Maggi Pier 
Leadership looks different for everyone. Some choose to use a democratic style, where they make final decisions after getting input from team members. Some are individualists, focused on personal development and improvement, while others act as a coach that works to help employees develop their skills and build strong teams. Although different in practice, most leadership … Read more
Table of Contents We’ve all heard about Google My Business rebranding to Google Business Profile. But we’ve had tons of questions about how this GMB change will impact your business and your local SEO campaigns. So what’s changing? Google Listing Becomes Google Profile Each business’s GMB will no longer be referred to as their “GMB … Read more
Rank Higher on Local Search Results Local SEO for electricians is a major driver of website traffic and qualified leads for electrical businesses. Every year, local search becomes more and more relevant to small businesses. As a matter of fact, Google saw 350 times more searches for the keywords “local” and “near me” in 2019 … Read more
Editor’s Note: This post was originally published in March of 2012 and has been updated for accuracy and comprehensiveness. Whether you’re going to hire someone to run your SEO campaign or you’re going to take a stab at it on your own, there are certain skills that help the optimization process happen smoothly. The skillset … Read more
Electrician SEO Campaigns Built To Grow Website Traffic, Qualified Leads & Booked Jobs So, you own and/or operate an electrical business and you’re wondering how to create a better SEO campaign to increase your chances of being discovered by potential customers while they search online, but you’re not sure where to start? Well, you’re definitely … Read more
the Best Press Release Distribution: We Built Our Own Newswire Table of Contents Did you know we built our own press release distribution platform from scratch? We’ve offered press release syndication for a while, but felt we could vastly improve upon the platform we were using. So we invested years developing our own syndication network … Read more
My social media feeds are made up of 90% memes. They’re usually posted by people I follow but every once in a while, a brand will post a meme and add their own spin on it. When it’s done right, those are the brands whose content I engage with the most. What was once considered … Read more
SEO. While this is a strategy we’ve been aware of for a while, did you know that 89% of marketers say SEO is successful? And since more than 50 percent of all website traffic comes from organic search and 93 percent of online experiences begin with a search engine, it’s not surprising. However, what do … Read more
Website Design Tips for Plumbers: Convert Site Visitors Into Leads & Revenue Plumbers run very different businesses than traditional companies. The bakery down the street may use their website to advertise their menu and specialty pastries while you need to generate leads from your plumbing company’s website. Unlike the bakery, your measure of success is … Read more
A Video Marketing Strategy for Facebook A Video Marketing Strategy for Facebook – YouTube: For businesses nowadays, social media marketing and its return on investment (ROI) are nearly mandatory. As a result, many businesses employ Facebook video marketing to communicate with consumers and prospects. Content intended towards promoting products, services, or the brand itself falls … Read more