What You Need To Know About Local SEO

What You Need To Know About Local SEO

What You Need To Know About Local SEO

While many businesses are aware of the importance of search engine optimization, they aren’t nearly as familiar with the ins and outs of local SEO services. Localized SEO has the same overriding concepts as ranking for a term nationally or regionally, but there are really important differences in how you can go about ranking locally versus on a broader and more general scale. While the goal might be the same in both cases, there are very different focuses and strategies for how to get there.

Who Is Local SEO For?

Localized SEO is mostly for small businesses who serve a very specific location or area. Local plumbers, contractors, a small town attorney, these are all examples of some of the many businesses that would want to rank for local area searches but wouldn’t have any use for people finding their website several states away or in another country.

However, local businesses often can always use more customers, and having a website that ranks near the top of all their most important keywords will make a huge difference in the number of customers and the amount of business done.

What Are The Most Important Factors For Ranking Locally?

When it comes to ranking for local SEO one of the first things that needs to be taken care of are listings. Google, Yahoo, and Bing not only have map listings for business, but they also have separate business listings. These can be claimed by any local business and not only has them show up on the maps that so often show up at the top of local service searches.

In addition to this, these listings often count as basic backlinks, which also help out SEO on the local level. Some things in SEO remain consistent!

In addition to these listings, a lot of work needs to be done on the website itself. Any local business website needs to have its contact information in easy to spot places, and have a clear contact page on their website. All title tags, meta tags, and alt tags need to be properly optimized, but as long as this is done with clear coding and a good design, that’s the first step to getting attention.

Finally, some off-page link building or getting a strong social media footprint to gather backlinks from social sources. Link building can be a little bit trickier with local sites but when done correctly it is powerfully effective.

In Summary

When it comes to local SEO, it’s very possible to rank highly in most places with just a little help and the right knowledge. Unless a business is located in a big city with a lot of competition it’s usually easier to rank a local site since so few businesses understand SEO, but if you’re located in a competitive city that’s all the more reason to find some reliable and experienced SEO help! Local SEO doesn’t need to remain a mystery. Follow the information in this article and you will be on your way.

About Infinity Ranking

Infinity Ranking, helping business rank their websiteInfinity Ranking was created out of a need to deliver comprehensive internet services for our clients. We brought together a team of masterminds, in their respective fields, in order to provide the very best of what businesses need to succeed.

Seo Updates July 22 & 23, 2022

<div>Seo Updates July 22 & 23, 2022</div>
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Q2 SEO Testing Report & Marketing Niche Guest Posts Now Available

Happy Friday!

Our weekend deals will look a little different this week! Each day we will have a different deal, but it only lasts for that day – no extensions.

Our Q2 SEO Testing report is LIVE, so you can follow along with the last 3 months of testing, including outbound link value, indexation updates, and domain extensions for relevance. Download your copy to get the insight on what’s working now.

Vice links are back up and running. If you have clients in gambling, cannabis, or other taboo niches, check them out for quality link options.

Marketing niche guest posts will be launching tomorrow 16 different options to choose from! These are high quality links that will be a great addition for your clients or in your own agency’s SEO strategy. We’ve recently added Health and Home Services guest posts with business niche guest posts coming soon too.

If you are not sure which links would be best for your clients, you can get FREE link recommendations from our expert team of link builders.

💸💸 You can also get a great deal on advanced technical audits for your client websites this weekend

Get a FREE 30-point Tech Audit
w/ Every 30-point Tech Audit Purchased Today!

Take your agency to the next level this year with the valuable insight shared during the Local Marketing Mastermind presentations and networking with HIGHLY successful SEO’s and agency owners, many of whom run 6-figure agencies…

11 SEOs will be sharing the secret sauce they’ve used to improve rankings and results, grow their agencies, and make more money. You’ll leave with 100% actionable tactics to improve your revenue, results, and client retention without investing years to acquire this knowledge

If you’re an Agency Partner or attended a previous mastermind, check your email for an exclusive discount!

Brock Misner will be talking about data manipulation to rank higher during his presentation – Influencing Local Rankings Factors with User Engagement and Brand Presence

Terry Samuels will be talking about identifying & fixing issues after drops in rankings, traffic, or stagnation during his presentation – Forensic SEO: In’s, Out’s & How to Fix It

Eldar Cohen will be talking about how to grow your agency to six-figures per month (like he did) with his presentation – The Wizard Way of Selling SEO Services

Victor Perez will be talking about how to beat large agencies (& any agency) by conveying your value and results during his presentation – How to Beat Large Agencies: Results & Client Acquistion 

Bucky Helms will be talking about maximizing client retention and satisfaction during his presentation – How to Achieve Customer Success in Your Agency 

The 2022 Local Marketing Mastermind speaker topics cover everything your agency needs to flourish. 

We hope to see you at this year’s mastermind in St. Petersburg, Florida!

To your success,
Chaz and the Entire Team 

This Week in the Local SEO Community

Get Our Exact 30 Point Tech Audit

We published our exact 30-point tech audit process so you can implement this detailed analysis in your own agency!

In-depth technical audits can be time consuming, but their worth it. If you don’t have the time to do it yourself, you can also purchase them from us – buy one get one FREE today only! 

Favorite SEO Tools

SERP Results Beta

If you’re looking for an affordable rank tracker (local & organic), this is it! We’ve built a better rank tracker with improve accuracy (& not a huge price tag). Sign-up for a beta test account and check it out for FREE!

Local Brand Manager

You can manage client listings, track local rankings, schedule posts, and easily perform local SEO audits. Plus, agencies love our easy-to-use dashboard for multi locations.

Local Viking

Your clients can easily understand the color-coded GeoGrids that plot listing visibility. You can manage all listings in one dashboard for easier reporting and schedule posts for them too.

Local Client Takeover

We love free training – LCT is filled with it! Check out Chaz’s updated Local SEO 2.0 Course, Link Mastery Course, and GMB SEO Specialist Course. We also give away the closed trainings during sales!

⚡ Resources for Agencies ⚡

Free Quarterly Webbys

Chaz and the team hold a free webinar each quarter to discuss what’s currently working for them. Our next webinar is scheduled for Wednesday, June 22nd.

Campaign & Link Recs

Find out what your client needs to rank with our free recommendations! We audit and research their current rankings, brand strength, and overall position.

Free Tools & Trainings

Save time and money with our free tools like SEO pricing calculator, tech audit, proposal generator, and free audit tools. Also find trainings & past webbys in our knowledge base.

SEO Testing Reports

The SEO Mad Scientist is constantly testing strategies, which we used to publish 12 months of tests in 2021 + Quarterly Testing Reports for this year!

Don’t Miss Out on Our Biggest Updates

Opt-in to our Text Notficiations and you’ll get a 15% OFF coupon sent right to your phone!

But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements!

Access special deals + sale notifications
& never miss out on savings! 

Follow us on social!

How Services Impact Local Rankings + Instant Verification Updates

FROM THE VAULT
Episode 150

Hosts: Chaz Edwards + Mike Milas
+ Sophie Allen + Bucky Helms

What we discussed this week…

 

✔ Google Business Profiles Messaging FAQs For Automated Responses To Customers

✔ Google Tests “Reviews Aren’t Verified” Label

✔ New Verification Of Google Search Console Via DNS CNAME (Not New, Brought Back)

✔ Google Now Test Interactive Card Knowledge Panel Box Layout

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 4 pm EST.

 

Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA

⚡ Resources for Agencies ⚡

SEO Testing Reports

The SEO Mad Scientist is constantly testing strategies, which we used to publish 12 months of tests in 2021 + Quarterly Testing Reports for this year!

Free Tools & Trainings

Save time and money with our free tools like SEO pricing calculator, tech audit, proposal generator, and free audit tools. Also find trainings & past webbys in our knowledge base.

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This Week in the Lab with SEO Mad Scientist

GMB: How Do Services Impact Rankings? + Listing Verifications

Welcome back to more exciting local tests!

We took a break from our current test schedule after finding out some new aspects to GBP verifications. Last week we had verified some listings with our cell phone number and being on the local wifi. This week we have some new tests and results to report, so lets jump right into it…

First, a quick follow up on our previous “poster” ranking test, for listing that listed “posters” as a service and we added a review for someone competing about their poster purchase.

The only references we have to “poster” is in the services and the review. The impacts are clear to see… 

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New/Current Rankings for “Posters”:

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We saw initial ranking improvement early on but are now showing in the top three and continue to move upward. This could be a sign of the importance of age for these signals, or Google is possibly increasing the weight on these two signals (services and reviews)

We don’t know for sure but what does seem clear is having services listed on your listing and then having people add reviews on your listing referencing the exact services you list, increases listing relevance for those services…

Now onto the verifications! We got some new listings to show you that we didn’t even need local wifi!

In fact, one is at a WalMart and the other is at a bowling ally… 

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Here is the quick rundown of the details:

 

  • We where at the location with a cell phone and computer

  • Location services turned on both devices

  • Using phone wifi as a hotspot for internet

  • Added GBP from GBP dashboard

  • Used cell phone number as business phone number

  • Added non local website (phone number is on website but wasn’t previously)

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Second Verification:

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After all our testing we have noticed that non-SABs that list an address on maps seem to have the best chance at triggering phone or instant verification. (or better chance of getting verified at all) We speculate that this may be due to the fact that Googles main concern when listing a “location” on Google is that they can confirm that “you” (your contact details) are actually at the address and accessible from the location.

Also, SABs are more prone to spam due to the fact that lead gens use a service area and fake address to gain exposure with Google Maps

This is why we believe that using the cell phone number while at the location, and on the computer, triggers a phone verify. Google knows the phone is at that location so they just need to confirm you actually have access to it. That seems to currently be enough to convince Google to verify the listing.

Join us next time for more exciting updates with the SEO Mad Scientist!

Until next week, Happy Testing!  

Favorite SEO Tools

SERP Results Beta

If you’re looking for an affordable rank tracker (local & organic), this is it! We’ve built a better rank tracker with improve accuracy (& not a huge price tag). Sign-up for a beta test account and check it out for FREE!

Local Brand Manager

You can manage client listings, track local rankings, schedule posts, and easily perform local SEO audits. Plus, agencies love our easy-to-use dashboard for multi locations.

Local Viking

Your clients can easily understand the color-coded GeoGrids that plot listing visibility. You can manage all listings in one dashboard for easier reporting and schedule posts for them too.

Local Client Takeover

We love free training – LCT is filled with it! Check out Chaz’s updated Local SEO 2.0 Course, Link Mastery Course, and GMB SEO Specialist Course. We also give away the closed trainings during sales!

Don’t Miss Out on Our Biggest Updates

Opt-in to our Text Notficiations and you’ll get a 15% OFF coupon sent right to your phone!

But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements!

Access special deals + sale notifications
& never miss out on savings! 

Seo Updates July 15 & 16, 2022

<div>Seo Updates July 15 & 16, 2022</div>
324640983421905a3c8e3a945c377e26

Yahoo Finance & MarketWatch Now Included at No Cost

Happy Friday!

Yahoo Finance and MarketWatch publishing are now included for FREE our Associated Press News Brand Features. + they’re a part of our weekend deal…

😃 The much awaited FREE Q2 webby is coming up this Wednesday, July 20th at 1 pm EST! Chaz will be talking about how to create more robust campaigns with better results by incorporating SaaS into your agency – sharing insights on the multiple SaaS offers that he has used to get the best out of client campaigns. Sign up here to learn how to improve client retention at our webby!

With the 4th of July sale wrapped up, our team is working on getting all the bonuses sent out today. We will also announce the $10,000 winner on the SEO Vault next week.

Next Thursday is also the 150th episode of the SEO Vault, so be sure to tune in – we’ll be celebrating with prizes!

💸💸 If you need LINKS for your client campaigns, then this weekend deal is for you…

Get 20% Cashback On All Link Purchases This Weekend

Any links you purchase this weekend will earn you 20% cashback that you can use on any other services! 

⚡ FREE GoHighLevel custom accounts are now available for all monthly managed SEO campaigns (including managed links which you can get 20% cash back on…). You can offer review management, website chat, social scheduler, and other SaaS features to your clients without any extra expenses….  

 

The Local Marketing Mastermind is drawing closer and closer & the discounted rooms are going fast…

Brock Misner will be talking about data manipulation to rank higher during his presentation – Influencing Local Rankings Factors with User Engagement and Brand Presence

Terry Samuels will be talking about identifying & fixing issues after drops in rankings, traffic, or stagnation during his presentation – Forensic SEO: In’s, Out’s & How to Fix It

Eldar Cohen will be talking about how to grow your agency to six-figures per month (like he did) with his presentation – The Wizard Way of Selling SEO Services

Victor Perez will be talking about how to beat large agencies (& any agency) by conveying your value and results during his presentation – How to Beat Large Agencies: Results & Client Acquistion 

Bucky Helms will be talking about maximizing client retention and satisfaction during his presentation – How to Achieve Customer Success in Your Agency 

Don’t want to miss out on the valuable insight shared during presentations and networking from the HIGHLY successful SEO’s and agency owners, many of whom run 6-figure agencies.

Quickly improve your revenue, results, and client retention to the next level with tips and strategies acquired over years of proven results. The 2022 Local Marketing Mastermind speaker topics cover everything your agency needs to flourish. 

We hope to see you at this year’s mastermind in St. Petersburg, Florida!

To your success,
Chaz and the Entire Team 

This Week in the Local SEO Community

Build Better Location Pages

No matter what type of local business you’re working with location pages are an important aspect of your SEO strategy.

Chaz published his full location page checklist so you can better analyze your client’s current pages and create more optimized location pages.

Favorite SEO Tools

SERP Results Beta

If you’re looking for an affordable rank tracker (local & organic), this is it! We’ve built a better rank tracker with improve accuracy (& not a huge price tag). Sign-up for a beta test account and check it out for FREE!

Local Brand Manager

You can manage client listings, track local rankings, schedule posts, and easily perform local SEO audits. Plus, agencies love our easy-to-use dashboard for multi locations.

Local Viking

Your clients can easily understand the color-coded GeoGrids that plot listing visibility. You can manage all listings in one dashboard for easier reporting and schedule posts for them too.

Local Client Takeover

We love free training – LCT is filled with it! Check out Chaz’s updated Local SEO 2.0 Course, Link Mastery Course, and GMB SEO Specialist Course. We also give away the closed trainings during sales!

⚡ Resources for Agencies ⚡

Free Quarterly Webbys

Chaz and the team hold a free webinar each quarter to discuss what’s currently working for them. Our next webinar is scheduled for Wednesday, June 22nd.

Campaign & Link Recs

Find out what your client needs to rank with our free recommendations! We audit and research their current rankings, brand strength, and overall position.

Free Tools & Trainings

Save time and money with our free tools like SEO pricing calculator, tech audit, proposal generator, and free audit tools. Also find trainings & past webbys in our knowledge base.

SEO Testing Reports

The SEO Mad Scientist is constantly testing strategies, which we used to publish 12 months of tests in 2021 + Quarterly Testing Reports for this year!

Don’t Miss Out on Our Biggest Updates

Opt-in to our Text Notficiations and you’ll get a 15% OFF coupon sent right to your phone!

But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements!

Access special deals + sale notifications
& never miss out on savings! 

Follow us on social!

How to Increase Chances of Listings Verified Instantly

FROM THE VAULT
Episode 149

Hosts: Mike Milas + Benjamin Olson
+ Sophie Allen + Bucky Helms

What we discussed this week…

 

✔ Google Search Console Insights Finally Supports Google Analytics 4

✔ PSA: Google Course Rich Results Require At Least Three Courses

✔ Google Search Console Link Counts Keep Falling A Lot

✔ Google Merchant Center Adds Auto-Tagging For All Free Listings Across All Of Google

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 4 pm EST.

 

Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA

⚡ Resources for Agencies ⚡

SEO Testing Reports

The SEO Mad Scientist is constantly testing strategies, which we used to publish 12 months of tests in 2021 + Quarterly Testing Reports for this year!

Free Tools & Trainings

Save time and money with our free tools like SEO pricing calculator, tech audit, proposal generator, and free audit tools. Also find trainings & past webbys in our knowledge base.

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This Week in the Lab with SEO Mad Scientist

GBP Verifications: Triggering Phone
and Instant Verify?

Welcome back to another week of test updates, and this week we are going to jump right into it. We have been hearing a LOT of people having problems with client GBP verifications. Hence, we began testing different verification setups to see if we could figure out how Google is now “trusting” new GBPs when they are submitted…

 

Full disclosure, we have run about 9 tests across 3 different accounts, so we are working with limited data. With that said, we will highlight three of the tests that we believe told us a lot about what Google was looking at when triggering a verification or even instant verification.

 

Each test includes a short video where we recorded the process we followed to submit the GBP. These are mostly meant for quick reference as they are sped up to quickly show you what happened. 

 

The first listing was a simple test to see if our previous discovered “instant verification” would be triggered again if we did the same thing.

 

Here are some bullet points on what was done/used to set up the GBP:

  • Was at the location I was listing the GBP at

  • Using local Wifi with my computer and phone

  • Created listing from my computer

  • Used my cell phone as phone number

 

Some other details that we don’t feel played a major role were the website used and the gmail address. The website did not have Search Console or Analytics setup when verifying the listing, and the gmail was a newer gmail having been referred in the past year. Nor did the website have a local address or any local targeting at all.

 

In this scenario, we got an instant verification, and it took about 20 minutes for Google to confirm the edits…

Here is the quick video for reference.

 

Instant Verify at Current Address (Home) 

 

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For this next test, we did the same exact thing but with a location about a mile away from where we were at. We did not use any website in this example to see if it made any major difference.

In this scenario, we were asked to do a video verification to verify the BGP listing. Since we were not “at” the location we were trying to verify the GBP, this made sense to us and somewhat confirmed our assumption that Google was using different data points to check various things and then requiring verification based on each finding, such as video verification to confirm you are at the actual location in this case…

Here is the second recap video for reference:

 

Video Verify at Remote Address (1 Mile Away) 

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This is one of the few final tests we ran where we were able to obtain the listing and confirm most of our findings.

 

Again, here are what we feel contributed most based on all our tests:

 

  • Was at the location I was listing the GBP at
  • Using local Wifi with my computer
  • Location service turned on on my phone
  • Created listing from my computer
  • Used my cell phone as phone number

 

This situation was very similar to our first test; however, our cell phone was not on local Wi-Fi. In this case, Google asked us to text message to verify the phone number or to use e-mail. It seemed there was a slight variation in trust signals from our first test, which triggered the phone verification.

 

Here is the final clip for reference:

 

Phone Verify at Current Address (Library) 

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When all said and done, the biggest factors Google seems to be verifying are the physical address and “business” (specifically contact info)

 

In short, if Google can verify that the business has the correct contact information and is physically located at an address, you will have no problem verifying.

 

The question is, how was Google determining the physical address?

 

As we stated, some of the biggest factors that seemed to influence our testing were where we were physically at (if we were at the address) as well as the accounts and info being used to verify.

 

Being signed in to a local wifi at the location had the biggest impact on getting verified. Still, some other factors that seemed to make a difference in triggering phone or video verification are:

 

  • Using a cell phone number (with cell phone at the location)

  • Gmail was used to verify the GBP, the Gmail was attached to the android cell phone number used on the listing.

  • Being on local wifi from phone and computer being used to verify

 

With limited tests, it’s hard to determine the EXACT factors. Still, so far, when we are at the address on the local wifi without a computer and phone and use the cell phone number as the business number, we have had a 100% verification rate through phone, email, or instant verification.

 

It’s also important to note that these categories were tested in roofing and internet marketing services. The business category could have had an impact as well.

 

We won’t know without further testing…

 

Join us next week for another exciting update, and until then, Happy testing 🙂   

Favorite SEO Tools

SERP Results Beta

If you’re looking for an affordable rank tracker (local & organic), this is it! We’ve built a better rank tracker with improve accuracy (& not a huge price tag). Sign-up for a beta test account and check it out for FREE!

Local Brand Manager

You can manage client listings, track local rankings, schedule posts, and easily perform local SEO audits. Plus, agencies love our easy-to-use dashboard for multi locations.

Local Viking

Your clients can easily understand the color-coded GeoGrids that plot listing visibility. You can manage all listings in one dashboard for easier reporting and schedule posts for them too.

Local Client Takeover

We love free training – LCT is filled with it! Check out Chaz’s updated Local SEO 2.0 Course, Link Mastery Course, and GMB SEO Specialist Course. We also give away the closed trainings during sales!

Don’t Miss Out on Our Biggest Updates

Opt-in to our Text Notficiations and you’ll get a 15% OFF coupon sent right to your phone!

But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements!

Access special deals + sale notifications
& never miss out on savings! 

Seo Updates July 8 & 9, 2022

<div>Seo Updates July 8 & 9, 2022</div>
324640983421905a3c8e3a945c377e26

Get Monday Roundtable Access this Weekend

Happy Friday!

With the 4th of July sale wrapped up, our team will be working on all bonus level coupons next week. We will also announce the $10,000 winner on the SEO Vault.

The Local Marketing Mastermind is drawing closer and closer & the discounted rooms are going fast…

☀ ALL speaker topics are confirmed for the Local Marketing Mastermind, including:

> SERP Crisis Management: Recover Your Client’s Brand & Push Down Negative Rankings

> Influencing Local Rankings with User Engagement & Brand

> How to Make Google News Work for Your Local Listings

> How to Beat Large Agencies: Results & Client Acquistion

> The Wizard Way of Selling SEO: Achieve 6 Figures Monthly

> Scaling Recurring Revenue with SaaS Offers

> Importance of Creating a Brand & Entity in Local for CTR

There are 4 more topics in addition to the ones above. You can read more about the topics and speakers here.

The private Q&A was our most popular session last year, so we added a private Monday Roundtable that allows you to ask even more questions. We don’t want you to miss it…

FREE Monday Roundtable Add-On w/ Every Entry or Agency Level Ticket Purchase

Don’t miss other recent updates…

⚡ FREE GoHighLevel custom accounts are now available for all monthly managed SEO campaigns, so you can offer review management, website chat, social scheduler, and other SaaS features to your clients without any extra expenses….

⚡ Chaz’s Quarterly Webby will go over how to leverage a SaaS offers in your agencies with multiple examples. If you want to save your seat, sign-up!

⚡ Next week we will have exciting updates about a new niche added to our guest post service and additional publishing partners for AP News features!

Quickly improve your revenue, results, and client retention to the next level with SEOs and agency owners with years of proven resutls. The 2022 Local Marketing Mastermind speaker topics cover everything your agency needs to flourish.

We hope to see you at this year’s mastermind in St. Petersburg, Florida!

To your success,
Chaz and the Entire Team 

This Week in the Local SEO Community

Build Better Location Pages

No matter what type of local business you’re working with location pages are an important aspect of your SEO strategy.

Chaz published his full location page checklist so you can better analyze your client’s current pages and create more optimized location pages.

Favorite SEO Tools

SERP Results Beta

If you’re looking for an affordable rank tracker (local & organic), this is it! We’ve built a better rank tracker with improve accuracy (& not a huge price tag). Sign-up for a beta test account and check it out for FREE!

Local Brand Manager

You can manage client listings, track local rankings, schedule posts, and easily perform local SEO audits. Plus, agencies love our easy-to-use dashboard for multi locations.

Local Viking

Your clients can easily understand the color-coded GeoGrids that plot listing visibility. You can manage all listings in one dashboard for easier reporting and schedule posts for them too.

Local Client Takeover

We love free training – LCT is filled with it! Check out Chaz’s updated Local SEO 2.0 Course, Link Mastery Course, and GMB SEO Specialist Course. We also give away the closed trainings during sales!

⚡ Resources for Agencies ⚡

Free Quarterly Webbys

Chaz and the team hold a free webinar each quarter to discuss what’s currently working for them. Our next webinar is scheduled for Wednesday, June 22nd.

Campaign & Link Recs

Find out what your client needs to rank with our free recommendations! We audit and research their current rankings, brand strength, and overall position.

Free Tools & Trainings

Save time and money with our free tools like SEO pricing calculator, tech audit, proposal generator, and free audit tools. Also find trainings & past webbys in our knowledge base.

SEO Testing Reports

The SEO Mad Scientist is constantly testing strategies, which we used to publish 12 months of tests in 2021 + Quarterly Testing Reports for this year!

Don’t Miss Out on Our Biggest Updates

Opt-in to our Text Notficiations and you’ll get a 15% OFF coupon sent right to your phone!

But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements!

Access special deals + sale notifications
& never miss out on savings! 

Follow us on social!

Are You Seeing a Recent Algo Update?

FROM THE VAULT
Episode 148

Hosts: Chaz Edwards + Brock Misner (Special guest)
+ Mike Milas

What we discussed this week…

 

✔ Google Search Console Insights Finally Supports Google Analytics 4

✔ PSA: Google Course Rich Results Require At Least Three Courses

✔ Google Search Console Link Counts Keep Falling A Lot

✔ Google Merchant Center Adds Auto-Tagging For All Free Listings Across All Of Google

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 4 pm EST.

 

Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA

⚡ Resources for Agencies ⚡

SEO Testing Reports

The SEO Mad Scientist is constantly testing strategies, which we used to publish 12 months of tests in 2021 + Quarterly Testing Reports for this year!

Free Tools & Trainings

Save time and money with our free tools like SEO pricing calculator, tech audit, proposal generator, and free audit tools. Also find trainings & past webbys in our knowledge base.

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This Week in the Lab with SEO Mad Scientist

Possible Algo Updates, and… Is the GBP Verification Process Changing?

Welcome to another SEO Mad Scientist update.

We have heard some chatter over the past few days about a possible “Google Update”. If you didn’t already know, Google is always doing updates, so any update should not be a surprise. However, during this time, last weeks reported test page saw a hug decline in rankings (everything it had gained from the change) 

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We are now seeing new related keywords ranking a different page of the website as well.

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Did the page LOSE its relevance? We honestly don’t know…

Just to sumarrarize…

The page we changed the H1 from the exact keyword to a longtail keyword optimized phrase, initially went up in ranking and then dropped back the past few days. The page we changed the H1 from a longtail keyword optimized phrase, initially went down in rankings and then went back up.

Just to be clear, there is not enough information yet to make any determinations but it was interesting to see this occur around the same times…

With that being said, during our testing this last week, we were working on getting some new GBP listings for testing purposes and notice a massive change in the vericiation process Google was putting us though.

If you watched the SEO Vault this week, then you know that we were getting listings verified within 20-30 minutes…

Even more interesting than the fact they were almost instantly verifying was they way they were added to Google…

Immediately after adding the listing Google said they would be “Reviewing Our Edits” and then displayed our listing like this: 

unnamed (28)

Within 30 minutes of the listing getting submitted in this way, Google had verified it and it was added to my GBP dashboard. Before you try to guess how this listing was verified, lets just quickly go over the facts:

 

  • The listing was for a “Internet Marketing Service” business
  • Used my personal cell phone number (local number from a different state)
  • Added a short description directly form my website
  • Added my website (agency website with lorum ipsum text and no local information)
  • No analytics or search console connected (attempted to connect with Site Kit but got an error)
  • Added as a local business using my residential home address.
  • Added from desktop inside the GBP management dashboard
  • Was on my home internet with my IP out of California

So as you can tell it seems this may have just been a fluke, hever, 2 more listings at the same address were verified in this way. We believe this will not necessarily be the norm for verifying a listing, however we do believe Google is beginning to make its shift twords algorithmic GBP verification.

Google stated last year that this year would include many changes such as the management of GBP from the front end of Google, removal of the My Businesses mobile app, and changing the way changes are made and approved on Google Maps.

This means we could see a drastic change in the verification process coming very soon, which also means more test opportunities.

Join as next week for some more organic SEO test updates, and another GBP verification updates, as we explore some of the possibilities of the new verification process.

Until next week, happy testing! 

Favorite SEO Tools

SERP Results Beta

If you’re looking for an affordable rank tracker (local & organic), this is it! We’ve built a better rank tracker with improve accuracy (& not a huge price tag). Sign-up for a beta test account and check it out for FREE!

Local Brand Manager

You can manage client listings, track local rankings, schedule posts, and easily perform local SEO audits. Plus, agencies love our easy-to-use dashboard for multi locations.

Local Viking

Your clients can easily understand the color-coded GeoGrids that plot listing visibility. You can manage all listings in one dashboard for easier reporting and schedule posts for them too.

Local Client Takeover

We love free training – LCT is filled with it! Check out Chaz’s updated Local SEO 2.0 Course, Link Mastery Course, and GMB SEO Specialist Course. We also give away the closed trainings during sales!

Don’t Miss Out on Our Biggest Updates

Opt-in to our Text Notficiations and you’ll get a 15% OFF coupon sent right to your phone!

But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements!

Access special deals + sale notifications
& never miss out on savings! 

How Fast is TikTok Growing?

How Fast is TikTok Growing?
Research

It was recently reported that 8 new users join TikTok every second, with an average of 650,000 new users joining on a daily basis. Whilst it took Facebook and Instagram almost a decade to get a user base the size TikTok currently boasts, the platform was reported to have landed its billionth user in 2021; just four years after its global launch.

What started as a platform hosting an abundance of dance challenges and lip-syncing videos has grown astronomically, quickly taking sectors worldwide by storm. Despite only launching in 2017, TikTok was the seventh-most downloaded app of the 2010s.

In fact, undeterred by efforts to ban the platform in the United States in 2020, TikTok is the first app outside of Facebook to reach the milestone of 3 billion downloads and a devoted user base, in a fraction of the time.

With this in mind, we used the predicted statistic of 8 new users every second and compared this to population data for countries and continents worldwide by subtracting annual deaths from births to give a total predicted year-on-year growth figure, ​​to provide some extra context on just how significant the reach and influence of the app is now, and what could become of it in the future.

Launching in 2017 TikTok will have, of course, begun its journey with 0 users. In comparison to the world’s population of 7,878,112,344 during the same year, it seems sensible to presume that the growth of TikTok could never catch up with the world’s total population. However, as of 2018, TikTok had already amassed a total of 271,188,301 users – surpassing the total populations of Spain, Italy, France and the entirety of the UK combined in its first full year.

As of 2019, TikTok users had almost doubled to 507,552,660. Meanwhile, the world’s population increased at a slower rate with a growth of just over 1% on the previous year.

It was reported that TikTok celebrated a milestone of 1,000,000,000 users in 2021. As of this year, the platform had more users than the total population of Japan, the Philippines, Egypt, Vietnam, Turkey, Canada, Germany, Thailand, Spain, Italy, France and the UK combined (977,106,058) after just 4 years in circulation.

Looking to the future, as of 2025 TikTok’s growth is predicted to reach 2,597,664,000 daily users. In comparison to the valuated 339,893,949 population of the United States as of 2025, the total number of users on the social media platform is set to surpass 8x the population of the US in just three years’ time.

The worldwide population in 2035 is approximated at 9,208,674,347. Shockingly, in the same year, total TikTok users could reach 5,334,816,000. With the population of Asia predicted to reach 5,279,827,286; TikTok’s growth could surpass the population of the most densely populated continent in the world. In fact, if you took the total predicted population of the USA in 2035, you would still need to multiply the total 15x to reach the predicted number of TikTok users in that year.

To really see how TikTok’s growth has the potential to progress in years to come, we took our study even further into the future and analysed every year from 2017 – 2050. In 28 years’ time, the world’s population is predicted to reach the 10 billion mark. More specifically, 10,047,476,161 people on the planet. However, the astonishing thing? If the social media platform continues to grow at the speed it has over recent years, TikTok’s growth may not be far behind. The platform is predicted to reach an incredible 9,067,296,000 total users by 2050. To put this into context, that is equivalent to just over 90% of the entire world’s predicted population.

It’s safe to say that no platform has ever grown at the same speed as TikTok. Successfully dominating itself as a cultural force within society within the first few years of its inception and providing marketing opportunities to sectors across the globe, alongside entertaining people from all walks of life and generations, the app is cementing itself in both the present and the future at record speed.

————————————————————————————————————————————

Methodology:

TikTok data was based on a recent prediction of 8 new users per second. Country data is sourced from ourworldindata.com with annual deaths subtracted from births to give total growth.

The post How Fast is TikTok Growing? appeared first on HigherVisibility.

Seo Updates July 1 & 2, 2022

<div>Seo Updates July 1 & 2, 2022</div>
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Custom GoHighLevel Accounts + 4th of July Celebrations

Happy Friday! ❤ Our 4th of July sale is in full swing ❤ save 25% storewide + 4 Bonus Levels you can qualify for & a $10k giveaway (actually $11,500+ this year) that includes a Local Marketing Mastermind ticket and travel costs covered!

 

⚡ FREE GoHighLevel custom accounts are now available for all monthly managed SEO campaigns, so you can offer review management, website chat, social scheduler, and other SaaS features to your clients without any extra expenses….

Get one of our monthly managed campaigns at 25% off during the sale and you get this included! (manual account set ups will be completed in month 1 of the campaign) If you DO have any existing managed campaigns and you’d like to claim your account, just fill out this form.

Chaz’s Quarterly Webby will go over how to leverage a SaaS offers in your agencies with multiple examples. If you want to save your seat, sign-up!

☀ ALL speaker topics are confirmed for the Local Marketing Mastermind, including:

> SERP Crisis Management: Recover Your Client’s Brand & Push Down Negative Rankings
> Influencing Local Rankings with User Engagement & Brand
> Scaling Recurring Revenue with SaaS Offers
> How to Make Google News Work for Your Local Listings
> How to Beat Large Agencies: Results & Client Acquistion
> The Wizard Way of Selling SEO: Achieve 6 Figures Monthly
> Importance of Creating a Brand & Entity in Local for CTR

You can read more about the topics and speakers here.

⚖ If you are looking to build quality law links and contributions, then check out the 8 new Legal Guest Posts that we added last week!

We will be launching marketing guest posts in the coming weeks too, so be on the lookout for these!

 

6 Days Left to Save During The 4th of July SEO Super Sale – Save 25% at checkout when you use coupon code: 1776

 

By now you should know all about our 25% off sitewide 4th of July SEO Sale and our $10k giveaway where every purchase made is an entry…

Did you know about the 4 bonus level giveaways!?

If you spend $500 during the sale, you qualify for Level 1, but therea are 4 bonus levels:

 

LEVEL 1 – $500 Spend Threshold:

Free Citation Audit Coupon ($20)

Free Premium Press Release ($67)

 

LEVEL 2 – $1000 Spend Threshold:

Free Citation Audit Coupons ($20)

Free Premium Press Release ($67)

Basic Infographics Link Building Services ($89)

50% Off Niche Citation Coupon

Live 2022 Agency Growth Call on Zoom

Previous Agency Growth Recordings

SEO Life Burled Wood Tumbler (swag)

 

LEVEL 3- $2500 Spend Threshold:

Free Citation Audit Coupon ($20)

Free Premium Press Release ($67)

Basic Infographics Link Building Services ($89)

50% Off Niche Citation Coupon

Live 2022 Agency Growth Call on Zoom

Previous Agency Growth Recordings

SEO Life Burled Wood Tumbler (swag)

Free 30-point tech audit ($147)

Live, Private 2022 GMB Masterclass on Zoom

Previous GMB Masterclass Recordings

Chaz’s Top Sales Book for Agency Owners for 2022

 

LEVEL 4 – $5000 Spend Threshold:

Free Citation Audit Coupon ($20)

Free Premium Press Release ($67)

Basic Infographic Link Building Service ($89)

50% Off Niche Citation Coupon

Live 2022 Agency Growth Call on Zoom

Previous Agency Growth Recordings

SEO Life Burled Wood Tumbler (swag)

Free 30-point tech audit ($147)

Live 2022 GMB Masterclass on Zoom

Previous GMB Masterclass Recordings

Chaz’s Top Sales Book for Agency Owners for 2022

Free AP News Brand Feature Article w DoFollow Links ($269)

Free 10 hours of Custom Signals Coupon ($189)

2021 Mastermind Recordings ($297)

SEO Life Backpack Computer Bag (swag)

Take your agency’s revenue, results, and retention to the next level
with the heavy-hitting SEOs and agency owners at the 2022 Local Marketing Mastermind. Speaker topics can all be seen in the image below too…

We hope to see you at this year’s mastermind in St. Petersburg, Florida!

To your success,
Chaz and the Entire Team 

This Week in the Local SEO Community

Is the Power of Guest Posting Dead?

Not all guest posting is dead – just the spammy guest posts on unrelated sites that provide no value.

Guest posting does still work, but it must be done properly. Read our blog to hear our thoughts on guest posting and how to maximize the impact of them!

Favorite SEO Tools

SERP Results Beta

If you’re looking for an affordable rank tracker (local & organic), this is it! We’ve built a better rank tracker with improve accuracy (& not a huge price tag). Sign-up for a beta test account and check it out for FREE!

Local Brand Manager

You can manage client listings, track local rankings, schedule posts, and easily perform local SEO audits. Plus, agencies love our easy-to-use dashboard for multi locations.

Local Viking

Your clients can easily understand the color-coded GeoGrids that plot listing visibility. You can manage all listings in one dashboard for easier reporting and schedule posts for them too.

Local Client Takeover

We love free training – LCT is filled with it! Check out Chaz’s updated Local SEO 2.0 Course, Link Mastery Course, and GMB SEO Specialist Course. We also give away the closed trainings during sales!

⚡ Resources for Agencies ⚡

Free Quarterly Webbys

Chaz and the team hold a free webinar each quarter to discuss what’s currently working for them. Our next webinar is scheduled for Wednesday, June 22nd.

Campaign & Link Recs

Find out what your client needs to rank with our free recommendations! We audit and research their current rankings, brand strength, and overall position.

Free Tools & Trainings

Save time and money with our free tools like SEO pricing calculator, tech audit, proposal generator, and free audit tools. Also find trainings & past webbys in our knowledge base.

SEO Testing Reports

The SEO Mad Scientist is constantly testing strategies, which we used to publish 12 months of tests in 2021 + Quarterly Testing Reports for this year!

Don’t Miss Out on Our Biggest Updates

Opt-in to our Text Notficiations and you’ll get a 15% OFF coupon sent right to your phone!

But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements!

Access special deals + sale notifications
& never miss out on savings! 

Follow us on social!

What is the Impact of H1 Optimization?

FROM THE VAULT
Episode 147

Hosts: Chaz Edwards + Mike Milas + Bucky Helms

What we discussed this week…

 

✔ Google Search Ranking Update Brewing Again June 27-28th

✔ Google Tests Expandable Local Related Carousels Within Snippets

✔ Google: Near Duplicate URLs With Canonical Still Can Lead To Wrong URL Ranking

✔ Should All SEOs Know The Difference Between Crawling, Indexing, Rendering & Rankings?

Answered: Do reviews affect rankings on maps?

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 4 pm EST.

Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA

⚡ Resources for Agencies ⚡

SEO Testing Reports

The SEO Mad Scientist is constantly testing strategies, which we used to publish 12 months of tests in 2021 + Quarterly Testing Reports for this year!

Free Tools & Trainings

Save time and money with our free tools like SEO pricing calculator, tech audit, proposal generator, and free audit tools. Also find trainings & past webbys in our knowledge base.

This Week in the Lab with SEO Mad Scientist

H1 Headings: How Optimized is too Optimized?

Welcome back SEO mad scientists, today we’re going to talk about a test that was inspired by the recent core update.

During the last update we had noticed that on some of our test sites where we had highly targeted terms being tested seem to get hit. These were very poorly optimized pages with very little content that essentially only optimized for certain words where needed to test their potential.

The strongest correlation we saw between some of these pages and our actual sites is “broad H1s”.

This essentially means that we placed a very broad term as our H1 tag like “Chicago Roofing” and then optimized the rest of the page with “broad headings” like “Chicago Roofing contractor” and “Chicago Roofing replacement”.

We suspected that the under optimized heading may have caused some of the drops in our rankings. Simply, we believe Google couldn’t figure out what the content was meant to be about from just a simple “keyword heading”

Fast forward to a new site that we had launched in the past couple months, we started to notice the same separation and pages that we launched with longer tail headings versus keyword headings.

Long tail heading content generally showed on page 1 or 2, while single keyword heading pages showed on page 4 or 5, or didn’t pop at all… 

unnamed (73)

This led to a simple test of changing one of our pages titles to a more descriptive title to see how it would impact the rankings.

We originally had our primary target term as the H1 (4 word target term) and changed it to an optimized phrase (12 word) earlier last month. 

unnamed (74)

The initial response let us to believe that he’s under optimized headings might be a considerable factor in the new core update so we started to work on a single variable split test to see if we can get to the bottom of it.

We picked the test term “kutdhknfdc” and added the location to it for “Hanover PA”. We then launched two pages and two separate sites with little to no history.

One page we tested “kutdhknfdc Hanover PA” as the H1 and on the second as “kutdhknfdc and other things to do in Hanover PA”.

We then suitted the pages for index and tracked the term “kutdhknfdc Hanover PA”

Page two could rank higher due to having more content in the H1 or simply because it provides more context, we won’t know for sure which is why we have begun to continue or single site tests, changing single term heading into optimized phrases.

Join us next week as we look into the results from our single variable split test as well as any other new results we have from simply changing our H1 tags to see if rankings increases.

Until next week, happy testing! 

Favorite SEO Tools

SERP Results Beta

If you’re looking for an affordable rank tracker (local & organic), this is it! We’ve built a better rank tracker with improve accuracy (& not a huge price tag). Sign-up for a beta test account and check it out for FREE!

Local Brand Manager

You can manage client listings, track local rankings, schedule posts, and easily perform local SEO audits. Plus, agencies love our easy-to-use dashboard for multi locations.

Local Viking

Your clients can easily understand the color-coded GeoGrids that plot listing visibility. You can manage all listings in one dashboard for easier reporting and schedule posts for them too.

Local Client Takeover

We love free training – LCT is filled with it! Check out Chaz’s updated Local SEO 2.0 Course, Link Mastery Course, and GMB SEO Specialist Course. We also give away the closed trainings during sales!

Don’t Miss Out on Our Biggest Updates

Opt-in to our Text Notficiations and you’ll get a 15% OFF coupon sent right to your phone!

But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements!

Access special deals + sale notifications
& never miss out on savings!