (top part of the site) is so large it’s almost impossible to read the information below as you scroll.

Why It’s Good:

• Phone number – This company places their phone number above-the-fold and it is clearly visible, making it easier for potential customers to call for service.

Bad Plumbing Website #3

Why It’s Bad:

• Readability – The color scheme chosen by Joe the Plumber makes it difficult for customers to read. The blue text layered over the red background is not very user friendly and the text reading “Since 1968” is virtually unreadable.
• Service areas – Unlike the other two sites above, this plumbing company has an 888 phone number and zero mentions of their service areas, making it nearly impossible for customers to know their location or service areas.

Why It’s Good:

• Phone number – Like the second bad plumbing website, Joe the Plumber places their phone number above-the-fold and clearly visible, eliminating unnecessary steps for visitors to find their contact information.
• Logo – Unlike the first two sites, this company clearly has a logo located in the upper-left corner of its header—which is one plumbing website design tip we recommend—helping legitimize the company as a real plumber.

15 Web Design Tips Every Plumber’s Website Needs to Generate Leads

Plumbing Website Design Tip #1: Add a Professional Logo to Your Website

A professional plumbing logo serves multiple purposes. First, it legitimizes your company. Consumers comparing an ugly website with no logo compared to a professionally-designed website with a clear logo associate the nicer logo and site with a more high quality company, regardless if it’s true or not.

Consider investing in a professional brand design and a brand spanking new logo to kick off the website design process for your plumbing company.

Plumbing Website Design Tip #2: Clear Call to Actions

A call to action is language, graphics, or some sort of content that entices users on your site to take action (call you, fill out a form, chat with customer service, etc.). It directs them where to go next or what to do.

Plumbing Website Design Tip

On plumbing websites, provide multiple ways for users to contact your company and convert into a qualified lead:

1. Phone number clearly visible
2. Web forms located on every page (and found above-the-fold on your home page)
3. Website chat

Consider putting a clear call to action in the header of your website, making it as simple as possible for visitors to contact you and your customer service representatives, like Len The Plumber, who encourages customers to “Schedule NOW,” creating a sense of urgency with website visitors.

Plumbing Website Design Tip #3: An Easy Way to Request Service

Like in the Len The Plumber screenshot above, you need to make it as easy as possible for customers to contact you after reading your call to action. Using the same example above, Len The Plumber provides two ways for potential customers to contact them: phone and online.

Plumbing Website Design Tip #4: Include a Services List

Google and other search engines want to provide users with the best answers to their search queries—so why shouldn’t you? Give users a clear list of services offerings (as detailed or high level as you want) as soon as they land on your plumbing website, like the icons and boxes in the example below:

Pop quiz: Where else can you give website visitors a list of services?

Answer: In your website’s navigation!

Plumbing Website Design Tip #5: Add a Sticky Header

Sticky headers are one plumbing website design tip that is best practice today. So what is it, you might ask? A sticky header is a functionality that makes the header section of your website static, keeping it in plain sight at all times and encouraging users to convert into a lead.

Notice below how the header section remains visible to website visitors as you scroll down the page:

 

Sticky headers help you get more leads because they keep your call to actions and contact information easily accessible and within view 100% of the time someone browses your website.

Plumbing Website Design Tip #6: A Responsive Framework

According to Adobe, nearly 8 in 10 consumers would stop engaging with content that doesn’t display well on their device.

Why is this important? Because if your website doesn’t display well on smartphones and tablets, 8 of every 10 people will leave your site and go to a competitor’s instead. To prevent this from happening, build your website on a responsive framework.

Responsive websites automatically resize according to device, giving users a beautiful display across desktop and laptop computers, iPads, iPhones, Android phones, and any device.

Building your plumbing website on a responsive framework also means you have a mobile-friendly website, which has been an absolute necessity since 2015.

Plumbing Website Design Tip #7: Clear Imagery

Nothing is worse than a picture that looks pixelated and blurry. Not only is it a sign of laziness, it simply isn’t user friendly. Instead, use professionally shot, hi-resolution images on your website for the highest clarity and professionalism.

With today’s smartphone technology, you may even be able to take great-looking shots of your team using your iPhone or Android device.

Plumbing Website Design Tip #8: Real People

Homeowners like to know they are safe in their own homes while a plumber is performing service. One way to convey your legitimacy and establish rapport with homeowners in your service area is to have pictures of your technicians, trucks, and team members across your website.

Whether it’s your home page, a meet the team page, or another page of your site, a smile and friendly face goes a long way to generating more leads from your plumbing website.

A second and more fun way to do this is to create short introductory videos for each of your plumbers, like the company below:

Plumbing Website Design Tip #9: Awards & Accreditations

Every homeowner wants a plumber that is well-respected in the community and the plumbing industry. Industry awards, recognition, and accreditations are a fantastic (and encouraged) way to generate more leads from your plumbing website.

Here are a few badges, logos, and items we recommend every plumber include on their website, if possible. Remember to only use logos of organizations you are truly a member of and to check with each organization if they have specific guidelines and logos to use online!

• State plumbing licenses
• PHCC
• Nexstar Network
• Better Business Bureau
• Angi Super Service Award
• Best of Houzz
• Best of HomeAdvisor
• Other award badges and logos

Plumbing Website Design Tip #10: A Modern Website Design

Any plumber’s website should be a digital salesperson that works 24/7 to generate new leads and sales. Don’t have a salesperson like Bad Website 1, 2, or 3. Instead, invest in professional website design, SEO for plumbers, and other forms of plumber digital marketing to generate consistent (and grow) lead volumes.

Plumbing Website Design Tip #11: Competitive Differentiators

While you know your plumbing company is better than your competitors, homeowners who have never heard of your company don’t. To differentiate yourself from the competition and stand out among the rest, tell customers exactly why you’re the best plumber in town.

Plumbing Website Design Tip #12: Coupons & Special Offers

If you got it, flaunt it. Or something like that, right?

If you have special deals and coupons to offer customers, then advertise them on your website! Every little bit of money saved on a new fixture installation, service call, or maintenance plan goes a long way with customers and builds customer loyalty.

You can even include a well-positioned call-to-action for your special offers in places like your website chat widget:

Although coupons mean less money in your pocket, what you make up for it in customer loyalty and retention far outweighs the $9.90 you lost giving a customer 10% off their $99 service call.

Plumbing Website Design Tip #13: Create Social Proof with Customer Reviews

Data shows that nine out of every 10 consumers read online reviews before making a purchase. Not only that, 79% of shoppers say they trust online reviews as much as personal recommendations.

So, show off those awesome Google My Business reviews on your website!

Customer reviews and testimonial videos create social proof with other consumers. If 1,500 homeowners in their community had a great experience with your plumbing company, why shouldn’t they expect the same?

Plumbing Website Design Tip #14: Add a Click to Call Button on Mobile Devices

   

Keeping a call to action present across mobile devices is equally (if not more) important than on desktop. Click to call buttons, an option that allows mobile visitors to click a button and immediately call, presents a unique opportunity to convert mobile users on your plumbing website into a lead with the click of a button (literally).

Need a New Plumbing Website? Here’s What You Need to Do Next

Does your plumbing website need some help? Here at Blue Corona, we make your phone ring and any of our digital marketing experts can help you generate more leads, sales, and revenue from the web.

Let’s talk about how it can be improved: drop us a line to learn more.

Plumber Marketing Services You Might Be Interested In

• Plumber Digital Marketing
• Plumber SEO Marketing (search engine optimization)
• Plumber PPC Marketing (pay per click)
• Plumber Social Media Marketing
• Plumber Facebook Advertising
• Plumber Email Marketing

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